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From: "Crisis Communication" <info@excellentlearngroup.com>
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Subject: The secret of crisis communication is anticipation
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 Content preview:  Crisis Communication 26 - 27 April 2018 , Kuala Lumpur, Malaysia
    Interested to know more about this event, please reply with the subject code
    “CC-9" or contact +65 6825 9551 for the full agenda and trainer profile now.
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Crisis Communication

26 - 27 April 2018 , Kuala Lumpur, Malaysia

Interested to know more about this event, please reply with the subject cod=
e =93CC-9" or contact +65 6825 9551 for the full agenda and trainer profile=
 now.

=20

Crisis communication refers to a special type of communications that deals =
with the reputation of individuals and organizations in the face of critica=
l events. It aims at protecting the reputation of the entity or organizatio=
n and maintaining its public imagine. Basically, crisis communication inclu=
des the efforts taken by an organization trying to mitigate damage that cou=
ld have a negative impact on its reputation by communicating with the publi=
c, media and other stakeholders. In crisis management, the threat is the po=
tential long-term damage, such as financial, personal and reputational loss.

=20

Some crises, such as industrial accidents and product harm, can result in i=
njuries and even loss of lives. Crises can cause financial loss by disrupti=
ng operations, creating a loss of market share or purchase intentions, or s=
pawning lawsuits related to the crisis. As Dilenschneider (2000) noted in T=
he Corporate Communications Bible, all crises threaten to tarnish an organi=
zation=92s reputation. A crisis reflects poorly on an organization and will=
 damage a reputation to some degree. Moreover, experts now recognize the ex=
istence of reputation-based crises. Clearly these threats are interrelated.=
 Injuries or deaths will result in reputation loss while the brand and imag=
e of an organization have a financial impact.

=20

If you do not wish to receive event update, please reply with  subject titl=
e Unsubscribe-9 cs@transocean.com


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font: major-latin; mso-hansi-theme-font: major-latin">Crisis communication =
refers to a special type of communications that deals with the reputation o=
f individuals and organizations in the face of critical events. It aims at =
protecting the reputation of the entity or organization and maintaining its=
 public imagine. Basically, crisis communication includes the efforts taken=
 by an organization trying to mitigate damage that could have a negative im=
pact on its reputation by communicating with the public, media and other st=
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HT: 115%; FONT-FAMILY: 'Cambria','serif'; FONT-SIZE: 12pt; mso-ascii-theme-=
font: major-latin; mso-hansi-theme-font: major-latin">Some crises, such as =
industrial accidents and product harm, can result in injuries and even loss=
 of lives. Crises can cause financial loss by disrupting operations, creati=
ng a loss of market share or purchase intentions, or spawning lawsuits rela=
ted to the crisis. As Dilenschneider (2000) noted in The Corporate Communic=
ations Bible, all crises threaten to tarnish an organization=92s reputation=
. A crisis reflects poorly on an organization and will damage a reputation =
to some degree. Moreover, experts now recognize the existence of reputation=
-based crises. Clearly these threats are interrelated. Injuries or deaths w=
ill result in reputation loss while the brand and image of an organization =
have a financial impact.<o:p></o:p></SPAN></P>
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