Envelope-to: robert@transocean.com
Delivery-date: Wed, 21 Mar 2018 11:14:33 -0700
Date: Wed, 21 Mar 2018 18:13:41 +0000
From: Amazon Marketing Services <no-reply@a10.amazon.com>
Reply-To: no-reply@amazon.com
To: robert@transocean.com
Message-ID: <0100016249c4435f-257d1287-b41e-48ce-b410-c981f0187ff4-000000@email.amazonses.com>
Subject: Amazon Marketing Services Newsletter
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 Content preview:  Amazon Marketing Services Newsletter New reporting features
    help you review data faster and stay competitive AMS now offers new downloadable
    reports and custom date range reporting that make optimizing your Sponsored
    Products and Headline Search Ad campaigns faster, easier, and more effective.
    [...] 
 
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Amazon Marketing Services Newsletter

New reporting features help you review data faster and stay competitive

AMS now offers new downloadable reports and custom date range reporting tha=
t make optimizing your Sponsored Products and Headline Search Ad campaigns =
faster, easier, and more effective.

Learn more: <http://a8.amazon.com/HS0020P0XVfjTV10iLG00Da>

Explore new product features:

Amazon Stores updates

1) Insights dashboard: Key performance metrics are now available for your A=
mazon Store, including daily visitors, page views, and attributed sales. Vi=
ew your dashboard by page and traffic source for new insight into how to op=
timize your Store and improve its performance.=20
Learn more here: <http://a8.amazon.com/Q0TV0jG0SF2iP0XLa00h1V0>

2) Deals and coupons: Products displayed in Amazon Stores will now automati=
cally feature information for deals and coupons, including Deal of the Day,=
 Lightning Deals, Prime Early Access, Vendor Powered Coupons, and Savings a=
nd Sales Deals. Take advantage by highlighting these products in your Store=
 with details on how long the deal will last.

3) Add to Cart button: Customers can add your products to their shopping ca=
rts directly from your Amazon Store on desktop and mobile with a new Add to=
 Cart button that automatically appears below products in your Store.

Get started (sign-in required): <http://a8.amazon.com/R00i1jLGPa0020V0SEVTg=
X0>

Headline Search Ads update
Use win rate when creating or optimizing your Headline Search Ad campaigns =
to set competitive keyword bids and increase your chances of winning auctio=
ns. Win rate shows the estimated percentage of impressions that your keywor=
d may win over the next 30 days based on historical performance.

Get started (sign-in required): <http://a8.amazon.com/R00i1jLGPa0020V0SEVTg=
X0>

Improve your click-through rates
Improving the click-through rates (CTRs) of your AMS campaigns can help you=
 increase sales by driving more relevant shoppers to click on your ads and =
view your products.
Watch our short video to understand what CTR is, how to track it, and 6 opt=
imization strategies to increase your CTR.

Watch now: <http://a8.amazon.com/UPmV01V0iG0SaT02LX000Kj>

Attend our weekly Q&A sessions
Join our weekly webinars to ask questions in a live Q&A session with AMS sp=
ecialists, learn about launching your first campaign, optimizing your curre=
nt campaigns, and more.

Register now: <http://a8.amazon.com/ZGX1V0Lja0000P0jH20iVST>


=C2=A9 2018 Amazon.com, Inc. or its affiliates. All rights reserved. Amazon=
, Amazon Marketing Services, Amazon.com, and the Amazon logo are registered=
 trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Av=
enue, Seattle, WA 98109-5210.

 We hope you found this message to be useful. However, if you'd rather not =
receive future emails of this sort from Amazon Marketing Services, please u=
nsubscribe: <http://a8.amazon.com/c0102PVS0iXG0LaVk0jIT00>.


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<td class="hide" style="line-height: 1px; min-width: 620px; background-color: #ffffff;" bgcolor="#FFFFFF"><img src="http://na-sjn.marketo.com/rs/518-SGV-772/images/space.gif" width="1" height="1" style="max-height: 1px; min-height: 1px; display: block; width: 620px; min-width: 620px;" border="0" /></td>
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<td style="padding: 20px 0; border-collapse: collapse;"><a href=
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><img src="http://na-sjn.marketo.com/rs/518-SGV-772/images/AMS_logo_bumped.png" alt="Amazon Marketing Services" width="253" height="28" style="display: block; max-width: 253px;" border="0" /></a></td>
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<td align="center" style="padding: 15px 10px; text-align: center; font-family: Helvetica, Arial, sans-serif; font-size: 28px; line-height: 1.0; color: #2a373f; letter-spacing: 1px;">Amazon Marketing Services Newsletter</td>
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<td height="1" bgcolor="#E6E8E9" style="line-height: 1px; font-size: 1px;">&nbsp;</td>
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<td style="padding: 15px; text-align: center; font-family: Helvetica, Arial, sans-serif; font-size: 24px; line-height: 1.2; color: #ff9900; letter-spacing: 1px;"><span style="font-size: 22px;">New reporting features help you review data faster and stay competitive</span></td>
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<td height="10" style="line-height: 1px; font-size: 1px;">&nbsp;</td>
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<td align="left" class="f16" style="text-align: left; font-family: Arial, Helvetica, sans-serif; font-size: 13px; color: #000001; line-height: 1.3;"><span style="color: #000001; font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;"><span>AMS now offers new downloadable reports and custom date range reporting that make optimizing your Sponsored Products and Headline Search Ad campaigns faster, easier, and more effective.</span></span></td>
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<td width="20" class="hide">&nbsp;</td>
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<td height="20" style="line-height: 1px; font-size: 1px;">&nbsp;</td>
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<td align="center" style="padding: 15px 0;"><a href=
"http://a8.amazon.com/HS0020P0XVfjTV10iLG00Da" target="_blank"
><img src="http://na-sjn.marketo.com/rs/518-SGV-772/images/HSA_reporting-advertising.jpg" alt="video" width="580" height="338" class="full_width" style="display: block; max-width: 580px;" border="0" /></a></td>
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<td height="20" style="line-height: 1px; font-size: 1px;">&nbsp;</td>
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<td align="center"><a href=
"http://a8.amazon.com/HS0020P0XVfjTV10iLG00Da" target="_blank"
><img src="http://na-sjn.marketo.com/rs/518-SGV-772/images/Learn_More.gif" alt="Get Started" width="135" height="36" /></a></td>
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<td align="center" style="font-family: Helvetica, Arial, sans-serif; font-size: 24px; text-align: center; color: #ff9900; line-height: 1.2;">Explore new product features</td>
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<td height="20" style="line-height: 1px; font-size: 1px;">&nbsp;</td>
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<td align="left" style="padding-bottom: 10px; text-align: left; font-family: Arial, Helvetica, sans-serif; font-size: 18px; color: #000001; line-height: 1.3;">Amazon Stores updates</td>
</tr>
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<td width="4%" align="left" valign="top" style="font-family: Helvetica, Arial, sans-serif; font-size: 24px; text-align: center; color: #ff9900; padding-right: 5px;">&bull;</td>
<td width="96%">
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<td align="left" style="padding-bottom: 5px; text-align: left; font-family: Arial, Helvetica, sans-serif; font-size: 13px; color: #000001; line-height: 1.3;"><strong>Insights dashboard</strong><br /> Key performance metrics are now available for your Amazon Store, including daily visitors, page views, and attributed sales. View your <span style="color: #ff9900;"><a href=
"http://a8.amazon.com/R00i1jLGPa0020V0SEVTgX0" target="_blank" id="" style="color: #ff9900;"
>dashboard</a></span> (sign-in required) by page and traffic source for new insight into how to optimize your Store and improve its performance. Learn more <span style="color: #ff9900;"><a href=
"http://a8.amazon.com/Q0TV0jG0SF2iP0XLa00h1V0" target="_blank" style="color: #ff9900;"
>here</a></span>.</td>
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<td align="left" valign="top" style="font-family: Helvetica, Arial, sans-serif; font-size: 24px; text-align: center; color: #ff9900; padding-right: 5px;">&bull;</td>
<td>
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<td align="left" style="padding-bottom: 5px; text-align: left; font-family: Arial, Helvetica, sans-serif; font-size: 13px; color: #000001; line-height: 1.3;"><strong>Deals and coupons</strong><br /> Products displayed in Amazon Stores will now automatically feature information for deals and coupons, including Deal of the Day, Lightning Deals, Prime Early Access, Vendor Powered Coupons, and Savings and Sales Deals. Take advantage by highlighting these products in your Store with details on how long the deal will last.</td>
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<td height="5" colspan="2" style="line-height: 1px; font-size: 1px;">&nbsp;</td>
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<td align="left" valign="top" style="font-family: Helvetica, Arial, sans-serif; font-size: 24px; text-align: center; color: #ff9900; padding-right: 5px;">&bull;</td>
<td>
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<td align="left" style="padding-bottom: 5px; text-align: left; font-family: Arial, Helvetica, sans-serif; font-size: 13px; color: #000001; line-height: 1.3;"><strong>Add to Cart button</strong><br /> Customers can add your products to their shopping carts directly from your Amazon Store on desktop and mobile with a new Add to Cart button that automatically appears below products in your Store.</td>
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<td align="left" style="padding-bottom: 10px; text-align: left; font-family: Arial, Helvetica, sans-serif; font-size: 18px; color: #000001; line-height: 1.3;">Headline Search Ads update</td>
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<tr>
<td align="left" style="padding-bottom: 5px; text-align: left; font-family: Arial, Helvetica, sans-serif; font-size: 13px; color: #000001; line-height: 1.3;">Use win rate when creating or optimizing your Headline Search Ad campaigns to set competitive keyword bids and increase your chances of winning auctions. Win rate shows the estimated percentage of impressions that your keyword may win over the next 30 days based on historical performance.</td>
</tr>
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<td height="15">&nbsp;</td>
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<td align="center"><a href=
"http://a8.amazon.com/R00i1jLGPa0020V0SEVTgX0" target="_blank"
><img src="http://na-sjn.marketo.com/rs/518-SGV-772/images/Get-started-button_Q2Newsletter_v3.png" alt="Get Started" width="132" height="33" /></a></td>
</tr>
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<td align="center" style="padding-top: 5px; text-align: center; font-family: Arial, Helvetica, sans-serif; font-size: 13px; color: #000001; line-height: 1.2; font-style: italic;">sign-in required</td>
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<td height="30">&nbsp;</td>
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<td></td>
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<td height="1" bgcolor="#E6E8E9" style="line-height: 1px; font-size: 1px;">&nbsp;</td>
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<p><span style="color: #000001; font-family: Arial, Helvetica, sans-serif; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;">Watch our short video to understand what CTR is, how to track it, and 6 optimization strategies to increase your CTR.</span></p>
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