Return-Path: Delivered-To: DAVID@TRANSOCEAN.COM Received: from vps.transocean.com by vps.transocean.com with LMTP id 6O5XJiWldVp7IAAAInt2oQ for ; Sat, 03 Feb 2018 04:03:49 -0800 Return-path: Envelope-to: DAVID@TRANSOCEAN.COM Delivery-date: Sat, 03 Feb 2018 04:03:49 -0800 Received: from mail237.atl221.rsgsv.net ([198.2.139.237]:15354) by vps.transocean.com with esmtp (Exim 4.89_1) (envelope-from ) id 1ehwXh-0002Be-TI for DAVID@TRANSOCEAN.COM; Sat, 03 Feb 2018 04:03:49 -0800 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=k1; d=mail237.atl221.rsgsv.net; h=Subject:From:Reply-To:To:Date:Message-ID:List-ID:List-Unsubscribe:Sender: Content-Type:MIME-Version; i=bjbueno=3Dcultbranding.com@mail237.atl221.rsgsv.net; bh=yD6Ts5xFQJDM51S6GIZUdGfhSHxoNyf8sOHCL29j2aM=; b=Q33Nz0AW+hct0Lk2ST16Nw9skmj4+iOtFGDNWBAEVwn+9O4dwa4vw0FcNMaC/csBkJvTPD8JZK0T IKrIFrF3cftkyTQ5N4pYpjD65naIz7pKlgjGAQkgeeitxQa73Y4V4qYYDKqAswIbsZxi0VzU0Xc6 GuavfwukbfuPeWi/tvQ= Received: from (127.0.0.1) by mail237.atl221.rsgsv.net id hemihi2ddl4b for ; Sat, 3 Feb 2018 12:02:54 +0000 (envelope-from ) Subject: =?utf-8?Q?Build=20Audiences=2C=20Not=20Megaphones?= From: =?utf-8?Q?The=20Cult=20Branding=20Blog?= Reply-To: =?utf-8?Q?The=20Cult=20Branding=20Blog?= To: =?utf-8?Q?David?= Date: Sat, 3 Feb 2018 12:02:54 +0000 Message-ID: X-Mailer: MailChimp Mailer - **CID3c0a4ad8964ed9cf398d** X-Campaign: mailchimpc006bbdcbd27f0420f9c7a066.3c0a4ad896 X-campaignid: mailchimpc006bbdcbd27f0420f9c7a066.3c0a4ad896 X-Report-Abuse: Please report abuse for this campaign here: http://www.mailchimp.com/abuse/abuse.phtml?u=c006bbdcbd27f0420f9c7a066&id=3c0a4ad896&e=4ed9cf398d X-MC-User: c006bbdcbd27f0420f9c7a066 Feedback-ID: 1167109:1167109.2915729:us1:mc List-ID: c006bbdcbd27f0420f9c7a066mc list X-Accounttype: pd List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click Sender: "The Cult Branding Blog" x-mcda: FALSE Content-Type: multipart/alternative; boundary="_----------=_MCPart_1059360966" MIME-Version: 1.0 X-Spam-Status: No, score=-1.7 X-Spam-Score: -16 X-Spam-Bar: - X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: ** Build Audiences, Not Megaphones (https://cultbranding.us1.list-manage.com/track/click?u=c006bbdcbd27f0420f9c7a066&id=e08104f681&e=4ed9cf398d) By Aaron Shields Your new product or service is great. You want to tell people. Why not shout it as loudly as you can to as many many people as you can? [...] Content analysis details: (-1.7 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: mailchimp.com] -0.0 SPF_HELO_PASS SPF: HELO matches SPF record -0.0 SPF_PASS SPF: sender matches SPF record -0.0 T_RP_MATCHES_RCVD Envelope sender domain matches handover relay domain 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different 0.0 HTML_MESSAGE BODY: HTML included in message -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid X-Spam-Flag: NO This is a multi-part message in MIME format --_----------=_MCPart_1059360966 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** Build Audiences=2C Not Megaphones (https://cultbranding.us1.list-manage= =2Ecom/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3De08104f681&e=3D= 4ed9cf398d) ------------------------------------------------------------ By Aaron Shields Your new product or service is great. You want to tell people. Why not sho= ut it as loudly as you can to as many many people as you can? Because=2C until you have an audience=2C you have to work exponentially ha= rder to make your message matter. This means more time=2C more money=2C an= d more resources. An audience gives you their attention=2C instead of you having to capture= it. Attention is given=2C not purchased. Yet=2C that=E2=80=99s just what many= businesses do: throw ad dollars at a problem to try and increase awarenes= s and intent to purchase. Instead of trying to grab attention=2C make your customers realize that yo= u=E2=80=99re worthy of their attention. This isn=E2=80=99t something that= can happen overnight=2C but it is something you can build towards=2C rath= er than just hoping it will eventually happen. Building an audience starts with consistently helping people solve meaning= ful problems (https://cultbranding.us1.list-manage.com/track/click?u=3Dc00= 6bbdcbd27f0420f9c7a066&id=3D315d0dc44c&e=3D4ed9cf398d) =E2=80=94smal= l or large=E2=80=94in their lives. And=2C it is strengthened by building b= rand communities (https://cultbranding.us1.list-manage.com/track/click?u= =3Dc006bbdcbd27f0420f9c7a066&id=3D1a0a913629&e=3D4ed9cf398d) =E2=80= =94a co-authored experience between you and your customers. Are you solving meaningful problems? Are you helping build brand communiti= es? https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420= f9c7a066&id=3D40a647a258&e=3D4ed9cf398d https://cultbranding.us1.lis= t-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D60dcd74bb8&e= =3D4ed9cf398d https://cultbranding.us1.list-manage.com/track/click?u= =3Dc006bbdcbd27f0420f9c7a066&id=3Df469440345&e=3D4ed9cf398d =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Copyright =C2=A9 2018 The Cult Branding Company=2C All rights reserved. Your subscribed to our mailing list via www.CultBranding.com. Our mailing address is: The Cult Branding Company PO Box 470212 Celebration=2C Florida 34747-9992 USA ** unsubscribe from this list (https://cultbranding.us1.list-manage.com/un= subscribe?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d&c=3D3= c0a4ad896) ** update subscription preferences (https://cultbranding.us1.list-manage.c= om/profile?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d) --_----------=_MCPart_1059360966 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable =09 Build Audiences=2C Not Megaphones
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<= /td>

Build Audiences=2C Not Megaphones

By Aaron Shields

Yo= ur new product or service is great. You want to tell people. Why not shout= it as loudly as you can to as many many people as you can?

Be= cause=2C until you have an audience=2C you have to work exponentially hard= er to make your message matter. This means more time=2C more money=2C and= more resources.

An= audience gives you their attention=2C instead of you having to capture it= =2E

At= tention is given=2C not purchased. Yet=2C that=E2=80=99s just what many bu= sinesses do: throw ad dollars at a problem to try and increase awareness a= nd intent to purchase.

In= stead of trying to grab attention=2C make your customers realize that you= =E2=80=99re worthy of their attention. This isn=E2=80=99t something that c= an happen overnight=2C but it is something you can build towards=2C rather= than just hoping it will eventually happen.

Bu= ilding an audience starts with consistently helping people solve meaningful problems=E2=80=94small or large=E2=80=94in their lives. And=2C it is streng= thened by building brand communities=E2=80=94a co-authored experience between= you and your customers.

Ar= e you solving meaningful problems? Are you helping build brand communities= ?



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Copyright =C2=A9 2018 The Cult Branding Co= mpany=2C All rights reserved.
Your subscribed to our mailing list via www.CultBranding.com.

Our mailing address is:
The Cult Branding Company<= /span>
PO Box 470212
= Celebration=2C Flor= ida 34747-9992

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