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Subject: Sales & Marketing Newsletter
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Sales&MktgWatch
Grow your revenue

Volume 17, Issue 21

Visit Our Website
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=p~amp;7=)

View in your browser

(http://dms2.businesswatchnetwork.com/t/gfH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa-QbJBJx?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;p=TklsT~25Eq3hkd2emUkd.mew~amp;b=Ms8~amp;n=~amp;1=?l=3U7j)

------------------------------------------------------------

My Boss Said If I Were You, Id Start Job Hunting 
Liz Ryan
Dear Liz, Ive had my job for three and a half years. Last Friday my boss "Dylan" came out of a management meeting and walked straight over to my desk. He asked me to follow him into his office. We got in there, he shut the door and he said "Carmen, you do a great job. I always tell you I couldnt do my job without you and its true. However,...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=~7E~amp;n=)

------------------------------------------------------------

10 Speaking Habits That Will Undermine You 
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=v~amp;7=)
BMD Editors

------------------------------------------------------------

Psychology Of Persuasion: Expanding Your Influence In Business 
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=w~amp;7=)
Joe D'Amico

------------------------------------------------------------

3 Things You Can Do To Improve Your Ads Clickthrough Rate And Lower Your Cost Per Click 
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=x~amp;7=)
Perry Marshall

------------------------------------------------------------

Publishers Corner: Manage Your Plan - When to Hold, When to Fold 
Mark Ulian
A few years ago I was invited to sit on the Advisory Board of a Venture backed tech startup in our industry. I tried not to act too excited when the CEO, in his best matter-of-fact voice, said: "Mark, Im putting together an Advisory Board and Id like you to consider joining." I had my eye on this company since...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=y~amp;7=)

------------------------------------------------------------

Featured Webinar: Workplace Investigations 101 
Melissa Fleischer
Complaints of harassment and other specific types of workplace misconduct mandate that employers conduct a prompt and thorough investigation. Failure to investigate in a timely manner or not following procedure in an investigation can open the door to costly litigation. In this live online training...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=z~amp;7=)

------------------------------------------------------------

What Can Modern Marketers Learn From Advertisers Of The Past? 
Andrew Medal
I was chatting with a marketing friend the other day, and he was telling me how much he loves watching Mad Men, not just for the entertainment value, but to see how advertisers used to conduct business and the creative process Don Draper and his team used to go through for each project. Fun side note:...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=1k~amp;n=)

------------------------------------------------------------

Why You Should Never Write Im Sorry To Consumers And Clients 
Ken Sterling
When a barrage of hurricanes made landfall in Fall 2017, we all learned--and relearned--lessons on how to be empathetic to those in need. While the federal government and FEMA (Federal Emergency Management Agency) have become better responders to victims of natural disaster, many leaders still need more practice with learning to communicate empathetically to clients and partners (Hint: disaster is not a marketing opportunity, no matter how great your hurricane proof vest is.) Our company, like many others...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=1l~amp;n=)

------------------------------------------------------------

The Best Salespeople Possess This One Personality Trait 
Christina DesMarais
If youre hiring a salesperson, theres one thing you should be looking for: sales aptitude, which is clearly not something everyone possesses. Thats according to John Asher, author of the recently released "Close Deals Faster: The 15 Shortcuts of the Asher Sales Method" and CEO of Asher Strategies, a high-level growth strategy consulting firm focused on improving sales for business-to-business companies. To determine sales aptitude...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=1m~amp;n=)

------------------------------------------------------------

A Guide To Influencer Marketing For E-Commerce Brands 
Michael Quoc
Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $6.50 in revenue for every $1 spent. But by the looks of it, e-commerce brands are especially positioned to get the most out of influencer marketing to reach new customers and drive sales. According to recent Twitter research...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=1n~amp;n=)

------------------------------------------------------------

BWN Top Article

Ten Things Your Employer Should Pay For -- Not You 
Liz Ryan
Dear Liz, I am an IT Network Specialist for a financial services firm. Im on salary. I usually work from about 8:15 a.m. to 6:00 or 6:30 p.m. Last week we had a system upgrade and my boss asked me to overseeit. I didnt mind. I rearranged my schedule. I worked a full day in the office, went home to have dinner and came back to the office at ten p.m. I worked until 2:30 a.m., took a cab home and slept. I came intowork at noon the next day. My manager was thrilled because the upgrade went perfectly. However,...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=1o~amp;n=)

------------------------------------------------------------

Request a BusinessWatch Media Kit 
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------------------------------------------------------------

Do you have a friend that would like to receive Sales&MktgWatch? Perhaps you know a peer within your organization, or associate at a partner company that would benefit from applying to receive this publication. Inviting a friend to experience the benefits of joining the Sales&MktgWatch is easy.Just FW: this newsletter to the person you know who may have an interest and ask them to click here 
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															<span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:18px; font-weight:bold; color:#598600">Grow your revenue</span></a></td>
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															<td align="left"><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:14px; font-weight:bold; color:#598600">Volume 17, Issue 21</span>
															<center><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:14px; font-weight:bold; color:#598600">&nbsp;<a href="http://dms2.businesswatchnetwork.com/t/gfH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa-QbJBJx?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;p=TklsT~25Eq3hkd2emUkd.mew~amp;b=Lt0~amp;n=~amp;1=?l=rjwb" linkname="View In Browser">View in your browser</a></span></center>
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															<td align="left" width="450"><img alt="Office" height="283" src="https://specials-images.forbesimg.com/imageserve/623306726/960x0.jpg?fit=scale" style="padding-bottom: 5; width:425px; height:283px" title="Office" width="425" /></td>
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															<td align="left"><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:18px; color:#598600"><a href="http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=U~amp;7=" style="text-decoration: none; color:#598600" target="_blank">My Boss Said &#39;If I Were You, I&#39;d Start Job Hunting&#39;</a></span></td>
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															<td align="left"><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:14px; font-style:italic;">Liz Ryan</span></td>
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															<td align="left">Dear Liz, I&#39;ve had my job for three and a half years. Last Friday my boss &quot;Dylan&quot; came out of a management meeting and walked straight over to my desk. He asked me to follow him into his office. We got in there, he shut the door and he said &quot;Carmen, you do a great job. I always tell you I couldn&#39;t do my job without you and it&#39;s true. However,... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=V~amp;7=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top"><span style="font-style: italic;">A few years ago I was invited to sit on the Advisory Board of a Venture backed tech startup in our industry.</span> I tried not to act too excited when the CEO, in his best matter-of-fact voice, said: &quot;Mark, I&#39;m putting together an Advisory Board and I&#39;d like you to consider joining.&quot; I had my eye on this company since... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=a~amp;7=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">Complaints of harassment and other specific types of workplace misconduct mandate that employers conduct a prompt and thorough investigation. Failure to investigate in a timely manner or not following procedure in an investigation can open the door to costly litigation. In this live online training... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=c~amp;7=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">I was chatting with a marketing friend the other day, and he was telling me how much he loves watching Mad Men, not just for the entertainment value, but to see how advertisers used to conduct business and the creative process Don Draper and his team used to go through for each project. Fun side note:... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=e~amp;7=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">When a barrage of hurricanes made landfall in Fall 2017, we all learned--and relearned--lessons on how to be empathetic to those in need. While the federal government and FEMA (Federal Emergency Management Agency) have become better responders to victims of natural disaster, many leaders still need more practice with learning to communicate empathetically to clients and partners (Hint: disaster is not a marketing opportunity, no matter how great your hurricane proof vest is.) Our company, like many others... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=g~amp;7=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">If you&#39;re hiring a salesperson, there&#39;s one thing you should be looking for: sales aptitude, which is clearly not something everyone possesses. That&#39;s according to John Asher, author of the recently released &quot;Close Deals Faster: The 15 Shortcuts of the Asher Sales Method&quot; and CEO of Asher Strategies, a high-level growth strategy consulting firm focused on improving sales for business-to-business companies. To determine sales aptitude... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=i~amp;7=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $6.50 in revenue for every $1 spent. But by the looks of it, e-commerce brands are especially positioned to get the most out of influencer marketing to reach new customers and drive sales. According to recent Twitter research... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=k~amp;7=" style="color:#598600" target="_blank">Read more</a></td>
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												<td align="left" valign="top" width="542"><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:14px; font-style:italic;">Liz Ryan</span></td>
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												<td align="left" valign="top">Dear Liz, I am an IT Network Specialist for a financial services firm. I&#39;m on salary. I usually work from about 8:15 a.m. to 6:00 or 6:30 p.m. Last week we had a system upgrade and my boss asked me to oversee it. I didn&#39;t mind. I rearranged my schedule. I worked a full day in the office, went home to have dinner and came back to the office at ten p.m. I worked until 2:30 a.m., took a cab home and slept. I came into work at noon the next day. My manager was thrilled because the upgrade went perfectly. However,... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAkbGiBU4rBAAAOo1Xu-QbaJBJxaaaaaaBNATRAwaa?j=C_sJwCuH~amp;T=nQ5Yn~25uAj1QxiySoQx.Syc~amp;v=m~amp;7=" style="color:#598600" target="_blank">Read more</a></td>
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