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 Content preview:  The Blended Attribution Playbook – Why Last-Click Measurement
    Doesn’t Tell the Whole Story SmallBusinessAmerica.com ( http://ga6.smallbusinessamerica.com/ga/click/2-44083733-211-7714-14772-24202-f111198e48-a2b01a5704
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The Blended Attribution Playbook =E2=80=93 Why Last-Click Measurement
Doesn=E2=80=99t Tell the Whole Story

SmallBusinessAmerica.com ( http://ga6.smallbusinessamerica.com/ga/click/2-4=
4083733-211-7714-14772-24202-f111198e48-a2b01a5704 )

AdRoll -- Tips on Measuring the Impact of Your Marketing
Campaigns ( http://ga6.smallbusinessamerica.com/ga/click/2-44083733-211-771=
4-14772-24203-6bb5fe66d4-a2b01a5704 )

Attribution is on top of every marketer's mind. This complex
topic leaves a lot of questions. Should you measure the first or
the last click? Is the number of views relevant? Should you
combine view and click measurement? This playbook will answer
those questions.

Marketers can read this and learn to measure the impact of your
marketing campaigns. This includes the history of attribution and
useful industry insights. Take a look at this report for more
information.

Read More >> ( http://ga6.smallbusinessamerica.com/ga/click/2-44083733-211-=
7714-14772-24203-6bb5fe66d4-a2b01a5704 )

Small Business America

About Small Business America
Small Business America is the definitive, industry-leading
source for small business owners and executives who are involved
in purchasing enterprise technology, marketing solutions, and
business solutions. Organized by industry and by topic, Small
Business America brings together buyers and sellers to facilitate
the buying process for the various technologies and services
today's small businesses require.

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Small Business America | 17 Main St | Topsfield, MA 01983=

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<div style=3D"display: none; font-size: 1px; color: #333333; line-height: 1=
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nded Attribution Playbook =E2=80=93 Why Last-Click Measurement Doesn=E2=80=
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<p>Attribution is on top of every marketer's mind. This complex topic leave=
s a lot of questions. Should you measure the first or the last click? Is th=
e number of views relevant? Should you combine view and click measurement? =
This playbook will answer those questions.
<br/><br/>
Marketers can read this and learn to measure the impact of your marketing c=
ampaigns. This includes the history of attribution and useful industry insi=
ghts. Take a look at this report for more information.</p>
<br /> <a style=3D"font-weight: bold; font-size: 16px; color: #008000;" hre=
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<td style=3D"font-size: 12px; padding: 0px 0 0 0;"><strong>About Small Busi=
ness America</strong><br /> Small Business America is the definitive, indus=
try-leading source for small business owners and executives who are involve=
d in purchasing enterprise technology, marketing solutions, and business so=
lutions. Organized by industry and by topic, Small Business America brings =
together buyers and sellers to facilitate the buying process for the variou=
s technologies and services today's small businesses require.</td>
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