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Date: Mon, 19 Mar 2018 06:19:40 -0500 (CDT)
From: Event Marketer <partners@email.eventmarketer.com>
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Subject: Monday Morning Trend of the Month: Social Media Overkill
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 Content preview:  SOCIAL MEDIA OVERKILL. With social media content at its peak
    and with algorithms changing how content is viewed and amplified, brands
   are evolving their social media playbook for events. Think: participative
   imprinting, interactive content, and fewer forced hashtags...read more <http://go.eventmarketer.com/m100nI30i3tH7n53TrY0ZT0>.
    [...] 
 
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SOCIAL MEDIA OVERKILL. With social media content at its peak and with algor=
ithms changing how content is viewed and amplified, brands are evolving the=
ir social media playbook for events. Think: participative imprinting, inter=
active content, and fewer forced hashtags...read more <http://go.eventmarke=
ter.com/m100nI30i3tH7n53TrY0ZT0>.

TREND ARCHIVE <http://go.eventmarketer.com/ri0Z0T3r3TJn3nZ7501t0H0>=20

Catch up on this year=E2=80=99s trends
PODCASTS <http://go.eventmarketer.com/jtLT073nZ10i335nTH00s00>=20

Listen in on the=20

 latest chats
JOIN=C2=A0US AT EMS <http://go.eventmarketer.com/c0i33t5Z0nnT17HTE03Ur00>=
=C2=A0
Register=C2=A0Now=20
for EMS
ACHIEVE MORE <http://go.eventmarketer.com/u1n1003Tin0H3M03s5tZT70>=20

Learn more=20

 about Cramer
<p style=3D"margin-bottom: 1em;"><a href=3D "http://go.eventmarketer.com/q7=
TZ0H13nN0nis33T05200t" ><img src=3D"http://lp.accessintel.com/rs/881-ZTT-72=
5/images/sm-round_100_f.png" alt=3D"Facebook" height=3D"25" border=3D"0" />=
</a> &nbsp;&nbsp;<a href=3D "http://go.eventmarketer.com/ri030T3s3TOn3nZ750=
1t0H0" ><img src=3D"http://lp.accessintel.com/rs/881-ZTT-725/images/sm-roun=
d_100_t.png" alt=3D"Twitter" height=3D"25" border=3D"0" /></a> &nbsp;&nbsp;=
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eight=3D"25" border=3D"0" /></a> &nbsp;&nbsp;<a href=3D "http://go.eventmar=
keter.com/Lti3TT00736s1ZR350n0H0n" ><img src=3D"http://lp.accessintel.com/r=
s/881-ZTT-725/images/evm_sm_em_circle.png" alt=3D"Event Marketer" height=3D=
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View in web browser <[[http://lp.accessintel.com/index.php/email/emailWebvi=
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:exactly; line-height:0; font-size:0px; overflow:hidden; border-width:0; di=
splay:none !important;">Changes in sharing behavior are leading event marke=
ters to rethink social media. </div>
<img src=3D"http://go.eventmarketer.com/trk?t=3D1&mid=3DODgxLVpUVC03MjU6NDU=
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<table width=3D"600" border=3D"0" align=3D"center" bgcolor=3D"#FFFFFF" cell=
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<td style=3D"font-size:25px; font-weight:bold; padding:0 15px;">This Month =
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<div class=3D"mktEditable" id=3D"freetext1">
SOCIAL MEDIA OVERKILL. With social media content at its peak and with algor=
ithms changing how content is viewed and amplified, brands are evolving the=
ir social media playbook for events. Think: participative imprinting, inter=
active content, and fewer forced hashtags...
<a href=3D
"http://go.eventmarketer.com/m100ny30i3tH7n53TrO0ZT0" target=3D"_blank"
>read more</a>.=20
<br>=20
<br>
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</tr>=20
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<td>=20
<div class=3D"mktoImg" id=3D"freeimg" mktolockimgsize=3D"true">
<a href=3D
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><img style=3D"display:block;" src=3D"http://lp.accessintel.com/rs/881-ZTT-=
725/images/month-47_01 - Updated.png" width=3D"600" border=3D"0" alt=3D"Cha=
nges in sharing behavior are leading event marketers to rethink social medi=
a."></a>
</div></td>=20
</tr>=20
<tr>=20
<td>=20
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">=20
<tbody>=20
<tr>=20
<td><img src=3D"http://www.aimediaserver6.com/event_marketer/email/cramer-w=
eek-1_02.png" width=3D"489" height=3D"40" border=3D"0"></td>=20
<td class=3D"mktEditable" id=3D"emailshare"><a href=3D
"mailto:?&amp;subject=3DI%20thought%20you=E2=80=99d%20find%20this%20interes=
ting=E2=80=94from%20Event%20Marketer=E2=80=99s%20monthly%20trend%20Wake-Up%=
20
Call&amp;body=3DThis%20Month%20We're%20All%20Talking%20About:%20Social%20Me=
dia%20Overkill.%0AThink%20about%20the%20last%20time%20you%20saw%20a%20socia=
l%20media%20wall%20at%20an%20event.
%20Did%20you%20pay%20much%20attention%20to%20it?%20How%20active%20was%20it,=
%20really?%20It=E2=80=99s%20one%20piece%20of%20a%20growing%20body%20of%20ev=
idence%20that%20social%20media%20in%20events,%20the%20=E2=80=9Ctraditional=
=E2=80=9D%20way%20of%20thinking%20about%20it,%20at%20least,%20is%20dead.
%20%20%0a%20%0aContent%20strategy%20tool%20BuzzSumo,%20in%20a%202018%20tren=
ds%20report,%20found%20that%20based%20on%20a%20sampling%20of%20100%20millio=
n%20posts%20published%20in%202017,%20=E2=80=9Csocial%20sharing%20of%20conte=
nt%20has%20been%20cut%20in%20half%20since%202015.=E2=80=9D%20Social%20media=
%20traffic%20referrals%20have%20=E2=80=9Cdeclined%20sharply,=E2=80=9D%20too=
,%20according%20to%20the%20findings,%20=E2=80=9Cwith%20Google%20sites%20now=
%20driving%20twice%20as%20many%20referrals%20to%20publishers.=E2=80=9D%20Th=
at%20data%20is%20backed%20up%20by%20
content%20publishing%20analytics%20platform%20Parse.ly%20that%20reports%20a=
mong%20its%20Top%2010%20external%20referrers:%20Google%20(42%20percent),%20=
followed%20by%20Facebook%20(24%20percent)%20and%20Twitter%20(2.6%20percent)=
.
%20%20%0a%20%0aSharing%20is%20down,%20according%20to%20BuzzSumo,%20because%=
20of%20=E2=80=9Cincreased%20competition,=E2=80=9D%20a%20rise%20in%20messagi=
ng%20apps%20and%20=E2=80=9Cprivate%20sharing,=E2=80=9D%20and%20because%20of=
%20Facebook=E2=80=99s%20latest%20algorithm%20changes.
%20Indeed,%20Facebook%20announced%20at%20the%20start%20of%20the%20year%20it=
%20would%20show%20more%20posts%20from%20friends%20and%20family=E2=80=94spec=
ifically,%20posts%20with%20lively%20commenting%20and%20debates%20and%20less=
%20=E2=80=9Cpublic%20content=E2=80=9D%20from%20=E2=80=9Cpublishers%20and%20=
businesses.=E2=80=9D%20Read%20More%3a%20http://bit.ly/2p9Xkn4%20%0a@WeAreCr=
amer%20%0a" target=3D"_blank" class=3D"mktNoTrack"
><img src=3D"http://www.aimediaserver6.com/event_marketer/email/cramer-week=
-1_03.png" width=3D"30" height=3D"40" border=3D"0"></a></td>=20
<td><a href=3D
"http://go.eventmarketer.com/lrTtz000n7353T3Hi0n0P1Z""
><img src=3D"http://www.aimediaserver6.com/event_marketer/email/cramer-week=
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><img src=3D"http://www.aimediaserver6.com/event_marketer/email/cramer-week=
-1_05.png" width=3D"20" height=3D"40" border=3D"0"></a></td>=20
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"http://go.eventmarketer.com/UtB50iT0nT3ZHr037n010R3"
><img src=3D"http://www.aimediaserver6.com/event_marketer/email/cramer-week=
-1_06.png" width=3D"38" height=3D"40" border=3D"0"></a></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
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<td style=3D"padding:15px; color: #f5821f; font-weight: bold; font-size: 25=
px;">Dig Deeper with Us </td>=20
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yle=3D"font:13px Arial, Helvetica, sans-serif; color: #414e57;">=20
<tbody>=20
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<br>Catch up on this year=E2=80=99s trends
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ion: none; color: #f5821f;" target=3D"_blank"
><b>ACHIEVE MORE</b></a>=20
<br>Learn more=20
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