Return-Path: Delivered-To: DAVID@TRANSOCEAN.COM Received: from vps.transocean.com by vps.transocean.com with LMTP id yPQ4FFmA9FkFegAAInt2oQ for ; Sat, 28 Oct 2017 06:04:25 -0700 Return-path: Envelope-to: DAVID@TRANSOCEAN.COM Delivery-date: Sat, 28 Oct 2017 06:04:25 -0700 Received: from mail66.us4.mcsv.net ([205.201.128.66]:34395) by vps.transocean.com with esmtp (Exim 4.89) (envelope-from ) id 1e8Qmd-00089k-1P for DAVID@TRANSOCEAN.COM; Sat, 28 Oct 2017 06:04:25 -0700 DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; s=k1; d=mail66.us4.mcsv.net; h=Subject:From:Reply-To:To:Date:Message-ID:List-ID:List-Unsubscribe:Sender: Content-Type:MIME-Version; i=bjbueno=3Dcultbranding.com@mail66.us4.mcsv.net; bh=YTXH6rH0jcYZh6KmX73zOAWlBW9MxVh6NHlUBUY3NLw=; b=IKovAxNPlsME3YS61yTP+ZItqk1/S432K/m9KUerEFm/FXwBH1kKW/HHMAliAJSnWQaXSbxFCFUB 0QvLiCuC8GQx7lY3LnRFaLcd9V/l+2UCFkFsNtGDwqE3Ad3xROHb2HcET1Lt78PdylwRq7F3UPPw kgUNRt08ToX8HGFlQnU= Received: from (127.0.0.1) by mail66.us4.mcsv.net id hui04s2akecr for ; Sat, 28 Oct 2017 13:03:31 +0000 (envelope-from ) Subject: =?utf-8?Q?One=20Thing=20You=20Should=20Never=20Do=20If=20You=20Want=20To=20Beat=20The=20Competition?= From: =?utf-8?Q?The=20Cult=20Branding=20Blog?= Reply-To: =?utf-8?Q?The=20Cult=20Branding=20Blog?= To: =?utf-8?Q?David?= Date: Sat, 28 Oct 2017 13:03:31 +0000 Message-ID: X-Mailer: MailChimp Mailer - **CID93faf5c0024ed9cf398d** X-Campaign: mailchimpc006bbdcbd27f0420f9c7a066.93faf5c002 X-campaignid: mailchimpc006bbdcbd27f0420f9c7a066.93faf5c002 X-Report-Abuse: Please report abuse for this campaign here: http://www.mailchimp.com/abuse/abuse.phtml?u=c006bbdcbd27f0420f9c7a066&id=93faf5c002&e=4ed9cf398d X-MC-User: c006bbdcbd27f0420f9c7a066 Feedback-ID: 1167109:1167109.2915445:us1:mc List-ID: c006bbdcbd27f0420f9c7a066mc list X-Accounttype: pd List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click Sender: "The Cult Branding Blog" x-mcda: FALSE Content-Type: multipart/alternative; boundary="_----------=_MCPart_1337923400" MIME-Version: 1.0 X-Spam-Status: No, score=-1.9 X-Spam-Score: -18 X-Spam-Bar: - X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: ** One Thing You Should Never Do If You Want To Beat The Competition (https://cultbranding.us1.list-manage.com/track/click?u=c006bbdcbd27f0420f9c7a066&id=4d00d11d45&e=4ed9cf398d) By Aaron Shields You can’t depend on your judgment when your imagination is out of focus. —Mark Twain, Mark Twain’s Notebook [...] Content analysis details: (-1.9 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: mailchimp.com] -0.0 SPF_PASS SPF: sender matches SPF record -0.0 RP_MATCHES_RCVD Envelope sender domain matches handover relay domain 0.0 T_SPF_HELO_TEMPERROR SPF: test of HELO record failed (temperror) 0.0 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_MESSAGE BODY: HTML included in message 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature X-Spam-Flag: NO This is a multi-part message in MIME format --_----------=_MCPart_1337923400 Content-Type: text/plain; charset="utf-8"; format="fixed" Content-Transfer-Encoding: quoted-printable ** One Thing You Should Never Do If You Want To Beat The Competition (http= s://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7= a066&id=3D4d00d11d45&e=3D4ed9cf398d) ------------------------------------------------------------ By Aaron Shields You can=E2=80=99t depend on your judgment when your imagination is out of= focus. =E2=80=94Mark Twain=2C Mark Twain=E2=80=99s Notebook _________________ Never try to beat the competition at their game. Instead=2C beat them at y= our game. It=E2=80=99s very tempting to want to beat the competition in everything t= hat they=E2=80=99re good at. But=2C think of Michael Phelps: even he=E2=80= =94the most decorated Olympian of all time=E2=80=94didn=E2=80=99t try to c= ompete in Olympic races that weren=E2=80=99t his strength=E2=80=94like the= 100m and 400m freestyle. Companies only have a limited number of resources. So=2C when they try to= improve their weaknesses to be competitive=2C they often end up ignoring= their strengths=2C which are likely what their customers love about them= and make them unique. And=2C if they improve their weaknesses to the detr= iment of their strengths=2C they end up just being undifferentiated from t= he competition: either ends up being as good a choice to their customers. If you=E2=80=99ve built a strong vision for your business=2C the plan for= achieving it should focus on your strengths. Sticking to a strength-based= plan for achieving your vision is a key to success. Are you doing anything that isn=E2=80=99t a real strength just because the= competition is excelling at it? https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420= f9c7a066&id=3Db82c347c98&e=3D4ed9cf398d https://cultbranding.us1.lis= t-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D7b29c2bf85&e= =3D4ed9cf398d https://cultbranding.us1.list-manage.com/track/click?u= =3Dc006bbdcbd27f0420f9c7a066&id=3D223031b362&e=3D4ed9cf398d =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Copyright =C2=A9 2017 The Cult Branding Company=2C All rights reserved. Your subscribed to our mailing list via www.CultBranding.com. Our mailing address is: The Cult Branding Company PO Box 470212 Celebration=2C Florida 34747-9992 USA ** unsubscribe from this list (https://cultbranding.us1.list-manage.com/un= subscribe?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d&c=3D9= 3faf5c002) ** update subscription preferences (https://cultbranding.us1.list-manage.c= om/profile?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dc5a4b39495&e=3D4ed9cf398d) --_----------=_MCPart_1337923400 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable =09 One Thing You Should Never Do If You Want To Beat The Compe= tition
=09
<= /td>

One Thing You Should Never Do If You Want To Beat The Compet= ition

By Aaron Shields

3D""

You can=E2=80=99t depend on your judgment when your imagination is= out of focus.
= =E2=80=94Mark Twain=2C Mark Twain=E2=80=99s Notebook

_________________

Never try to beat the competition at= their game. Instead=2C beat them at your game.

It=E2=80=99s very tempting to want t= o beat the competition in everything that they=E2=80=99re good at. But=2C= think of Michael Phelps: even he=E2=80=94the most decorated Olympian of a= ll time=E2=80=94didn=E2=80=99t try to compete in Olympic races that weren= =E2=80=99t his strength=E2=80=94like the 100m and 400m freestyle.

Companies only have a limited number= of resources. So=2C when they try to improve their weaknesses to be compe= titive=2C they often end up ignoring their strengths=2C which are likely w= hat their customers love about them and make them unique. And=2C if they i= mprove their weaknesses to the detriment of their strengths=2C they end up= just being undifferentiated from the competition: either ends up being as= good a choice to their customers.

If you=E2=80=99ve built a strong vis= ion for your business=2C the plan for achieving it should focus on your st= rengths. Sticking to a strength-based plan for achieving your vision is a= key to success.

Are you doing anything that isn=E2= =80=99t a real strength just because the competition is excelling at it?

3D"Like 
=
Copyright =C2=A9 2017 The Cult Branding Co= mpany=2C All rights reserved.
Your subscribed to our mailing list via www.CultBranding.com.

Our mailing address is:
The Cult Branding Company<= /span>
PO Box 470212
= Celebration=2C Flor= ida 34747-9992

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