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Date: Mon, 16 Apr 2018 09:56:13 -0500 (CDT)
From: Modern Marketing Summit <info@mms-updates.com>
Reply-To: info@mms-updates.com
To: sandyn@transocean.com
Message-ID: <1662159691.666196940.1523890573948.JavaMail.root@abmas01.marketo.org>
Subject: Last Chance to Network at MMS NY Tomorrow!
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 Content preview:  <http://go.mms-updates.com/UV1N07A0gX0Elz036j000Yr> THE CONNECTIVE
    POWER OF CONTENT Tomorrow is the day! MMS NY <http://go.mms-updates.com/UVQN07A0gX0Elz036j000Nr>
    kicks off at 9am at Espace NY! If you were on the fence about attending,
   you've still got a chance to join us and explore the Connective Power of
   Content <http://go.mms-updates.com/s0Oz0g60rXjR0E0V7N30l0A> with top Marketers
    from globally recognized brands in a bevy of industries. If you haven't had
    a chance to dive into our speaker list <http://go.mms-updates.com/s0Oz0g60rXjR0E0V7N30l0A>,
    we've got you covered. [...] 
 
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------=_Part_666196934_1588226598.1523890573947
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Content-Transfer-Encoding: quoted-printable

<http://go.mms-updates.com/UV1N07A0gX0Elz036j000Yr>

THE CONNECTIVE POWER OF CONTENT
Tomorrow is the day! MMS NY <http://go.mms-updates.com/UVQN07A0gX0Elz036j00=
0Nr> kicks off at 9am at Espace NY! If you were on the fence about attendin=
g, you've still got a=C2=A0chance to join us and explore the Connective Pow=
er of Content <http://go.mms-updates.com/s0Oz0g60rXjR0E0V7N30l0A> with top =
Marketers from globally recognized brands in a bevy of industries. If you h=
aven't had a chance to dive into our speaker list <http://go.mms-updates.co=
m/s0Oz0g60rXjR0E0V7N30l0A>, we've got you covered.


Here are just a few of the people you'll be hearing from on Tuesday:=20

Chris Denson, Director at Ignition Factory <http://go.mms-updates.com/p0700=
E06SA0V0PjXlg0Nrz3>

Laura Houghton, Director of Digital Shopper Marketing at Coca-Cola <http://=
go.mms-updates.com/ZXj7N06Tl0000V0rQ30gAEz>

Andy Goldberg, Chief Brand & Chief Creative Officer at General Electric <ht=
tp://go.mms-updates.com/UVUN07A0gX0Elz036j000Rr>

Michele Barlow, EVP of Enterprise Marketing at Bank of America <http://go.m=
ms-updates.com/y6zErVNj0l0gAXS07V00030>

Eyal Ebel, SVP of Programmatic Revenue at Univision <http://go.mms-updates.=
com/uTj000rX7g0l0W03zNVEA60>

Andrea Diquez, CEO of Saatchi & Saatchi <http://go.mms-updates.com/y6zErVNj=
0l0gAXU07X00030>

See a full list of our speakers <http://go.mms-updates.com/s0Oz0g60rXjR0E0V=
7N30l0A>, and learn about the agenda! Pre-Registration closes for MMS NY at=
 midnight tonight, and you can still get a ticket or request a pass! Walk-i=
ns are welcome tomorrow as well! We look forward to exploring=20
the Connective Power of Content with you.

MMS NY PASSES & TICKETS=20
Senior Brand and Agency Marketers, this is your last chance to=C2=A0request=
 your pass  <http://go.mms-updates.com/jVYX063gE007r0NjAlV0z00>to MMS NY no=
w for your chance to spend a day hearing from and networking=20
with some of the leading minds in Modern Marketing on the subject of the Co=
nnective Power of Content.=20

Networker passes <http://go.mms-updates.com/jVYX063gE007r0NjAlV0z00> are st=
ill available until Midnight for=C2=A0publishers and solution providers for=
 just $999.=C2=A0This includes=C2=A0meals, networking sessions, round-table=
 discussions and more at MMS NY=20
2018 <http://go.mms-updates.com/jVYX063gE007r0NjAlV0z00>!=20


 <http://go.mms-updates.com/wXrAj7lEg0000N6K00V3H0z> <http://go.mms-updates=
.com/wXrAj7lEg0000N6K00V3H0z>
This email was sent to sandyn@transocean.com because your email preferences=
 are set to receive our updates. To stop receiving this emails, click "unsu=
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one; hyphens: none; border-collapse: collapse;">&nbsp;&nbsp;</td>=20
<td style=3D"word-break: break-word; -webkit-hyphens: none; -moz-hyphens: n=
one; hyphens: none; border-collapse: collapse;">=20
<div style=3D"display:inline-block" class=3D"mktoImg" id=3D"icoTwitter_whit=
e" mktolockimgsize=3D"true">=20
<a href=3D
"http://go.mms-updates.com/kE0Ng0j00zN03XlVr60K70A" target=3D"_blank"
><img src=3D"http://templates.marketo.net/event6/ico-twitter_white.png" sty=
le=3D"height: auto; outline: none; border-right-width: 0; border-bottom-wid=
th: 0; border-left-width: 0; text-decoration: none; -ms-interpolation-mode:=
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100%; border-top-style: none; border-right-style: none; border-bottom-style=
: none; border-left-style: none;" /></a>=20
</div> </td>=20
<td style=3D"word-break: break-word; -webkit-hyphens: none; -moz-hyphens: n=
one; hyphens: none; border-collapse: collapse;">&nbsp;&nbsp;</td>=20
<td style=3D"word-break: break-word; -webkit-hyphens: none; -moz-hyphens: n=
one; hyphens: none; border-collapse: collapse;">=20
<div style=3D"display:inline-block" class=3D"mktoImg" id=3D"icoLinkedin_whi=
te" mktolockimgsize=3D"true">=20
<a href=3D
"http://go.mms-updates.com/iOzE0jX6NLg00l000rV3A07" target=3D"_blank"
><img src=3D"http://templates.marketo.net/event6/ico-linkedin_white.png" st=
yle=3D"height: auto; outline: none; border-right-width: 0; border-bottom-wi=
dth: 0; border-left-width: 0; text-decoration: none; -ms-interpolation-mode=
: bicubic; border-top-width: 0; display:=20
block; line-height: 100%; border-top-style: none; border-right-style: none;=
 border-bottom-style: none; border-left-style: none;" /></a>=20
</div> </td>=20
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</tbody>=20
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<td class=3D"spacer" style=3D"word-break: break-word; -webkit-hyphens: none=
; -moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:=
30px;font-size:30px;" height=3D"30">&nbsp;</td>=20
</tr>=20
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</table> </td>=20
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</tbody>=20
</table>
<table id=3D"blankSpace" style=3D"border-spacing: 0; border-collapse: colla=
pse;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"center" wid=
th=3D"100%" class=3D"mktoModule m_blankSpace">=20
<tbody>=20
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<td class=3D"module" style=3D"word-break: break-word;-webkit-hyphens: none;=
-moz-hyphens: none;hyphens: none;border-collapse: collapse;background-color=
:#ffffff;" bgcolor=3D"#ffffff" valign=3D"top">=20
<table class=3D"full" style=3D"border-spacing: 0; border-collapse: collapse=
; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; w=
idth: 600px;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"cen=
ter" width=3D"600">=20
<tbody>=20
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ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">=20
<table class=3D"col d100 t100 p100" style=3D"border-spacing: 0; border-coll=
apse: collapse; width: 600px;" align=3D"left" width=3D"600">=20
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<td class=3D"spacer" style=3D"word-break: break-word; -webkit-hyphens: none=
; -moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:=
30px;font-size:30px;" height=3D"30">&nbsp;</td>=20
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</table>
<table id=3D"free-image" style=3D"border-spacing: 0; border-collapse: colla=
pse;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"center" wid=
th=3D"100%" class=3D"mktoModule m_free-image">=20
<tbody>=20
<tr>=20
<td class=3D"module" style=3D"word-break: break-word;-webkit-hyphens: none;=
-moz-hyphens: none;hyphens: none;border-collapse: collapse;background-color=
:#ffffff;" bgcolor=3D"#ffffff" valign=3D"top">=20
<table class=3D"full" style=3D"border-spacing: 0; border-collapse: collapse=
; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; w=
idth: 600px;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"cen=
ter" width=3D"600">=20
<tbody>=20
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ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">=20
<table class=3D"col d100 t100 p100" style=3D"border-spacing: 0; border-coll=
apse: collapse; width: 600px;" align=3D"left" width=3D"600">=20
<tbody>=20
<tr>=20
<td style=3D"word-break: break-word; -webkit-hyphens: none; -moz-hyphens: n=
one; hyphens: none; border-collapse: collapse;">=20
<div style=3D"display:inline-block" class=3D"mktoImg responsive" id=3D"imag=
eBig" mktolockimgsize=3D"true">=20
<a href=3D
"http://go.mms-updates.com/wXrAj7lEg0000N6K00V3H0z" target=3D"_blank"
><img class=3D"responsive" src=3D"http://pages.mms-updates.com/rs/796-EXA-9=
02/images/MMS_NY_2018_espace_venue_newsletter.jpg" style=3D"text-decoration=
: none; border-top-width: 0; border-right-width: 0; border-bottom-width: 0;=
 border-left-width: 0; outline: none; -ms-interpolation-mode: bicubic; line=
-height: 100%; max-width: 600px; display: block; height: auto; width: 100%;=
" height=3D"auto" width=3D"600" /></a>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
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</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table id=3D"speakers7824fb9c-ea93-4f31-b997-9c0e9cdeb8b425dc406f-c742-45fd=
-82ed-06cca00a3b01" style=3D"border-spacing: 0; border-collapse: collapse;"=
 cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"center" width=3D=
"100%" class=3D"mktoModule m_speakers">=20
<tbody>=20
<tr>=20
<td class=3D"module" style=3D"word-break: break-word;-webkit-hyphens: none;=
-moz-hyphens: none;hyphens: none;border-collapse: collapse;text-align: cent=
er;background-color:#ffffff;" bgcolor=3D"#ffffff" valign=3D"top">=20
<table class=3D"full" style=3D"border-spacing: 0; border-collapse: collapse=
; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; w=
idth: 600px;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"cen=
ter" width=3D"600">=20
<tbody>=20
<tr>=20
<td class=3D"spacer" style=3D"word-break: break-word; -webkit-hyphens: none=
; -moz-hyphens: none; hyphens: none; border-collapse: collapse; text-align:=
 center;line-height:30px;font-size:30px;" height=3D"30">&nbsp;</td>=20
</tr>=20
<tr>=20
<td class=3D"contents" style=3D"word-break: break-word; -webkit-hyphens: no=
ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse; text-alig=
n: center; padding-left: 5px; padding-right: 5px;">=20
<table class=3D"col d100 t100 p100" style=3D"border-spacing: 0; border-coll=
apse: collapse; width: 100%;" cellspacing=3D"0" cellpadding=3D"0" border=3D=
"0" align=3D"left" width=3D"173">=20
<tbody>=20
<tr>=20
<td margin-left=3D"5px;" style=3D"word-break: break-word;-webkit-hyphens: n=
one;-moz-hyphens: none;hyphens: none;border-collapse: collapse;text-align: =
center;font-family:'Lato', Arial, sans-serif;font-size: 16px;color: #4b4d52=
;">=20
<div class=3D"mktoText" id=3D"headlinename7824fb9c-ea93-4f31-b997-9c0e9cdeb=
8b425dc406f-c742-45fd-82ed-06cca00a3b01">=20
<p><a href=3D
"http://go.mms-updates.com/Y0l7z0PjN00Vr003gXE0MA6" target=3D"_blank" title=
=3D"Request an Invite" style=3D"font-family: helvetica, arial, sans-serif; =
font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-v=
ariant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; =
text-align: center; text-indent: 0px; text-transform: none; white-space: no=
rmal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;"
><img src=3D"http://pages.mms-updates.com/rs/796-EXA-902/images/mms-chicago=
purchase-button.jpg" alt=3D"Purchase a ticket" constrain=3D"true" imageprev=
iew=3D"false" width=3D"226" height=3D"44" /></a><strong></strong></p>=20
<p><strong>THE CONNECTIVE POWER OF CONTENT<br /></strong></p>=20
</div> </td>=20
</tr>=20
<tr>=20
<td style=3D"word-break: break-word;-webkit-hyphens: none;-moz-hyphens: non=
e;hyphens: none;border-collapse: collapse;text-align: center;font-family:'L=
ato', Arial, sans-serif;font-size: 14px;color: #4b4d52;line-height: 19px;">=
=20
<div class=3D"mktoText" id=3D"bodytext7824fb9c-ea93-4f31-b997-9c0e9cdeb8b42=
5dc406f-c742-45fd-82ed-06cca00a3b01">=20
<p><span style=3D"font-size: 16px; font-family: helvetica, arial, sans-seri=
f;">Tomorrow is the day! <a href=3D
"http://go.mms-updates.com/UVQN07A0gX0Elz036j000Nr" target=3D"_blank" id=3D=
""
>MMS NY</a> kicks off at 9am at Espace NY! If you were on the fence about a=
ttending, you've still got a&nbsp;chance to join us and explore the <a href=
=3D
"http://go.mms-updates.com/s0Oz0g60rXjR0E0V7N30l0A" target=3D"_blank" id=3D=
""
>Connective Power of Content</a> with top Marketers from globally recognize=
d brands in a bevy of industries. If you haven't had a chance to dive into =
our <a href=3D
"http://go.mms-updates.com/s0Oz0g60rXjR0E0V7N30l0A" target=3D"_blank" id=3D=
""
>speaker list</a>, we've got you covered.</span><br /></p>=20
<p><span style=3D"font-size: 16px; font-family: helvetica, arial, sans-seri=
f;">Here are just a few of the people you'll be hearing from on Tuesday: </=
span></p>=20
<p><span style=3D"font-family: helvetica, arial, sans-serif; font-size: 16p=
x;"><a href=3D
"http://go.mms-updates.com/p0700E06SA0V0PjXlg0Nrz3" target=3D"_blank" id=3D=
""
>Chris Denson, Director at Ignition Factory</a></span></p>=20
<p><span style=3D"font-family: helvetica, arial, sans-serif; font-size: 16p=
x;"><a href=3D
"http://go.mms-updates.com/ZXj7N06Tl0000V0rQ30gAEz" target=3D"_blank" id=3D=
""
>Laura Houghton, Director of Digital Shopper Marketing at Coca-Cola</a></sp=
an></p>=20
<p><span style=3D"font-family: helvetica, arial, sans-serif; font-size: 16p=
x;"><a href=3D
"http://go.mms-updates.com/UVUN07A0gX0Elz036j000Rr" target=3D"_blank" id=3D=
""
>Andy Goldberg, Chief Brand &amp; Chief Creative Officer at General Electri=
c</a></span></p>=20
<p><span style=3D"font-family: helvetica, arial, sans-serif; font-size: 16p=
x;"><a href=3D
"http://go.mms-updates.com/y6zErVNj0l0gAXS07V00030" target=3D"_blank" id=3D=
""
>Michele Barlow, EVP of Enterprise Marketing at Bank of America</a></span><=
/p>=20
<p><span style=3D"font-family: helvetica, arial, sans-serif; font-size: 16p=
x;"><a href=3D
"http://go.mms-updates.com/uTj000rX7g0l0W03zNVEA60" target=3D"_blank" id=3D=
""
>Eyal Ebel, SVP of Programmatic Revenue at Univision</a></span></p>=20
<p><span style=3D"font-family: helvetica, arial, sans-serif; font-size: 16p=
x;"><a href=3D
"http://go.mms-updates.com/y6zErVNj0l0gAXU07X00030" target=3D"_blank" id=3D=
""
>Andrea Diquez, CEO of Saatchi &amp; Saatchi</a></span></p>=20
<p><span style=3D"font-size: 16px; font-family: helvetica, arial, sans-seri=
f;">See a full <a href=3D
"http://go.mms-updates.com/s0Oz0g60rXjR0E0V7N30l0A" target=3D"_blank" id=3D=
""
>list of our speakers</a>, and learn about the agenda! Pre-Registration clo=
ses for MMS NY at midnight tonight, and you can still get a ticket or reque=
st a pass! Walk-ins are welcome tomorrow as well! We look forward to explor=
ing the Connective Power of Content with you.</span></p>=20
<p><span style=3D"font-family: helvetica, arial, sans-serif;"><span href=3D=
"https://modernmarketingsummit.us/" target=3D"_blank" id=3D"" data-sheets-v=
alue=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS A=
lum, Josh Palau, VP of Digital and Omnichannel for Bayer US will be once ag=
ain returning to the MMS stage! Josh regularly works with the biggest adver=
tisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" style=3D"font-size: 16px=
;"><span data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're ex=
cited to annouce MMS Alum, Josh Palau, VP of Digital and Omnichannel for Ba=
yer US will be once again returning to the MMS stage! Josh regularly works =
with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank" id=3D""><span data-sheets-value=3D"{&q=
uot;1&quot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangio=
ne, Global Head of Digital Marketing and Personalized Customer Experience f=
or Bose, and asked him his thoughts about the themes surrounding our topic =
for this year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
 \n\n\n\n&quot;}" data-sheets-userformat=3D"{&quot;2&quot;:13117,&quot;3&qu=
ot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;=
2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;=
3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot=
;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]=
},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;=
2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2=
,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0=
,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot=
;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[nu=
ll,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1=
,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot=
;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:12}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spe=
nds his time marketing to over a million subscribers who have purchased mor=
e than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span style=3D"font-family: helvetica, arial, sans-serif;=
"><strong>MMS NY PASSES &amp; TICKETS</strong> </span><br /><span style=3D"=
font-family: helvetica, arial, sans-serif;">Senior Brand and Agency Markete=
rs, this is your last chance to&nbsp;<a href=3D
"http://go.mms-updates.com/jVYX063gE007r0NjAlV0z00" target=3D"_blank" id=3D=
""
>request your pass </a>to MMS NY now for your chance to spend a day hearing=
 from and networking with some of the leading minds in Modern Marketing on =
the subject of the Connective Power of Content. </span></span></span></span=
></span></span></p>=20
<p><span style=3D"font-family: helvetica, arial, sans-serif;"><span href=3D=
"https://modernmarketingsummit.us/" target=3D"_blank" id=3D"" data-sheets-v=
alue=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS A=
lum, Josh Palau, VP of Digital and Omnichannel for Bayer US will be once ag=
ain returning to the MMS stage! Josh regularly works with the biggest adver=
tisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" style=3D"font-size: 16px=
;"><span data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're ex=
cited to annouce MMS Alum, Josh Palau, VP of Digital and Omnichannel for Ba=
yer US will be once again returning to the MMS stage! Josh regularly works =
with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank" id=3D""><span data-sheets-value=3D"{&q=
uot;1&quot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangio=
ne, Global Head of Digital Marketing and Personalized Customer Experience f=
or Bose, and asked him his thoughts about the themes surrounding our topic =
for this year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
 \n\n\n\n&quot;}" data-sheets-userformat=3D"{&quot;2&quot;:13117,&quot;3&qu=
ot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;=
2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;=
3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot=
;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]=
},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;=
2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2=
,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0=
,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot=
;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[nu=
ll,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1=
,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot=
;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:12}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spe=
nds his time marketing to over a million subscribers who have purchased mor=
e than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span style=3D"font-family: helvetica, arial, sans-serif;=
"><a href=3D
"http://go.mms-updates.com/jVYX063gE007r0NjAlV0z00" target=3D"_blank" id=3D=
""
>Networker passes</a> are still available until Midnight for&nbsp;publisher=
s and solution providers for just $999.&nbsp;This includes&nbsp;meals, netw=
orking sessions, round-table discussions and more at <a href=3D
"http://go.mms-updates.com/jVYX063gE007r0NjAlV0z00" target=3D"_blank" id=3D=
""
>MMS NY 2018</a>!</span> </span></span></span></span><span href=3D"https://=
modernmarketingsummit.us/" target=3D"_blank" id=3D"" data-sheets-value=3D"{=
&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS Alum, Josh=
 Palau, VP of Digital and Omnichannel for Bayer US will be once again retur=
ning to the MMS stage! Josh regularly works=20
with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS Alum,=
 Josh Palau, VP of Digital and Omnichannel for Bayer US will be once again =
returning to the MMS stage! Josh regularly works with the biggest advertise=
rs in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank" id=3D""><span style=3D"font-size: 12pt=
; font-weight: normal; font-style: normal;" data-sheets-value=3D"{&quot;1&q=
uot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangione, Glo=
bal Head of Digital Marketing and Personalized Customer Experience for Bose=
, and asked him his thoughts about the themes surrounding our topic for thi=
s year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
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