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Subject: Sales & Marketing Newsletter
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 Content preview:  Sales&MktgWatch Grow your revenue Volume 17, Best of 2017
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Sales&MktgWatch
Grow your revenue

Volume 17, Best of 2017

Visit Our Website
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=V~amp;4=

View In Browser

(http://dms1.businesswatchnetwork.com/t/gfH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa-QbHIPj?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;m=WhopW~25Bt0khgzhjXhg.jht~amp;e=Jv5~amp;q=~amp;y=?o=0X4m)

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How Do You Become A Great Salesperson? (Most People Forget To Do This 1 Thing)
Bill Green
Dale Carnegie framed it best: to become a great salesperson, you have to remember that people want to do business with people they like and respect. At the end of the day, while you may be selling to a customer, what youre really doing is looking to earn their trust. As Carnegie said, its about learning how to "win friends and influence people." Most people in sales forget that...Read more 
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=W~amp;4=)

------------------------------------------------------------

Do You Make Bad Decisions? Heres How To Tell, According To A Professional Poker Player 
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=X~amp;4=)
Leigh Buchanan

------------------------------------------------------------

12 Books That Will Make You A Better Writer And Storyteller 
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=Y~amp;4=)
Ann Handley

------------------------------------------------------------

Hiring Predictions For 2018: What The Job Market, Wages And AI Will Look Like This Year 
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=Z~amp;4=)
Marissa Peretz

------------------------------------------------------------

2018: Heal Your Digestive System 
Mark Ulian
What Your Gastroenterologist Wont Tell You. According to Western (and Eastern) medicine; the core of your health is the health of your digestive system. According to the National Institute for Diabetes, Digestive, and Kidney Disease : 70 Million Americans (26% of the US population) have some form of digestive illness. Of course, this statistic represents only those that have sought treatment. Given the sensitive nature of the disease and the high-cost of treatment, its reasonable to assume that...Read more 
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=a~amp;4=)

------------------------------------------------------------

Featured Webinar: Travel Pay In 2018: When To Pay It, How To Pay It, And How To Tax It 
Alice Gilman
Paying employees for their travel time - and dealing with subsequent reimbursements and deductions - is one of the most confusing parts of HR and payroll administration. Its vital to know:...Read more 
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=b~amp;4=)

------------------------------------------------------------

What You Say. What Your Customers Think 
Andy Hanselman
Lots of businesses have standard responses to customer enquiries and encourage their people to do the same. Its what we call scriptease. And its an unfortunate truth that its easier to follow the script than it is to actually listen to, engage with and help your customers. This ticks the boxes, but does it really give your customers what they want? For example...Read more 
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=c~amp;4=)

------------------------------------------------------------

How To Write Product Descriptions That Actually Convert 
Devin Pallone
Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions feels intimidating, dont worry...Read more 
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=d~amp;4=)

------------------------------------------------------------

1 Ingredient For A Happy New (Marketing) Year 
Jeanette McMurtry
Business success has long been founded on making products that make people happy and making people happy about products. For most, the driving vision and mantra has been: Make people happy with my product and service and they will come back for more. Yes. And no. Many studies on human happiness find that...Read more 
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=e~amp;4=)

------------------------------------------------------------

How 5 Minutes Can Change Everything 
Jacklyn Janeksela
Our minds create success. If you dont believe that, you might be losing the game of life or at the very least feeling like the odds are against you. How we think about ourselves and talk to ourselves affects everything. Some of you might know this as the law of attraction. The power of self-talk is real. If you have five minutes...Read more 
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=f~amp;4=)

------------------------------------------------------------

BWN Top Article

Seven Lies Bitcoin Fans Tell Themselves (And Anyone Else Who Will Listen) 
Jason Bloomberg
The recent extraordinary runup and commensurate volatility in the price of Bitcoin has intensified global attention on the cybercurrency. For good or ill, Bitcoin is now a topic of interest to the mainstreampress, as Bitcoin newbies near and far take notice. Such newbies and reporters alike have nowhere to turn for information on Bitcoin than the established cadre of Bitcoin fans (some would say fanatics) whohelped to drive its price to the stratosphere in the first place. Just one problem:...Read more 
(http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=g~amp;4=)

------------------------------------------------------------

Request a BusinessWatch Media Kit 
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Do you have a friend that would like to receive Sales&MktgWatch? Perhaps you know a peer within your organization, or associate at a partner company that would benefit from applying to receive this publication. Inviting a friend to experience the benefits of joining the Sales&MktgWatch is easy. Just FW: this newsletter to the person you know who may have an interest and ask them to click here. Your friend will be glad you did. 
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															<td align="left" width="320"><a href="http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=2~amp;4=" style="text-decoration: none;" target="_blank"><img alt="Sales&MktgWatch Logo" height="125" src="https://www.businesswatchnetwork.com/images/newsletter-watchStrips-notextSales.png" title="Sales&MktgWatch Logo" width="320" /></a></td>
															<td align="center" width="330"><a href="http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=j~amp;4=" style="text-decoration: none;" target="_blank"><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:30px; font-weight:bold; color:#598600">Sales&amp;MktgWatch℠</span><br />
															<span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:18px; font-weight:bold; color:#598600">Grow your revenue</span></a></td>
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															<p style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:14px; font-weight:bold; color:#598600">Volume 17, Best of 2017</p>

															<p align="center" style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:14px; font-weight:bold; color:#598600; align:center;">&nbsp;<a href="http://dms1.businesswatchnetwork.com/t/gfH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa-QbHIPj?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;m=WhopW~25Bt0khgzhjXhg.jht~amp;e=Iwx~amp;q=~amp;y=?o=omte" linkname="View In Browser">View in your browser</a></p>
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															<td align="left" width="450"><img alt="Handshake" height="197" src="https://www.incimages.com/uploaded_files/image/970x450/getty_586385682_2000133420009280124_339266.jpg" style="padding-bottom: 5; width:425px; height:197px" title="Handshake" width="425" /></td>
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															<td align="left"><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:18px; color:#598600"><a href="http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=k~amp;4=" style="text-decoration: none; color:#598600" target="_blank">How Do You Become A Great Salesperson? (Most People Forget To Do This 1 Thing)</a></span></td>
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															<td align="left"><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:14px; font-style:italic;">Bill Green</span></td>
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															<td align="left">Dale Carnegie framed it best: to become a great salesperson, you have to remember that people want to do business with people they like and respect. At the end of the day, while you may be selling to a customer, what you&#39;re really doing is looking to earn their trust. As Carnegie said, it&#39;s about learning how to &quot;win friends and influence people.&quot; Most people in sales forget that... <a href="http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=l~amp;4=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">What Your Gastroenterologist Won&#39;t Tell You. According to Western (and Eastern) medicine; the core of your health is the health of your digestive system. According to the National Institute for Diabetes, Digestive, and Kidney Disease : 70 Million Americans (26% of the US population) have some form of digestive illness. Of course, this statistic represents only those that have sought treatment. Given the sensitive nature of the disease and the high-cost of treatment, it&#39;s reasonable to assume that... <a href="http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=q~amp;4=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">Paying employees for their travel time - and dealing with subsequent reimbursements and deductions - is one of the most confusing parts of HR and payroll administration. It&#39;s vital to know:... <a href="http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=s~amp;4=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">Lots of businesses have standard responses to customer enquiries and encourage their people to do the same. It&#39;s what we call &#39;scriptease&#39;. And it&#39;s an unfortunate truth that it&#39;s easier to follow the script than it is to actually listen to, engage with and help your customers. This ticks the boxes, but does it really give your customers what they want? For example... <a href="http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=y~amp;4=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product descriptions are the appropriate length, tone, and style. They contain keywords, help attract site visitors, and lead them down the sales funnel. If creating product descriptions feels intimidating, don&#39;t worry... <a href="http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=0~amp;4=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">Business success has long been founded on making products that make people happy and making people happy about products. For most, the driving vision and mantra has been: Make people happy with my product and service and they will come back for more. Yes. And no. Many studies on human happiness find that... <a href="http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=4h~amp;q=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">Our minds create success. If you don&#39;t believe that, you might be losing the game of life or at the very least feeling like the odds are against you. How we think about ourselves and talk to ourselves affects everything. Some of you might know this as the law of attraction. The power of self-talk is real. If you have five minutes... <a href="http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=4j~amp;q=" style="color:#598600" target="_blank">Read more</a></td>
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												<td align="left" valign="top" width="542"><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:14px; font-style:italic;">Jason Bloomberg</span></td>
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												<td align="left" valign="top">The recent extraordinary runup and commensurate volatility in the price of Bitcoin has intensified global attention on the cybercurrency. For good or ill, Bitcoin is now a topic of interest to the mainstream press, as Bitcoin newbies near and far take notice. Such newbies and reporters alike have nowhere to turn for information on Bitcoin than the established cadre of Bitcoin fans (some would say fanatics) who helped to drive its price to the stratosphere in the first place. Just one problem:... <a href="http://dms1.businesswatchnetwork.com/t/gcH1AAhbGiBVYqQAPZ510q-QbaHIPjaaaaaaBNF1H26aa?m=8_vA17yE~amp;W=kT2bk~25x7myTulvVlTu.Vvf~amp;s=4l~amp;q=" style="color:#598600" target="_blank">Read more</a></td>
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