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Date: Wed, 12 Jul 2017 08:43:58 -0500 (CDT)
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Subject: Code Commerce Is Coming to NYC
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<p style="color: #636363; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-align: justify;"><strong>Shoptalk</strong> is excited to partner with <strong>Recode</strong> and <strong>Jason Del Rey</strong> for <strong><a  href=
"http://em.shoptalk.com/x0L000013D10KbT0R68gfFc" target="_blank"
>Code Commerce</a></strong> &mdash; now extended to two full days!</p>
<p style="color: #636363; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-align: justify;">That&rsquo;s two days of:</p>
<ul style="margin-right: 50px;">
<li><span color="#636363" face="Arial, Helvetica, sans-serif" style="color: #636363; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 14px;">Unscripted interviews with retail luminaries from Blue Apron, Bonobos, Williams-Sonoma and more</span></span></li>
<li><span color="#636363" face="Arial, Helvetica, sans-serif" style="color: #636363; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 14px;">On-site visits to the hottest New York companies</span></span></li>
<li><span color="#636363" face="Arial, Helvetica, sans-serif" style="color: #636363; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 14px;">Networking opportunities with C-suite commerce executives </span></span></li>
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<p style="color: #636363; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-align: justify;">Join <strong>Jason Del Rey</strong>, <strong>Kara Swisher</strong> and others in conversation with leaders from retail, e-commerce, consumer packaged goods and payments.
 <strong>Code Commerce</strong> has curated a diverse lineup of retail&rsquo;s biggest stars:</p>
<ul style="margin-right: 50px;">
<li><span color="#636363" face="Arial, Helvetica, sans-serif" style="color: #636363; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 14px;"><strong>Williams-Sonoma CEO Laura Alber</strong> will talk about how the home behemoth&rsquo;s print catalog roots primed it for success in the data-driven digital era, and how experimentation with up-and-coming brands and technologies is 
helping the company navigate the retail tipping point.</span></span></li>
<li><span color="#636363" face="Arial, Helvetica, sans-serif" style="color: #636363; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 14px;">We&rsquo;ll talk about how online retail has reinvigorated the once-sleepy sports-licensing business with <strong>serial entrepreneur Michael Rubin</strong>, founder and executive chairman of online fan-wear retailer 
<strong>Fanatics</strong>.
 <strong>NBA Commissioner Adam Silver</strong> will join Rubin onstage to talk about how on-demand manufacturing is transforming the fan experience, and why the league chose Fanatics as the new designer of its player-jersey replicas.</span></span></li>
<li><span color="#636363" face="Arial, Helvetica, sans-serif" style="color: #636363; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 14px;"><strong>Forerunner Ventures investor Kirsten Green</strong> believes that traditional retail will continue to evolve as more digital and direct-to-consumer brands carve niches and build loyal followings.
 Green has seen major success with past investments; three of her portfolio companies made news with high-profile exits.
 She&rsquo;ll join us to share her&nbsp;outlook on what will come next for retailers as buying and selling habits shift.</span></span></li>
<li><span color="#636363" face="Arial, Helvetica, sans-serif" style="color: #636363; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 14px;">Then we&rsquo;ll talk with&nbsp;the most recent of Green&rsquo;s exits: <strong>Bonobos Founder and CEO Andy Dunn</strong> will discuss his company&rsquo;s recent acquisition by Walmart, his new role heading up Walmart&rsquo;s 
digital-native brands, and how the high-end menswear line will integrate with the mass-market retailer.</span></span></li>
<li><span color="#636363" face="Arial, Helvetica, sans-serif" style="color: #636363; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 14px;">Not all e-tailers are exiting by acquisition.
 <strong>Blue Apron CEO Matt Salzberg</strong> will discuss his food-delivery service&rsquo;s journey to IPO, and how the now-public company will continue to scale its workforce and customer base.</span></span></li>
<li><span color="#636363" face="Arial, Helvetica, sans-serif" style="color: #636363; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 14px;"><strong>David Perpich</strong> from <em>The New York Times&rsquo;</em> <strong>The Wirecutter</strong> and <strong>Ben Kaufman</strong> from <strong>BuzzFeed Products</strong> will discuss how media companies are entering e-commerce by 
leveraging data to create products that audiences ask for.
 </span></span></li>
</ul>
<p style="color: #636363; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-align: justify;">We&rsquo;ll have more updates to share over the next few weeks.</p>
<p style="color: #636363; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-align: justify;">Be sure to register by July 31 so you can enjoy our First Mover Rate of $795 &mdash; that&rsquo;s a $200 discount.
 This conference will sell out.</p>
<p style="color: #636363; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-align: center;"><a href=
"http://em.shoptalk.com/X6K0gST0b000F18fc031LE0" 
style="font-size: 15px; text-align: center; padding: 14px 54px; margin: 20px auto; display: inline-block; background: #f62217; text-decoration: none; font-weight: bold; color: #ffffff; font-family: Arial,Helvetica,sans-serif; text-transform: uppercase;" target="_blank"
>Save $200 &gt;</a></p>
<div style="color: #636363; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-align: left;">We&rsquo;ll see you in New York City for some fantastic conversations about the future of commerce!</div>
<div style="color: #636363; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-align: left;"><br /></div>
<div style="color: #636363; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-align: left;">Jason Del Rey</div>
<div style="color: #636363; font-family: Arial,Helvetica,sans-serif; font-size: 14px; text-align: left;">Senior Editor, Commerce, <strong>Recode</strong></div>
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