Return-Path: <0100016152d1cd2a-469f1ca7-9862-40bc-aa82-7aef00c819f8-000000@amazonses.com> Delivered-To: robert@transocean.com Received: from vps.transocean.com by vps.transocean.com with LMTP id eFqYMBtpc1rOGgAAInt2oQ for ; Thu, 01 Feb 2018 11:23:07 -0800 Return-path: <0100016152d1cd2a-469f1ca7-9862-40bc-aa82-7aef00c819f8-000000@amazonses.com> Envelope-to: robert@transocean.com Delivery-date: Thu, 01 Feb 2018 11:23:07 -0800 Received: from a10-90.smtp-out.amazonses.com ([54.240.10.90]:37272) by vps.transocean.com with esmtps (TLSv1:ECDHE-RSA-AES128-SHA:128) (Exim 4.89_1) (envelope-from <0100016152d1cd2a-469f1ca7-9862-40bc-aa82-7aef00c819f8-000000@amazonses.com>) id 1ehKRl-0001xc-O1 for robert@transocean.com; Thu, 01 Feb 2018 11:23:07 -0800 DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/simple; s=caxb2jsezaooh2mhsm6hpe5cix6kfyez; d=amazon.com; t=1517512936; i=@a10.amazon.com; h=Date:From:Reply-To:To:Message-ID:Subject:MIME-Version:Content-Type:List-Unsubscribe; bh=vKgSRAveTqW3RT6lE+HUkukLSqS1Hft5hpn7CyZWogg=; b=ke6i67wuhiy6i69YCnb/FioEsjzWmgXudmT/sEcKuD1ywSwDruHumXrJsuVt3tCQ lq20nyy25xd0AVsI8m8cDIGp5GNt+plJr1S+gCTccr9pgnJ+5xZyYZGviVbdj39Cja9 pFhH+B92fEYHNqiZus0mOoEgdcVS8GBAHrwjsrG0= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/simple; s=224i4yxa5dv7c2xz3womw6peuasteono; d=amazonses.com; t=1517512936; h=Date:From:Reply-To:To:Message-ID:Subject:MIME-Version:Content-Type:List-Unsubscribe:Feedback-ID; bh=vKgSRAveTqW3RT6lE+HUkukLSqS1Hft5hpn7CyZWogg=; b=pCrta9r3WXbckAo64R8hQr4+x5rCrQB+Kn5QssjJkkuUOSDbYgI5fy6QNlcDe9eK NZuJByTen7ssm4EgnvO+u+8ejr6jBPDWKIT7gLvcDo24eKt5wTlWwODftazRqWtWRY1 fK2F9dKp4a0bAgQVyQ24TEfE7BpLaxFjJ8t0hrLU= X-MSFBL: cm9iZXJ0QHRyYW5zb2NlYW4uY29tQGR2cC0xOTktMTUtMjE1LTY0QGJnLXNqci0w M0A1MTgtU0dWLTc3MjozMDY3NTozNjQ4OjEyNTc3OjA6MTM0NDE6OToxMzQ3NDo0 MzU2MDc= Date: Thu, 1 Feb 2018 19:22:16 +0000 From: Amazon Marketing Services Reply-To: no-reply@amazon.com To: robert@transocean.com Message-ID: <0100016152d1cd2a-469f1ca7-9862-40bc-aa82-7aef00c819f8-000000@email.amazonses.com> Subject: Optimize your AMS campaigns with new reporting capabilities MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_540485116_1640328097.1517512921329" X-Binding: bg-sjr-03 X-MarketoID: 518-SGV-772:30675:3648:12577:0:13441:9:13474:435607 X-MktArchive: false List-Unsubscribe: X-Mailfrom: 518-SGV-772.0.13474.0.0.13441.9.435607@em-sj-77.mktomail.com X-MSYS-API: {"options":{"open_tracking":false,"click_tracking":false}} X-AMAZON-MAIL-RELAY-REDIR: bb9b4539191b44348ef966232b7968de X-SES-Outgoing: 2018.02.01-54.240.10.90 Feedback-ID: 1.us-east-1.RV8Dsk7NvPH6aSFSPkfOynRPdT4LmMC2IC5pG2cIn10=:AmazonSES X-Spam-Status: No, score=-9.2 X-Spam-Score: -91 X-Spam-Bar: --------- X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Optimize your campaigns with new reporting capabilities. Take advantage of your new downloadable reports and custom date range reporting to easily gather data on keywords, products, and placements. Using these insights can help you improve your advertising results for Sponsored Products and Headline Search Ad campaigns. [...] Content analysis details: (-9.2 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: amazonses.com] 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different -0.0 T_RP_MATCHES_RCVD Envelope sender domain matches handover relay domain -0.0 SPF_PASS SPF: sender matches SPF record -7.5 USER_IN_DEF_SPF_WL From: address is in the default SPF white-list 0.0 HTML_MESSAGE BODY: HTML included in message -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_FONT_LOW_CONTRAST BODY: HTML font color similar or identical to background 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature X-Spam-Flag: NO ------=_Part_540485116_1640328097.1517512921329 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Optimize your campaigns with new reporting capabilities.=20 Take advantage of your new downloadable reports and custom date range repor= ting to easily gather data on keywords, products, and placements. Using the= se insights can help you improve your advertising results for Sponsored Pro= ducts and Headline Search Ad campaigns. =20 Get started (sign-in required): =20 New custom date range reporting: Access account-level data and choose custom date range reporting for the l= ast 90 days within campaign manager to track your performance over time and= identify trends. =20 New advertising reporting: 1. Keyword report - provides insights into sales and performance metrics f= or keywords in all Sponsored Products and Headline Search Ad campaigns that= received at least one impression =20 2. Advertised product report - provides sales and performance metrics for = advertised ASINs in all Sponsored Products campaigns that received at least= one impression =20 3. Search term report - provides visibility into the actual search terms e= ntered by customers searching on Amazon.com that resulted in at least one c= lick for Sponsored Products campaigns =20 4. Placement report - provides visibility into the performance of a Sponso= red Products campaign on top of search compared to all other placements =20 Frequently asked questions: 1. Where can I find these reports?=20 You can find the reports under the =E2=80=9CAdvertising=E2=80=9D tab by se= lecting =E2=80=9CReports.=E2=80=9D 2. Can I customize the reporting date range? Yes, you can now customize the date range of your keyword, advertised prod= uct, placement, and search term reports for the last 60 days. You can also = customize the date range within campaign manager for the last 90 days at th= e account level or campaign level. 3. How often is the reporting data refreshed? Campaign data updates hourly, and is consistent across downloadable report= s and the campaign dashboard. =20 Watch our new optimization videos: Improve Click-Through Rates (CTR): Improve Advertising Cost of Sales (ACoS): Keyword Match Types: Increase Impressions: Leverage Automatic Targeting to Optimize Manual Campaigns: Bidding Strategies: =20 =C2=A9 2018 Amazon.com, Inc. or its affiliates. All rights reserved. Amazo= n, Amazon Marketing Services, Amazon.com, and the Amazon logo are registere= d trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry A= venue, Seattle, WA 98109-5210. =20 We hope you found this message to be useful. However, if you'd rather not = receive future emails of this sort from Amazon Marketing Services, please u= nsubscribe . -- ------=_Part_540485116_1640328097.1517512921329 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: 7bit Amazon Marketing Services
 
Amazon Marketing Services
 
 
Optimize your campaigns with new reporting capabilities
 

Take advantage of your new downloadable reports and custom date range reporting to easily gather data on keywords, products, and placements. Using these insights can help you improve your advertising results for Sponsored Products and Headline Search Ad campaigns.
 
Get Started
sign-in required
 
 
 
New custom date range reporting
 
Get Started
 
Access account-level data and choose custom date range reporting for the last 90 days within campaign manager to track your performance over time and identify trends.
 
New advertising reporting
 
Get Started
 
•
Keyword report - provides insights into sales and performance metrics for keywords in all Sponsored Products and Headline Search Ad campaigns that received at least one impression
 
•
Advertised product report - provides sales and performance metrics for advertised ASINs in all Sponsored Products campaigns that received at least one impression
 
•
Search term report - provides visibility into the actual search terms entered by customers searching on Amazon.com that resulted in at least one click for Sponsored Products campaigns
 
• Placement report - provides visibility into the performance of a Sponsored Products campaign on top of search compared to all other placements
 
 
 
 
 
Frequently asked questions
 
1.
Where can I find these reports?
You can find the reports under the “Advertising” tab by selecting “Reports.”
 
2.
Can I customize the reporting date range?
Yes, you can now customize the date range of your keyword, advertised product, placement, and search term reports for the last 60 days. You can also customize the date range within campaign manager for the last 90 days at the account level or campaign level.
 
3.
How often is the reporting data refreshed?
Campaign data updates hourly, and is consistent across downloadable reports and the campaign dashboard.
 
 
 
 
 
Watch our new optimization videos
 
icon Improve Click-Through Rates (CTR)
 
icon Improve Advertising Cost of Sales (ACoS)
 
icon Keyword Match Types
 
icon Increase Impressions
 
icon Leverage Automatic Targeting to Optimize Manual Campaigns
 
icon Bidding Strategies
 
 

© 2018 Amazon.com, Inc. or its affiliates. All rights reserved. Amazon, Amazon Marketing Services, Amazon.com, and the Amazon logo are registered trademarks of Amazon.com, Inc. or its affiliates. Amazon.com, 410 Terry Avenue, Seattle, WA 98109-5210.

We hope you found this message to be useful. However, if you'd rather not receive future emails of this sort from Amazon Marketing Services, please unsubscribe.
 
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