Return-Path: Delivered-To: DAVID@TRANSOCEAN.COM Received: from vps.transocean.com by vps.transocean.com with LMTP id 6EUcOJkwY1pxLAAAInt2oQ for ; Sat, 20 Jan 2018 04:05:46 -0800 Return-path: Envelope-to: DAVID@TRANSOCEAN.COM Delivery-date: Sat, 20 Jan 2018 04:05:46 -0800 Received: from mail210.suw16.rsgsv.net ([198.2.182.210]:63412) by vps.transocean.com with esmtp (Exim 4.89_1) (envelope-from ) id 1ecrtu-00030w-TJ for DAVID@TRANSOCEAN.COM; Sat, 20 Jan 2018 04:05:45 -0800 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=k1; d=mail210.suw16.rsgsv.net; h=Subject:From:Reply-To:To:Date:Message-ID:List-ID:List-Unsubscribe:Sender: Content-Type:MIME-Version; i=bjbueno=3Dcultbranding.com@mail210.suw16.rsgsv.net; bh=0XGH6D9O8o0RtAK1WrRIuWThhjbmXzhA2zEEpAjowQA=; b=ntkkl0yymDGl5T5VJXcGhbTLaWTD/VrpY3qy9aiSlH+m8eF8xBbVwPcyn89o9LoZQdpjK0Yn/WCo KRDYXQ/wW5mw7K9U3tsKC4BTc283U6oSI1G1uTFBokUiMUw3MF3XzT2CqU63wEPbCMhwQjytaIO1 Lsab8krCQFPqKisbK90= Received: from (127.0.0.1) by mail210.suw16.rsgsv.net id hcco8u2akec1 for ; Sat, 20 Jan 2018 12:04:52 +0000 (envelope-from ) Subject: =?utf-8?Q?Serve=20a=20Social=20Purpose?= From: =?utf-8?Q?The=20Cult=20Branding=20Blog?= Reply-To: =?utf-8?Q?The=20Cult=20Branding=20Blog?= To: =?utf-8?Q?David?= Date: Sat, 20 Jan 2018 12:04:52 +0000 Message-ID: X-Mailer: MailChimp Mailer - **CID8d3e381eea4ed9cf398d** X-Campaign: mailchimpc006bbdcbd27f0420f9c7a066.8d3e381eea X-campaignid: mailchimpc006bbdcbd27f0420f9c7a066.8d3e381eea X-Report-Abuse: Please report abuse for this campaign here: http://www.mailchimp.com/abuse/abuse.phtml?u=c006bbdcbd27f0420f9c7a066&id=8d3e381eea&e=4ed9cf398d X-MC-User: c006bbdcbd27f0420f9c7a066 Feedback-ID: 1167109:1167109.2915693:us1:mc List-ID: c006bbdcbd27f0420f9c7a066mc list X-Accounttype: pd List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click Sender: "The Cult Branding Blog" x-mcda: FALSE Content-Type: multipart/alternative; boundary="_----------=_MCPart_2101394321" MIME-Version: 1.0 X-Spam-Status: No, score=-1.6 X-Spam-Score: -15 X-Spam-Bar: - X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: ** Serve a Social Purpose (https://cultbranding.us1.list-manage.com/track/click?u=c006bbdcbd27f0420f9c7a066&id=a9ce043822&e=4ed9cf398d) By BJ Bueno The letter BlackRock’s Larry Fink sent CEOs highlights ideas that are familiar to our readers. Here’s the insight: [...] Content analysis details: (-1.6 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: mailchimp.com] 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different -0.0 T_RP_MATCHES_RCVD Envelope sender domain matches handover relay domain -0.0 SPF_PASS SPF: sender matches SPF record 0.0 T_SPF_HELO_TEMPERROR SPF: test of HELO record failed (temperror) 0.0 HTML_MESSAGE BODY: HTML included in message -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature X-Spam-Flag: NO This is a multi-part message in MIME format --_----------=_MCPart_2101394321 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** Serve a Social Purpose (https://cultbranding.us1.list-manage.com/track/= click?u=3Dc006bbdcbd27f0420f9c7a066&id=3Da9ce043822&e=3D4ed9cf398d) ------------------------------------------------------------ By BJ Bueno The letter BlackRock=E2=80=99s Larry Fink sent CEOs highlights ideas that= are familiar to our readers. Here=E2=80=99s the insight: =E2=80=9CSociety is demanding that companies=2C both public and private=2C= serve a social purpose. To prosper over time=2C every company must not on= ly deliver financial performance but also show how it makes a positive con= tribution to society.=E2=80=9D But here is the twist=2C if you want to improve the organization=2C you ha= ve to develop yourself. Chief executives invest an average of 30 minutes in personal development e= ach day. The goal is to lift the organization; this is the drive of relate= dness=2C or what authors like Dan Pink and Tony Hsieh have called purpose. This universal need to connect and care for others doesn=E2=80=99t just mo= tivate individuals=E2=80=94it translates to bottom-line profits too. Wharton organizational psychologist Adam Grant ran an experiment with call= center employees who were tasked with calling people to ask for donations= =2E He randomly separated them into three groups. Each group had the same co= nditions except for a five-minute story each group read before their shift= =2E The first group read stories from other call center agents about how their= job helped teach them transferable sales skills (a personal benefit). The second group read stories from university alumni who benefitted from t= he donations raised by the call center and how the scholarships helped the= m (a purpose that connected the agents with something greater than themsel= ves). The third group read stories that had nothing to do with personal gain or= purpose (the control group). Grant couldn=E2=80=99t believe the results of this study. He replicated it five more times to be sure: while the personal benefit gr= oup showed no change in their performance=2C the purpose group more than d= oubled their dollars raised. The call center employees in the purpose group couldn=E2=80=99t identify w= hat exactly was driving their behavior. They merely doubled their productivity! Could helping others and making a difference in people=E2=80=99s lives be= a factor in motivating people to higher performance? It certainly appears so. https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420= f9c7a066&id=3D931de9f2cd&e=3D4ed9cf398d https://cultbranding.us1.lis= t-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D1dd3e041cc&e= =3D4ed9cf398d https://cultbranding.us1.list-manage.com/track/click?u= =3Dc006bbdcbd27f0420f9c7a066&id=3Df3d5c32029&e=3D4ed9cf398d =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Copyright =C2=A9 2018 The Cult Branding Company=2C All rights reserved. Your subscribed to our mailing list via www.CultBranding.com. Our mailing address is: The Cult Branding Company PO Box 470212 Celebration=2C Florida 34747-9992 USA ** unsubscribe from this list (https://cultbranding.us1.list-manage.com/un= subscribe?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d&c=3D8= d3e381eea) ** update subscription preferences (https://cultbranding.us1.list-manage.c= om/profile?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d) --_----------=_MCPart_2101394321 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable =09 Serve a Social Purpose
=09
<= /td>

Serve a Social Purpose

By BJ Bueno

The letter BlackRock=E2=80=99s Larry= Fink sent CEOs highlights ideas that are familiar to our readers. Here=E2= =80=99s the insight:

=E2=80=9CSociety is demandin= g that companies=2C both public and private=2C serve a social purpose. To= prosper over time=2C every company must not only deliver financial perfor= mance but also show how it makes a positive contribution to society.=E2=80= =9D

But here is the twist=2C if you want= to improve the organization=2C you have to develop yourself.

Chief executives invest an average o= f 30 minutes in personal development each day. The goal is to lift the org= anization; this is the drive of relatedness=2C or what authors like Dan Pi= nk and Tony Hsieh have called purpose.

This universal need to connect and c= are for others doesn=E2=80=99t just motivate individuals=E2=80=94it transl= ates to bottom-line profits too.

Wharton organizational psychologist= Adam Grant ran an experiment with call center employees who were tasked w= ith calling people to ask for donations. He randomly separated them into t= hree groups. Each group had the same conditions except for a five-minute s= tory each group read before their shift.

The first group read stories from ot= her call center agents about how their job helped teach them transferable= sales skills (a personal benefit).

The second group read stories from u= niversity alumni who benefitted from the donations raised by the call cent= er and how the scholarships helped them (a purpose that connected the agen= ts with something greater than themselves).

The third group read stories that ha= d nothing to do with personal gain or purpose (the control group).

Grant couldn=E2=80=99t believe the r= esults of this study.

He replicated it five more times to= be sure: while the personal benefit group showed no change in their perfo= rmance=2C the purpose group more than doubled their dollars raised.

The call center employees in the pur= pose group couldn=E2=80=99t identify what exactly was driving their behavi= or.

They merely doubled their productivi= ty!

Could helping others and making a di= fference in people=E2=80=99s lives be a factor in motivating people to hig= her performance?

It certainly appears so.



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Your subscribed to our mailing list via www.CultBranding.com.

Our mailing address is:
The Cult Branding Company<= /span>
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= Celebration=2C Flor= ida 34747-9992

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