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Subject: =?utf-8?Q?The=20Myths=20of=20Failure=20In=20Creativity?=
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 Content preview:  ** The Myths of Failure In Creativity (http://cultbranding.us1.list-manage.com/track/click?u=c006bbdcbd27f0420f9c7a066&id=5e96497cdb&e=4ed9cf398d)
    By Aaron Shields For the great enemy of truth is very often not the lie—deliberate,
    contrived, and dishonest—but the myth—persistent, persuasive, and unrealistic.
    Too often we hold fast to the cliches of our forebears. We subject all facts
    to a prefabricated set of interpretations. We enjoy the comfort of opinion
    without the discomfort of thought. —John F. Kennedy, Yale University Commencement,
    June 11, 1962 [...] 
 
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** The Myths of Failure In Creativity (http://cultbranding.us1.list-manage=
=2Ecom/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D5e96497cdb&e=3D=
4ed9cf398d)
------------------------------------------------------------
By Aaron Shields
For the great enemy of truth is very often not the lie=E2=80=94deliberate=
=2C contrived=2C and dishonest=E2=80=94but the myth=E2=80=94persistent=2C=
 persuasive=2C and unrealistic. Too often we hold fast to the cliches of o=
ur forebears. We subject all facts to a prefabricated set of interpretatio=
ns. We enjoy the comfort of opinion without the discomfort of thought.
=E2=80=94John F. Kennedy=2C Yale University Commencement=2C June 11=2C 196=
2

_______________________

When it comes to creativity=2C we have two competing thoughts on failure a=
s it relates to creativity:
* The idea that was immortalized with George Kranz=E2=80=99s quip in the m=
ovie Apollo 13: =E2=80=9CFailure is not an option.=E2=80=9D
* The idea=E2=80=94now widespread in popular business literature=E2=80=94t=
hat failure is essential for creativity and it should be encouraged and em=
braced.

These two modes of thinking act as simple guidelines=2C but they both perp=
etuate a myth about failure=E2=80=99s relevance to creative success.

Failure=E2=80=99s relation to producing creative results isn=E2=80=99t the=
 either or scenario above; its relation has more to do with how people per=
ceive failure. It is related to what psychologists call goal orientation.=
 Goal orientation operates at the individual level and is driven by both i=
ndividual and environmental factors.

There are four dimensions to goal orientation:
* Performance: Externally driven
* Learning: Internally driven
* Approach: Driven towards
* Avoidance: Driven away.

These four dimensions can be combined in four ways: performance approach=
=2C performance avoidance=2C learning approach=2C and learning avoidance.=
 For example=2C someone who is operating with an orientation of performanc=
e avoidance would avoid trying anything that may give them negative feedba=
ck=2C whereas someone operating with a performance approach orientation wi=
ll constantly seek to prove their competence.

When it comes to creativity=2C the most productive individuals are those t=
hat display a learning approach orientation: inner motivation is stronger=
 than external motivation and=2C obviously=2C moving towards greater learn=
ing is more motivating than trying to maintain just a current level of kno=
wledge and competency.

In an environment where businesses have to adapt and look to the future or=
 risk failing in the present=2C finding and cultivating individuals with a=
 learning approach orientation is a key to creating a strong organization=
 that is built for change:
* Finding: When creativity is required=2C find people with a deep interest=
 and passion (http://cultbranding.us1.list-manage1.com/track/click?u=3Dc00=
6bbdcbd27f0420f9c7a066&id=3D840f9bb232&e=3D4ed9cf398d) in the goal=
=2C regardless of department.
* Cultivating: Rather than build an environment where failure is encourage=
d and accepted=E2=80=94as many popular authors would have you do=E2=80=94b=
uild an environment that encourages constant learning.

It shouldn=E2=80=99t be surprising that a learning is integral to creative=
 motivation: the biological underpinnings of creativity are rooted in lear=
ning (http://cultbranding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27=
f0420f9c7a066&id=3D0007cbeb85&e=3D4ed9cf398d) .

What can you do to better select individuals for creative projects and enc=
ourage an environment of learning?

http://cultbranding.us1.list-manage2.com/track/click?u=3Dc006bbdcbd27f0420=
f9c7a066&id=3D61a8dcc2a1&e=3D4ed9cf398d http://cultbranding.us1.list=
-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3De3221b5f3f&e=3D=
4ed9cf398d http://cultbranding.us1.list-manage.com/track/click?u=3Dc=
006bbdcbd27f0420f9c7a066&id=3Dbaee979583&e=3D4ed9cf398d



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<h2 class=3D"mc-toc-title" style=3D"margin: 0;padding: 0;display: block;fo=
nt-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;=
line-height: 125%;letter-spacing: -.75px;text-align: left;color: #000000 !=
important;"><a href=3D"http://cultbranding.us1.list-manage.com/track/click=
?u=3Dc006bbdcbd27f0420f9c7a066&id=3D92d3eb944b&e=3D4ed9cf398d" target=3D"=
_blank" style=3D"word-wrap: break-word;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;color: #800000;font-weight: normal;text-decoration:=
 underline;">The Myths of Failure In Creativity</a></h2>
<em>By Aaron Shields</em><br>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><img class=3D"aligncenter size-full=
 wp-image-10096 mcRssImage" src=3D"http://cultbranding.com/ceo/wp-content/=
uploads/2017/09/The-Myths-of-Failure-in-Creativity.jpeg" alt=3D"" width=3D=
"1000" srcset=3D"http://cultbranding.com/ceo/wp-content/uploads/2017/09/Th=
e-Myths-of-Failure-in-Creativity.jpeg 1000w=2C http://cultbranding.com/ceo=
/wp-content/uploads/2017/09/The-Myths-of-Failure-in-Creativity-300x191.jpe=
g 300w=2C http://cultbranding.com/ceo/wp-content/uploads/2017/09/The-Myths=
-of-Failure-in-Creativity-768x489.jpeg 768w" sizes=3D"(max-width: 1000px)=
 100vw=2C 1000px" border=3D"0" style=3D"max-width: 100%;width: 100%;paddin=
g-bottom: 0;display: inline;vertical-align: bottom;border: 0;height: auto;=
outline: none;text-decoration: none;-ms-interpolation-mode: bicubic;"></p>
<blockquote style=3D"border-left: none;font-style: italic;-ms-text-size-ad=
just: 100%;-webkit-text-size-adjust: 100%;"><p style=3D"margin: 1em 0;padd=
ing: 0;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #0=
00000;font-family: Helvetica;font-size: 15px;line-height: 150%;text-align:=
 left;"><span style=3D"font-size: 14px;">For the great enemy of truth is v=
ery often not the lie=E2=80=94deliberate=2C contrived=2C and dishonest=E2=
=80=94but the myth=E2=80=94persistent=2C persuasive=2C and unrealistic. To=
o often we hold fast to the cliches of our forebears. We subject all facts=
 to a prefabricated set of interpretations. We enjoy the comfort of opinio=
n without the discomfort of thought.<br>
<cite style=3D"margin-left: 35px; font-size: 12px; font-style: normal;"><s=
pan style=3D"font-weight: 400;">=E2=80=94John F. Kennedy=2C Yale Universit=
y Commencement=2C June 11=2C 1962</span></cite></span></p></blockquote>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span id=3D"more-10095"></span></p>
<p style=3D"text-align: center;margin: 1em 0;padding: 0;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;color: #000000;font-family: Helvet=
ica;font-size: 15px;line-height: 150%;">_______________________</p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Wh=
en it comes to creativity=2C we have two competing thoughts on failure as=
 it relates to creativity:</span></p>
<ul>
<li style=3D"font-weight: 400;-ms-text-size-adjust: 100%;-webkit-text-size=
-adjust: 100%;"><span style=3D"font-weight: 400;">The idea that was immort=
alized with George Kranz=E2=80=99s quip in the movie </span><i><span style=
=3D"font-weight: 400;">Apollo 13</span></i><span style=3D"font-weight: 400=
;">: =E2=80=9CFailure is not an option.=E2=80=9D</span></li>
<li style=3D"font-weight: 400;-ms-text-size-adjust: 100%;-webkit-text-size=
-adjust: 100%;"><span style=3D"font-weight: 400;">The idea=E2=80=94now wid=
espread in popular business literature=E2=80=94that failure is essential f=
or creativity and it should be encouraged and embraced.</span></li>
</ul>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Th=
ese two modes of thinking act as simple guidelines=2C but they both perpet=
uate a myth about failure=E2=80=99s relevance to creative success.</span><=
/p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Fa=
ilure=E2=80=99s relation to producing creative results isn=E2=80=99t the e=
ither or scenario above; its relation has more to do with how people perce=
ive failure. It is related to what psychologists call goal orientation. Go=
al orientation operates at the individual level and is driven by both indi=
vidual and environmental factors.</span></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Th=
ere are four dimensions to goal orientation:</span></p>
<ul>
<li style=3D"font-weight: 400;-ms-text-size-adjust: 100%;-webkit-text-size=
-adjust: 100%;"><b>Performance:</b><span style=3D"font-weight: 400;"> Exte=
rnally driven</span></li>
<li style=3D"font-weight: 400;-ms-text-size-adjust: 100%;-webkit-text-size=
-adjust: 100%;"><b>Learning:</b><span style=3D"font-weight: 400;"> Interna=
lly driven</span></li>
<li style=3D"font-weight: 400;-ms-text-size-adjust: 100%;-webkit-text-size=
-adjust: 100%;"><b>Approach:</b><span style=3D"font-weight: 400;"> Driven=
 towards</span></li>
<li style=3D"font-weight: 400;-ms-text-size-adjust: 100%;-webkit-text-size=
-adjust: 100%;"><b>Avoidance: </b><span style=3D"font-weight: 400;">Driven=
 away.</span></li>
</ul>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Th=
ese four dimensions can be combined in four ways: performance approach=2C=
 performance avoidance=2C learning approach=2C and learning avoidance. For=
 example=2C someone who is operating with an orientation of performance av=
oidance would avoid trying anything that may give them negative feedback=
=2C whereas someone operating with a performance approach orientation will=
 constantly seek to prove their competence.</span></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Wh=
en it comes to creativity=2C the most productive individuals are those tha=
t display a learning approach orientation: inner motivation is stronger th=
an external motivation and=2C obviously=2C moving towards greater learning=
 is more motivating than trying to maintain just a current level of knowle=
dge and competency.</span></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">In=
 an environment where businesses have to adapt and look to the future or r=
isk failing in the present=2C finding and cultivating individuals with a l=
earning approach orientation is a key to creating a strong organization th=
at is built for change:</span></p>
<ul>
<li style=3D"font-weight: 400;-ms-text-size-adjust: 100%;-webkit-text-size=
-adjust: 100%;"><b>Finding:</b><span style=3D"font-weight: 400;"> When cre=
ativity is required=2C find people with a </span><a href=3D"http://cultbra=
nding.us1.list-manage.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3Dd=
ceb732585&e=3D4ed9cf398d" style=3D"word-wrap: break-word;-ms-text-size-ad=
just: 100%;-webkit-text-size-adjust: 100%;color: #800000;font-weight: norm=
al;text-decoration: underline;"><span style=3D"font-weight: 400;">deep int=
erest and passion</span></a><span style=3D"font-weight: 400;"> in the goal=
=2C regardless of department.</span></li>
<li style=3D"font-weight: 400;-ms-text-size-adjust: 100%;-webkit-text-size=
-adjust: 100%;"><b>Cultivating:</b><span style=3D"font-weight: 400;"> Rath=
er than build an environment where failure is encouraged and accepted=E2=
=80=94as many popular authors would have you do=E2=80=94build an environme=
nt that encourages constant learning.</span></li>
</ul>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">It=
 shouldn=E2=80=99t be surprising that a learning is integral to creative m=
otivation: </span><a href=3D"http://cultbranding.us1.list-manage1.com/trac=
k/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D3613606014&e=3D4ed9cf398d" sty=
le=3D"word-wrap: break-word;-ms-text-size-adjust: 100%;-webkit-text-size-a=
djust: 100%;color: #800000;font-weight: normal;text-decoration: underline;=
"><span style=3D"font-weight: 400;">the biological underpinnings of creati=
vity are rooted in learning</span></a><span style=3D"font-weight: 400;">.<=
/span></p>
<p style=3D"margin: 1em 0;padding: 0;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;color: #000000;font-family: Helvetica;font-size: 15px=
;line-height: 150%;text-align: left;"><span style=3D"font-weight: 400;">Wh=
at can you do to better select individuals for creative projects and encou=
rage an environment of learning?</span></p>
<br>
<br>
<a href=3D"http://cultbranding.us1.list-manage1.com/track/click?u=3Dc006bb=
dcbd27f0420f9c7a066&id=3Dae8b6b4c0f&e=3D4ed9cf398d" target=3D"_blank" sty=
le=3D"word-wrap: break-word;-ms-text-size-adjust: 100%;-webkit-text-size-a=
djust: 100%;color: #800000;font-weight: normal;text-decoration: underline;=
"><img src=3D"http://cdn-images.mailchimp.com/social_connect_tweet.png" bo=
rder=3D"0" width=3D"55" height=3D"20" style=3D"display: inline;border: 0;o=
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 auto !important;" alt=3D"share on Twitter"></a> <a href=3D"http://cultbra=
nding.us1.list-manage1.com/track/click?u=3Dc006bbdcbd27f0420f9c7a066&id=3D=
2e97a42068&e=3D4ed9cf398d" title=3D"Like The Myths of Failure In Creativi=
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