Return-Path: <881-ZTT-725.0.41746.0.0.56053.9.12646580@bounce.chiefmarketer.com> Delivered-To: louk@transocean.com Received: from vps.transocean.com by vps.transocean.com with LMTP id aKEmObtIvlqEUAAAInt2oQ for ; Fri, 30 Mar 2018 07:24:59 -0700 Return-path: <881-ZTT-725.0.41746.0.0.56053.9.12646580@bounce.chiefmarketer.com> Envelope-to: louk@transocean.com Delivery-date: Fri, 30 Mar 2018 07:24:59 -0700 Received: from bounce.chiefmarketer.com ([192.28.148.230]:41954) by vps.transocean.com with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.89_1) (envelope-from <881-ZTT-725.0.41746.0.0.56053.9.12646580@bounce.chiefmarketer.com>) id 1f1uxS-0005La-Me for louk@transocean.com; Fri, 30 Mar 2018 07:24:59 -0700 X-MSFBL: bG91a0B0cmFuc29jZWFuLmNvbUBkdnAtMTkyLTI4LTE0OC0yMzBAYmctc2pkLTQ5 OEA4ODEtWlRULTcyNTo0NzYxNDoyMjAyMTo2OTc5ODowOjU2MDUzOjk6NDE3NDY6 MTI2NDY1ODA= Received: from [10.0.87.249] ([10.0.87.249:42635] helo=sjmas01.marketo.org) by sjmta16.marketo.org (envelope-from ) (ecelerity 3.6.8.47404 r(Core:3.6.8.0)) with ESMTP id AF/C6-30684-F784EBA5; Fri, 30 Mar 2018 09:23:59 -0500 DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1522419839; s=m1; d=email.chiefmarketer.com; i=@email.chiefmarketer.com; h=Date:From:To:Subject:MIME-Version:Content-Type; bh=HPGioJuMAxmtlDsrDZ1SQxWk4yn8q7rzuZWo4ED5ds8=; b=OtLFXEDpyB7sPdoAchr/bgo9r0KyUvnLOlNANlpmo8HDbfMgnKd8sRuKbHKHjvPr W4O9stF0Dfs4ytHaDkpzK0z+paJU479skcATq3mSPi3Zi+Avpvlb+4DQAtoQHJFCl9W QWVFf2aj+oJueWFaBBjdj0iQd/JdKtLxip8F6CAw= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1522419839; s=m1; d=mktdns.com; i=@mktdns.com; h=Date:From:To:Subject:MIME-Version:Content-Type; bh=HPGioJuMAxmtlDsrDZ1SQxWk4yn8q7rzuZWo4ED5ds8=; b=QyKORmhBM/bTM/jYQ/kzFGlcQXr+kH1zGuOaI1+XqwP3FWjwD9A7yzL4EdTlwcba J6C1RcK6eRakTFklF49kCaBRVB9U5xIPGv8kU9zYprvw/kZ4UGhFL2mSbGHvAbxkHKm l5BpcjtGdut3d9GL4RGD74IWY8xxvaVqAa6YpK+w= Date: Fri, 30 Mar 2018 09:23:59 -0500 (CDT) From: Chief Marketer Reply-To: Mkto-chm@email.chiefmarketer.com To: louk@transocean.com Message-ID: <1726266021.1834434756.1522419839541.JavaMail.root@sjmas01.marketo.org> Subject: Coca-Cola No Longer a Traditional Advertiser; Northwestern Mutual's First CMO on March Madness Partnership; Progress in CMO Gender Balance MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_1834434755_2026329621.1522419839541" X-PVIQ: mkto-881ZTT725-000001-000000-041746 X-Binding: bg-sjd-498 X-MarketoID: 881-ZTT-725:47614:22021:69798:0:56053:9:41746:12646580 X-MktArchive: false List-Unsubscribe: X-Mailfrom: 881-ZTT-725.0.41746.0.0.56053.9.12646580@bounce.chiefmarketer.com X-MSYS-API: {"options":{"open_tracking":false,"click_tracking":false}} X-MktMailDKIM: true X-Spam-Status: No, score=-2.0 X-Spam-Score: -19 X-Spam-Bar: -- X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Email Optimization | Forming a True Sales-Marketing Partnership March 30, 2018 Northwestern Mutual’s First CMO on Partnering with March Madness CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Living," and how she’s marketing the NCAA partnership and March Madness in her first year as CMO. More… SPONSORED BY: Free Webinar On Demand: New Action Steps for Killer Conversions Join Chief Marketer and Maropost for "New Research Reveals Action Steps For Killer Conversions” and learn what other sales and marketing professionals are focusing on and how they’re going to achieve their goals. Watch Today! Strong Progress in CMO Gender Balance, Steep Shortfall in Ethnic Diversity A new study has revealed the profile of the CMO, or CMO-equivalent, at each of the ANA's 747 client-side marketer company members. More… SPONSORED BY: Free Webinar On Demand: 10 Tips For Creating Great Webinar Content Join Chief Marketer and ON24 for "10 Tips For Creating Great Webinar Content” and learn some tips for creating impactful webinar content that engages audiences and results in more highly qualified leads. Watch Today! Heineken “Lighter is Better” Spot Gets Panned Heineken pulled a new TV spot this week after offending untold numbers of people. More… [...] Content analysis details: (-2.0 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: aimediaserver6.com] 0.0 MARKETING_PARTNERS BODY: Claims you registered with a partner -0.0 T_RP_MATCHES_RCVD Envelope sender domain matches handover relay domain -0.0 SPF_HELO_PASS SPF: HELO matches SPF record 0.0 T_SPF_TEMPERROR SPF: test of record failed (temperror) -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0001] 0.0 HTML_MESSAGE BODY: HTML included in message 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature X-Spam-Flag: NO ------=_Part_1834434755_2026329621.1522419839541 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Email Optimization | Forming a True Sales-Marketing Partnership March 30, 2018 = Northwestern Mutual=E2=80=99s First CMO on Partnering with March Madness <= http://go.chiefmarketer.com/U3E60RT0nT3ZHN03fn000nX> CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Life Livi= ng," and how she=E2=80=99s marketing the NCAA partnership and March Madness= in her first year as CMO. More=E2=80=A6 SPONSORED BY: Free Webinar On Demand: New Action Steps for Killer Conversions= Join Chief Markete= r and Maropost for "New Research Reveals Action Steps For Killer Conversion= s=E2=80=9D and learn what other sales and marketing professionals are focus= ing on and how they=E2=80=99re going to achieve their goals. Watch Today! = Strong Progress in CMO Gender Balance, Steep Shortfall in Ethnic Div= ersity A new study has revealed the profile of the CMO, or CMO-equivalent, at eac= h of the ANA's 747 client-side marketer company members. More=E2=80=A6 SPONSORED BY: Free Webinar On Demand: 10 Tips For Creating Great Webinar Cont= ent Join Chief Mark= eter and ON24 for "10 Tips For Creating Great Webinar Content=E2=80=9D and = learn some tips for creating impactful webinar content that engages audienc= es and results in more highly qualified leads. Watch Today! Heineke= n =E2=80=9CLighter is Better=E2=80=9D Spot Gets Panned Heineken pulled a new TV spot this week after offending untold numbers of = people. More=E2=80=A6 =20 =20 Coca-Cola is no Longer a Traditional Advertiser At the Adobe Summit this week, Coca-Cola=E2=80=99s head of digital said, i= n this digital age, fans of the brand are key to its content creation strat= egy. More=E2=80=A6 SPONSORED BY: Free On-Demand Webinar On Artificial Intelligence For Marketers= Join guest IDC Ana= lyst, Gerry Murray, and Marketo=E2=80=99s Senior Director of Product Market= ing, Ariane Lindblom, for this On Demand webinar to understand how AI empow= ers marketers to engage smarter, grow revenue, and save budget. Wha= t It Really Takes to Earn Millennial Loyalty What Millennials want from brands is clear=E2=80=94they want loyalty progr= ams that transcend the transaction, genuine experiences, customer engagemen= t and convenience. More=E2=80=A6 =20 =20 B2B Connect to Convert Call For Speakers Open Now Got B2B marketing knowledge and skills to share? Apply now to be a speaker= at B2B Connect to Convert 2018, Oct. 3-5 in Boston. More=E2=80=A6 =20 Job Opportunities =20 Digital Strategy Marketing Director, Imaging General Electric, Waukesha =20 Digital Solutions Marketing Manager General Electric, Wauwatosa =20 Commercial Marketing Manager General Electric, Milwaukee =20 Mid-Level Associate Lawyer Peikoff Mahan Law Office, New York, New York =20 Foundry Sales & Marketing Manager Green Diamond Performance Materials, Riddle, OR =20 General Manager, National Symphony Orchestra National Symphony Orchestra, Washington, Dist. Columbia Related Content =20 NEXT-GEN INFLUENCER MARKETING =20 How modern brands are leveraging the power of digital influencer to create = content and cultivate new audiences. The Chief Marketer Network = Source Directory Offers easy access to all the leading products, technolo= gy and services available =E2=80=93 searchable by type, geography and name.= Agencies Content Marketing Customer Loyalty |CRM Data Svcs & Software Digital Marketing Direct Mail Email Event Marketing Fulfillment Mobile Marketing Premiums & Incentives Printers Retail Marketing Social Marketing Games & Contests Teleservices Visit CM | Jobs | = Resource Directory =20 =20 Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing =20 =C2=A9 2018, Access Intelligence.

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=20 View in web browser <[[http://lp.accessintel.com/index.php/email/emailWebvi= ew?mkt_tok=3DeyJpIjoiTXpJM05HUmxPR1pqTmpBdyIsInQiOiJVeUF2Z0t1MzgrK01VY2dIUX= d5OStiM28rZ1FCdlhXOXlpaE9jOFJBajlaRllhalN2WHorRUZsUm5ZajRyTUVBNXV3NmEvcktYT= WFUOVkwQ0prNE9iZEhTdU96MmlNSzFwMkpOUEVYUE1rcjFBTFJZNVN0TURzUmpqeHltYlVnZyJ9= ]]>=20 =20 This message was sent to louk@transocean.com=20 =20 Chief Marketer =E2=80=A2 Access Intelligence LLC =E2=80=A2 9211 Corporate B= lvd., 4th Floor, Rockville, MD 20850 |=20 Privacy Policy =20 =20 Update My Preferences | Unsubscribe =20 =20 =20 . ------=_Part_1834434755_2026329621.1522419839541 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =20 = =20 Chief Marketer This Week=20 =20 =20 =3D"" =20
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Ema= il Optimization | Forming a True Sales-Marketing Partnership
=20 =20 =20 =20 =20 =20 =20 =20
3D"ChiefMarch 30, 2018
=20 =20 =20 =20 =20 =20 =20
Northwestern Mutual=E2=80=99s First CMO on Partnering with March Madness <= /a>
CMO Aditi Javeri Gokhale discusses the new campaign, "Spend Your Li= fe Living," and how she=E2=80=99s marketing the NCAA partnership and March = Madness in her first year as CMO. More=E2=80=A6
=20 =20 =20 =20 =20 =20 =20 =20
=20 =20 =20 =20 =20 =20 =20 =20 =20 =20
SPONSORED= BY:
3D""
=20 =20 =20 =20 = =20 =20 =20 =20 =20 =20
Free Webinar On Demand: New Action Steps for Killer Conversions
J= oin Chief Marketer and Maropost for "New Research Reveals Action Steps For = Killer Conversions=E2=80=9D and learn what other sales and marketing profes= sionals are focusing on and how they=E2=80=99re going to achieve their goal= s. Watch Today!
Strong Progress in CMO Gender Balance, Steep Shortfall in Ethnic Diversit= y
A new study has revealed the profile of the CMO, or CMO-equivale= nt, at each of the ANA's 747 client-side marketer company members. More=E2=80=A6
=20 =20 =20 =20 =20 =20 =20 =20
=20 =20 =20 =20 =20 =20 =20 =20 =20 =20
SPONSORED= BY:
3D""
=20 =20 =20 =20 =20 =20 =20 =20
Free Webinar On Demand: 10 Tips For Creating Great Webinar Content=20
J= oin Chief Marketer and ON24 for "10 Tips For Creating Great Webinar Content= =E2=80=9D and learn some tips for creating impactful webinar content that e= ngages audiences and results in more highly qualified leads. Watch Today!=20
Heineken =E2=80=9CLighter is Better=E2=80=9D Spot Gets Panned
He= ineken pulled a new TV spot this week after offending untold numbers of peo= ple. More=E2=80=A6


Coca-Cola is no Longer a Traditional Advertiser
At the Adobe Summ= it this week, Coca-Cola=E2=80=99s head of digital said, in this digital age= , fans of the brand are key to its content creation strategy. More=E2=80=A6
=20 =20 =20 =20 =20 =20 =20 =20
=20 =20 =20 =20 =20 =20 =20 =20 =20 =20
SPONSORED= BY:
3D""
=20 =20 =20 =20 = =20 =20 =20 =20 =20 =20
Free On-Demand Webinar On Artificial Intelligence For Marketers
J= oin guest IDC Analyst, Gerry Murray, and Marketo=E2=80=99s Senior Director = of Product Marketing, Ariane Lindblom, for this On Demand webinar to unders= tand how AI empowers marketers to engage smarter, grow revenue, and save bu= dget.
What It Really Takes to Earn Millennial Loyalty
What Millennials= want from brands is clear=E2=80=94they want loyalty programs that transcen= d the transaction, genuine experiences, customer engagement and convenience= . More=E2=80=A6


B2B Connect to Convert Call For Speakers Open Now
Got B2B marketi= ng knowledge and skills to share? Apply now to be a speaker at B2B Connect = to Convert 2018, Oct. 3-5 in Boston. More=E2=80=A6

=20 =20 =20 =20 =20 =20 =20 =20 =20
=20 =20 =20 =20 =20 =20 =20 =20 =20 =20
Job Opportunities

Digital Strategy Marketing Director, Imaging
General Electric,= Waukesha

Digital Solutions Marketing Manager
General Electric, Wauwatos= a

Commercial Marketing Manager
General Electric, Milwaukee
<= br> Mid-Level Associate Lawyer
Peikoff Mahan Law Office, New York,= New York

Foundry Sales & Marketing Manager
Green Diamond Performanc= e Materials, Riddle, OR

General Manager, National Symphony Orchestra
National Symphony= Orchestra, Washington, Dist. Columbia
=20 =20 =20 =20 =20 =20 =20 =20 =20 =20
Related Content

NEXT-GEN INFLUENCER MARKETING

How modern brands are l= everaging the power of digital influencer to create content and cultivate n= ew audiences.

=20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20
The Chief Marketer Network Source Direct= ory
Offers easy= access to all the leading products, technology and services available =E2= =80=93 searchable by type, geography and name.
=20 =20 =20 =20 =20 =20 =20 =20
Agencies
Content Marketing
Customer Loyalty |CRM
Data Svcs &am= p; Software
Digital Marketing
Direct Mail
Email
Event Marke= ting		Fulfillment
Mobile Marketing
Premiums & Incentives
= Printers
Retail Marketing
Social Marketing
Games & Contest= s
Teleservices
Visit CM | Jobs | Resource Directory



Editorial: Chief Marketer Editorial | Advertising: Chief Marketer Sales & Marketing

=C2=A9 2018, Access Int= elligence.
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