Return-Path: Delivered-To: david@transocean.com Received: from vps.transocean.com by vps.transocean.com with LMTP id IEb1CJ/3LlptXgAAInt2oQ for ; Mon, 11 Dec 2017 13:24:47 -0800 Return-path: Envelope-to: david@transocean.com Delivery-date: Mon, 11 Dec 2017 13:24:47 -0800 Received: from rs1.netatlantic.com ([69.25.195.251]:45689) by vps.transocean.com with smtp (Exim 4.89) (envelope-from ) id 1eOVYu-0006KH-DT for david@transocean.com; Mon, 11 Dec 2017 13:24:47 -0800 From: "SmartStream" To: david@transocean.com Subject: SmartStream-Marketing Automation: Lessons from 4 case studies Date: Mon, 11 Dec 2017 16:15:00 -0500 MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="MIMEBoundary97a118701de039ee44283cfa02a84a9d" Message-ID: List-Unsubscribe: , Feedback-ID: lm-Rs1:lm-Rs1-btob-solution-journal:lm-Rs1-btob-solution-journal-7328585:netatl X-Spam-Status: No, score=-1.7 X-Spam-Score: -16 X-Spam-Bar: - X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: My Research Desk - BtoB Solution Journal Prepared for David Mullen [...] Content analysis details: (-1.7 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: netatlantic.com] -0.0 T_RP_MATCHES_RCVD Envelope sender domain matches handover relay domain -0.0 SPF_PASS SPF: sender matches SPF record 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different -0.0 SPF_HELO_PASS SPF: HELO matches SPF record -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_MESSAGE BODY: HTML included in message X-Spam-Flag: NO This is a multi-part message in MIME format. --MIMEBoundary97a118701de039ee44283cfa02a84a9d Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable My Research Desk - BtoB Solution Journal=20 Prepared for=20= David= =20= Mullen= =20 <= http://rs1.netatlantic.com/t/7328585/577676766/144270/2/= >=20 <= http://rs1.netatlantic.com/t/7328585/577676766/24505/3/= > <= http://rs1.netatlantic.com/t/7328585/577676766/144271/64/= >=20 Featured Resources <= http://rs1.netatlantic.com/t/7328585/577676766/144477/65/?fb8dc108=3DZGF2aW= RAdHJhbnNvY2Vhbi5jb20%3d&x=3D5469b745= >=20 My Research Desk <= http://rs1.netatlantic.com/t/7328585/577676766/144478/66/?fb8dc108=3DZGF2aW= RAdHJhbnNvY2Vhbi5jb20%3d&x=3Da3eb2dc0= >=20 Daily Current <= http://rs1.netatlantic.com/t/7328585/577676766/144479/67/?fb8dc108=3DZGF2aW= RAdHJhbnNvY2Vhbi5jb20%3d&x=3D7e97f038= >=20 Weekly Roundup <= http://rs1.netatlantic.com/t/7328585/577676766/144480/68/?fb8dc108=3DZGF2aW= RAdHJhbnNvY2Vhbi5jb20%3d&x=3D032b1383= >=20 Marketing Automation: Lessons from 4 case studies <= http://rs1.netatlantic.com/t/7328585/577676766/144481/69/?fb8dc108=3DZGF2aW= RAdHJhbnNvY2Vhbi5jb20%3d&x=3D2e34e8f5= &issueid=3D0&spcid=3D384912> B2B Marketing Zone - CaseStudy Marketing automation technology has become an indispensable tool in the complex sale marketer=92s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. Luckily, for B2B marketers there is a wide range of marketing automation options out there from relatively simple solutions that help streamline email... Read more... <= http://rs1.netatlantic.com/t/7328585/577676766/144481/70/?fb8dc108=3DZGF2aW= RAdHJhbnNvY2Vhbi5jb20%3d&x=3D573445c8= &issueid=3D0&spcid=3D384912> Social Selling May Be Wasting Time <= http://rs1.netatlantic.com/t/7328585/577676766/144481/71/?fb8dc108=3DZGF2aW= RAdHJhbnNvY2Vhbi5jb20%3d&x=3De5343da2= &issueid=3D0&spcid=3D384913> Target Marketing Magazine - Editorial The goal of the modern B2B seller is to get into conversations earlier - help buyers get ready to buy, consult with clients, become a trusted source of knowledge, support the decision-making process with expert guidance. So why is facilitating buying conversations not a part of your "social selling" program? Why is starting qualified discussions with customers superseded by sharing valuable content, creating a personal brand and sharing insights on LinkedIn? Does =91Social Selling=92 Exist? I put quotes around "social selling" because it does... Read more... <= http://rs1.netatlantic.com/t/7328585/577676766/144481/72/?fb8dc108=3DZGF2aW= RAdHJhbnNvY2Vhbi5jb20%3d&x=3D8f2b34af= &issueid=3D0&spcid=3D384913> Why Dropbox's leadership team reads four book each year <= http://rs1.netatlantic.com/t/7328585/577676766/144481/73/?fb8dc108=3DZGF2aW= RAdHJhbnNvY2Vhbi5jb20%3d&x=3D14f1a47e= &issueid=3D0&spcid=3D384931> Business Insider - Editorial When Drew Houston took a year off from MIT to start Accolade, an SAT tutoring company, it didn't take him long to realize that outside of the product side of things, he had no idea what he was doing. Houston, who would go on to found Dropbox in 2007 and lead it to over $1 billion in annual revenue, explained what it was like for an electrical engineering student to get a real-world crash course in business in an episode of LinkedIn founder Reid Hoffman's podcast "Masters of Scale." "I realized that I did not know anything..." Read more... <= http://rs1.netatlantic.com/t/7328585/577676766/144481/74/?fb8dc108=3DZGF2aW= RAdHJhbnNvY2Vhbi5jb20%3d&x=3D762d5189= &issueid=3D0&spcid=3D384931> GE Digital Stays on Top of Martech Trends <= http://rs1.netatlantic.com/t/7328585/577676766/144481/75/?fb8dc108=3DZGF2aW= RAdHJhbnNvY2Vhbi5jb20%3d&x=3D8afb65b8= &issueid=3D0&spcid=3D384934> Chief Marketer - Editorial Marketers=92 responsibilities for choosing and buying technology are increasing every year. This makes it essential to stay on top of the latest trends in martech. On Wednesday, Dec. 13, Neenu Sharma, vice president of product and marketing operations at GE Digital, will share her thoughts on the top 10 martech trends marketers need to know in 2018 during Chief Marketer=92s virtual conference =935 Marketing Trends to Bet On in 2018.=94 While GE is 125 years old, GE Digital is comparatively new. The group was started internally by about... Read more... <= http://rs1.netatlantic.com/t/7328585/577676766/144481/130/?fb8dc108=3DZGF2a= WRAdHJhbnNvY2Vhbi5jb20%3d&x=3D19df9f9e= &issueid=3D0&spcid=3D384934> 7 Ways Technology Will Strengthen and Streamline Advertising in 2018 <= http://rs1.netatlantic.com/t/7328585/577676766/144481/131/?fb8dc108=3DZGF2a= WRAdHJhbnNvY2Vhbi5jb20%3d&x=3D529301e7= &issueid=3D0&spcid=3D384926> Adweek - Research It promises to be an evolutionary - rather than a revolutionary - new year on the digital marketing front. In 2018, artificial intelligence grows up, header bidding settles in and blockchain finally finds its place in the advertising world. Cutting-edge technologies and approaches are reaching a maturation stage - at least, according to the industry leaders who are looking ahead. I asked several industry colleagues to share their outlook on 2018, and here=92s what they see on the horizon: AI will change - not replace - our jobs In 2018... Read more... <= http://rs1.netatlantic.com/t/7328585/577676766/144481/132/?fb8dc108=3DZGF2a= WRAdHJhbnNvY2Vhbi5jb20%3d&x=3D1da20c14= &issueid=3D0&spcid=3D384926> What Are Experts Prioritizing in 2018 B2B Marketing Budgets? <= http://rs1.netatlantic.com/t/7328585/577676766/144481/133/?fb8dc108=3DZGF2a= WRAdHJhbnNvY2Vhbi5jb20%3d&x=3Da182cbd0= &issueid=3D0&spcid=3D384916> B2B Marketing Zone - Research As we wrap up 2017, it=92s time to think about top priorities for the new year. Instead of planning for 2018 when you=92re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across dAs we wrap up 2017, it=92s time to think about top priorities for the new year. Instead of planning for 2018 when you=92re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for... Read more... <= http://rs1.netatlantic.com/t/7328585/577676766/144481/134/?fb8dc108=3DZGF2a= WRAdHJhbnNvY2Vhbi5jb20%3d&x=3D8e5a05f9= &issueid=3D0&spcid=3D384916> Social Media Ad Creative: How AI-Assisted Tools Can Help Create Effective Ads <= http://rs1.netatlantic.com/t/7328585/577676766/144481/135/?fb8dc108=3DZGF2a= WRAdHJhbnNvY2Vhbi5jb20%3d&x=3D24a9b649= &issueid=3D0&spcid=3D384923> Marketing Profs - Editorial The power of social media continues to transform how brands engage their target audiences. It's also placed a burden on them to be "always on." And brands, for the most part, are responding to customer demand. Some 42% of customer service responses made through Facebook, for instance, are answered in the first 60 minutes. But that's just one element of customer engagement. Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads - and AI is making it... Read more... <= http://rs1.netatlantic.com/t/7328585/577676766/144481/136/?fb8dc108=3DZGF2a= WRAdHJhbnNvY2Vhbi5jb20%3d&x=3D06c79b15= &issueid=3D0&spcid=3D384923> With the multitude of Marketing Automation software solutions available today, selecting the right system for your organization can be challenging. Software Advice=99 is a trusted resource for software buyers. We provide detailed reviews and research on thousands of software applications. The right Marketing Automation software can help you: Identify and qualify more leads Improved sales coordination Improved campaign measurement Don't let price confusion keep you from selecting the best business software for your organization's needs. Request your free custom price quotes today!=20 Click here to receive this featured resource <= http://rs1.netatlantic.com/t/7328585/577676766/144482/137/?fb8dc108=3DZGF2a= WRAdHJhbnNvY2Vhbi5jb20%3d&x=3D06a9a241= &issueid=3D0&spoid=3D3442>=20 <= http://rs1.netatlantic.com/t/7328585/577676766/144483/138/= >=20 <= http://rs1.netatlantic.com/t/7328585/577676766/143779/139/= >=20 4 Research Drive #402 Shelton, CT 06484 =A92017 Q11 Associates, LLC=20 Click here <= http://rs1.netatlantic.com/t/7328585/577676766/138/140/?90482085=3DaHR0cDov= L3JzMS5uZXRhdGxhbnRpYy5jb20vdT9pZD01Nzc2NzY3NjYuNTkwNWEzOWE4ZmY2ZDNiYzA0Nzc= 3M2U2YTc0ODc2NDgmbj1UJmw9YnRvYi1zb2x1dGlvbi1qb3VybmFsJm89NzMyODU4NQ%3d%3d&x= =3Dd428d3e8= > to stop receiving business resources from B2BSJ. Privacy Policy <= http://rs1.netatlantic.com/t/7328585/577676766/144274/141/= >=20 <= http://rs1.netatlantic.com/t/7328585/577676766/144270/142/= >=20 <= http://rs1.netatlantic.com/t/7328585/577676766/24505/143/= > <= http://rs1.netatlantic.com/t/7328585/577676766/144271/144/= >=20 --- You are currently subscribed to=20= btob-solution-journal= as:=20= david@transocean.com= . To unsubscribe click here:=20= http://rs1.netatlantic.com/u?id=3D577676766.5905a39a8ff6d3bc047773e6a748764= 8&n=3DT&l=3Dbtob-solution-journal&o=3D7328585= or send a blank email to=20= leave-7328585-577676766.5905a39a8ff6d3bc047773e6a7487648@rs1.netatlantic.co= m= --- Email delivered by http://www.netatlantic.com/ --MIMEBoundary97a118701de039ee44283cfa02a84a9d Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable My Research Desk - BtoB Solution Journal =09
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Prepared for=20= David= =20= Mullen= 3D"icon-facebook" 3D"icon-linkedin" 3D"icon-twitter"
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=
Marketing Automation: Lessons from 4 case studies<= /td>
B2B Marketing Zone -= CaseStudy
Marketing automation technology has beco= me an indispensable tool in the complex sale marketer=92s arsenal. Lead gen= eration, lead nurturing and determining the time for the handoff to Sales w= ould be extremely difficult without that technology. Add lead scoring and t= racking through that final conversion to sale and the task is flat out impo= ssible without automation. Luckily, for B2B marketers there is a wide range= of marketing automation options out there from relatively simple solutions= that help streamline email...
Read more...


Social Selling May Be Wasting Time
Target Marketing Magazine - Editori= al
The goal of the modern B2B seller is to get into= conversations earlier - help buyers get ready to buy, consult with clients= , become a trusted source of knowledge, support the decision-making process= with expert guidance. So why is facilitating buying conversations not a pa= rt of your "social selling" program? Why is starting qualified discussions = with customers superseded by sharing valuable content, creating a personal = brand and sharing insights on LinkedIn? Does =91Social Selling=92 Exist? I = put quotes around "social=20 selling" because=20 it does...
Read more...


Why Dropbox's leadership team reads four book each yea= r
Business Insid= er - Editorial
When Drew Houston took a year off fr= om MIT to start Accolade, an SAT tutoring company, it didn't take him long = to realize that outside of the product side of things, he had no idea what = he was doing. Houston, who would go on to found Dropbox in 2007 and lead it= to over $1 billion in annual revenue, explained what it was like for an el= ectrical engineering student to get a real-world crash course in business i= n an episode of LinkedIn founder Reid Hoffman's podcast=20 "Masters of=20 Scale." "I realized that I did not know anything..."
Read more...


GE Digital Stays on Top of Martech Trends
Chief Marketer - Editorial
Marketers=92 responsibilities for choosing and buyin= g technology are increasing every year. This makes it essential to stay on = top of the latest trends in martech. On Wednesday, Dec. 13, Neenu Sharma, v= ice president of product and marketing operations at GE Digital, will share= her thoughts on the top 10 martech trends marketers need to know in 2018 d= uring Chief Marketer=92s virtual conference =935 Marketing Trends to Bet On= in 2018.=94 While GE is=20 125 years=20 old, GE Digital is comparatively new. The group was started internally by = about...
Read more...


7 Ways Technology Will Strengthen and Streamline Adver= tising in 2018
A= dweek - Research
It promises to be an evolutionary = - rather than a revolutionary - new year on the digital marketing front. In= 2018, artificial intelligence grows up, header bidding settles in and bloc= kchain finally finds its place in the advertising world. Cutting-edge techn= ologies and approaches are reaching a maturation stage - at least, accordin= g to the industry leaders who are looking ahead. I asked=20 several industry=20 colleagues to share their outlook on 2018, and here=92s what they see on t= he horizon: AI will change - not replace - our jobs In 2018...
Read more...


What Are Experts Prioritizing in 2018 B2B Marketing Bu= dgets?
B2B Marke= ting Zone - Research
As we wrap up 2017, it=92s tim= e to think about top priorities for the new year. Instead of planning for 2= 018 when you=92re already starting it in January, the most prepared B2B mar= keters already have priorities identified and plans=A0for execution come Ja= nuary 1. We reached out to B2B marketers across dAs we wrap up 2017, it=92s= time to think=20 about top=20 priorities for the new year. Instead of planning for 2018 when you=92re al= ready starting it in January, the most prepared B2B marketers already have = priorities identified and plans for...
Read more...


Social Media Ad Creative: How AI-Assisted Tools Can He= lp Create Effective Ads
Marketing Profs - Editorial
The power of so= cial media continues to transform how brands engage their target audiences.= It's also placed a burden on them to be "always on." And brands, for the m= ost part, are responding to customer demand. Some 42% of customer service r= esponses made through Facebook, for=20 instance,=20 are answered in the first 60 minutes. But that's just one element of custo= mer engagement. Marketers are still looking for solutions that allow them t= o create, test, and choose the most effective social media ads - and AI is = making it...
Read more...


=09

=09 =09 =09 =09 =09 =09 =09 =09
3D"fe=
=09 =09 =09 =09
=09

With the multitude of Marketing Automati= on software solutions available today, selecting the right system for your = organization can be challenging. Software Advice=99 is a trusted resource f= or software buyers. We provide detailed reviews and research on thousands o= f software applications. The right Marketing Automation software can help you: Identify and qualify more leads=20 Improved sales coordination=20 Improved campaign measurement=20 Don't let price confusion keep you from selecting the best business softwar= e for your organization's needs. Request your free custom price quotes toda= y!

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Click here to receive this featured resource
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