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 Content preview:  ** Why We Talk: ** Seven Reasons Your Customers Will - Or
   Will Not - Talk About Your Brand [...] 
 
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** Why We Talk:
------------------------------------------------------------


** Seven Reasons Your Customers Will - Or Will Not - Talk About Your Brand
------------------------------------------------------------


** Learn the seven reasons your customers will or will not talk about your=
 brand.
------------------------------------------------------------

In Why We Talk=2C gifted marketing strategist and professional listener Bo=
livar J. Bueno dissects the evolution of word-of-mouth in the digital age=
 and the unmistakable power shift that has taken place between marketer an=
d consumer. Sharing one of the most insightful=2C organic concepts of this=
 decade=2C Bueno bridges the monumental gap between the results business p=
eople want and the frustration they often get.
Buy Now (https://www.amazon.com/gp/product/B0018Q7AS0/ref=3Das_li_qf_asin_=
il_tl?ie=3DUTF8&tag=3Dculbracomboo-20&creative=3D9325&linkCode=3Das2&creat=
iveASIN=3DB0018Q7AS0&linkId=3Da484a3bdc2541d49a73b8d31123f65ca)


** Praises for Why We Talk
------------------------------------------------------------


** The first book that explores the science of word of mouth. Interesting=
 to read and extremely helpful for any marketer.
- Al Ries=2C author of "Positioning: The Battle for Your Mind"

------------------------------------------------------------


** This book shows you how to make the world's most powerful communication=
 tool work for you.=E2=80=8B

- Jeffrey Fox=2C author of "How to Become a Marketing Superstar"

------------------------------------------------------------

View Book (https://www.amazon.com/gp/product/B0018Q7AS0/ref=3Das_li_qf_asi=
n_il_tl?ie=3DUTF8&tag=3Dculbracomboo-20&creative=3D9325&linkCode=3Das2&cre=
ativeASIN=3DB0018Q7AS0&linkId=3Da484a3bdc2541d49a73b8d31123f65ca)


** From the Inside Flap
------------------------------------------------------------
People talk. Since the dawn of time=2C they=C2=92've grunted=2C groaned an=
d gossiped about what they like and what they don=C2=92't; about the exper=
iences that inspire them and the ones that fall flat. As business owners a=
nd professional marketers=2C we=C2=92've cast the mold on innovative ways=
 to amplify and cultivate Word-of-Mouth (WOM) advertising among consumers.=
 So why then have our most brilliant marketing strategies failed to produc=
e a winning formula that consistently increases WOM? Why has today=C2=92s=
 =C2=93connected=C2=94 consumer become virtually mute to our messages=2C o=
ur promises?
Start Reading (https://www.amazon.com/gp/product/B0018Q7AS0/ref=3Das_li_qf=
_asin_il_tl?ie=3DUTF8&tag=3Dculbracomboo-20&creative=3D9325&linkCode=3Das2=
&creativeASIN=3DB0018Q7AS0&linkId=3Da484a3bdc2541d49a73b8d31123f65ca)
https://www.amazon.com/gp/product/B0018Q7AS0/ref=3Das_li_qf_asin_il_tl?ie=
=3DUTF8&tag=3Dculbracomboo-20&creative=3D9325&linkCode=3Das2&creativeASIN=
=3DB0018Q7AS0&linkId=3Da484a3bdc2541d49a73b8d31123f65ca

=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
Copyright =C2=A9 2018 The Cult Branding Company=2C All rights reserved.
 Your subscribed to our mailing list via www.CultBranding.com.

Our mailing address is:
The Cult Branding Company
PO Box 470212
Celebration=2C Florida 34747-9992
USA
Want to change how you receive these emails?
You can ** update your preferences (https://cultbranding.us1.list-manage.c=
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              =09<!--[if mso]>
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=09=09=09=09<![endif]-->
=09=09=09
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=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
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Container">
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                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            <h1 style=3D"display: block;margin: 0;padding:=
 0;color: #222222;font-family: Helvetica;font-size: 40px;font-style: norma=
l;font-weight: bold;line-height: 150%;letter-spacing: normal;text-align: c=
enter;">Why We Talk:</h1>

<h3 class=3D"null" style=3D"text-align: center;display: block;margin: 0;pa=
dding: 0;color: #444444;font-family: Helvetica;font-size: 22px;font-style:=
 normal;font-weight: bold;line-height: 150%;letter-spacing: normal;"><span=
 style=3D"font-size:16px"><span class=3D"mc-toc-title">Seven Reasons Your=
 Customers Will - Or Will Not - Talk About Your Brand</span></span></h3>

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-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-width: 600px=
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=09=09=09=09=09=09=09=09=09=09<tr>
                                =09=09=09<td valign=3D"top" class=3D"bodyC=
ontainer" style=3D"background:transparent none no-repeat center/cover;mso-=
line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adj=
ust: 100%;background-color: transparent;background-image: none;background-=
repeat: no-repeat;background-position: center;background-size: cover;borde=
r-top: 0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table border=
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Block" style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace=
: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-a=
djust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            <h3 style=3D"display: block;margin: 0;padding:=
 0;color: #444444;font-family: Helvetica;font-size: 22px;font-style: norma=
l;font-weight: bold;line-height: 150%;letter-spacing: normal;text-align: l=
eft;">Learn the seven reasons your customers will or will not talk about y=
our brand.</h3>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #808080;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">In Wh=
y We Talk=2C gifted marketing strategist and professional listener Bolivar=
 J. Bueno dissects the evolution of word-of-mouth in the digital age and t=
he unmistakable power shift that has taken place between marketer and cons=
umer. Sharing one of the most insightful=2C organic concepts of this decad=
e=2C Bueno bridges the monumental gap between the results business people=
 want and the frustration they often get.</p>

                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->

=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
 class=3D"mcnButtonBlockInner">
                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"mcnButtonContentContainer" style=3D"border-collapse: separate !impo=
rtant;border-radius: 3px;background-color: #FE811C;mso-table-lspace: 0pt;m=
so-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
 100%;">
                    <tbody>
                        <tr>
                            <td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Helvetica;font-size: 18px;padd=
ing: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">
                                <a class=3D"mcnButton " title=3D"Why We Ta=
lk: Seven Reason Your Customers Will - Or Will Not - Talk About Your Brand=
" href=3D"https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbd=
cbd27f0420f9c7a066&id=3Ddd53fd20b6&e=3D4ed9cf398d" target=3D"_self" style=
=3D"font-weight: bold;letter-spacing: -0.5px;line-height: 100%;text-align:=
 center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exactly=
;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: block;=
">Buy Now</a>
                            </td>
                        </tr>
                    </tbody>
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            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">


                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->

=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
            </td>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            <h3 class=3D"null" style=3D"text-align: center=
;display: block;margin: 0;padding: 0;color: #444444;font-family: Helvetica=
;font-size: 22px;font-style: normal;font-weight: bold;line-height: 150%;le=
tter-spacing: normal;">Praises for Why We Talk</h3>

                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->

=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnCaptionBlock" style=3D"border-collapse: collapse;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
    <tbody class=3D"mcnCaptionBlockOuter">
        <tr>
            <td class=3D"mcnCaptionBlockInner" valign=3D"top" style=3D"pad=
ding: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">


<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cla=
ss=3D"mcnCaptionBottomContent" width=3D"282" style=3D"border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;">
    <tbody><tr>
        <td class=3D"mcnCaptionBottomImageContent" align=3D"center" valign=
=3D"top" style=3D"padding: 0 9px 9px 9px;mso-line-height-rule: exactly;-ms=
-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">



            <img alt=3D"" src=3D"https://gallery.mailchimp.com/c006bbdcbd2=
7f0420f9c7a066/images/7aa73e44-45f1-4bfc-a1ab-393c0ec03f0f.jpg" width=3D"1=
50" style=3D"max-width: 150px;border: 0;height: auto;outline: none;text-de=
coration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" cl=
ass=3D"mcnImage">


        </td>
    </tr>
    <tr>
        <td class=3D"mcnTextContent" valign=3D"top" style=3D"padding: 0 9p=
x 0 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;word-break: break-word;color: #808080;font-family: H=
elvetica;font-size: 16px;line-height: 150%;text-align: left;" width=3D"282=
">
            <h4 style=3D"display: block;margin: 0;padding: 0;color: #99999=
9;font-family: Georgia;font-size: 20px;font-style: italic;font-weight: nor=
mal;line-height: 125%;letter-spacing: normal;text-align: left;">The first=
 book that explores the science of word of mouth. Interesting to read and=
 extremely helpful for any marketer.<br>
<span style=3D"font-size:14px">- Al Ries=2C author of "Positioning: The Ba=
ttle for Your Mind"</span><br>
&nbsp;</h4>

        </td>
    </tr>
</tbody></table>

<table align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"mcnCaptionBottomContent" width=3D"282" style=3D"border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
    <tbody><tr>
        <td class=3D"mcnCaptionBottomImageContent" align=3D"center" valign=
=3D"top" style=3D"padding: 0 9px 9px 9px;mso-line-height-rule: exactly;-ms=
-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">



            <img alt=3D"" src=3D"https://gallery.mailchimp.com/c006bbdcbd2=
7f0420f9c7a066/images/bfcf1581-58a3-4534-b38d-12b34f9c73e5.jpg" width=3D"1=
42" style=3D"max-width: 142px;border: 0;height: auto;outline: none;text-de=
coration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" cl=
ass=3D"mcnImage">


        </td>
    </tr>
    <tr>
        <td class=3D"mcnTextContent" valign=3D"top" style=3D"padding: 0 9p=
x 0 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;word-break: break-word;color: #808080;font-family: H=
elvetica;font-size: 16px;line-height: 150%;text-align: left;" width=3D"282=
">
            <h4 style=3D"display: block;margin: 0;padding: 0;color: #99999=
9;font-family: Georgia;font-size: 20px;font-style: italic;font-weight: nor=
mal;line-height: 125%;letter-spacing: normal;text-align: left;">This book=
 shows you how to make the world's most powerful communication tool work f=
or you.=E2=80=8B<br>
<br>
<span style=3D"font-size:14px">- Jeffrey Fox=2C author of "How to Become a=
 Marketing Superstar"</span><br>
&nbsp;</h4>

        </td>
    </tr>
</tbody></table>





            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
 class=3D"mcnButtonBlockInner">
                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"mcnButtonContentContainer" style=3D"border-collapse: separate !impo=
rtant;border-radius: 3px;background-color: #FE811C;mso-table-lspace: 0pt;m=
so-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
 100%;">
                    <tbody>
                        <tr>
                            <td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Helvetica;font-size: 18px;padd=
ing: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">
                                <a class=3D"mcnButton " title=3D"Why We Ta=
lk: Seven Reason Your Customers Will - Or Will Not - Talk About Your Brand=
" href=3D"https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbd=
cbd27f0420f9c7a066&id=3D585825e314&e=3D4ed9cf398d" target=3D"_self" style=
=3D"font-weight: bold;letter-spacing: -0.5px;line-height: 100%;text-align:=
 center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exactly=
;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: block;=
">View Book</a>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">


                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->

=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            <h3 class=3D"null" style=3D"text-align: center=
;display: block;margin: 0;padding: 0;color: #444444;font-family: Helvetica=
;font-size: 22px;font-style: normal;font-weight: bold;line-height: 150%;le=
tter-spacing: normal;">From the Inside Flap</h3>

                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->

=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            People talk. Since the dawn of time=2C they=C2=
=92've grunted=2C groaned and gossiped about what they like and what they=
 don=C2=92't; about the experiences that inspire them and the ones that fa=
ll flat. As business owners and professional marketers=2C we=C2=92've cast=
 the mold on innovative ways to amplify and cultivate Word-of-Mouth (WOM)=
 advertising among consumers. So why then have our most brilliant marketin=
g strategies failed to produce a winning formula that consistently increas=
es WOM? Why has today=C2=92s =C2=93connected=C2=94 consumer become virtual=
ly mute to our messages=2C our promises?
                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->

=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">


                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->

=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
 class=3D"mcnButtonBlockInner">
                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"mcnButtonContentContainer" style=3D"border-collapse: separate !impo=
rtant;border-radius: 3px;background-color: #FE811C;mso-table-lspace: 0pt;m=
so-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
 100%;">
                    <tbody>
                        <tr>
                            <td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Helvetica;font-size: 18px;padd=
ing: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">
                                <a class=3D"mcnButton " title=3D"Why We Ta=
lk: Seven Reason Your Customers Will - Or Will Not - Talk About Your Brand=
" href=3D"https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbd=
cbd27f0420f9c7a066&id=3D27859b6ff5&e=3D4ed9cf398d" target=3D"_self" style=
=3D"font-weight: bold;letter-spacing: -0.5px;line-height: 100%;text-align:=
 center;text-decoration: none;color: #FFFFFF;mso-line-height-rule: exactly=
;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;display: block;=
">Start Reading</a>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">


                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->

=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnImageBlock" style=3D"min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnImageBlockOuter">
            <tr>
                <td valign=3D"top" style=3D"padding: 9px;mso-line-height-r=
ule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" c=
lass=3D"mcnImageBlockInner">
                    <table align=3D"left" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
">
                        <tbody><tr>
                            <td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 9px;padding-left: 9px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
 100%;-webkit-text-size-adjust: 100%;">

                                    <a href=3D"https://cultbranding.us1.li=
st-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc49c139523&e=
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