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Subject: Sales & Marketing Newsletter
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 Content preview:  Sales&MktgWatch Grow your revenue Volume 17, Issue 20 Visit
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Sales&MktgWatch
Grow your revenue

Volume 17, Issue 20

Visit Our Website
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=X~amp;2=)

View in your browser

(http://dms2.businesswatchnetwork.com/t/gfH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa-QbJHLt?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;k=YfqnY~259vymfixjhZfi.hjr~amp;g=Hx3~amp;s=~amp;w=?q=yZ2o)

------------------------------------------------------------

Ten Things Your Employer Should Pay For -- Not You 
Liz Ryan
Dear Liz, I am an IT Network Specialist for a financial services firm. Im on salary. I usually work from about 8:15 a.m. to 
6:00 or 6:30 p.m. Last week we had a system upgrade and my boss asked me to oversee it. I didnt mind. I rearranged my schedule. 
I worked a full day in the office, went home to have dinner and came back to the office at ten p.m. I worked until 2:30 a.m., 
took a cab home and slept. I came into work at noon the next day. My manager was thrilled because the upgrade went perfectly. 
However,...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=Y~amp;2=)

------------------------------------------------------------

The 1 Question That Can Trigger An Avalanche Of New Business 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=Z~amp;2=)
Steve Strauss

------------------------------------------------------------

Why Salespeople Get No Respect (And Why It Needs To Change)in 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=a~amp;2=)
Quora

------------------------------------------------------------

Facts Tell, But Stories Sell - Great Brands Are Storytellers 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=b~amp;2=)
Carol Forden

------------------------------------------------------------

Publishers Corner: Following Your Gut - How I Recognized When To Take A Risk 
Mark Ulian
There I sat in my office. Newly unemployed 42 year-old with a loving wife, 3 kids, a dog, a house and bills to pay. 
It was 2002, and the mushroom cloud from the dot-bomb explosion seemed to be spreading out, enveloping more companies daily. 
The one I was running became the latest casualty. I kept thinking about my idea for a B2b digital publishing company. 
As the days (and sleepless nights) continued on,...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=c~amp;2=)

------------------------------------------------------------

Featured Webinar: How To Understand And Analyze Financial Statements For Non-Financial Professionals 
Joe Weil
In 90 minutes you will learn how to use financial statements to properly evaluate any firms financial health. 
You will learn how to instantly determine if a firm has a strong or weak balance sheet, evaluate profitability, 
calculate financial ratios, and you will understand what the financial ratios mean and what to notice. 
Not classroom theory, we will use a "real-life" case study pitting Microsoft against competitor Tableau. 
Both stocks are publicly traded. This study illustrates how...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=d~amp;2=)

------------------------------------------------------------

Looking Ahead, Drones Will Take Marketing Up, Up, And Away 
Hillary Adler
Over the last decade, unmanned aerial vehicles (UAVs) have racked up a negative popular reputation for their militarized usage and association, 
but drones serve other purposes beyond warfare and neighborhood spying. And the marketing space is taking advantage of the full capabilities 
that commercial drone technology offers. From...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=e~amp;2=)

------------------------------------------------------------

These 4 Personal Branding Tactics Will Transform Your Career 
Rich Bellis
You already have a personal brand, whether you like it or not. According to Lisa Skeete Tatum, CEO and cofounder of Landit, 
a personalized career platform for women, the way youre seen and spoken about by your coworkers and peers inevitably adds up to 
a brand profile, so you might as well shape it intentionally. It all comes down to,...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=f~amp;2=)

------------------------------------------------------------

The Power Behind Mastering Critical Conversations 
Luanne Stevenson
Are there times when you postpone having a critical conversation with a peer, boss, customer, or direct report? 
Have you ever simply avoided such talks altogether? Its normal to feel anxious about having difficult conversations. However,...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=g~amp;2=)

------------------------------------------------------------

Managing Time In Meetings
Wayne Turmel
One of the main concerns when running a webinar or virtual meeting is managing the time effectively. In fact, 
we often become so focused on "getting everything in" to the allotted time slot that we forget to focus on what 
were actually supposed to accomplish. This creates...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=h~amp;2=)

------------------------------------------------------------

BWN Top Article

Want To Beat Your Competitors? Take This 1 Important Tip From Steve Jobs (Youre Probably Doing The Opposite)
Bryan Falchuk
Every business has competitors. If you dont yet, you will. Thats the nature of business. And well-accepted that the best way to 
beat the competition is to out-compete them. Or is it? It may soundcounter-intuitive, but actually the best way to beat the 
competition is to ignore them. Why? Anchoring. Anchoring is when you overly-focus on one piece of information, 
and then your thoughts and actions are bound by thatknowledge. For example,...Read more 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=i~amp;2=)

------------------------------------------------------------

Request a BusinessWatch Media Kit 
(http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=j~amp;2=)

------------------------------------------------------------

Do you have a friend that would like to receive Sales&MktgWatch? Perhaps you know a peer within your organization, 
or associate at a partner company that would benefit from applying to receive this publication.
Inviting a friend to experience the benefits of joining the Sales&MktgWatch? is easy.
Just FW: this newsletter to the person you know who may have an interest and ask them to click here 
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															<span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:18px; font-weight:bold; color:#598600">Grow your revenue</span></a></td>
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															<td align="left"><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:14px; font-weight:bold; color:#598600">Volume 17, Issue 20</span>
															<center><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:14px; font-weight:bold; color:#598600">&nbsp;<a href="http://dms2.businesswatchnetwork.com/t/gfH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa-QbJHLt?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;k=YfqnY~259vymfixjhZfi.hjr~amp;g=Gyv~amp;s=~amp;w=?q=morg" linkname="View In Browser">View in your browser</a></span></center>
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															<td align="left" width="450"><img alt="Meeting" height="283" src="https://specials-images.forbesimg.com/imageserve/281149844/960x0.jpg?fit=scale" style="padding-bottom: 5; width:425px; height:283px" title="Meeting" width="425" /></td>
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															<td align="left"><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:18px; color:#598600"><a href="http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=n~amp;2=" style="text-decoration: none; color:#598600" target="_blank">Ten Things Your Employer Should Pay For -- Not You</a></span></td>
														</tr>
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															<td align="left"><span style="font-family:'Helvetica Neue', Helvetica, Arial, sans-serif; font-size:14px; font-style:italic;">Liz Ryan</span></td>
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															<td align="left">Dear Liz, I am an IT Network Specialist for a financial services firm. I&#39;m on salary. I usually work from about 8:15 a.m. to 6:00 or 6:30 p.m. Last week we had a system upgrade and my boss asked me to oversee it. I didn&#39;t mind. I rearranged my schedule. I worked a full day in the office, went home to have dinner and came back to the office at ten p.m. I worked until 2:30 a.m., took a cab home and slept. I came into work at noon the next day. My manager was thrilled because the upgrade went perfectly. However,... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=o~amp;2=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top"><span style="font-style: italic;">There I sat in my office.</span> Newly unemployed 42 year-old with a loving wife, 3 kids, a dog, a house and bills to pay. It was 2002, and the mushroom cloud from the dot-bomb explosion seemed to be spreading out, enveloping more companies daily. The one I was running became the latest casualty. I kept thinking about my idea for a B2b digital publishing company. As the days (and sleepless nights) continued on,... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=t~amp;2=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">In 90 minutes you will learn how to use financial statements to properly evaluate any firm&#39;s financial health. You will learn how to instantly determine if a firm has a strong or weak balance sheet, evaluate profitability, calculate financial ratios, and you will understand what the financial ratios mean and what to notice. Not classroom theory, we will use a &quot;real-life&quot; case study pitting Microsoft against competitor Tableau. Both stocks are publicly traded. This study illustrates how... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=~7E~amp;s=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">Over the last decade, unmanned aerial vehicles (UAVs) have racked up a negative popular reputation for their militarized usage and association, but drones serve other purposes beyond warfare and neighborhood spying. And the marketing space is taking advantage of the full capabilities that commercial drone technology offers. From... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=1~amp;2=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">You already have a personal brand, whether you like it or not. According to Lisa Skeete Tatum, CEO and cofounder of Landit, a personalized career platform for women, the way you&#39;re seen and spoken about by your coworkers and peers inevitably adds up to a brand profile, so you might as well shape it intentionally. It all comes down to,... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=3~amp;2=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">Are there times when you postpone having a critical conversation with a peer, boss, customer, or direct report? Have you ever simply avoided such talks altogether? It&#39;s normal to feel anxious about having difficult conversations. However,... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=6f~amp;s=" style="color:#598600" target="_blank">Read more</a></td>
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															<td align="left" valign="top">One of the main concerns when running a webinar or virtual meeting is managing the time effectively. In fact, we often become so focused on &quot;getting everything in&quot; to the allotted time slot that we forget to focus on what we&#39;re actually supposed to accomplish. This creates... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=6h~amp;s=" style="color:#598600" target="_blank">Read more</a></td>
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												<td align="left" valign="top">Every business has competitors. If you don&#39;t yet, you will. That&#39;s the nature of business. And well-accepted that the best way to beat the competition is to out-compete them. Or is it? It may sound counter-intuitive, but actually the best way to beat the competition is to ignore them. Why? Anchoring. Anchoring is when you overly-focus on one piece of information, and then your thoughts and actions are bound by that knowledge. For example,... <a href="http://dms2.businesswatchnetwork.com/t/gcH1AAfbGiBUZzBAAALw1W7-QbaJHLtaaaaaaBM4OOLlaa?o=7_y5x906~amp;Y=iV0di~25z5owVsntXjVs.Xth~amp;q=6j~amp;s=" style="color:#598600" target="_blank">Read more</a></td>
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