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 Content preview:  ** The Changing Face of Retail (https://cultbranding.us1.list-manage.com/track/click?u=c006bbdcbd27f0420f9c7a066&id=b4b2851ad4&e=4ed9cf398d)
    By BJ Bueno IFRAME: [1]https://player.vimeo.com/video/237961416 [...] 
 
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** The Changing Face of Retail (https://cultbranding.us1.list-manage.com/t=
rack/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3Db4b2851ad4&e=3D=
4ed9cf398d)
------------------------------------------------------------
By BJ Bueno
IFRAME: [1]https://player.vimeo.com/video/237961416

Insights from SAP=2C Cult Branding and Life is good. (https://cultbranding=
=2Eus1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D1dad49=
2470&e=3D4ed9cf398d)

=E2=80=9CFor retail=2C it=E2=80=99s no longer about buying stuff and putti=
ng it in the window. Those days are over.=E2=80=9D
-Bert Jacobs=2C CEO of Life is good

Today=E2=80=99s retail landscape has changed (drastically!).

Our goal is to help clients create authentic brands that win in this new r=
etail space. A large part of the work we do with clients is research-based=
: consulting on existing data=2C guiding new research with a customer focu=
s=2C and completing our Customer Playbook=E2=80=94a tool that provides a c=
omprehensive understanding of the customer within the context of the busin=
ess and industry=2C guiding decision making and future research.

Join us at the SAP Retail Executive Forum (https://cultbranding.us1.list-m=
anage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D371a6f4faf&e=3D=
4ed9cf398d)  and find out how we and these 10 visionaries have embrace=
d the new normal to cultivate businesses that thrive instead of just survi=
ve.
* Dick Johnson =E2=80=93 Chairman=2C President=2C and CEO of Foot Locker
* BJ Bueno =E2=80=93 CEO of The Cult Branding Company
* Jim Sinegal =E2=80=93 Co-founder and Director of Costco
* Doug Wood =E2=80=93 CEO of Tommy Bahama
* Betsy Atkins =E2=80=93 Three-time CEO and serial entrepreneur
* Paul Fipps =E2=80=93 CIO & EVP Global Operations of Under Armour
* Scott Galloway =E2=80=93 CEO of L2 and professor at NYU Stern
* Andrea Weiss =E2=80=93 CEO of The O Alliance
* Leslie Sarasin =E2=80=93 CEO of Food Marketing Institute
* Matt Shay =E2=80=93 CEO of National Retail Federation
* Scott McKain =E2=80=93 CEO of The Distinction Institute
* Robin Lewis =E2=80=93 CEO of The Robin Report

See you in New York!

Best regards=2C

BJ Bueno + SAP Retail

References

1. https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0=
420f9c7a066&id=3D311a3f1630&e=3D4ed9cf398d

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=3D4ed9cf398d https://cultbranding.us1.list-manage.com/track/click?u=
=3Dc006bbdcbd27f0420f9c7a066&id=3D17334dde92&e=3D4ed9cf398d



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Copyright =C2=A9 2017 The Cult Branding Company=2C All rights reserved.
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pacing=3D"0" width=3D"NaN" class=3D"mcnTextContentContainer" style=3D"bord=
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                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding: 9px 18px;color: #000000;mso-table-lspace: 0pt;mso-table-rspac=
e: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;font-fami=
ly: Helvetica;font-size: 15px;line-height: 150%;text-align: left;">


<h2 class=3D"mc-toc-title" style=3D"margin: 0;padding: 0;display: block;fo=
nt-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;=
line-height: 125%;letter-spacing: -.75px;text-align: left;color: #000000 !=
important;"><a href=3D"https://cultbranding.us1.list-manage.com/track/clic=
k?u=3Dc006bbdcbd27f0420f9c7a066&id=3D4eb618d9ce&e=3D4ed9cf398d" target=3D=
"_blank" style=3D"word-wrap: break-word;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;color: #800000;font-weight: normal;text-decoration=
: underline;">The Changing Face of Retail</a></h2>
<em>By BJ Bueno</em><br>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><center><table id=3D"vimeo_237961416=
_640" style=3D"display:inline;"><tr><td><div style=3D"font-size:16px;"><di=
v style=3D""><a href=3D"https://vimeo.com/237961416" target=3D"_blank"><im=
g class=3D"mcnImage" alt=3D"Watch the Video" title=3D"Watch the Video" src=
=3D"http://gallery.mailchimp.com/c006bbdcbd27f0420f9c7a066/images/mcvid_vi=
meo_237961416_640.jpg" border=3D"0" style=3D"height: auto; max-width:450px=
"></a></div></div></td></tr></table></center></p>
<p style=3D"text-align: center;margin: 1em 0;padding: 0;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;color: #000000;font-family: Helvet=
ica;font-size: 15px;line-height: 150%;"><a href=3D"https://cultbranding.us=
1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3Ddcb2b7e99=
7&e=3D4ed9cf398d" style=3D"word-wrap: break-word;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;color: #800000;font-weight: normal;text-=
decoration: underline;">Insights from SAP=2C Cult Branding and Life is goo=
d.</a></p>
<blockquote style=3D"border-left: none;font-style: italic;-ms-text-size-ad=
just: 100%;-webkit-text-size-adjust: 100%;">
<p style=3D"text-align: center;margin: 1em 0;padding: 0;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;color: #000000;font-family: Helvet=
ica;font-size: 15px;line-height: 150%;">&#8220;For retail=2C it&#8217;s no=
 longer about buying stuff and putting it in the window. Those days are ov=
er.&#8221;<br>
<cite style=3D"margin-left: 35px; font-size: 12px; font-style: normal;">-B=
ert Jacobs=2C CEO of Life is good</cite></p>
</blockquote>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">Today=E2=80=99s retail landscape has=
 changed (drastically!).</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">Our goal is to help clients create a=
uthentic brands that win in this new retail space. A large part of the wor=
k we do with clients is research-based: consulting on existing data=2C gui=
ding new research with a customer focus=2C and completing our Customer Pla=
ybook=E2=80=94a tool that provides a comprehensive understanding of the cu=
stomer within the context of the business and industry=2C guiding decision=
 making and future research.</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">Join us at the=C2=A0<a href=3D"https=
://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a=
066&id=3D7172675f12&e=3D4ed9cf398d" style=3D"word-wrap: break-word;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #800000;font-we=
ight: normal;text-decoration: underline;">SAP Retail Executive Forum</a>=
=C2=A0and find out how we and these 10 visionaries have embraced the new n=
ormal to cultivate businesses that thrive instead of just survive.</p>
<ul>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">D=
ick Johnson =E2=80=93 Chairman=2C President=2C and CEO of Foot Locker</li>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">B=
J Bueno =E2=80=93 CEO of The Cult Branding Company</li>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">J=
im Sinegal =E2=80=93 Co-founder and Director of Costco</li>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">D=
oug Wood =E2=80=93 CEO of Tommy Bahama</li>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">B=
etsy Atkins =E2=80=93 Three-time CEO and serial entrepreneur</li>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">P=
aul Fipps =E2=80=93 CIO &amp; EVP Global Operations of Under Armour</li>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">S=
cott Galloway =E2=80=93 CEO of L2 and professor at NYU Stern</li>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">A=
ndrea Weiss =E2=80=93 CEO of The O Alliance</li>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">L=
eslie Sarasin =E2=80=93 CEO of Food Marketing Institute</li>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">M=
att Shay =E2=80=93 CEO of National Retail Federation</li>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">S=
cott McKain =E2=80=93 CEO of The Distinction Institute</li>
<li style=3D"-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;">R=
obin Lewis =E2=80=93 CEO of The Robin Report</li>
</ul>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">See you in New York!</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">Best regards=2C</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;">BJ Bueno + SAP Retail</p>
<br>
<br>
<a href=3D"https://cultbranding.us1.list-manage.com/track/click?u=3Dc006bb=
dcbd27f0420f9c7a066&id=3D16be938204&e=3D4ed9cf398d" target=3D"_blank" sty=
le=3D"word-wrap: break-word;-ms-text-size-adjust: 100%;-webkit-text-size-a=
djust: 100%;color: #800000;font-weight: normal;text-decoration: underline;=
"><img src=3D"http://cdn-images.mailchimp.com/social_connect_tweet.png" bo=
rder=3D"0" width=3D"55" height=3D"20" style=3D"display: inline;border: 0;o=
utline: none;text-decoration: none;-ms-interpolation-mode: bicubic;height:=
 auto !important;" alt=3D"share on Twitter"></a> <a href=3D"https://cultbr=
anding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D=
59f21afc00&e=3D4ed9cf398d" title=3D"Like The Changing Face of Retail on F=
acebook" rel=3D"socialproxy" id=3D"fblike-64f0431d" style=3D"word-wrap: br=
eak-word;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:=
 #800000;font-weight: normal;text-decoration: underline;"><img src=3D"http=
://cdn-images.mailchimp.com/fb/like.gif" border=3D"0" alt=3D"Like The Chan=
ging Face of Retail on Facebook" height=3D"20" width=3D"48" style=3D"displ=
ay: inline;border: 0;outline: none;text-decoration: none;-ms-interpolation=
-mode: bicubic;height: auto !important;"></a>&nbsp;<a href=3D"https://cult=
branding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=
=3Dd10da6768b&e=3D4ed9cf398d" target=3D"_blank" style=3D"word-wrap: break=
-word;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #80=
0000;font-weight: normal;text-decoration: underline;"><img align=3D"none"=
 height=3D"20" src=3D"https://gallery.mailchimp.com/c006bbdcbd27f0420f9c7a=
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height: 20px;margin: 0px;border: 0;outline: none;text-decoration: none;-ms=
-interpolation-mode: bicubic;" width=3D"80"></a><br>
<br>

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