Return-Path: Delivered-To: david@transocean.com Received: from vps.transocean.com by vps.transocean.com with LMTP id UAb+D+y88FkWdQAAInt2oQ for ; Wed, 25 Oct 2017 09:33:48 -0700 Return-path: Envelope-to: david@transocean.com Delivery-date: Wed, 25 Oct 2017 09:33:48 -0700 Received: from 1.outbound1.email.hsjournals.com ([68.233.141.213]:52241) by vps.transocean.com with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.89) (envelope-from ) id 1e7OcY-0007mK-FV for david@transocean.com; Wed, 25 Oct 2017 09:33:48 -0700 DomainKey-Signature: q=dns; a=rsa-sha1; c=nofws; s=ym1024; d=email.hsjournals.com; h=DKIM-Signature:Date:From:Subject:To:X-Header-Versions:X-Header-CompanyDBUserName:List-Unsubscribe:Message-ID:X-Vitals:Reply-To:Feedback-ID:X-Header-MasterId:MIME-Version:Content-Type; b=V6kNpiHiW8VHGUB6768GquUEhGOlV1ei6NkE722e4+Y+8ie36RrPXn+ZyQ+F8miY z47tmlOW0JO2Iy8ClDwhrOUlJd2dob34uEx1xdCIRR/578a+B2uuKjMMwrik7zHF FObOnlLxFTF1XyA+bGeZYEwjjVXfahaG0I/K4s7jJLE= DKIM-Signature: v=1; a=rsa-sha1; d=email.hsjournals.com; s=ym1024; c=relaxed/simple; q=dns/txt; i=@email.hsjournals.com; t=1508949129; h=From:Subject:Date:To:MIME-Version:Content-Type; bh=kKHaqlRBU1onuyxiM5+MiXz6cIY=; b=QH5WWj4Dqp/Sw+qU83efNwkIWF90TAVlmD/ZFBuuh58mhtiXoH/QRNQ/wN04CNYE vtANZMAnpwmuJfkdguRdKgfgHvZCiCJ7wfqm3G57hWSF1SoI0RZ2S6+/IIcTYSrD lbERzaSEzZAD/BdwcerugMV0ML1nP0USn832/igwwJU=; Date: Wed, 25 Oct 2017 09:32:09 PDT From: "Journal of Brand Strategy" Subject: Contents announced for new issue of Journal of Brand Strategy To: "David Mullen" X-Header-Versions: JournalofBrandStrategy.6cl6khtj3p.fdl0@email.hsjournals.com X-Header-CompanyDBUserName: hspublications List-Unsubscribe: Message-ID: X-Vitals: 1.100629.1130382.1149271.10.1402 Reply-To: JournalofBrandStrategy.6cl6khtj3p.fdl0@email.hsjournals.com Feedback-ID: hspublications:1149271:Yesmail X-Header-MasterId: 1149271 MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="==========_ALT_1451519089_=====" X-Spam-Status: No, score=-2.0 X-Spam-Score: -19 X-Spam-Bar: -- X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Click here to view this message in a browser: http://link.henrystewartpublications.com/t.d?-47uGlTYQM6OfBNstH5SmdyEOGfyqeCz30gggZn7OU-kEy1wVbCeZYZsdUJ-CDNPuiem0gbu7vpFFrQ1z2TB83hY6bBHt5AkZXrNnViwWOHa2caT8mcYjj4ui10iDWTq.enc&msgVersion=web [...] Content analysis details: (-2.0 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: 4at5.net] -0.0 RP_MATCHES_RCVD Envelope sender domain matches handover relay domain 0.0 T_SPF_TEMPERROR SPF: test of record failed (temperror) 0.0 HTML_FONT_LOW_CONTRAST BODY: HTML font color similar or identical to background -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 MIME_QP_LONG_LINE RAW: Quoted-printable line longer than 76 chars 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain X-Spam-Flag: NO NOTE: You are reading this note because your email program does not support messages in multi-part "MIME" format (you can see the plain text version of the message, but the HTML version is garbled). The best solution to this problem is to upgrade to an email program that supports MIME. If you can't do that, then just ignore the part of this message that is improperly displayed by your current email program. --==========_ALT_1451519089_===== Content-Type: text/plain;charset=UTF-8 Content-Transfer-Encoding: quoted-printable Click here to view this message in a browser: http://link.henrystewartpublications.com/t.d?-47uGlTYQM6OfBNstH5SmdyEOGfyqeCz30gggZn7OU-kEy1wVbCeZYZsdUJ-CDNPuiem0gbu7vpFFrQ1z2TB83hY6bBHt5AkZXrNnViwWOHa2caT8mcYjj4ui10iDWTq.enc&msgVersion=3Dweb JOURNAL OF BRAND STRATEGY ************************* Dear David, We are pleased to announce the content and authors to be published in the new issue of Journal of Brand Strategy. Each quarterly 100-page issue =E2=80=93 published in print and online =E2=80=93 publishes in-depth, peer-reviewed articles and case studies by client-side branding professionals, agencies, consultants and researchers =E2=80=93 with no advertising or sales pitches. Every article is peer-reviewed by an independent, expert Editorial Board to ensure that it focusses on the challenges faced by marketing professionals. **************************************************************************************** Journal of Brand Strategy is available by annual paid subscription. Volume 6 costs $360 (US/Can) =C2=A3240 (Europe) =C2=A3255 (rest of the world) and includes four, quarterly 100-page print issues plus a free online version. *To pay by credit card from within North America call 800-633-4931 or subscribe online at www.subscriptionoffice.com/HSPJBS. *In the rest of the world call +44 (0)207 092 3462 or subscribe online at www.henrystewartpublications.com/subscription/jbs. *Or just email me at Daryn.Moody@hspublications.co.uk. We can send an invoice if you prefer. **************************************************************************************** =E2=80=A2 EDITORIAL Daryn Moody, Publishing Editor, Journal of Brand Strategy =E2=80=A2 RE-INVIGORATING THE SCHWAB BRAND AND BUSINESS: HOW CHARLES SCHWAB RE-DISCOVERED ITS CHALLENGER MOJO Peter Boland, SVP & Head of Brand at Charles Schwab & Co =E2=80=A2 FROM INSIDE TO OUT: REINVENTING A BRAND GLOBALLY AND LOCALLY REGIONS Louise Felton, Global Brand Campaigns & Programs, Intel =E2=80=A2 ENGAGING EMPLOYEES USING THE POWER OF THE BRAND TO CREATE AN INTERNAL TRANSFORMATION STRATEGY: THE STORY OF ONE GLOBAL TELEF=C3=93NICA FAMILY Amanda Clay, Global O2 Head of Brand, Telef=C3=B3nica =E2=80=A2 REBRANDING TODAY: A PROCESS, NOT A PROJECT Peter Dixon, Chief Creative Officer Hanif Perry, Senior Engagement Manager, Prophet =E2=80=A2 MOBILE-FORWARD DESIGN: AN EMERGING TREND FOR GLOBAL BRAND WEBSITES Ben Sargent, Senior Analyst, Common Sense Advisory =E2=80=A2 GLOBAL ACCOUNT MANAGERS: THE LINCHPINS OF GAM PROGRAMS George Yip, Professor of Marketing and Strategy, Imperial College Business School, London and Audrey Bink, Market Intelligence Manager, Delft University of Technology =E2=80=A2 DIGITAL GLOBALISATION ENHANCES LOCAL CUSTOMER EXPERIENCES Bruno Herrmann, Globalization Leader for the Nielsen Company =E2=80=A2 MONETIZING DIGITAL AUDIENCES: TURNING A MARKETING COST INTO A PROFITABLE BUSINESS UNIT Andy Wasef, Managing Director, Digital & Consulting Strategy, ESP Properties =E2=80=A2 SOCIAL INNOVATION: AN IMPERATIVE FOR BRANDS TO ADDRESS SYSTEMIC SOCIAL ISSUES David Blyth, Group Managing Director, Yellowwood ************* SUBSCRIBE NOW ************* Journal of Brand Strategy is only available by paid subscription. Volume 6 costs =C2=A3240 (Europe) $360 (US/Can) =C2=A3255 (rest of the world) and includes four, quarterly 100-page print issues plus a free online version. *To pay by credit card from within North America call 800-633-4931 or subscribe online at www.subscriptionoffice.com/HSPJBS. *In the rest of the world call +44 (0)207 092 3462 or subscribe online at www.henrystewartpublications.com/subscription/jbs. *Or just email me at Daryn.Moody@hspublications.co.uk. We can send an invoice if you prefer. Yours sincerely, Daryn Moody Publisher Journal of Brand Strategy PS If more than one person at your organization needs to read the journal email me at Daryn.Moody@hspublications.co.uk for details of multi-user licenses. Henry Stewart Publications Russell House, 28/30 Little Russell Street London WC1A 2HN, UK Tel: +44 (0)20 7092 3465; Fax: +44 (0)20 7404 2081 Email: gweny@hspublications.co.uk North American Subscriptions Office PO Box 361 Birmingham AL 35201-0361, USA Tel: 800-633-4931; Fax: 205-995-1588 Email: hsp@subscriptionoffice.com Registered in England, Incorporation No. OC 317997 Registered Office: Russell House, 28-30 Little Russell Street, London, WC1A 2HN, UK Copyright =C2=A9 2017 Henry Stewart Publications LLP This email was sent to david@transocean.com If you do not wish to receive any further emails please click here http://mail2.henrystewartpublications.com/unsubscribe.jsp.?s=3DYuYt&i=3D62980175898 --==========_ALT_1451519089_===== Content-Type: text/html; charset=us-ascii
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Journal of Brand Strategy
Dear David,

We are pleased to announce the content and authors published in the new issue of Journal of Brand Strategy.

Each quarterly 100-page issue – published in print and online – publishes in-depth, peer-reviewed articles and case studies by client-side branding professionals, agencies, consultants and researchers – with no advertising or sales pitches.

Every article is peer-reviewed by an independent, expert Editorial Board to ensure that it focusses on the challenges faced by marketing professionals.
Journal of Brand Strategy is only available by paid subscription. Volume 6 costs $360 (US/Can) £240 (Europe) £255 (rest of the world) and includes four, quarterly 100-page print issues plus a free online version.
• To pay by credit card from within North America call 800-633-4931 or subscribe online.
• In the rest of the world call +44 (0)207 092 3462 or subscribe online.
• Or just email me. We can send an invoice if you prefer.
Yours sincerely,
Daryn Moody
Publisher
Journal of Brand Strategy

PS if more than one person at your organization needs to read the journal email me for details of multi-user licenses.
 
Subscription form
About the journal
Editorial Board
Forthcoming content
Henry Stewart Publications
Russell House, 28/30 Little Russell Street
London WC1A 2HN, UK
Tel: +44 (0)20 7092 3465; Fax: +44 (0)20 7404 2081
Email: gweny@henrystewart.co.uk		 North American Subscriptions Office
PO Box 361
Birmingham AL 35201-0361, USA
Tel: 800-633-4931; Fax: 205-995-1588
Email: hsp@subscriptionoffice.com
Registered in England, Incorporation No. OC 317997
Registered Office: Russell House, 28-30 Little Russell Street,
London, WC1A 2HN, UK
Copyright © 2017 Henry Stewart Publications LLP
This email was sent to david@transocean.com
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