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Subject: =?utf-8?Q?Turn=20Customers=20Into=20Loyal=20Followers?=
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Date: Tue, 27 Mar 2018 18:00:24 +0000
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 Content preview:  ** The Power of Cult Branding: ** How 9 Magnetic Brands Turned
    Customers into Loyal Followers (and Yours Can, Too!) [...] 
 
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** The Power of Cult Branding:
------------------------------------------------------------


** How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours=
 Can=2C Too!)
------------------------------------------------------------


** Our study of Cult Brands reveals seven rules any business can follow to=
 attract loyal customers.
------------------------------------------------------------

Some customers have a religious devotion to a particular brand. They may g=
o so far as to permanently scorch their skin with the logo or image of the=
 brand they love.

While this may appear extreme to you=2C fifteen years of research into Cul=
t Brands has shown us that the psychological reasons behind cult following=
s illuminate the drivers behind customer loyalty in any business.
Buy Now (https://www.amazon.com/gp/product/B004G5ZXOS/ref=3Das_li_qf_asin_=
il_tl?ie=3DUTF8&tag=3Dculbracomboo-20&creative=3D9325&linkCode=3Das2&creat=
iveASIN=3DB004G5ZXOS&linkId=3D3f6bc6b137beb5b21ed2d89b9018fdb3)


** Praises for The Power of Cult Branding
------------------------------------------------------------


** "The most insightful look at brand positioning since The 22 Immutable L=
aws of Marketing."=E2=80=8B

- Roy H. Williams=2C coauthor of The Wizard of Ads series
------------------------------------------------------------


** "Cult brands=2C while not easy to create=2C are among the most powerful=
=2E This book will show the way."

- Jack Trout=2C coauthor of Positioning: The Battle for Your Mind
------------------------------------------------------------

View Book (https://www.amazon.com/gp/product/B004G5ZXOS/ref=3Das_li_qf_asi=
n_il_tl?ie=3DUTF8&tag=3Dculbracomboo-20&creative=3D9325&linkCode=3Das2&cre=
ativeASIN=3DB004G5ZXOS&linkId=3D3f6bc6b137beb5b21ed2d89b9018fdb3)


** From the Inside Flap
------------------------------------------------------------
Like religious cults that can attract thousands of devoted disciples=2C is=
 it possible for company brands to build legions of loyal followers? In a=
 marketer's dream come true=2C can certain products=E2=80=94with the right=
 combination of positioning and branding=E2=80=94take on magnetic characte=
ristics and galvanize die-hard customers who become walking=2C talking vir=
al marketers? Can your company harness the power of cult branding without=
 blowing a fortune on advertising?

According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is y=
es. In fact=2C you need not look much farther than a Harley-Davidson rally=
=2C a Star Trek convention=2C or a Jimmy Buffett concert to see the cult b=
randing phenomenon at work: thousands of passionate=2C faithful fans sprea=
ding the good word and spending lots of money. Not all brands have the das=
h of edginess=2C the devoted fan base=2C or the niche positioning to be cu=
lt brands. But those that do tend to share similar characteristics that ma=
ke them successful=2C what the authors call the Seven Golden Rules of Cult=
 Branding. Through meticulous research and scores of interviews Ragas and=
 Bueno have uncovered the remarkable and oft-untold stories behind nine ve=
ry successful cult brands:

=C2=B7Star Trek
=C2=B7Harley-Davidson
=C2=B7Oprah Winfrey
=C2=B7World Wrestling Entertainment (formerly WWF)
=C2=B7Apple
=C2=B7Volkswagen Beetle
=C2=B7Jimmy Buffett
=C2=B7Vans Shoes
=C2=B7Linux

These nine brands follow the Seven Golden Rules and have millions of fans=
 and billions of dollars in revenue to show for it. Now you can learn firs=
t hand what these special brands did to set themselves apart and how to ap=
ply the Seven Golden Rules to your own marketing strategies.

Written for advertisers=2C marketers=2C sales executives=2C and business o=
wners who want to thrive in an increasingly competitive marketplace=2C The=
 Power of Cult Branding is the ultimate guide to creating a loyal core of=
 repeat customers and winning the positioning battle.
Start Reading (https://www.amazon.com/gp/product/B004G5ZXOS/ref=3Das_li_qf=
_asin_il_tl?ie=3DUTF8&tag=3Dculbracomboo-20&creative=3D9325&linkCode=3Das2=
&creativeASIN=3DB004G5ZXOS&linkId=3D3f6bc6b137beb5b21ed2d89b9018fdb3)
https://www.amazon.com/gp/product/B004G5ZXOS/ref=3Das_li_qf_asin_il_tl?ie=
=3DUTF8&tag=3Dculbracomboo-20&creative=3D9325&linkCode=3Das2&creativeASIN=
=3DB004G5ZXOS&linkId=3D3f6bc6b137beb5b21ed2d89b9018fdb3

=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
Copyright =C2=A9 2018 The Cult Branding Company=2C All rights reserved.
 Your subscribed to our mailing list via www.CultBranding.com.

Our mailing address is:
The Cult Branding Company
PO Box 470212
Celebration=2C Florida 34747-9992
USA
Want to change how you receive these emails?
You can ** update your preferences (https://cultbranding.us1.list-manage.c=
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=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            <h1 style=3D"display: block;margin: 0;padding:=
 0;color: #222222;font-family: Helvetica;font-size: 40px;font-style: norma=
l;font-weight: bold;line-height: 150%;letter-spacing: normal;text-align: c=
enter;">The Power of Cult Branding:</h1>

<h3 class=3D"null" style=3D"text-align: center;display: block;margin: 0;pa=
dding: 0;color: #444444;font-family: Helvetica;font-size: 22px;font-style:=
 normal;font-weight: bold;line-height: 150%;letter-spacing: normal;">How 9=
 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can=2C T=
oo!)</h3>

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size: cover;border-top: 0;border-bottom: 0;padding-top: 36px;padding-botto=
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=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;=
-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-width: 600px=
 !important;">
=09=09=09=09=09=09=09=09=09=09<tr>
                                =09=09=09<td valign=3D"top" class=3D"bodyC=
ontainer" style=3D"background:transparent none no-repeat center/cover;mso-=
line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adj=
ust: 100%;background-color: transparent;background-image: none;background-=
repeat: no-repeat;background-position: center;background-size: cover;borde=
r-top: 0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"mcnText=
Block" style=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace=
: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-a=
djust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            <h3 style=3D"display: block;margin: 0;padding:=
 0;color: #444444;font-family: Helvetica;font-size: 22px;font-style: norma=
l;font-weight: bold;line-height: 150%;letter-spacing: normal;text-align: l=
eft;">Our study of Cult Brands reveals seven rules any business can follow=
 to attract loyal customers.</h3>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #808080;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">Some=
 customers have a religious devotion to a particular brand. They may go so=
 far as to permanently&nbsp;scorch their skin&nbsp;with the logo or image=
 of the brand they love.</p>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #808080;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">While=
 this may appear extreme to you=2C fifteen years of research into&nbsp;Cul=
t Brands&nbsp;has shown us that the psychological reasons behind cult foll=
owings illuminate the drivers behind&nbsp;customer loyalty&nbsp;in&nbsp;an=
y&nbsp;business.</p>

                        </td>
                    </tr>
                </tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->

=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
 class=3D"mcnButtonBlockInner">
                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"mcnButtonContentContainer" style=3D"border-collapse: separate !impo=
rtant;border-radius: 3px;background-color: #FE811C;mso-table-lspace: 0pt;m=
so-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
 100%;">
                    <tbody>
                        <tr>
                            <td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Helvetica;font-size: 18px;padd=
ing: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">
                                <a class=3D"mcnButton " title=3D"The Power=
 of Cult Branding" href=3D"https://cultbranding.us1.list-manage.com/track/=
click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D81595a7228&e=3D4ed9cf398d" targe=
t=3D"_self" style=3D"font-weight: bold;letter-spacing: -0.5px;line-height:=
 100%;text-align: center;text-decoration: none;color: #FFFFFF;mso-line-hei=
ght-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100=
%;display: block;">Buy Now</a>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
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=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
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=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
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                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
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size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">


                        </td>
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                </tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->

=09=09=09=09<!--[if mso]>
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              =09<!--[if mso]>
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=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            <h3 class=3D"null" style=3D"text-align: center=
;display: block;margin: 0;padding: 0;color: #444444;font-family: Helvetica=
;font-size: 22px;font-style: normal;font-weight: bold;line-height: 150%;le=
tter-spacing: normal;">Praises for The Power of Cult Branding</h3>

                        </td>
                    </tr>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnCaptionBlock" style=3D"border-collapse: collapse;mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;">
    <tbody class=3D"mcnCaptionBlockOuter">
        <tr>
            <td class=3D"mcnCaptionBlockInner" valign=3D"top" style=3D"pad=
ding: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">


<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cla=
ss=3D"mcnCaptionBottomContent" width=3D"282" style=3D"border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;">
    <tbody><tr>
        <td class=3D"mcnCaptionBottomImageContent" align=3D"center" valign=
=3D"top" style=3D"padding: 0 9px 9px 9px;mso-line-height-rule: exactly;-ms=
-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">



            <img alt=3D"" src=3D"https://gallery.mailchimp.com/c006bbdcbd2=
7f0420f9c7a066/images/e6c48471-a441-4db2-a0a6-99b80382aa09.jpg" width=3D"1=
50" style=3D"max-width: 150px;border: 0;height: auto;outline: none;text-de=
coration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" cl=
ass=3D"mcnImage">


        </td>
    </tr>
    <tr>
        <td class=3D"mcnTextContent" valign=3D"top" style=3D"padding: 0 9p=
x 0 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;word-break: break-word;color: #808080;font-family: H=
elvetica;font-size: 16px;line-height: 150%;text-align: left;" width=3D"282=
">
            <h4 style=3D"display: block;margin: 0;padding: 0;color: #99999=
9;font-family: Georgia;font-size: 20px;font-style: italic;font-weight: nor=
mal;line-height: 125%;letter-spacing: normal;text-align: left;">"The most=
 insightful look at brand positioning since&nbsp;<em>The 22 Immutable Laws=
 of Marketing.</em>"=E2=80=8B<br>
<br>
<span style=3D"font-size:14px">- Roy H. Williams=2C coauthor of The Wizard=
 of Ads series</span></h4>

        </td>
    </tr>
</tbody></table>

<table align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"mcnCaptionBottomContent" width=3D"282" style=3D"border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
    <tbody><tr>
        <td class=3D"mcnCaptionBottomImageContent" align=3D"center" valign=
=3D"top" style=3D"padding: 0 9px 9px 9px;mso-line-height-rule: exactly;-ms=
-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">



            <img alt=3D"" src=3D"https://gallery.mailchimp.com/c006bbdcbd2=
7f0420f9c7a066/images/9651a402-bc36-438f-a555-dceddb87ee44.jpg" width=3D"1=
49" style=3D"max-width: 149px;border: 0;height: auto;outline: none;text-de=
coration: none;-ms-interpolation-mode: bicubic;vertical-align: bottom;" cl=
ass=3D"mcnImage">


        </td>
    </tr>
    <tr>
        <td class=3D"mcnTextContent" valign=3D"top" style=3D"padding: 0 9p=
x 0 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;word-break: break-word;color: #808080;font-family: H=
elvetica;font-size: 16px;line-height: 150%;text-align: left;" width=3D"282=
">
            <h4 style=3D"display: block;margin: 0;padding: 0;color: #99999=
9;font-family: Georgia;font-size: 20px;font-style: italic;font-weight: nor=
mal;line-height: 125%;letter-spacing: normal;text-align: left;">"Cult bran=
ds=2C while not easy to create=2C are among the most powerful. This book w=
ill show the way."<br>
<br>
<span style=3D"font-size:14px">- Jack Trout=2C coauthor of&nbsp;Positionin=
g: The Battle for Your Mind</span></h4>

        </td>
    </tr>
</tbody></table>





            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
 class=3D"mcnButtonBlockInner">
                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"mcnButtonContentContainer" style=3D"border-collapse: separate !impo=
rtant;border-radius: 3px;background-color: #FE811C;mso-table-lspace: 0pt;m=
so-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
 100%;">
                    <tbody>
                        <tr>
                            <td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Helvetica;font-size: 18px;padd=
ing: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">
                                <a class=3D"mcnButton " title=3D"The Power=
 of Cult Branding" href=3D"https://cultbranding.us1.list-manage.com/track/=
click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D969af0b32f&e=3D4ed9cf398d" targe=
t=3D"_self" style=3D"font-weight: bold;letter-spacing: -0.5px;line-height:=
 100%;text-align: center;text-decoration: none;color: #FFFFFF;mso-line-hei=
ght-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100=
%;display: block;">View Book</a>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
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=09=09=09
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                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">


                        </td>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            <h3 class=3D"null" style=3D"text-align: center=
;display: block;margin: 0;padding: 0;color: #444444;font-family: Helvetica=
;font-size: 22px;font-style: normal;font-weight: bold;line-height: 150%;le=
tter-spacing: normal;">From the Inside Flap</h3>

                        </td>
                    </tr>
                </tbody></table>
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=09=09=09=09<![endif]-->

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            </td>
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    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
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=09=09=09
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=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            Like religious cults that can attract thousand=
s of devoted disciples=2C is it possible for company brands to build legio=
ns of loyal followers? In a marketer's dream come true=2C can certain prod=
ucts=E2=80=94with the right combination of positioning and branding=E2=80=
=94take on magnetic characteristics and galvanize die-hard customers who b=
ecome walking=2C talking viral marketers? Can your company harness the pow=
er of cult branding without blowing a fortune on advertising?<br>
<br>
According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is y=
es. In fact=2C you need not look much farther than a Harley-Davidson rally=
=2C a Star Trek convention=2C or a Jimmy Buffett concert to see the cult b=
randing phenomenon at work: thousands of passionate=2C faithful fans sprea=
ding the good word and spending lots of money. Not all brands have the das=
h of edginess=2C the devoted fan base=2C or the niche positioning to be cu=
lt brands. But those that do tend to share similar characteristics that ma=
ke them successful=2C what the authors call the Seven Golden Rules of Cult=
 Branding. Through meticulous research and scores of interviews Ragas and=
 Bueno have uncovered the remarkable and oft-untold stories behind nine ve=
ry successful cult brands:<br>
<br>
=C2=B7Star Trek&nbsp;<br>
=C2=B7Harley-Davidson&nbsp;<br>
=C2=B7Oprah Winfrey&nbsp;<br>
=C2=B7World Wrestling Entertainment (formerly WWF)&nbsp;<br>
=C2=B7Apple&nbsp;<br>
=C2=B7Volkswagen Beetle&nbsp;<br>
=C2=B7Jimmy Buffett&nbsp;<br>
=C2=B7Vans Shoes&nbsp;<br>
=C2=B7Linux<br>
<br>
These nine brands follow the Seven Golden Rules and have millions of fans=
 and billions of dollars in revenue to show for it. Now you can learn firs=
t hand what these special brands did to set themselves apart and how to ap=
ply the Seven Golden Rules to your own marketing strategies.<br>
<br>
Written for advertisers=2C marketers=2C sales executives=2C and business o=
wners who want to thrive in an increasingly competitive marketplace=2C&nbs=
p;<em>The Power of Cult Branding</em>&nbsp;is the ultimate guide to creati=
ng a loyal core of repeat customers and winning the positioning battle.
                        </td>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
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ng=3D"0" width=3D"100%" style=3D"width:100%;">
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                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #808080;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">


                        </td>
                    </tr>
                </tbody></table>
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            </td>
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</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnButtonBlockOuter">
        <tr>
            <td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
 class=3D"mcnButtonBlockInner">
                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"mcnButtonContentContainer" style=3D"border-collapse: separate !impo=
rtant;border-radius: 3px;background-color: #FE811C;mso-table-lspace: 0pt;m=
so-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
 100%;">
                    <tbody>
                        <tr>
                            <td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Helvetica;font-size: 18px;padd=
ing: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">
                                <a class=3D"mcnButton " title=3D"The Power=
 of Cult Branding" href=3D"https://cultbranding.us1.list-manage.com/track/=
click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D02f6e7a2f3&e=3D4ed9cf398d" targe=
t=3D"_self" style=3D"font-weight: bold;letter-spacing: -0.5px;line-height:=
 100%;text-align: center;text-decoration: none;color: #FFFFFF;mso-line-hei=
ght-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100=
%;display: block;">Start Reading</a>
                            </td>
                        </tr>
                    </tbody>
                </table>
            </td>
        </tr>
    </tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
    <tbody class=3D"mcnTextBlockOuter">
        <tr>
            <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
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ng=3D"0" width=3D"100%" style=3D"width:100%;">
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