Return-Path: Delivered-To: DAVID@TRANSOCEAN.COM Received: from vps.transocean.com by vps.transocean.com with LMTP id QChmDt/tK1pTdwAAInt2oQ for ; Sat, 09 Dec 2017 06:06:23 -0800 Return-path: Envelope-to: DAVID@TRANSOCEAN.COM Delivery-date: Sat, 09 Dec 2017 06:06:23 -0800 Received: from mail38.suw13.rsgsv.net ([198.2.183.38]:33600) by vps.transocean.com with esmtp (Exim 4.89) (envelope-from ) id 1eNflb-0007vR-OI for DAVID@TRANSOCEAN.COM; Sat, 09 Dec 2017 06:06:23 -0800 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=k1; d=mail38.suw13.rsgsv.net; h=Subject:From:Reply-To:To:Date:Message-ID:List-ID:List-Unsubscribe:Sender: Content-Type:MIME-Version; i=bjbueno=3Dcultbranding.com@mail38.suw13.rsgsv.net; bh=qNdI40LaQqwC9J21HLa37JSUpWrazym2Bq0WRKpr66Q=; b=dDfhSpR3cNmoxC4kwwi3lRspCoiTU7T3+HWbpO7x1Y2SBifhp4Dakbtnvm0HOw6Zlrs4pIo0P9cP qrcEU29f5tXND169HsumHTtazM/P6TTtHcJ89869LsmRGa3xllegUBZTnhNEiky/3kcvVOp8jJw5 3i9aiZ/rnpup2hkFYC0= Received: from (127.0.0.1) by mail38.suw13.rsgsv.net id h5fmt82akec6 for ; Sat, 9 Dec 2017 14:05:30 +0000 (envelope-from ) Subject: =?utf-8?Q?Apple=E2=80=99s=20Archetype?= From: =?utf-8?Q?The=20Cult=20Branding=20Blog?= Reply-To: =?utf-8?Q?The=20Cult=20Branding=20Blog?= To: =?utf-8?Q?David?= Date: Sat, 9 Dec 2017 14:05:30 +0000 Message-ID: X-Mailer: MailChimp Mailer - **CIDdc41bcd6ce4ed9cf398d** X-Campaign: mailchimpc006bbdcbd27f0420f9c7a066.dc41bcd6ce X-campaignid: mailchimpc006bbdcbd27f0420f9c7a066.dc41bcd6ce X-Report-Abuse: Please report abuse for this campaign here: http://www.mailchimp.com/abuse/abuse.phtml?u=c006bbdcbd27f0420f9c7a066&id=dc41bcd6ce&e=4ed9cf398d X-MC-User: c006bbdcbd27f0420f9c7a066 Feedback-ID: 1167109:1167109.2915573:us1:mc List-ID: c006bbdcbd27f0420f9c7a066mc list X-Accounttype: pd List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click Sender: "The Cult Branding Blog" x-mcda: FALSE Content-Type: multipart/alternative; boundary="_----------=_MCPart_1745630908" MIME-Version: 1.0 X-Spam-Status: No, score=-1.4 X-Spam-Score: -13 X-Spam-Bar: - X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: ** Apple’s Archetype (https://cultbranding.us1.list-manage.com/track/click?u=c006bbdcbd27f0420f9c7a066&id=bffe6f939b&e=4ed9cf398d) By BJ Bueno apple-original-logo-1 Archetypes are at the core of effective marketing. They provide the most powerful way to attract the right customers. But archetypes are often misunderstood. This week, we examine the archetypal power of one of the world’s strongest brands. [...] Content analysis details: (-1.4 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: mailchimp.com] -0.0 SPF_PASS SPF: sender matches SPF record 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different -0.0 T_RP_MATCHES_RCVD Envelope sender domain matches handover relay domain -0.0 SPF_HELO_PASS SPF: HELO matches SPF record -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_MESSAGE BODY: HTML included in message -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid 0.2 KAM_LOTSOFHASH Emails with lots of hash-like gibberish X-Spam-Flag: NO This is a multi-part message in MIME format --_----------=_MCPart_1745630908 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** Apple=E2=80=99s Archetype (https://cultbranding.us1.list-manage.com/tra= ck/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dbffe6f939b&e=3D= 4ed9cf398d) ------------------------------------------------------------ By BJ Bueno apple-original-logo-1 Archetypes are at the core of effective marketing. T= hey provide the most powerful way to attract the right customers. But arch= etypes are often misunderstood. This week=2C we examine the archetypal pow= er of one of the world=E2=80=99s strongest brands. _________________ A line of mindless drones in identical colorless uniforms march in unison= through an underground industrial tunnel. The atmosphere is cold=2C lifel= ess=2C and gray. They enter a large auditorium=2C sitting down in front of a movie-sized mo= nitor. On the screen=2C Big Brother celebrates the anniversary of the =E2= =80=9CInformation Purification Directive=E2=80=9D that put an end to contr= adictory thought. A woman with striking blond hair and an athletic build with bronzed skin c= harges toward the screen. Dressed like an Olympian in sharp red shorts and= a white tank top=2C she is pursued by the Thought Police who wear riot un= iforms and helmets. As Big Brother declares=2C =E2=80=9CWe shall prevail!=E2=80=9D our heroine= hurls her Thor-like hammer at the screen=2C which explodes with a flash o= f light. The voiceover reads: =E2=80=9COn January 24th=2C Apple Computer will intro= duce Macintosh. And you=E2=80=99ll see why 1984 won=E2=80=99t be like =E2= =80=981984.=E2=80=99=E2=80=9D ** Steve Job=E2=80=99s Vision ------------------------------------------------------------ This famous ad that debuted as a 1984 Superbowl commercial (https://cultbr= anding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D= da6a1b767f&e=3D4ed9cf398d) alludes to George Orwell=E2=80=99s novel= 1984=2C where a futuristic totalitarian government controls its citizens= through propaganda=2C surveillance=2C and brute force. This totalitarian regime represents the status quo=2C the convention=2C th= e suppression of new and different ideas. The blond Olympian represents th= e outlier=2C the Trailblazer=2C someone who defies the odds and dares to b= e different. Apple isn=E2=80=99t for people who accept the status quo. It=E2=80=99s for= Trailblazers and Luminaries committed to changing the world=2C just like= Steve Jobs was. ** Here=E2=80=99s to the Crazy Ones ------------------------------------------------------------ Apple=E2=80=99s 1997 Think Different campaign highlighted the same message= with a different approach. The spot highlighted footage of luminaries including Albert Einstein=2C Ma= rtin Luther King=2C Jr.=2C Richard Branson=2C John Lennon with Yoko Ono=2C= R. Buckminster Fuller=2C Thomas Edison=2C Mahatma Gandhi=2C Amelia Earhar= t=2C Martha Graham=2C Jim Henson=2C Frank Lloyd Wright=2C and Pablo Picass= o. Richard Dreyfus=E2=80=99s voice-over pays homage to the Trailblazers and L= uminaries: =E2=80=9CHere=E2=80=99s to the crazy ones. The misfits. The rebels. The tr= oublemakers. The round pegs in the square holes. The ones who see things d= ifferently. They=E2=80=99re not fond of rules. And they have no respect fo= r the status quo. You can quote them=2C disagree with them=2C glorify or v= ilify them. About the only thing you can=E2=80=99t do is ignore them. Beca= use they change things. They push the human race forward. And while some m= ay see them as the crazy ones=2C we see genius. Because the people who are= crazy enough to think they can change the world=2C are the ones who do.= =E2=80=9D Apple has become a symbol of creativity=2C self-expression=2C originality= =2C and nonconformity. Apple=E2=80=99s marketing team has exhibited a mast= erful ability to communicate the company=E2=80=99s core idea through image= s and symbols. To better understand why Apple is so effective=2C we need first to underst= and how images and symbols influence the human mind. ** The Power of The Image ------------------------------------------------------------ Images affect us in ways we don=E2=80=99t consciously appreciate. Images e= xcite emotion. Images can bind us together. They can also tear us apart. When you learn how to effectively use images in your business (https://cul= tbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id= =3D736e4f9830&e=3D4ed9cf398d) =2C you have a powerful means to influ= ence your customers=2C trigger emotions=2C establish trust=2C and inspire= loyalty (https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbd= cbd27f0420f9c7a066&id=3D76185e5cb1&e=3D4ed9cf398d) . If you don=E2=80=99t have this knowledge=2C it is all but guaranteed that= you will dilute your brand and weaken your position in the market over ti= me. ** What is an Archetype? ------------------------------------------------------------ For psychologist Carl Jung=2C archetypes are the fundamental units of the= human mind. He pointed out that every civilized human being is still an archaic man in= deeper levels of his mind. And within this ancient level of the mind=2C t= here are archetypes. Jung describes archetypes as the forms or images of a collective nature th= at occur all over the earth. These images find their way into ancient reli= gions=2C myths=2C legends=2C and fairy tales. Their symbols are everywhere in our daily lives. We find evidence of arche= types in our own dreams=2C fantasies=2C and behavior. We can observe archetypes in the characters in the stories we read=2C the= films we watch=2C and the plays we attend. Archetypes are pervasive throughout the arts=2C media=2C advertising=2C an= d pop culture. They silently influence our relationships with family=2C fr= iends=2C and colleagues. Archetypes are everywhere=2C even if only a select few know how to identif= y them. ** The Archetype of The Apple ------------------------------------------------------------ It=E2=80=99s just a simple piece of fruit=2C right? Even something as commonplace as an apple is ripe with ancient symbolism a= nd embedded meaning. (Sorry=2C we couldn=E2=80=99t resist the pun.) The apple has always been a symbol of knowledge and freedom. In the Garden of Eden=2C Eve is tempted by the serpent to eat the forbidde= n fruit from the Tree of Knowledge of Good and Evil. This act of rebellion= leads to their expulsion from the garden. The moment that Adam and Eve bit into the fruit=2C =E2=80=9Cthe eyes of th= e two of them were open.=E2=80=9D They became aware of their nakedness for= the first time. With the loss of innocence=2C they wake up=2C setting the= evolution of humanity in motion. The image of a bitten apple symbolizes t= his acquisition of consciousness. The apple is also commonly associated with teachers=2C the bearers of know= ledge. A student gives an apple to the teacher as a token of gratitude for= this knowledge. Apples were also considered a food for the gods. In Greek mythology=2C it= is a symbol of Aphrodite=2C the supreme goddess of love and beauty. In Celtic tradition=2C the apple tree is a symbol of creativity. ** How Apple Capitalizes on Archetypal Symbolism ------------------------------------------------------------ Apple (the company) didn=E2=80=99t have to create the association of an ap= ple to awakening=2C creativity=2C knowledge=2C and freedom. Its customers= were already hardwired with that information (on a subconscious level (ht= tps://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9= c7a066&id=3De510b5a99b&e=3D4ed9cf398d) ). Apple just had to link its brand with the symbol. The 1984 commercial did this effectively by retelling Orwell=E2=80=99s cla= ssic story in 60 seconds=2C positioning Apple as the company for people wh= o wanted intellectual and creative liberation. In the Think Different campaign=2C Apple associated itself with existing s= ymbols of Trailblazers and Luminaries by simply paying homage to contempor= ary recognized bearers of knowledge and creativity. ** The Apple Logo Makes You Think Different ------------------------------------------------------------ The Apple logo is now one of the most widely recognized images in the worl= d=2C associated with creativity=2C self-expression=2C innovation=2C and no= nconformity. In fact=2C an empirical study published in the Journal of Consumer Researc= h (https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0= 420f9c7a066&id=3D27d44d8d89&e=3D4ed9cf398d) substantiates this assoc= iation. The researchers exposed participants to imperceptible images of brand logo= s for Apple and IBM. Prior to the exposure=2C participants reported feelin= g similarly about both brands except for creativity (Apple=E2=80=99s perce= ived strength) and competence (IBM=E2=80=99s perceived strength). After the exposure=2C the participants were asked to describe as many uses= for a brick as they could. Results showed that most participants describe= d common uses such as doorstop or paperweight. The Apple-primed subjects=2C however=2C gave an average of 30% more answer= s. Independent raters also deemed their answers as more creative. The IBM-= primed subjects were strikingly uniform in their answers. Overall=2C subjects exposed to the Apple logo demonstrated greater creativ= ity compared to participants exposed to the IBM logo. Through consistent messaging of its brand=E2=80=99s archetype=2C Apple has= seeped into our collective mind. It has established itself as a harbinger= of change=2C creation=2C and inspiration. ** What=E2=80=99s Your Archetype? ------------------------------------------------------------ Determining what archetype best represents your brand is a worthy endeavor= that many national brands undergo. When you know your archetype=2C you ca= n develop powerful messaging and product innovations that consistently att= ract the right customer. Based on our research=2C we take a different approach. Although we maintai= n a database of over 3=2C500 active archetypes=2C we don=E2=80=99t select= an archetype for a business. A brand=E2=80=99s archetype already exists in the customer=E2=80=99s mind= (even though they don=E2=80=99t know it). The goal is to probe your custo= mers=E2=80=99 minds with questions designed to measure their unconscious a= ssociations to your brand. Then=2C the archetype reveals itself. https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420= f9c7a066&id=3D47cc051db4&e=3D4ed9cf398d https://cultbranding.us1.lis= t-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3Da067f9cd3f&e= =3D4ed9cf398d https://cultbranding.us1.list-manage.com/track/click?u= =3Dc006bbdcbd27f0420f9c7a066&id=3D2a731e70b6&e=3D4ed9cf398d =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Copyright =C2=A9 2017 The Cult Branding Company=2C All rights reserved. Your subscribed to our mailing list via www.CultBranding.com. Our mailing address is: The Cult Branding Company PO Box 470212 Celebration=2C Florida 34747-9992 USA ** unsubscribe from this list (https://cultbranding.us1.list-manage.com/un= subscribe?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d&c=3Dd= c41bcd6ce) ** update subscription preferences (https://cultbranding.us1.list-manage.c= om/profile?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d) --_----------=_MCPart_1745630908 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable =09 Apple=E2=80=99s Archetype
=09
<= /td>

Apple=E2=80=99s Archetype

By BJ Bueno

Archetypes are= at the core of effective marketing. They provide the most powerful way to= attract the right customers. But archetypes are often misunderstood. This= week=2C we examine the archetypal power of one of the world=E2=80=99s str= ongest brands.

_________________

A= line of mindless drones in identical colorless uniforms march in unison t= hrough an underground industrial tunnel. The atmosphere is cold=2C lifeles= s=2C and gray.

Th= ey enter a large auditorium=2C sitting down in front of a movie-sized moni= tor. On the screen=2C Big Brother celebrates the anniversary of the =E2=80= =9CInformation Purification Directive=E2=80=9D that put an end to contradi= ctory thought.

A= woman with striking blond hair and an athletic build with bronzed skin ch= arges toward the screen. Dressed like an Olympian in sharp red shorts and= a white tank top=2C she is pursued by the Thought Police who wear riot un= iforms and helmets.

As= Big Brother declares=2C =E2=80=9CWe shall prevail!=E2=80=9D our heroine h= urls her Thor-like hammer at the screen=2C which explodes with a flash of= light.

Th= e voiceover reads: “On January 24th=2C Apple Computer will introduce= Macintosh. And you=E2=80=99ll see why 1984 won=E2=80=99t be like ‘1= 984.’”

Steve Jo= b=E2=80=99s Vision

Th= is famous ad that debuted as a 1984 Superbowl com= mercial alludes to George Orw= ell=E2=80=99s novel 1984=2C where a futuristic totalitarian= government controls its citizens through propaganda=2C surveillance=2C an= d brute force.

Th= is totalitarian regime represents the status quo=2C the convention=2C the= suppression of new and different ideas. The blond Olympian represents the= outlier=2C the Trailblazer=2C someone who defies the odds and dares to be= different.

Ap= ple isn=E2=80=99t for people who accept the status quo. It=E2=80=99s for T= railblazers and Luminaries committed to changing the world=2C just like St= eve Jobs was.

Here=E2= =80=99s to the Crazy Ones

Ap= ple=E2=80=99s 1997 Think Different campaign highlighted the same message w= ith a different approach.

Th= e spot highlighted footage of luminaries including Albert Einstein=2C Mart= in Luther King=2C Jr.=2C Richard Branson=2C John Lennon with Yoko Ono=2C R= =2E Buckminster Fuller=2C Thomas Edison=2C Mahatma Gandhi=2C Amelia Earhart= =2C Martha Graham=2C Jim Henson=2C Frank Lloyd Wright=2C and Pablo Picasso= =2E

Ri= chard Dreyfus=E2=80=99s voice-over pays homage to the Trailblazers and Lum= inaries:

= =E2=80=9CHere=E2=80=99s to the crazy ones. The misfits. The rebels. The tr= oublemakers. The round pegs in the square holes. The ones who see things d= ifferently. They=E2=80=99re not fond of rules. And they have no respect fo= r the status quo. You can quote them=2C disagree with them=2C glorify or v= ilify them. About the only thing you can=E2=80=99t do is ignore them. Beca= use they change things. They push the human race forward. And while some m= ay see them as the crazy ones=2C we see genius. Because the people who are= crazy enough to think they can change the world=2C are the ones who do.= =E2=80=9D

Ap= ple has become a symbol of creativity=2C self-expression=2C originality=2C= and nonconformity. Apple=E2=80=99s marketing team has exhibited a masterf= ul ability to communicate the company=E2=80=99s core idea through images a= nd symbols.

To= better understand why Apple is so effective=2C we need first to understan= d how images and symbols influence the human mind.

The Powe= r of The Image

Im= ages affect us in ways we don=E2=80=99t consciously appreciate. Images exc= ite emotion. Images can bind us together. They can also tear us apart.

Wh= en you learn how to effectively use images in you= r business=2C you have a powe= rful means to influence your customers=2C trigger emotions=2C establish tr= ust=2C and inspire loyalty.

If= you don=E2=80=99t have this knowledge=2C it is all but guaranteed that yo= u will dilute your brand and weaken your position in the market over time.=

What is= an Archetype?

Fo= r psychologist Carl Jung=2C archetypes are the fundamental units of the hu= man mind.

He= pointed out that every civilized human being is still an archaic man in d= eeper levels of his mind. And within this ancient level of the mind=2C the= re are archetypes.

Ju= ng describes archetypes as the forms or images of a collective nature that= occur all over the earth. These images find their way into ancient religi= ons=2C myths=2C legends=2C and fairy tales.

Th= eir symbols are everywhere in our daily lives. We find evidence of archety= pes in our own dreams=2C fantasies=2C and behavior.

We= can observe archetypes in the characters in the stories we read=2C the fi= lms we watch=2C and the plays we attend.

Ar= chetypes are pervasive throughout the arts=2C media=2C advertising=2C and= pop culture. They silently influence our relationships with family=2C fri= ends=2C and colleagues.

Ar= chetypes are everywhere=2C even if only a select few know how to identify= them.

The Arch= etype of The Apple

It= =E2=80=99s just a simple piece of fruit=2C right?

Ev= en something as commonplace as an apple is ripe with ancien= t symbolism and embedded meaning. (Sorry=2C we couldn=E2=80=99t resist the= pun.)

Th= e apple has always been a symbol of knowledge and freedom.

In= the Garden of Eden=2C Eve is tempted by the serpent to eat the forbidden= fruit from the Tree of Knowledge of Good and Evil. This act of rebellion= leads to their expulsion from the garden.

Th= e moment that Adam and Eve bit into the fruit=2C =E2=80=9Cthe eyes of the= two of them were open.=E2=80=9D They became aware of their nakedness for= the first time. With the loss of innocence=2C they wake up=2C setting the= evolution of humanity in motion. The image of a bitten apple symbolizes t= his acquisition of consciousness.

Th= e apple is also commonly associated with teachers=2C the bearers of knowle= dge. A student gives an apple to the teacher as a token of gratitude for t= his knowledge.

Ap= ples were also considered a food for the gods. In Greek mythology=2C it is= a symbol of Aphrodite=2C the supreme goddess of love and beauty.

In= Celtic tradition=2C the apple tree is a symbol of creativity.

How Appl= e Capitalizes on Archetypal Symbolism

Ap= ple (the company) didn=E2=80=99t have to create the association of an appl= e to awakening=2C creativity=2C knowledge=2C and freedom. Its customers we= re already hardwired with that information (on a = subconscious level).

Ap= ple just had to link its brand with the symbol.

Th= e 1984 commercial did this effectively by retelling Orwell=E2=80=99s class= ic story in 60 seconds=2C positioning Apple as the company for people who= wanted intellectual and creative liberation.

In= the Think Different campaign=2C Apple associated itself with existing sym= bols of Trailblazers and Luminaries by simply paying homage to contemporar= y recognized bearers of knowledge and creativity.

The Appl= e Logo Makes You Think Different

Th= e Apple logo is now one of the most widely recognized images in the world= =2C associated with creativity=2C self-expression=2C innovation=2C and non= conformity.

In= fact=2C an empirical study published in the Jou= rnal of Consumer Research sub= stantiates this association.

Th= e researchers exposed participants to imperceptible images of brand logos= for Apple and IBM. Prior to the exposure=2C participants reported feeling= similarly about both brands except for creativity (Apple=E2=80=99s percei= ved strength) and competence (IBM=E2=80=99s perceived strength).

Af= ter the exposure=2C the participants were asked to describe as many uses f= or a brick as they could. Results showed that most participants described= common uses such as doorstop or paperweight.

Th= e Apple-primed subjects=2C however=2C gave an average of 30% more answers.= Independent raters also deemed their answers as more creative. The IBM-pr= imed subjects were strikingly uniform in their answers.

Ov= erall=2C subjects exposed to the Apple logo demonstrated greater creativit= y compared to participants exposed to the IBM logo.

Th= rough consistent messaging of its brand=E2=80=99s archetype=2C Apple has s= eeped into our collective mind. It has established itself as a harbinger o= f change=2C creation=2C and inspiration.

What=E2= =80=99s Your Archetype?

De= termining what archetype best represents your brand is a worthy endeavor t= hat many national brands undergo. When you know your archetype=2C you can= develop powerful messaging and product innovations that consistently attr= act the right customer.

Ba= sed on our research=2C we take a different approach. Although we maintain= a database of over 3=2C500 active archetypes=2C we don=E2=80=99t select a= n archetype for a business.

A= brand=E2=80=99s archetype already exists in the customer=E2=80=99s mind (= even though they don=E2=80=99t know it). The goal is to probe your custome= rs=E2=80=99 minds with questions designed to measure their unconscious ass= ociations to your brand.

Th= en=2C the archetype reveals itself.



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Copyright =C2=A9 2017 The Cult Branding Co= mpany=2C All rights reserved.
Your subscribed to our mailing list via www.CultBranding.com.

Our mailing address is:
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= Celebration=2C Flor= ida 34747-9992

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