Return-Path: Delivered-To: DAVID@TRANSOCEAN.COM Received: from vps.transocean.com by vps.transocean.com with LMTP id mMDFExVrv1rSXQAAInt2oQ for ; Sat, 31 Mar 2018 04:03:49 -0700 Return-path: Envelope-to: DAVID@TRANSOCEAN.COM Delivery-date: Sat, 31 Mar 2018 04:03:49 -0700 Received: from mail78.atl91.mcsv.net ([198.2.130.78]:21539) by vps.transocean.com with esmtp (Exim 4.89_1) (envelope-from ) id 1f2EIK-0006KJ-Mj for DAVID@TRANSOCEAN.COM; Sat, 31 Mar 2018 04:03:49 -0700 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=k1; d=mail78.atl91.mcsv.net; h=Subject:From:Reply-To:To:Date:Message-ID:List-ID:List-Unsubscribe:Sender: Content-Type:MIME-Version; i=bjbueno=3Dcultbranding.com@mail78.atl91.mcsv.net; bh=UsbEXG6/j5rgG1sqS7ghV6LKkJUM8Zksw7RswieTkk4=; b=c0POBp2A3PJAE/dA4X9x1CBz+aGY2kjNQIRhJq58xSNzGkrErkEH3pLEdeGPJeXNCewBpEMTekKN 6nsOMsaJivRGAK3LjDJKA0/8dJDYoV4drKZOxMdPDUe8Tw7HhuzZxYJEEVAB6eE5bX98VQxPC3tK ccKr0uIqFXGBl2dPa2M= Received: from (127.0.0.1) by mail78.atl91.mcsv.net id hntlgi2ddl4v for ; Sat, 31 Mar 2018 11:02:54 +0000 (envelope-from ) Subject: =?utf-8?Q?How=20To=20Achieve=20Maximum=20Influence?= From: =?utf-8?Q?The=20Cult=20Branding=20Blog?= Reply-To: =?utf-8?Q?The=20Cult=20Branding=20Blog?= To: =?utf-8?Q?David?= Date: Sat, 31 Mar 2018 11:02:54 +0000 Message-ID: X-Mailer: MailChimp Mailer - **CIDdbc02946114ed9cf398d** X-Campaign: mailchimpc006bbdcbd27f0420f9c7a066.dbc0294611 X-campaignid: mailchimpc006bbdcbd27f0420f9c7a066.dbc0294611 X-Report-Abuse: Please report abuse for this campaign here: http://www.mailchimp.com/abuse/abuse.phtml?u=c006bbdcbd27f0420f9c7a066&id=dbc0294611&e=4ed9cf398d X-MC-User: c006bbdcbd27f0420f9c7a066 Feedback-ID: 1167109:1167109.2915961:us1:mc List-ID: c006bbdcbd27f0420f9c7a066mc list X-Accounttype: pd List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click Sender: "The Cult Branding Blog" x-mcda: FALSE Content-Type: multipart/alternative; boundary="_----------=_MCPart_1203177447" MIME-Version: 1.0 X-Spam-Status: No, score=1.0 X-Spam-Score: 10 X-Spam-Bar: + X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: ** How To Achieve Maximum Influence (https://cultbranding.us1.list-manage.com/track/click?u=c006bbdcbd27f0420f9c7a066&id=47c31a1fef&e=4ed9cf398d) By Aaron Shields “Every generation seeks the Holy Grail of instantaneous influence—in the information age we seek the sound bite that moves the masses—but it doesn’t exist. Human behavior is influenced over time, within a context, and by focusing primarily on how people feel.” Anette Simmons, The Story Factor [...] Content analysis details: (1.0 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: list-manage.com] -0.0 SPF_HELO_PASS SPF: HELO matches SPF record -0.0 SPF_PASS SPF: sender matches SPF record 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different -0.0 T_RP_MATCHES_RCVD Envelope sender domain matches handover relay domain 0.0 HTML_MESSAGE BODY: HTML included in message 0.8 BAYES_50 BODY: Bayes spam probability is 40 to 60% [score: 0.4014] -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid X-Spam-Flag: NO This is a multi-part message in MIME format --_----------=_MCPart_1203177447 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** How To Achieve Maximum Influence (https://cultbranding.us1.list-manage.= com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D47c31a1fef&e=3D= 4ed9cf398d) ------------------------------------------------------------ By Aaron Shields =E2=80=9CEvery generation seeks the Holy Grail of instantaneous influence= =E2=80=94in the information age we seek the sound bite that moves the mass= es=E2=80=94but it doesn=E2=80=99t exist. Human behavior is influenced over= time=2C within a context=2C and by focusing primarily on how people feel.= =E2=80=9D Anette Simmons=2C The Story Factor Good companies place a strong focus on how customers perceive them. Great= companies know they also have to understand how customers perceive themse= lves. Look at any survey or attend any customer interview and you see a slew of= questions that make the customer evaluate the company: How satisfied are= you? When was the last time you made a purchase? How likely are you to re= commend us to a friend or family member? Sure=2C many of these surveys use some of the questions to create demograp= hic and =E2=80=9Cpsychographic=E2=80=9D categories=2C But=2C these categor= ies rarely reflect the way people view themselves and feel in the context= of buying from the company. They=E2=80=99re abstract generalizations that= can help figure out where to place advertising=2C but they ignore the emo= tional context of the real individuals actually buying from you. If you don=E2=80=99t understand their hearts=2C you can=E2=80=99t win thei= r hearts. And=2C if you can=E2=80=99t win their hearts=2C you can=E2=80=99= t influence their buying decisions. Next time you engage in collecting customer data rather than make the surv= ey or interview all about you=2C also make it about them. You=E2=80=99ll l= earn valuable strategic information=2C and you=E2=80=99re likely to see yo= ur customers in a new light: as people rather than numbers. And=2C people= are much easier to sell to than numbers. https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420= f9c7a066&id=3Df7c65404cb&e=3D4ed9cf398d https://cultbranding.us1.lis= t-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D3c7f8a5204&e= =3D4ed9cf398d https://cultbranding.us1.list-manage.com/track/click?u= =3Dc006bbdcbd27f0420f9c7a066&id=3Dc36ae3e1ed&e=3D4ed9cf398d =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Copyright =C2=A9 2018 The Cult Branding Company=2C All rights reserved. Your subscribed to our mailing list via www.CultBranding.com. Our mailing address is: The Cult Branding Company PO Box 470212 Celebration=2C Florida 34747-9992 USA ** unsubscribe from this list (https://cultbranding.us1.list-manage.com/un= subscribe?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d&c=3Dd= bc0294611) ** update subscription preferences (https://cultbranding.us1.list-manage.c= om/profile?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d) --_----------=_MCPart_1203177447 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable =09 How To Achieve Maximum Influence
=09
<= /td>

How To Achieve Maximum Influence

By Aaron Shields

=E2=80=9CEvery generation seeks th= e Holy Grail of instantaneous influence=E2=80=94in the information age we= seek the sound bite that moves the masses=E2=80=94but it doesn’t ex= ist. Human behavior is influenced over time=2C within a context=2C and by= focusing primarily on how people feel.=E2=80=9D
Anette Simmons=2C The Story Factor

Good companies place a strong focus= on how customers perceive them. Great companies know they also have to un= derstand how customers perceive themselves.

Look at any survey or attend any cus= tomer interview and you see a slew of questions that make the customer eva= luate the company: How satisfied are you? When was the last time you made= a purchase? How likely are you to recommend us to a friend or family memb= er?

Sure=2C many of these surveys use so= me of the questions to create demographic and =E2=80=9Cpsychographic=E2=80= =9D categories=2C But=2C these categories rarely reflect the way people vi= ew themselves and feel in the context of buying from the company. They=E2= =80=99re abstract generalizations that can help figure out where to place= advertising=2C but they ignore the emotional context of the real individu= als actually buying from you.

If you don=E2=80=99t understand thei= r hearts=2C you can=E2=80=99t win their hearts. And=2C if you can=E2=80=99= t win their hearts=2C you can=E2=80=99t influence their buying decisions.<= /p>

Next time you engage in collecting c= ustomer data rather than make the survey or interview all about you=2C als= o make it about them. You=E2=80=99ll learn valuable strategic information= =2C and you=E2=80=99re likely to see your customers in a new light: as peo= ple rather than numbers. And=2C people are much easier to sell to than num= bers.



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Our mailing address is:
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