Return-Path: Delivered-To: david@transocean.com Received: from vps.transocean.com by vps.transocean.com with LMTP id UNhuNq6cBFrqeQAAInt2oQ for ; Thu, 09 Nov 2017 10:21:34 -0800 Return-path: Envelope-to: david@transocean.com Delivery-date: Thu, 09 Nov 2017 10:21:34 -0800 Received: from 3.outbound2.email-hspublications.com ([68.233.141.171]:61466) by vps.transocean.com with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.89) (envelope-from ) id 1eCrS5-0008Jp-8C for david@transocean.com; Thu, 09 Nov 2017 10:21:34 -0800 DKIM-Signature: v=1; a=rsa-sha1; d=mail2.henrystewartpublications.com; s=ym1024; c=relaxed/simple; q=dns/txt; i=@mail2.henrystewartpublications.com; t=1510251626; h=From:Subject:Date:To:MIME-Version:Content-Type; bh=XHGAeVEfFr4ls4SB5+E9xgcOEqU=; b=LOl0k2xwjwdfWazEf0ybboV156nIFzcvw4Ez0NnS9/pNS5DVK8uN8x5Q86iW7sA2 jLm+NVRFJ8ymb6KuaI9qvWh0UDTZ5sA9jA6gVbILUGyS2L5MJu84mifUTwwamzc0 rUeX4v28ER4IQwPm8zlUIQEUIoaVmwTzvJxd3zdSJ9Q=; DomainKey-Signature: q=dns; a=rsa-sha1; c=nofws; s=ym1024; d=mail2.henrystewartpublications.com; h=Date:From:Subject:To:X-Header-Versions:X-Header-CompanyDBUserName:List-Unsubscribe:Message-ID:X-Vitals:Reply-To:Feedback-ID:X-Header-MasterId:MIME-Version:Content-Type; b=UfoOCc7kMUCfFcLYNaWErUnsWUunLe7pi4yDA6MvUVrBD96w+D8e0e80pifC4wZk Ds4DBMrowCWNNYRMhtuP//E0ShJ6r3mbymbQqszYmZOH3FVLxg2yDgZCUkoQMEK1 /cdo2D4T6sbDLCQDveiO76R7Cs4gGwHcSfKWQyaxboM= Date: Thu, 09 Nov 2017 10:20:26 PST From: "Journal of Digital & Social Media Marketing" Subject: Detailed Briefings and Case Studies on Digital Marketing To: "David Mullen" X-Header-Versions: JournalofDigital&SocialMediaMarketing.6736dpvjr7.fdl0@mail2.henrystewartpublications.com X-Header-CompanyDBUserName: hspublications List-Unsubscribe: Message-ID: X-Vitals: 1.100629.1130382.1150114.10.407a Reply-To: JournalofDigital&SocialMediaMarketing.6736dpvjr7.fdl0@mail2.henrystewartpublications.com Feedback-ID: hspublications:1150114:Yesmail X-Header-MasterId: 1150114 MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="==========_ALT_1451519089_=====" X-Spam-Status: No, score=-2.0 X-Spam-Score: -19 X-Spam-Bar: -- X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Click here to view this message in a browser: http://link.henrystewartpublications.com/t.d?NXeWMEO8yrDm1p47N6TR5dyEOGfyqeCz30gggZn7OU-_Kwa0k0L7VM8mi6W_E8mMQQXSJoLQ6U5NngWNJHprat6IzIS6qVgQh_aczRz-cQD9BxO3_xB2kuVk2YGj4uAX.enc&msgVersion=web [...] Content analysis details: (-2.0 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. 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The best solution to this problem is to upgrade to an email program that supports MIME. If you can't do that, then just ignore the part of this message that is improperly displayed by your current email program. --==========_ALT_1451519089_===== Content-Type: text/plain;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Click here to view this message in a browser: http://link.henrystewartpublications.com/t.d?NXeWMEO8yrDm1p47N6TR5dyEOGfyqeCz30gggZn7OU-_Kwa0k0L7VM8mi6W_E8mMQQXSJoLQ6U5NngWNJHprat6IzIS6qVgQh_aczRz-cQD9BxO3_xB2kuVk2YGj4uAX.enc&msgVersion=3Dweb JOURNAL OF DIGITAL & SOCIAL MEDIA MARKETING ******************************************* Dear David, Guided by an independent Editorial Board of leading experts in the field, Journal of Digital & Social Media Marketing is the leading professional journal on digital marketing. And we are delighted to announce more NEW articles for the 2017-2018 volume. Published both in print and online, the new volume of Journal of Digital & Social Media Marketing Volume 5: *consists of four, quarterly 100-page issues *features detailed, practical articles keeping you abreast of new thinking and developments *publishes case studies showing what was done, how it was done and the lessons learned ************************************************************* Journal of Digital & Social Media Marketing Volume 5 is only available by annual subscription which costs $355 (US/Can) =C2=A3240 (Europe) =C2=A3255 (rest of the world) and includes FOUR, quarterly 100-page print issues with a complimentary online version. *To pay by credit card from within North America call 800-633-4931 or subscribe online at www.subscriptionoffice.com/HSPDSM. *In the rest of the world call +44 (0)207 092 3462 or subscribe online at www.henrystewartpublications.com/subscription/jdsm. *Or just email me at simon.beckett@hspublications.co.uk. We can send an invoice if you prefer. ************************************************************* Articles and Case Studies just published or scheduled for publication in Journal of Digital & Social Media Marketing Volume 5 - consisting of four quarterly 100-page print issues plus a free online version - include: *CASE STUDY: BASWARE=E2=80=99S JOURNEY TO MODERN BUSINESS-TO-BUSINESS PERFORMANCE MARKETING Ceri Jones, Global Demand Center *PRACTICAL DATA SCIENCE FOR THE WEB PROFESSIONAL Michael Nescot, JBS International *WHY SINGLE SIGN-ON IS SO EXPENSIVE AND WHAT YOU CAN DO TO REDUCE COSTS Jessica D. Moore, Vlad Oprica, and Dave Gallerizzo, Fig Leaf Software *THE POWER OF FEEDS: HOW TO BUILD STRONG UNDERLYING DATA TO DRIVE SUCCESSFUL DIGITAL MARKETING PROGRAMS Melissa Reilly and Todd Bowman, Merkle *CASE STUDY: A DATA-DRIVEN APPROACH TO GOVERNMENT SOCIAL MEDIA Bryan Bullock, City of Boulder *HOW TO BUILD HIGH IMPACT CONTENT: A CASE STUDY IN MUSEUM ONLINE CONTENT STRATEGY Ryan Dodge, Digital Engagement, Royal Ontario Museum *ACCESSIBILITY RESEARCH STUDY: HUMANISING THE NEED FOR INCLUSIVE DESIGN Monica Reha, Wells Fargo Marketing, David Sloan and Sarah Horton, The Paciello Group *SEARCHING AND FINDING: A LIFELONG QUEST Sabrina Duda, Experian Data Quality and James Barley, Shop Direct *MAINTAINING A WORDPRESS SITE FOR LONG-TERM SECURITY Elizabeth Coppinger, Lucid Agency *NATIVE ADVERTISING: A CLOSE LOOK AT AN EMERGING AD UNIT David Kamerer, Associate Professor, School of Communication, Loyola University *REPURPOSING CONTENT FOR SOCIAL SHARING Ross Hollebon, Director, Content, USA Football *CLEANING OUT THE CONTENT ATTIC WITH A STRUCTURED CONTENT AUDIT TO IDENTIFY ITEMS TO DELETE; TO KEEP; AND TO UPDATE AS PART OF YOUR ONGOING CONTENT STRATEGY Randall Rozin, Global Director, Brand Management and Marketing Communications, Dow Corning *HOW TO GET THE MOST FROM YOUR WECHAT ACCOUNT Alexis Bonhomme, Co Founder, Curiosity China *CASE STUDY ON DEVELOPNG A CONTENT MARKETING PLAN FOR A B2B AUDIENCE TO BUILD BRAND RECOGNITION Liz Bigham, Chief Marketing Officer, Burford Capital *SEARCH ENGINE OPTIMIZATION IN 2017: A NEW WORLD WHERE OLD RULES STILL MATTER Brian Alpert, =E2=80=8EWeb Analytics and SEM Analyst *BLURRING THE LINES BETWEEN SALES & MARKETING: AFFECTING SALES THROUGH CUSTOMER-SEGMENTED SOCIAL MEDIA MARKETING Erica Melchior, Social Media Community Manager, Rhythm Management, Boston Scientific *AS PROGRAMMATIC ADVERTISING BECOMES THE NEW NORMAL, HOW CAN ADVERTISERS CREATE GREATER CONSUMER ENGAGEMENT AND PUBLISHERS ENSURE GREATER RETURN? Tony Bishop, Global Business Director, POSSIBLE *SIZE, QUANTITY AND MANAGEMENT CAPABILITIES: HOW GOOGLE UPDATES ADWORDS TO INCREASE REVENUE Andy Taylor, Senior Research Analyst, Merkle *CREATING A MOBILE-FIRST DESIGN TO IMPROVE CUSTOMER SATISFACTION Maja Neable, VP, Digital and Channel Marketing, BMO Financial Group *BUILDING OUT A BEST-IN-CLASS B2B SOCIAL MEDIA LISTENING PROGRAM Jerry Nichols, Global Head of Marketing Performance Management, Leslie Curtiss, Social Media Analyst, SAP and Colby Vogt, Global EVP, Business Intelligence, DeVries Global ************* SUBSCRIBE NOW ************* Journal of Digital & Social Media Marketing Volume 5 costs $355 (US/Can) =C2=A3240 (Europe) =C2=A3255 (rest of the world) and includes FOUR, quarterly 100-page print issues with a free online version. *To pay by credit card from within North America call 800-633-4931 or subscribe online at www.subscriptionoffice.com/HSPDSM. *In the rest of the world call +44 (0)207 092 3462 or subscribe online at www.henrystewartpublications.com/jdsm/subscribe. *Or just email me at simon.beckett@hspublications.co.uk. We can send an invoice if you prefer. Yours sincerely, Simon Beckett Publisher Journal of Digital & Social Media Marketing PS if more than one person at your organization needs to read the journal email me at simon.beckett@hspublications.co.uk for details of multi-user licenses. Henry Stewart Publications Russell House, 28/30 Little Russell Street London WC1A 2HN, UK Tel: +44 (0)20 7092 3465; Fax: +44 (0)20 7404 2081 Email: gweny@henrystewart.co.uk North American Subscriptions Office PO Box 361 Birmingham AL 35201-0361, USA Tel: 800-633-4931; Fax: 205-995-1588 Email: hsp@subscriptionoffice.com Registered in England, Incorporation No. OC 317997 Registered Office: Russell House, 28-30 Little Russell Street, London, WC1A 2HN, UK Copyright =C2=A9 2017 Henry Stewart Publications LLP This email was sent to david@transocean.com If you do not wish to receive any further emails please click here http://mail2.henrystewartpublications.com/unsubscribe.jsp?s=3DYuYt&i=3D63287213429 --==========_ALT_1451519089_===== Content-Type: text/html; charset=us-ascii
Detailed briefings and case studies in digital marketing
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Journal of Digital & Social Media Marketing
 

Dear David,

Guided by an independent Editorial Board of leading experts in the field, Journal of Digital & Social Media Marketing is the leading professional journal on digital marketing.

And we are delighted to announce more NEW articles for the 2017-2018 volume.

Published both in print and online, the new volume of Journal of Digital & Social Media Marketing Volume 5:

-  consists of four, quarterly 100-page issues
-  features detailed, practical articles keeping you abreast of new thinking and developments
-  publishes case studies showing what was done, how it was done and the lessons learned

Journal of Digital & Social Media Marketing Volume 5 is only available by annual subscription which costs $355 (US/Can) £240 (Europe) £255 (rest of the world) and includes FOUR, quarterly 100-page print issues with a complimentary online version.

• To pay by credit card from within North America call 800-633-4931 or subscribe online.
• In the rest of the world call +44 (0)207 092 3462 or subscribe online.
• Or just email me. We can send an invoice if you prefer.
Articles and Case Studies just published or scheduled for publication in Journal of Digital & Social Media Marketing Volume 5 consisting of four quarterly 100-page print issues plus a free online version - include:
• Case study: Basware’s journey to modern business-to-business performance marketing
Ceri Jones, Global Demand Center
• Practical data science for the web professional
Michael Nescot, JBS International
• Why single sign-on is so expensive and what you can do to reduce costs
Jessica D. Moore, Vlad Oprica, and Dave Gallerizzo, Fig Leaf Software
• The power of feeds: How to build strong underlying data to drive successful digital marketing programs
Melissa Reilly and Todd Bowman, Merkle
• Case study: A data-driven approach to government social media
Bryan Bullock, City of Boulder
• How to build high impact content: A case study in museum online content strategy
Ryan Dodge, Digital Engagement, Royal Ontario Museum
• Accessibility research study: Humanising the need for inclusive design
Monica Reha, Wells Fargo Marketing, David Sloan and Sarah Horton, The Paciello Group
• Searching and finding: A lifelong quest
Sabrina Duda, Experian Data Quality and James Barley, Shop Direct
• Maintaining a WordPress site for long-term security
Elizabeth Coppinger, Lucid Agency
• Native advertising: A close look at an emerging ad unit
David Kamerer, Associate Professor, School of Communication, Loyola University
• Repurposing content for social sharing
Ross Hollebon, Director, Content, USA Football
• Cleaning out the content attic with a structured content audit to identify items to delete; to keep; and to update as part of your ongoing content strategy
Randall Rozin, Global Director, Brand Management and Marketing Communications, Dow Corning
• How to get the most from your WeChat account
Alexis Bonhomme, Co Founder, Curiosity China
• Case study on developng a content marketing plan for a B2B audience to build brand recognition
Liz Bigham, Chief Marketing Officer, Burford Capital
• Search engine optimization in 2017: A new world where old rules still matter
Brian Alpert, ‎Web Analytics and SEM Analyst
• Blurring the lines between sales & marketing: Affecting sales through customer-segmented social media marketing
Erica Melchior, Social Media Community Manager, Rhythm Management, Boston Scientific
• As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensure greater return?
Tony Bishop, Global Business Director, POSSIBLE
• Size, quantity and management capabilities: How Google updates Adwords to increase revenue
Andy Taylor, Senior Research Analyst, Merkle
• Creating a mobile-first design to improve customer satisfaction
Maja Neable, VP, Digital and Channel Marketing, BMO Financial Group
• Building out a best-in-class B2B social media listening program
Jerry Nichols, Global Head of Marketing Performance Management, Leslie Curtiss, Social Media Analyst, SAP and Colby Vogt, Global EVP, Business Intelligence, DeVries Global

­­­­­­­­­­­­­­Journal of Digital & Social Media Marketing is only available by paid annual subscription. Volume 5 costs $355 (US/Can) £240 (Europe) £255 (rest of the world) and includes four 100-page print issues with a free online version.
• To pay by credit card from within North America call 800-633-4931 or subscribe online.
• In the rest of the world call +44 (0)207 092 3462 or subscribe online.
• Or just email me. We can send an invoice if you prefer.
Yours sincerely,
Simon Beckett
Publisher
Journal of Digital & Social Media Marketing

PS If more than one person at your organization needs to read the journal email me for details of multi-user licenses.
Subscription form
About the journal
Editorial Board
Forthcoming content
Henry Stewart Publications
Russell House, 28/30 Little Russell Street
London WC1A 2HN, UK
Tel: +44 (0)20 7092 3465; Fax: +44 (0)20 7404 2081
Email: gweny@henrystewart.co.uk		 North American Subscriptions Office
PO Box 361
Birmingham AL 35201-0361, USA
Tel: 800-633-4931; Fax: 205-995-1588
Email: hsp@subscriptionoffice.com
Registered in England, Incorporation No. OC 317997
Registered Office: Russell House, 28-30 Little Russell Street,
London, WC1A 2HN, UK
Copyright © 2017 Henry Stewart Publications LLP
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