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 Content preview:  ** Discovering Your Big Idea (https://cultbranding.us1.list-manage.com/track/click?u=c006bbdcbd27f0420f9c7a066&id=eac5690d7b&e=4ed9cf398d)
    By Aaron Shields Big ideas, when they stick, can guide an organization to
    an extraordinary future. It helps you determine when to move and where. It
    provides a shared vision that creates cohesion within your organization,
   which can lead to superior execution over time. [...] 
 
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** Discovering Your Big Idea (https://cultbranding.us1.list-manage.com/tra=
ck/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3Deac5690d7b&e=3D=
4ed9cf398d)
------------------------------------------------------------
By Aaron Shields
Big ideas=2C when they stick=2C can guide an organization to an extraordin=
ary future. It helps you determine when to move and where. It provides a s=
hared vision that creates cohesion within your organization=2C which can l=
ead to superior execution over time.

To discover or refine your big idea=2C consider the following questions:

End Picture: What will your business look like when it=E2=80=99s done?

Passion: What does your organization love doing? What are your collective=
 strengths (based on employee passion=2C past performance=2C and available=
 resources)?

Leadership: What will your organization be a leader in? What are you commi=
tted to being the best in the world at?

Impact: Where can your enterprise have the most significant impact? Who ar=
e you committed to best serving?

As with any discovery process=2C be sure to start with a Beginner=E2=80=99=
s Mind. Pretend that you don=E2=80=99t know the answers.

Be open-minded.

Be receptive to any idea=2C even the most outrageous ones.

Stay curious my friends.

https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420=
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t-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc91df436b9&e=
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Copyright =C2=A9 2018 The Cult Branding Company=2C All rights reserved.
 Your subscribed to our mailing list via www.CultBranding.com.

Our mailing address is:
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PO Box 470212
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USA
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                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding: 9px 18px;color: #000000;mso-table-lspace: 0pt;mso-table-rspac=
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<h2 class=3D"mc-toc-title" style=3D"margin: 0;padding: 0;display: block;fo=
nt-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;=
line-height: 125%;letter-spacing: -.75px;text-align: left;color: #000000 !=
important;"><a href=3D"https://cultbranding.us1.list-manage.com/track/clic=
k?u=3Dc006bbdcbd27f0420f9c7a066&id=3D6e032beee7&e=3D4ed9cf398d" target=3D=
"_blank" style=3D"word-wrap: break-word;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;color: #800000;font-weight: normal;text-decoration=
: underline;">Discovering Your Big Idea</a></h2>
<em>By Aaron Shields</em><br>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">Big ideas=2C when they stick=2C can=
 guide an organization to an extraordinary future. It helps you determine=
 when to move and where. It provides a shared vision that creates cohesion=
 within your organization=2C which can lead to superior execution over tim=
e.</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">To discover or refine your big idea=
=2C consider the following questions:</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><strong>End Picture:</strong> What w=
ill your business look like when it=E2=80=99s done?</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><strong>Passion:</strong> What does=
 your organization love doing? What are your collective strengths (based o=
n employee passion=2C past performance=2C and available resources)?</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><strong>Leadership:</strong> What wi=
ll your organization be a leader in? What are you committed to being the b=
est in the world at?</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><strong>Impact:</strong> Where can y=
our enterprise have the most significant impact? Who are you committed to=
 best serving?</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">As with any discovery process=2C be=
 sure to start with a Beginner=E2=80=99s Mind. Pretend that you don=E2=80=
=99t know the answers.</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">Be open-minded.</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">Be receptive to any idea=2C even the=
 most outrageous ones.</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">Stay curious my friends.</p>
<br>
<br>
<a href=3D"https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bb=
dcbd27f0420f9c7a066&id=3D3d37317b8b&e=3D4ed9cf398d" target=3D"_blank" sty=
le=3D"word-wrap: break-word;-ms-text-size-adjust: 100%;-webkit-text-size-a=
djust: 100%;color: #800000;font-weight: normal;text-decoration: underline;=
"><img src=3D"http://cdn-images.mailchimp.com/social_connect_tweet.png" bo=
rder=3D"0" width=3D"55" height=3D"20" style=3D"display: inline;border: 0;o=
utline: none;text-decoration: none;-ms-interpolation-mode: bicubic;height:=
 auto !important;" alt=3D"share on Twitter"></a> <a href=3D"https://cultbr=
anding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D=
889a1bad9b&e=3D4ed9cf398d" title=3D"Like Discovering Your Big Idea on Fac=
ebook" rel=3D"socialproxy" id=3D"fblike-532e1edd" style=3D"word-wrap: brea=
k-word;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #8=
00000;font-weight: normal;text-decoration: underline;"><img src=3D"http://=
cdn-images.mailchimp.com/fb/like.gif" border=3D"0" alt=3D"Like Discovering=
 Your Big Idea on Facebook" height=3D"20" width=3D"48" style=3D"display: i=
nline;border: 0;outline: none;text-decoration: none;-ms-interpolation-mode=
: bicubic;height: auto !important;"></a>&nbsp;<a href=3D"https://cultbrand=
ing.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D2b7=
2d16851&e=3D4ed9cf398d" target=3D"_blank" style=3D"word-wrap: break-word;=
-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #800000;f=
ont-weight: normal;text-decoration: underline;"><img align=3D"none" height=
=3D"20" src=3D"https://gallery.mailchimp.com/c006bbdcbd27f0420f9c7a066/ima=
ges/3e298c82-a741-4290-a53b-b33583500058.png" style=3D"width: 80px;height:=
 20px;margin: 0px;border: 0;outline: none;text-decoration: none;-ms-interp=
olation-mode: bicubic;" width=3D"80"></a><br>
<br>

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