Return-Path: Delivered-To: diana@transocean.com Received: from vps.transocean.com by vps.transocean.com (Dovecot) with LMTP id yYeaH0jAJVntdQAAInt2oQ for ; Wed, 24 May 2017 10:18:00 -0700 Return-path: Envelope-to: diana@transocean.com Delivery-date: Wed, 24 May 2017 10:18:00 -0700 Received: from [69.30.197.250] (port=39997 helo=mail.yourbonussnewoptions.com) by vps.transocean.com with esmtp (Exim 4.89) (envelope-from ) id 1dDZv2-0007wp-O4 for diana@transocean.com; Wed, 24 May 2017 10:18:00 -0700 DKIM-Signature: v=1; a=rsa-sha1; c=relaxed/relaxed; s=dkim; d=yourbonussnewoptions.com; h=Date:From:To:Subject:MIME-Version:Content-Type:List-Unsubscribe:Message-ID; i=amazonbonus@yourbonussnewoptions.com; bh=hIyRC/o71BMePN5vP6JKnTC/ETU=; b=tExDUVfv56ZvgWQ9NfdZ3Dy0ST35gK5QzzS6rVo4Qv2VB217SHoAYZ03vDHo53wD8huWLPGFs4yc tDHuCwmiP1yXPGq3gL1cqDMUs33Uu31z1Lk8LbkqP8yn4FAn7pCqV4BrnTkVsTI0bmtTEn4UxfBC yYrpe4RDVdK9xjICQso= DomainKey-Signature: a=rsa-sha1; c=nofws; q=dns; s=dkim; d=yourbonussnewoptions.com; b=R2xpKkl927Imv1v0rTWgyNR8pft0hDlb4nGXlLT1odbzfSyB1hg5tq7clczIqunDWTHcc8LIP3uE rs5qjCFLSLdo0NJDjLIazjHc4B6Rf+SEmJ4Hh51Qz9A3ViZ5BK9gDScfVb/RIY9OwTTsweq2fNxd 4biCV43MAcUYvbosroI=; Received: by mail.yourbonussnewoptions.com id h4ndf80001gp for ; Wed, 24 May 2017 15:04:39 -0400 (envelope-from ) Date: Wed, 24 May 2017 15:04:39 -0400 From: AmazonBonus To: MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_22_1204179299.1495645835253" List-Unsubscribe: Message-ID: <0.0.0.2.1D2D4C097FB812C.2D9E5E@mail.yourbonussnewoptions.com> X-Spam-Status: Yes, score=4.2 X-Spam-Score: 42 X-Spam-Bar: ++++ X-Spam-Report: Spam detection software, running on the system "vps.transocean.com", has identified this incoming email as possible spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Did you know that you have $50-in Amazon-Points waiting for you? This bonus is going to-expire within the next 48 hours if you have not-claimed it! All you have to do to redeem your bonus-points before they-expire is visit below here and complete the quick-survey that has been provided. [...] Content analysis details: (4.2 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: go.here] -0.0 SPF_PASS SPF: sender matches SPF record 0.8 MPART_ALT_DIFF BODY: HTML and text parts are different 0.8 BAYES_50 BODY: Bayes spam probability is 40 to 60% [score: 0.5000] 0.7 MIME_HTML_ONLY BODY: Message only has text/html MIME parts 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 MIME_QP_LONG_LINE RAW: Quoted-printable line longer than 76 chars -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain 2.0 RDNS_NONE Delivered to internal network by a host with no rDNS 0.0 MIME_HTML_ONLY_MULTI Multipart message only has text/html MIME parts 0.0 T_REMOTE_IMAGE Message contains an external image X-Spam-Flag: YES Subject: ****SPAM**** You have-earned yourself $50-in Amazon-Points: Please-Claim Today. ------=_Part_22_1204179299.1495645835253 Content-Type: text/html; charset=us-ascii Content-Transfer-Encoding: quoted-printable =20

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Amazon's s= trategic advantage isn't really its inventory, its recommendation engine, o= r its consumer technology. The advantage is in its infrastructure. In the g= lobal race to build a fast-as-possible service for delivering the things yo= u order online, no one in the world is further along than Amazon, and it wi= ll be very hard for even a deep-pocketed competitor like Walmart to catch u= p as long as Bezos has permission from investors to spend every dollar his = company earns on new fulfillment centers. Amazon Prime, the subscription se= rvice launched in 2005 at $79 that makes most two-day shipping free, is a c= lever way to monetize this infrastructure advantage. Amazon can afford to s= ell its most popular stuff near cost if tens of millions of its customers a= re paying $79 on top of it, no matter what. Prime has served a couple other= purposes, as well. For consumers, it's an entertainment bundle, giving us = free access to Kindle Owners' Lending Library, Amazon Video, and (allegedly= ) a forthcoming digital radio service. For investors, Prime represents a ke= y lever for generating profits in the future. Many of the analysts I spoke = to for my business column last year on Amazon said they didn't think it cou= ld raise prices dramatically on most of its merchandise. Instead, they said= Amazon could always raise the price of Prime on its most passionate custom= ers and add hundreds of millions of dollars to its bottom line just like th= at.

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Last week,= that's precisely what Amazon did, announcing a $20 price hike that will br= ing the annual cost of Prime to $99. Is that a garish raise? On the one han= d, it's a 25 percent hike. On the other hand, $99 is just $5 more than the = inflation-adjusted price of Amazon Prime when it debuted for $79 in 2005. F= or regular Amazon shoppers, buying Amazon Prime is still obviously worth it= Prime is just one part of Amazon's bundle strategy. Last year the company= continued to roll out its Prime Fresh service, which, for a $299 annual fe= e, sends fresh food orders to some city's doorsteps in a matter of hours. <= /p>=20

The power = of memberships isn't just that they represent dependable revenue for Amazon= in the topsy-turvy world of retail. It's also that they're sticky for cust= omers. Couch potatoes have a hard enough time canceling their $90-a-month g= ym memberships, thanks to status quo bias and general laziness. It's even h= arder to justify canceling a $8.25-a-month membership that gets you free fa= st shipping to the biggest online store, a great digital video offering, an= d more, just because the price went up by less than $2 a month.

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But if mil= lions of the people do abandon Amazon Prime over a $20 price hike, that wou= ld be the worst news of all. It would show that the razor-thin-margin compa= ny, having successfully bought the trust of Wall Street, had failed to buil= d a similarly strong allegiance with its customers, millions of whom would = have left the service over an extra $1.85 per month. How would investors co= ntinue to justify a quasi-infinite price-earnings ratio for a company whose= best customers refuse to pay another $0.40 per week?

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In short, = I expect the Prime price hike to work. Amazon better hope so, too.Amazon pl= ans to break into physical retail in a new way. The online retail giant rev= ealed a concept for a physical store in a video published Monday. The store= , called Amazon Go, doesn't work like a typical Walmart or supermarket &aci= rc;?? instead, it's designed so that shoppers will use an app, also called = Amazon Go, to automatically add the products they plan to buy to a digital = shopping cart; they can then walk out of the building without waiting in a = checkout line. The idea is that Amazon's machine-learning technology can au= tomatically identify when a product is added to your cart, so you don't hav= e to do it yourself. When you leave the store, Amazon automatically charges= your Amazon account.

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The stores= will sell ready-made food, staples like bread and milk, and other grocery = products. Amazon says its stores are about 1,800 square feet, so they are r= elatively small compared with big supermarkets. Amazon internal plans show = it could build 2,000 grocery stores across the US in the next decade, Busin= ess Insider previously reported. The first Amazon Go store is scheduled to = open to the public in Seattle early next year. Here is what Amazon says it = will be like to shop in one:

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