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From: Angela.Eckman <Angela.Eckman@target.com>
To: "jimellis@transocean.com" <jimellis@transocean.com>
Subject: RE: ACTION NEEDED BY 8/25 - Copy Update for Soft Bullets on
 Target.com
Thread-Topic: ACTION NEEDED BY 8/25 - Copy Update for Soft Bullets on
 Target.com
Thread-Index: AdML0XdYlVKsK6BvS2CCEjg11zPnMwAkxbbg
Date: Thu, 3 Aug 2017 14:27:06 +0000
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Apologies! Just realized I missed this attachment.

From: Angela.Eckman
Sent: Wednesday, August 02, 2017 3:55 PM
To: jimellis@transocean.com
Subject: ACTION NEEDED BY 8/25 - Copy Update for Soft Bullets on Target.com

Hi Vendor Partner,

You are receiving this email because some or all of your items on Target.co=
m are missing soft bullets (highlights) and therefore do not follow the cor=
rect copy guidelines. See screen shot below for a current desktop site exam=
ple of an item with soft bullets. On mobile the soft bullets appears betwee=
n the image and the long copy.

Action needed:
For any items that you will not be discontinuing at this time, please submi=
t updated copy with highlight bullets by 8/25 . We will follow up after the=
 deadline to check on any outstanding items.

Target.com updated copy formatting this past Spring to improve the guest ex=
perience. We now use soft bullets (highlights) in addition to long copy to =
help:


*        Guests see the top reasons to buy in a concise, easy to read way t=
o increase purchase confidence (conversion)

*        Highlight information not always available in product data/specs t=
o reduce guest questions (Q&A)

*        Improve external search rankings to increase visits to pages (traf=
fic)

Attached is the updated copy submission for to use on new items, as well as=
 to update older carry forward items. I've also attached a list of your act=
ive items missing soft bullets and copy direction for what we've seen as ke=
y information to include.

As you fill out the attached form, here are some important tips to ensure q=
uick and easy processing of your updated (and new) copy:

*        For any items where you have variations (same item with different =
sizes and/or colors) you should only provide copy at the parent (VAP) level=
. Swatches and item data will update for specific variations, but copy shou=
ld be high level. The attached item list includes a parent column to help w=
ith this. Your IDS or Merchant partner can provide this information for new=
er items in the future.

*        If you have any standalone items that should be put into variation=
s (by color and/or size), please connect with your IDS to update.

*        Soft bullets need to be in a bulleted list format. We recommend cr=
eating the lists in word and copying into the form.

*        Use one row per TCIN you are submitting copy for. All bullets shou=
ld be in the same cell or the form will be rejected.

*        Send the completed form to PC.Wrangler@target.com<mailto:PC.Wrangl=
er@target.com> and you should see updates on site within 3-5 business days.

Thank you for your help improving product content - and sales - for your it=
ems!

Angie Eckman | Sr Product Content Planner | Home | * Target

[cid:image002.jpg@01D30C3A.AAF02E20]






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<div class=3D"WordSection1">
<p class=3D"MsoNormal"><span style=3D"color:#1F497D">Apologies! Just realiz=
ed I missed this attachment.
<o:p></o:p></span></p>
<p class=3D"MsoNormal"><a name=3D"_MailEndCompose"><span style=3D"color:#1F=
497D"><o:p>&nbsp;</o:p></span></a></p>
<div>
<div style=3D"border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in =
0in 0in">
<p class=3D"MsoNormal"><b>From:</b> Angela.Eckman <br>
<b>Sent:</b> Wednesday, August 02, 2017 3:55 PM<br>
<b>To:</b> jimellis@transocean.com<br>
<b>Subject:</b> ACTION NEEDED BY 8/25 - Copy Update for Soft Bullets on Tar=
get.com<o:p></o:p></p>
</div>
</div>
<p class=3D"MsoNormal"><o:p>&nbsp;</o:p></p>
<p class=3D"MsoNormal">Hi Vendor Partner,<o:p></o:p></p>
<p class=3D"MsoNormal"><o:p>&nbsp;</o:p></p>
<p class=3D"MsoNormal">You are receiving this email because some or all of =
your items on Target.com are missing soft bullets (highlights) and therefor=
e do not follow the correct copy guidelines. See screen shot below for a cu=
rrent desktop site example of an item
 with soft bullets. On mobile the soft bullets appears between the image an=
d the long copy.<o:p></o:p></p>
<p class=3D"MsoNormal"><o:p>&nbsp;</o:p></p>
<p class=3D"MsoNormal"><b>Action needed:</b><br>
<b>For any items that you will not be discontinuing at this time, please su=
bmit updated copy with highlight bullets by 8/25 .</b> We will follow up af=
ter the deadline to check on any outstanding items.<o:p></o:p></p>
<p class=3D"MsoNormal"><o:p>&nbsp;</o:p></p>
<p class=3D"MsoNormal">Target.com updated copy formatting this past Spring =
to improve the guest experience. We now use soft bullets (highlights) in ad=
dition to long copy to help:<o:p></o:p></p>
<p class=3D"MsoNormal"><o:p>&nbsp;</o:p></p>
<p class=3D"MsoListParagraph" style=3D"text-indent:-.25in;mso-list:l1 level=
1 lfo2"><![if !supportLists]><span style=3D"font-family:Symbol"><span style=
=3D"mso-list:Ignore">&middot;<span style=3D"font:7.0pt &quot;Times New Roma=
n&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]>Guests see the top reasons to buy in a conci=
se, easy to read way to increase purchase confidence (conversion)<o:p></o:p=
></p>
<p class=3D"MsoListParagraph" style=3D"text-indent:-.25in;mso-list:l1 level=
1 lfo2"><![if !supportLists]><span style=3D"font-family:Symbol"><span style=
=3D"mso-list:Ignore">&middot;<span style=3D"font:7.0pt &quot;Times New Roma=
n&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]>Highlight information not always available i=
n product data/specs to reduce guest questions (Q&amp;A)
<o:p></o:p></p>
<p class=3D"MsoListParagraph" style=3D"text-indent:-.25in;mso-list:l1 level=
1 lfo2"><![if !supportLists]><span style=3D"font-family:Symbol"><span style=
=3D"mso-list:Ignore">&middot;<span style=3D"font:7.0pt &quot;Times New Roma=
n&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]>Improve external search rankings to increase=
 visits to pages (traffic)<o:p></o:p></p>
<p class=3D"MsoNormal"><o:p>&nbsp;</o:p></p>
<p class=3D"MsoNormal">Attached is the updated copy submission for to use o=
n new items, as well as to update older carry forward items. I&#8217;ve als=
o attached a list of your active items missing soft bullets and copy direct=
ion for what we&#8217;ve seen as key information
 to include.<o:p></o:p></p>
<p class=3D"MsoNormal"><o:p>&nbsp;</o:p></p>
<p class=3D"MsoNormal">As you fill out the attached form, here are some imp=
ortant tips to ensure quick and easy processing of your updated (and new) c=
opy:<o:p></o:p></p>
<p class=3D"MsoListParagraph" style=3D"text-indent:-.25in;mso-list:l0 level=
1 lfo4"><![if !supportLists]><span style=3D"font-family:Symbol"><span style=
=3D"mso-list:Ignore">&middot;<span style=3D"font:7.0pt &quot;Times New Roma=
n&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]>For any items where you have variations (sam=
e item with different sizes and/or colors) you should
<u>only provide copy at the parent (VAP) level</u>. Swatches and item data =
will update for specific variations, but copy should be high level. The att=
ached item list includes a parent column to help with this. Your IDS or Mer=
chant partner can provide this information
 for newer items in the future.<o:p></o:p></p>
<p class=3D"MsoListParagraph" style=3D"text-indent:-.25in;mso-list:l0 level=
1 lfo4"><![if !supportLists]><span style=3D"font-family:Symbol"><span style=
=3D"mso-list:Ignore">&middot;<span style=3D"font:7.0pt &quot;Times New Roma=
n&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]>If you have any standalone items that should=
 be put into variations (by color and/or size), please connect with your ID=
S to update.<o:p></o:p></p>
<p class=3D"MsoListParagraph" style=3D"text-indent:-.25in;mso-list:l0 level=
1 lfo4"><![if !supportLists]><span style=3D"font-family:Symbol"><span style=
=3D"mso-list:Ignore">&middot;<span style=3D"font:7.0pt &quot;Times New Roma=
n&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]>Soft bullets need to be in a bulleted list f=
ormat. We recommend creating the lists in word and copying into the form.<o=
:p></o:p></p>
<p class=3D"MsoListParagraph" style=3D"text-indent:-.25in;mso-list:l0 level=
1 lfo4"><![if !supportLists]><span style=3D"font-family:Symbol"><span style=
=3D"mso-list:Ignore">&middot;<span style=3D"font:7.0pt &quot;Times New Roma=
n&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]>Use one row per TCIN you are submitting copy=
 for. All bullets should be in the same cell or the form will be rejected.<=
o:p></o:p></p>
<p class=3D"MsoListParagraph" style=3D"text-indent:-.25in;mso-list:l0 level=
1 lfo4"><![if !supportLists]><span style=3D"font-family:Symbol"><span style=
=3D"mso-list:Ignore">&middot;<span style=3D"font:7.0pt &quot;Times New Roma=
n&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]>Send the completed form to <a href=3D"mailto=
:PC.Wrangler@target.com">
PC.Wrangler@target.com</a> and you should see updates on site within 3-5 bu=
siness days.<o:p></o:p></p>
<p class=3D"MsoNormal"><br>
Thank you for your help improving product content &#8211; and sales &#8211;=
 for your items!<o:p></o:p></p>
<p class=3D"MsoNormal"><o:p>&nbsp;</o:p></p>
<p class=3D"MsoNormal"><b><span style=3D"font-size:8.0pt;font-family:&quot;=
Gadugi&quot;,sans-serif;color:black;letter-spacing:.9pt">Angie Eckman
</span></b><span style=3D"font-size:8.0pt;font-family:&quot;Gadugi&quot;,sa=
ns-serif;color:#606060;letter-spacing:1.0pt">|&nbsp;Sr Product Content Plan=
ner</span><b><i><span style=3D"font-size:8.0pt;font-family:&quot;Gadugi&quo=
t;,sans-serif;color:black;letter-spacing:.9pt">&nbsp;</span></i></b><span s=
tyle=3D"font-size:8.0pt;font-family:&quot;Gadugi&quot;,sans-serif;color:#60=
6060;letter-spacing:1.0pt">|
 Home | </span><b><span style=3D"font-size:8.0pt;font-family:Wingdings;colo=
r:red">&curren;</span></b><span style=3D"font-size:8.0pt;font-family:&quot;=
Gadugi&quot;,sans-serif;color:#606060;letter-spacing:1.0pt"> Target</span><=
span style=3D"font-size:8.0pt;font-family:&quot;Century Gothic&quot;,sans-s=
erif;color:#606060;letter-spacing:1.0pt">
<o:p></o:p></span></p>
<p class=3D"MsoNormal"><o:p>&nbsp;</o:p></p>
<p class=3D"MsoNormal"><img border=3D"0" width=3D"796" height=3D"658" id=3D=
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