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10px; color: #151515; width: 195px;">Companies can claim 400% tax
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Information</strong><br /><br />
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<td width="39" valign="top" style="font-family: 'Lucida Grande',
sans-serif; font-size: 11px; width: 39px;">Date:</td>
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<td width="146" style="font-family: 'Lucida Grande', sans-serif; font-size:
11px; width: 146px;">22 Sep 2017, Fri</td>
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<td width="39" valign="top" style="font-family: 'Lucida Grande',
sans-serif; font-size: 11px; width: 39px;">Time:</td>
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40%)</td>
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<br /><span>Royal Plaza on Scotts Singapore Hotel</span><span><em>Including
Tea breaks and International Gourmet Buffet Lunch at Award winning Carousel
Restaurant (Halal Certified)</em></span><br /><br /> <span
style="font-size: 11px;">Registration is on a 1st come 1st<br />serve
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for registration </a><br /><br /> For more information; please contact
Jaslyn @ 9767 9686 / 6278 9785 or <a href="mailto:jaslyn@cbsgroup.com.sg"
target="_blank" style="color: #f5780e; text-decoration:
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9px;">&nbsp;</td>
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<td width="325" valign="top" style="font-family: 'Lucida Grande',
sans-serif; font-size: 12px; color: #151515; padding-bottom: 5px; width:
325px;"><span style="font-family: Arial,Helvetica,sans-serif; font-size:
18px; color: #666666;">High Impact Content Marketing for the Digital
World</span><br />
<p style="padding-top: 0px; padding-bottom: 10px; font-style:
italic;">Create Impactful and Engaging Content to get more potential
clients</p>
<a name="1" id="1"></a></td>
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<tr>
<td width="325" style="font-family: 'Lucida Grande', sans-serif; font-size:
12px; color: #151515; border-top: 1px solid #CBCBCB; width:
325px;">&nbsp;</td>
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<td width="325" style="font-family: 'Lucida Grande', sans-serif; font-size:
12px; color: #151515; width: 325px;"><a name="intro"></a>
<h4>INTRODUCTION<span class="txt12" style="float: right; margin-top:
20px;"><a style="text-decoration: none; color: #f78620;"
href="#"></a></span></h4>
<p><em style="font-size: 16px;">"Content Marketing is the only marketing
left."</em><br /> <em>- Seth Godin: American author, entrepreneur,
marketer, and public speaker</em></p>
<p><strong style="color: #ff0000;">Break through the noise and create
content that resonates with your audience!</strong></p>
<p><img
src="http://www.cbs.com.sg/wp-content/uploads/image_swatijosh_book.jpg"
style="display: inline; float: right; margin-left: 15px;" border="0"
/>Indeed, Content Marketing is at the core of every digital marketing
strategy today. Content marketing is the approach of creating useful and
relevant content for the target audience in order to build relationship and
trust with them. In the long term, content marketing results in a loyal and
bigger customer base. It helps your business to be &ldquo;found&rdquo; on
the internet when potential customers go online to search for and research
on products they are interested in. <strong>Learn from Swati Joshi - The
Author of the Amazon Bestselling Book on Digital Marketing!</strong></p>
<p>Your business need content marketing to:</p>
<ul>
<li><strong>Create brand awareness</strong></li>
<li><strong>Bring more traffic to your site</strong></li>
<li><strong>Acquire leads and customers</strong></li>
<li><strong>Establish your business as a market leader</strong></li>
<li><strong>Increase customer retention and loyalty</strong></li>
</ul>
<p>Learnings distilled from real-life case studies and examples, you will
also do a hands-on exercise to get started with the principles of content
marketing.</p>
<p>Want to learn more about Content Marketing and how to apply it to your
business? Sign up for our workshop today!</p>
<a name="objectives"></a>
<h4>OBJECTIVES <span class="txt12" style="float: right; margin-top:
20px;"><a style="text-decoration: none; color: #f78620;"
href="#"></a></span></h4>
<p>Participants will learn how to break through the noise and create
content that resonates with your audience. Participants will be able to
identify and create a content marketing strategy right for their
organization. They will also learn about the different kinds of content,
and how to create them in order to be effective and impactful.</p>
<a name="outline"></a>
<h4>COURSE OUTLINE<span class="txt12" style="float: right; margin-top:
20px;"><a style="text-decoration: none; color: #f78620;"
href="#"></a></span></h4>
<ul>
<li>Introduction to content marketing</li>
<li>How to create a winning content marketing strategy?</li>
<li>Different kinds of content for the digital world</li>
<li>The art of storytelling</li>
<li>Optimizing content discovery through search engines</li>
<li>Common mistakes to avoid</li>
<li>How to measure the success of your content marketing?</li>
</ul>
<a name="who"></a>
<h4>WHO SHOULD ATTEND?<span class="txt12" style="float: right; margin-top:
20px;"><a style="text-decoration: none; color: #f78620;"
href="#"></a></span></h4>
<p>Executives and marketing professionals who want to reach out to their
audience and potential clients through the internet/website/social
media.</p>
<a name="pre-requisites"></a>
<h4>COURSE PRE-REQUISITES<span class="txt12" style="float: right;
margin-top: 20px;"><a style="text-decoration: none; color: #f78620;"
href="#"></a></span></h4>
<p>All course participants are required to bring along their own laptop for
this 1 day Fun, Interactive Eye-Opening, and insightful workshop.</p>
<a name="trainer"></a>
<h4>ABOUT THE TRAINER<span class="txt12" style="float: right; margin-top:
20px;"><a style="text-decoration: none; color: #f78620;"
href="#"></a></span></h4>
<p><strong>Social Media Marketing Expert: Swati Joshi</strong></p>
<p><img src="http://www.cbs.com.sg/wp-content/uploads/photo_swatijoshi.jpg"
border="0" /></p>
<p>Swati Joshi is a speaker, trainer and digital expert. She is the founder
and CEO of Influenshine, a digital marketing company which helps businesses
to enhance their digital presence, get more traffic, generate leads,
convert leads to sales and build brand authority through digital marketing,
PR and growth hacking techniques. She is also the author of the Amazon
bestselling book on digital marketing: 'Untangling the Web: Developing a
Blueprint for Digital Marketing'.</p>
<p>After graduating as an engineer, Swati worked with some of the largest
global corporations where she serving as a business consultant. She has
worked across the USA, Europe and Asia to gain invaluable global
perspectives on business, brand-building and communications strategy. She
has complemented her technical and business background with digital
marketing skills from Stanford University. Additionally, she has gained
inter-disciplinary skills from prestigious institutions like IDEO (design),
Google (analytics) and General Assembly (social media marketing).</p>
<p>Swati blogs regularly and contribute to publications like The Huffington
Post, Executive Lifestyle and others. As a technology and business
enthusiast, she is associated with many startups in the thriving
entrepreneurial scene of Singapore, and provides guidance and training on
digital marketing to several ventures. As a mother and a woman
entrepreneur, she works with and helps other dynamic women to succeed by
associating with organizations like CRIB Society and Athena Network. She
also supports charitable causes like children's education and digital
empowerment in her spare time.</p>
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