Return-Path: Delivered-To: DAVID@TRANSOCEAN.COM Received: from vps.transocean.com by vps.transocean.com with LMTP id KI7jLriyIloCQQAAInt2oQ for ; Sat, 02 Dec 2017 06:03:36 -0800 Return-path: Envelope-to: DAVID@TRANSOCEAN.COM Delivery-date: Sat, 02 Dec 2017 06:03:36 -0800 Received: from mail199.atl171.mcdlv.net ([198.2.138.199]:14077) by vps.transocean.com with esmtp (Exim 4.89) (envelope-from ) id 1eL8O3-0004Ll-Qg for DAVID@TRANSOCEAN.COM; Sat, 02 Dec 2017 06:03:36 -0800 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=k1; d=mail199.atl171.mcdlv.net; h=Subject:From:Reply-To:To:Date:Message-ID:List-ID:List-Unsubscribe:Sender: Content-Type:MIME-Version; i=bjbueno=3Dcultbranding.com@mail199.atl171.mcdlv.net; bh=ZBeEakU91ODIlGAbVFIYESSoLQI8cGJ3QuIEyO5xRHo=; b=pjHBka3NddO35VB4RlNLnsI0QEylPkmJFU++XU6u069DC5xAQZS4ysoZqJJXSNI3lK8YfeUtZt9k Zv3wPy5xCiMh2ftaHdbg0McJTF9SWrE4ccsvjwJzfyUEJXuKhFmcaDWNuMSKaJRLxsC5JR3h0fUJ vFF6Wd6LFwohOf2VqZE= Received: from (127.0.0.1) by mail199.atl171.mcdlv.net id h4apao2akeca for ; Sat, 2 Dec 2017 14:02:41 +0000 (envelope-from ) Subject: =?utf-8?Q?Building=20Brands=20Through=20Archetypes?= From: =?utf-8?Q?The=20Cult=20Branding=20Blog?= Reply-To: =?utf-8?Q?The=20Cult=20Branding=20Blog?= To: =?utf-8?Q?David?= Date: Sat, 2 Dec 2017 14:02:41 +0000 Message-ID: X-Mailer: MailChimp Mailer - **CID2060a833554ed9cf398d** X-Campaign: mailchimpc006bbdcbd27f0420f9c7a066.2060a83355 X-campaignid: mailchimpc006bbdcbd27f0420f9c7a066.2060a83355 X-Report-Abuse: Please report abuse for this campaign here: http://www.mailchimp.com/abuse/abuse.phtml?u=c006bbdcbd27f0420f9c7a066&id=2060a83355&e=4ed9cf398d X-MC-User: c006bbdcbd27f0420f9c7a066 Feedback-ID: 1167109:1167109.2915549:us1:mc List-ID: c006bbdcbd27f0420f9c7a066mc list X-Accounttype: pd List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click Sender: "The Cult Branding Blog" x-mcda: FALSE Content-Type: multipart/alternative; boundary="_----------=_MCPart_174850171" MIME-Version: 1.0 X-Spam-Status: No, score=-1.9 X-Spam-Score: -18 X-Spam-Bar: - X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: ** Building Brands Through Archetypes (https://cultbranding.us1.list-manage.com/track/click?u=c006bbdcbd27f0420f9c7a066&id=a27651812b&e=4ed9cf398d) By BJ Bueno IFRAME: [1]//www.slideshare.net/slideshow/embed_code/key/1s4GuxPARChig5 [...] Content analysis details: (-1.9 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: list-manage.com] -0.0 T_RP_MATCHES_RCVD Envelope sender domain matches handover relay domain 0.0 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different -0.0 SPF_HELO_PASS SPF: HELO matches SPF record -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_MESSAGE BODY: HTML included in message -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature X-Spam-Flag: NO This is a multi-part message in MIME format --_----------=_MCPart_174850171 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** Building Brands Through Archetypes (https://cultbranding.us1.list-manag= e.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3Da27651812b&e=3D= 4ed9cf398d) ------------------------------------------------------------ By BJ Bueno IFRAME: [1]//www.slideshare.net/slideshow/embed_code/key/1s4GuxPARChig5 Cult Branding was founded on Abraham Maslow=E2=80=99s Hierarchy of Human N= eeds (https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd2= 7f0420f9c7a066&id=3Da5268fc3d1&e=3D4ed9cf398d) . Maslow=E2=80=99s hierarchy offers a simple framework for understanding con= sumer behavior: Humans have inherent needs (physiological=2C safety=2C lov= e and belonging=2C esteem=2C and self-actualization) that they try to fulf= ill. And=2C consumer behavior is motivated by the fulfillment of some comb= ination of these needs. Although Maslow=E2=80=99s hierarchy offers significant explanatory power= =2C it does not provide a complete explanation of brand loyalty (https://c= ultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&= id=3D3d5468f125&e=3D4ed9cf398d) . A more comprehensive understanding of branding involves placing Maslow=E2= =80=99s work in the context of the works of biologist Antonio Damasio=2C p= sychiatrist Carl Jung=2C and psychologist Ivan Pavlov. Don=E2=80=99t worry=2C it=E2=80=99s not as complicated as it reads. We cre= ated a presentation so you can absorb the info quickly. Check out our Arch= etypal Branding presentation (https://cultbranding.us1.list-manage.com/tra= ck/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D2fcb3a53cc&e=3D= 4ed9cf398d) . What is your companies primary archetype? References 1. file://www.slideshare.net/slideshow/embed_code/key/1s4GuxPARChig5 https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420= f9c7a066&id=3D1efbbb9576&e=3D4ed9cf398d https://cultbranding.us1.lis= t-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D5b8614e178&e= =3D4ed9cf398d https://cultbranding.us1.list-manage.com/track/click?u= =3Dc006bbdcbd27f0420f9c7a066&id=3D8bbc426602&e=3D4ed9cf398d =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Copyright =C2=A9 2017 The Cult Branding Company=2C All rights reserved. Your subscribed to our mailing list via www.CultBranding.com. Our mailing address is: The Cult Branding Company PO Box 470212 Celebration=2C Florida 34747-9992 USA ** unsubscribe from this list (https://cultbranding.us1.list-manage.com/un= subscribe?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d&c=3D2= 060a83355) ** update subscription preferences (https://cultbranding.us1.list-manage.c= om/profile?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d) --_----------=_MCPart_174850171 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable =09 Building Brands Through Archetypes
=09
<= /td>

Building Brands Through Archetypes

By BJ Bueno

=  

Cu= lt Branding was founded on Abraham Maslow=E2=80=99s Hierarchy of Human Needs.<= /span>

Ma= slow=E2=80=99s hierarchy offers a simple framework for understanding consu= mer behavior: Humans have inherent needs (physiological=2C safety=2C love= and belonging=2C esteem=2C and self-actualization) that they try to fulfi= ll. And=2C consumer behavior is motivated by the fulfillment of some combi= nation of these needs.

Al= though Maslow=E2=80=99s hierarchy offers significant explanatory power=2C= it does not provide a complete explanation of br= and loyalty.

A= more comprehensive understanding of branding involves placing Maslow=E2= =80=99s work in the context of the works of biologist Antonio Damasio=2C p= sychiatrist Carl Jung=2C and psychologist Ivan Pavlov.

Do= n=E2=80=99t worry=2C it=E2=80=99s not as complicated as it reads. We creat= ed a presentation so you can absorb the info quickly. Check out our Archetypal Branding presentation.

Wh= at is your companies primary archetype?



3D"Like= 
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Copyright =C2=A9 2017 The Cult Branding Co= mpany=2C All rights reserved.
Your subscribed to our mailing list via www.CultBranding.com.

Our mailing address is:
The Cult Branding Company<= /span>
PO Box 470212
= Celebration=2C Flor= ida 34747-9992

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