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 Content preview:  ** Know Thy Customer (https://cultbranding.us1.list-manage.com/track/click?u=c006bbdcbd27f0420f9c7a066&id=2e02971a04&e=4ed9cf398d)
    By BJ Bueno This could be called the first law of Cult Branding. [...] 
 
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** Know Thy Customer (https://cultbranding.us1.list-manage.com/track/click=
?u=3Dc006bbdcbd27f0420f9c7a066&id=3D2e02971a04&e=3D4ed9cf398d)
------------------------------------------------------------
By BJ Bueno
This could be called the first law of Cult Branding.

Know thy Customer better than they know themselves.

This could be called the Secret Law of Cult Branding.

Customers Don=E2=80=99t Know Why They Buy.

This might be deemed the problem with the conventional market analysis.

Don=E2=80=99t Ask Why=2C Observe!

If customers don=E2=80=99t know why they buy then how do we discover why?=
 Jane Goodall became a primate expert. She permanently moved in proximity=
 with a troupe of chimpanzees and lived with them for years. She watched c=
himps grow up=2C grow old and die. She unraveled the vibrant social life o=
f chimpanzees and how it affected their behavior. Humans are vastly more c=
omplicated than chimpanzees. It takes more than an anthropology study to g=
rasp the mechanisms at play when it comes to human behavior.

Most of the Human Experience is Below Conscious Radar.

The Landscape of the Subconscious is much=2C much bigger than the Consciou=
s realm. Human behavior is a dynamic interplay of the conscious/subconscio=
us. This is one critical reason that Cult Branding has become well versed=
 in the science of the subconscious.

Human Behavior is Primarily Social.

The evolution of human beings is fundamentally the story of social systems=
=2E   Virtually all human behavior is socially driven or has social implicat=
ions.

Where We Live Matters=2C and it is Changing!

Cult Branding understands that human behavior is complex and highly reacti=
ve. They also know that the world is in a state of flux and the old rules=
 don=E2=80=99t apply. To understand the customer=2C you have to look at th=
e environment they operate in.

Why is Cult Branding Different?

To know thy customer requires a profound grasp of human behavior=2C the su=
bconscious mind as well as the marketplace. Taking this information and ex=
trapolating the more profound memes and themes of the mind of your custome=
r and using it to create a more compelling customer experience is what Cul=
t Branding is all about.

Do you Know Thy Customer?

https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420=
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Copyright =C2=A9 2018 The Cult Branding Company=2C All rights reserved.
 Your subscribed to our mailing list via www.CultBranding.com.

Our mailing address is:
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PO Box 470212
Celebration=2C Florida 34747-9992
USA
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pacing=3D"0" width=3D"NaN" class=3D"mcnTextContentContainer" style=3D"bord=
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=3D"padding: 9px 18px;color: #000000;mso-table-lspace: 0pt;mso-table-rspac=
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<h2 class=3D"mc-toc-title" style=3D"margin: 0;padding: 0;display: block;fo=
nt-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;=
line-height: 125%;letter-spacing: -.75px;text-align: left;color: #000000 !=
important;"><a href=3D"https://cultbranding.us1.list-manage.com/track/clic=
k?u=3Dc006bbdcbd27f0420f9c7a066&id=3D61d1fb26b0&e=3D4ed9cf398d" target=3D=
"_blank" style=3D"word-wrap: break-word;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;color: #800000;font-weight: normal;text-decoration=
: underline;">Know Thy Customer</a></h2>
<em>By BJ Bueno</em><br>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Th=
is could be called the first law of Cult Branding.</span></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><b>Know thy Customer better than the=
y know themselves. </b></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Th=
is could be called the Secret Law of Cult Branding.</span></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><b>Customers Don&#8217;t Know Why Th=
ey Buy.</b></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Th=
is might be deemed the problem with the conventional market analysis.</spa=
n></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><b>Don&#8217;t Ask Why=2C Observe! <=
/b></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">If=
 customers don&#8217;t know why they buy then how do we discover why? Jane=
 Goodall became a primate expert. She permanently moved in proximity with=
 a troupe of chimpanzees and lived with them for years. She watched chimps=
 grow up=2C grow old and die. She unraveled the vibrant social life of chi=
mpanzees and how it affected their behavior. Humans are vastly more compli=
cated than chimpanzees. It takes more than an anthropology study to grasp=
 the mechanisms at play when it comes to human behavior.</span></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><b>Most of the Human Experience is B=
elow Conscious Radar.</b></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Th=
e Landscape of the Subconscious is much=2C much bigger than the Conscious=
 realm. Human behavior is a dynamic interplay of the conscious/subconsciou=
s. This is one critical reason that Cult Branding has become well versed i=
n the science of the subconscious.</span></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><b>Human Behavior is Primarily Socia=
l.</b></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Th=
e evolution of human beings is fundamentally the story of social systems.=
 =C2=A0=C2=A0Virtually all human behavior is socially driven or has social=
 implications.</span></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><b>Where We Live Matters=2C and it i=
s Changing! </b></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Cu=
lt Branding understands that human behavior is complex and highly reactive=
=2E They also know that the world is in a state of flux and the old rules do=
n&#8217;t apply. To understand the customer=2C you have to look at the env=
ironment they operate in.</span></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><b>Why is Cult Branding Different?</=
b></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">To=
 know thy customer requires a profound grasp of human behavior=2C the subc=
onscious mind as well as the marketplace. Taking this information and extr=
apolating the more profound memes and themes of the mind of your customer=
 and using it to create a more compelling customer experience is what Cult=
 Branding is all about.</span></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><i><span style=3D"font-weight: 400;"=
>Do you Know Thy Customer?</span></i></p>
<br>
<br>
<a href=3D"https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bb=
dcbd27f0420f9c7a066&id=3D3551311b14&e=3D4ed9cf398d" target=3D"_blank" sty=
le=3D"word-wrap: break-word;-ms-text-size-adjust: 100%;-webkit-text-size-a=
djust: 100%;color: #800000;font-weight: normal;text-decoration: underline;=
"><img src=3D"http://cdn-images.mailchimp.com/social_connect_tweet.png" bo=
rder=3D"0" width=3D"55" height=3D"20" style=3D"display: inline;border: 0;o=
utline: none;text-decoration: none;-ms-interpolation-mode: bicubic;height:=
 auto !important;" alt=3D"share on Twitter"></a> <a href=3D"https://cultbr=
anding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D=
cf026e96af&e=3D4ed9cf398d" title=3D"Like Know Thy Customer on Facebook" r=
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ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #800000;fo=
nt-weight: normal;text-decoration: underline;"><img src=3D"http://cdn-imag=
es.mailchimp.com/fb/like.gif" border=3D"0" alt=3D"Like Know Thy Customer o=
n Facebook" height=3D"20" width=3D"48" style=3D"display: inline;border: 0;=
outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;height=
: auto !important;"></a>&nbsp;<a href=3D"https://cultbranding.us1.list-man=
age.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D13a7bfcf06&e=3D4ed9cf398d" target=3D"_blank" style=3D"word-wrap: break-word;-ms-text-size-ad=
just: 100%;-webkit-text-size-adjust: 100%;color: #800000;font-weight: norm=
al;text-decoration: underline;"><img align=3D"none" height=3D"20" src=3D"h=
ttps://gallery.mailchimp.com/c006bbdcbd27f0420f9c7a066/images/3e298c82-a74=
1-4290-a53b-b33583500058.png" style=3D"width: 80px;height: 20px;margin: 0p=
x;border: 0;outline: none;text-decoration: none;-ms-interpolation-mode: bi=
cubic;" width=3D"80"></a><br>
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