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Delivery-date: Fri, 03 Nov 2017 06:57:17 -0700
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From: "B2B Marketing Solution Journal" <smartstream@content.btobsj.com>
To: "David Mullen" <david@transocean.com>
Date: 3 Nov 2017 06:56:25 -0700
Subject: SmartStream: How Machine Learning Can Build Brand Value
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 Content preview:  My Research Desk - B to B Solution Journal Prepared for David
    Mullen Featured Resources My Research Desk Daily Current Weekly Roundup How
    Machine Learning Can Build Brand Value DM News - Editorial The traditional
    purpose of a SWOT analysis is to help evaluate how a business is positioned
    against its competitors – in short, how its value in the marketplace is
    being influenced. As software eats the world, as Marc Andreesen once proclaimed,
    it's also dining on marketplace perceptions of business value, turning strategy
    its head in the process. The events hold lessons for marketers on what degree
    programming influences value. Take Google. Earlier this year, Google was
   named the world's most valuable brand according a Brand... Read more... [...]
    
 
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