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To: diana@transocean.com Message-ID: <11975474lKwMGcVpYL7QPfzRmhgtZv9iE5y@mail04.modobjectathome.com> Content-Type: multipart/alternative; boundary="QET5011975474oHWlGkhw2BA3qFOLpf6mIY" X-Spam-Status: No, score=2.3 X-Spam-Score: 23 X-Spam-Bar: ++ X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: http://www.cnn.com/2016/03/24/europe/brussels-investigation/index.html . Redeem your Best Buy eGift Card Thank you for participating in Best Buy rewards for January. Please claim them below answering a one-time questionnaire. 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Redeem your Best Buy eGift Card ------------------------------------------------------------ Thank you for participating in Best Buy rewards for January. Please claim them below answering a one-time questionnaire. View your card rewards ? (http://www.modobjectathome.com) ** Card Rewards ------------------------------------------------------------ Redeem by 1/20/2017 Learn more here ? (http://www.modobjectathome.com/bb/cd02/) Stay Connected facebook twitter youtube instagram Franklin Anson Media, 7 7 S t a n d i s h R o a d C o l c h e s t e r C T 0 6 4 1 5 Manage Preferences (http://jan.modobjectathome.com) . Apple will do something with Augmented Reality. IFRAME: f602a1da876288 That???s not rumor or innuendo. Apple CEO Tim Cook repeatedly expressed his strong interest (http://mashable.com/2016/10/03/tim-cook-augmented-reality/) in the technology over the more isolating virtual reality over the last 12 months. Apple acquired an AR company (http://mashable.com/2015/05/30/apple-augmented-reality/) over a year ago. And 2017 promises to be a very big year for the iPhone (http://mashable.com/2016/12/20/apple-in-2017/) . Why wouldn???t Apple bring its own brand of mixed reality to its flagship product? That all makes sense. Robert Scoble???s report (https://www.facebook.com/RobertScoble/posts/10154881786139655) does not. SEE ALSO: These are the iPhone 8 rumors you need to know (http://mashable.com/2016/12/20/rumors-iphone-8/) Scoble is a tech industry expert and veteran who knows everyone and, as of late, has been nestled deep in the world of virtual reality (http://uploadvr.com/scoble-why-vr/) . Like me, he was at CES in early January looking for new and inspiring technologies. When you walk the floor, go to parties and rub elbows with old contacts, you hear things. Scoble heard something a few days ago. (https://www.facebook.com/RobertScoble/posts/10154881786139655) A little tech birdie at the Carl Zeiss booth sidled up to him and whispered (yes, I???m guessing here), ???We???re working with Apple???APPLE!...on a pair of augmented reality glasses." As Scoble reported on Monday: ???A Zeiss employee confirmed the rumors that Apple and Carl Zeiss AG are working on a light pair of augmented reality/mixed reality glasses that may be announced this year. (I thought it was next year but now that I saw this I believe it will happen this year). I hear Meta is getting ready to announce same with Lumus, the optic folks. And that explains why there was no augmented reality in Zeiss's booth even though it was right in the middle of the AR area.??? It???s the hottest scoop since, well, the last time Scoble wrote (https://www.facebook.com/RobertScoble/posts/10154677292964655) that Apple was working with the highly-regarded optics company on AR. Back then, he cited two unnamed sources. Now it???s one unnamed Zeiss employee (who soon may no longer be one if he did, in fact, spill the beans.). Apple is not speaking on the record about this. Nor is Carl Zeiss. I contacted both for comment. Even so, there's a host of problems with this theory. The primary one being that I just don???t think Apple wants to build Google Glass 2.0. ** AR on the radar ------------------------------------------------------------ When I spoke to industry experts last year about Apple???s 2017, Augmented Reality was high on the list of possibilities. Creative Strategies president and long-time Apple watcher Tim Bajarin confirmed that Apple ???has a lot of work going on in this space.??? Bajarin, though, was less certain about whether 2017 would be the year of product delivery or simply one where they, say, signal their AR intentions at the World Wide Developers Conference in June. Gartner analyst Brian Blau was even more bearish on the prospects of Apple AR and VR. telling me last year that the market was still too unsettled to deliver the kind of ???mass market volumes??? Apple prefers. References 1. https://www.facebook.com/v2.5/plugins/quote.php?app_id=122071082108&channel=http%3A%2F%2Fstaticxx.facebook.com%2Fconnect%2Fxd_arbiter%2Fr%2FD6ZfFsLEB4F.js%3Fversion%3D42%23cb%3Df22519065125cdc%26domain%3Dmashable.com%26origin%3Dhttp%253A%252F%252Fmashable.com%252Ff2004d517ed0f4%26relation%3Dparent.parent&container_width=950&href=http%3A%2F%2Fmashable.com%2F2017%2F01%2F10%2Fapple-ar-glasses-rumor-analysis%2F%2333ragsZ5Skq3&locale=en_US&sdk=joey --QET5011975474oHWlGkhw2BA3qFOLpf6mIY Content-Type: text/html; charset=UTF-8 Content-transfer-encoding: 8bit

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Apple will do something with Augmented Reality.

That’s not rumor or innuendo. Apple CEO Tim Cook repeatedly expressed his??strong interest??in the technology over the more isolating virtual reality over the last 12 months. Apple ??acquired an AR company??over a year ago. And 2017 promises to be??a very big year for the iPhone. Why wouldn’t Apple bring its own brand of mixed reality to its flagship product?

That all makes sense.

Robert Scoble’s??report??does not.

Scoble is a tech industry expert and veteran who knows everyone and, as of late, has been nestled??deep in the world of virtual reality. Like me, he was at CES in early January looking for new and inspiring technologies. When you walk the floor, go to parties and rub elbows with old contacts, you hear things.??Scoble heard something a few days ago.

A little tech birdie at the Carl Zeiss booth sidled up to him and whispered (yes, I’m guessing here), “We’re working with Apple???APPLE!...on a pair of augmented reality glasses."??

As Scoble reported on Monday:

“A Zeiss employee confirmed the rumors that Apple and Carl Zeiss AG are working on a light pair of augmented reality/mixed reality glasses that may be announced this year. (I thought it was next year but now that I saw this I believe it will happen this year).

I hear Meta is getting ready to announce same with Lumus, the optic folks.

And that explains why there was no augmented reality in Zeiss's booth even though it was right in the middle of the AR area.”

It’s the hottest scoop since, well,??the last time Scoble wrote??that Apple was working with the highly-regarded optics company on AR.

Back then, he cited two unnamed sources. Now it’s one unnamed Zeiss employee (who soon may no longer be one if he did, in fact, spill the beans.).

Apple is not speaking on the record about this. Nor is Carl Zeiss. I contacted both for comment.??

Even so, there's a host of problems with this theory. The primary one being that I just don’t think Apple wants to build Google Glass 2.0.

AR on the radar

When I spoke to industry experts last year about Apple’s 2017, Augmented Reality was high on the list of possibilities. Creative Strategies president and long-time Apple watcher Tim Bajarin confirmed that Apple “has a lot of work going on in this space.” Bajarin, though, was less certain about whether 2017 would be the year of product delivery or simply one where they, say, signal their AR intentions at the World Wide Developers Conference in June.

Gartner analyst Brian Blau was even more bearish on the prospects of Apple AR and VR. telling me last year that the market was still too unsettled to deliver the kind of “mass market volumes” Apple prefers.


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