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Date: Wed, 11 Apr 2018 12:09:06 -0500 (CDT)
From: Modern Marketing Summit <info@mms-updates.com>
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Subject: New! Moderated Roundtable Sessions at MMS NY!
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 Content preview:  <http://go.mms-updates.com/s0tx0g60rXju0E0V7N30l0A> THE CONNECTIVE
    POWER OF CONTENT Modern Marketing Summit <http://go.mms-updates.com/TpjEx0N06000rXo30g7VlA0>
    continues to grow as we add new event features alongside an incredible slate
    of Brand & Agency speakers. New to MMS NY <http://go.mms-updates.com/TpjEx0N06000rXo30g7VlA0>
    this year will be a session dedicated to Round-table Discussions <http://go.mms-updates.com/kE0qg0j00xN03XlVr60p70A>
    that focus on a variety of themes associated with "The Connective Power of
    Content <http://go.mms-updates.com/TpjEx0N06000rXo30g7VlA0>." Each table
   will be moderated by a Senior Marketing Executive with a background in the
    topics being covered. Attendees will register on site for the round-table
    that best suits their interests. Some examples include: [...] 
 
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------=_Part_482225058_169961893.1523466546359
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<http://go.mms-updates.com/s0tx0g60rXju0E0V7N30l0A>

THE CONNECTIVE POWER OF CONTENT
Modern Marketing Summit <http://go.mms-updates.com/TpjEx0N06000rXo30g7VlA0>=
 continues to grow as we add new event features alongside an incredible sla=
te=20
of Brand & Agency speakers. New to MMS NY <http://go.mms-updates.com/TpjEx0=
N06000rXo30g7VlA0> this year will be a session dedicated to Round-table Dis=
cussions <http://go.mms-updates.com/kE0qg0j00xN03XlVr60p70A> that focus on =
a variety of themes associated with "The Connective Power of=20
Content <http://go.mms-updates.com/TpjEx0N06000rXo30g7VlA0>." Each table wi=
ll be moderated by a Senior Marketing Executive with a background in the to=
pics being covered. Attendees will register on site for the round-table tha=
t best suits their interests. Some examples include:=20


CONTENT=20
How do we use content to attract, nurture and win consumers and deciders?=
=20
How do you scale custom content?=20
What steps can you take to prepare your marketing team for a content led ap=
proach?=20
What's the next big thing in content?=20


EXPERIENTIAL=20
Where does experiential marketing work best?=20
What technologies maximize impact for experiential marketing?=20
What are some of the best activations you=E2=80=99ve seen?=20
How does experiential and digital interplay?
How do you measure ROI?=20


INFLUENCER=20
What does the future of influencer marketing look like for your brand?=20
How do you allocate budget for this? How do you ensure authenticity and qua=
lity?=20
How do you measure ROI?=20


Some of our moderators include:=20
Jackie Mockridge Mattina, SVP, Data and Analysis, Digitas=20

Christopher McNally, Managing Director, SapientRazorfish=20
Julia Koulbitskaya, Director Ecommerce, L'Oreal=20
Jim Cavanaugh, Managing Director and Senior Vice President, Jack Morton Wor=
ldwide


MMS NY: The Connective Power of Content is coming up in just 5 days! Join u=
s at eSpace NY next Tuesday to meet with brand representatives from some of=
 the most recognized=20
brands in North America. Check out the full agenda for the day on our websi=
te to see the themes and topics we'll be covering next week.=20

 <http://go.mms-updates.com/TjjEx0N06000rXi30g7VlA0> <http://go.mms-updates=
.com/TjjEx0N06000rXi30g7VlA0>

MMS NY is excited to be working with eMarketer as our Official Research Par=
tner!=C2=A0 eMarketer Daily <http://go.mms-updates.com/wXrAj7lEg0000N6s00V3=
r0x> is a daily briefing on digital marketing and media trends. Data-driven=
 and timely for decision makers who need to keep up with the shifting media=
 and marketing landscape. Also includes eMarketer FYI=E2=80=94partner webin=
ar announcements, whitepaper offers, best practices guides and research bri=
efs. You can learn more about eMarketer and subscribe to eMarketer Daily he=
re. <http://go.mms-updates.com/wXrAj7lEg0000N6s00V3r0x>
This email was sent to sandyn@transocean.com because your email preferences=
 are set to receive our updates. To stop receiving this emails, click "unsu=
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<td style=3D"word-break: break-word; -webkit-hyphens: none; -moz-hyphens: n=
one; hyphens: none; border-collapse: collapse;">&nbsp;&nbsp;</td>=20
<td style=3D"word-break: break-word; -webkit-hyphens: none; -moz-hyphens: n=
one; hyphens: none; border-collapse: collapse;">=20
<div style=3D"display:inline-block" class=3D"mktoImg" id=3D"icoTwitter_whit=
e" mktolockimgsize=3D"true">=20
<a href=3D
"http://go.mms-updates.com/R00g7r6XVl0030N0ElAxmj0" target=3D"_blank"
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<td style=3D"word-break: break-word; -webkit-hyphens: none; -moz-hyphens: n=
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<td style=3D"word-break: break-word; -webkit-hyphens: none; -moz-hyphens: n=
one; hyphens: none; border-collapse: collapse;">=20
<div style=3D"display:inline-block" class=3D"mktoImg" id=3D"icoLinkedin_whi=
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yle=3D"height: auto; outline: none; border-right-width: 0; border-bottom-wi=
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</table>
<table id=3D"free-image" style=3D"border-spacing: 0; border-collapse: colla=
pse;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"center" wid=
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<div style=3D"display:inline-block" class=3D"mktoImg responsive" id=3D"imag=
eBig" mktolockimgsize=3D"true">=20
<a href=3D
"http://go.mms-updates.com/TjjEx0N06000rXi30g7VlA0" target=3D"_blank"
><img class=3D"responsive" src=3D"http://pages.mms-updates.com/rs/796-EXA-9=
02/images/MMS_NY_2018_newsletter_preview.jpeg" style=3D"text-decoration: no=
ne; border-top-width: 0; border-right-width: 0; border-bottom-width: 0; bor=
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ght: 100%; max-width: 600px; display: block; height: auto; width: 100%;" he=
ight=3D"auto" width=3D"600" alt=3D"MMS_NY_2018_newsletter_preview.jpeg" /><=
/a>=20
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<table id=3D"speakers7824fb9c-ea93-4f31-b997-9c0e9cdeb8b425dc406f-c742-45fd=
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<td class=3D"module" style=3D"word-break: break-word;-webkit-hyphens: none;=
-moz-hyphens: none;hyphens: none;border-collapse: collapse;text-align: cent=
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; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; w=
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<td class=3D"contents" style=3D"word-break: break-word; -webkit-hyphens: no=
ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse; text-alig=
n: center; padding-left: 5px; padding-right: 5px;">=20
<table class=3D"col d100 t100 p100" style=3D"border-spacing: 0; border-coll=
apse: collapse; width: 100%;" cellspacing=3D"0" cellpadding=3D"0" border=3D=
"0" align=3D"left" width=3D"173">=20
<tbody>=20
<tr>=20
<td margin-left=3D"5px;" style=3D"word-break: break-word;-webkit-hyphens: n=
one;-moz-hyphens: none;hyphens: none;border-collapse: collapse;text-align: =
center;font-family:'Lato', Arial, sans-serif;font-size: 16px;color: #4b4d52=
;">=20
<div class=3D"mktoText" id=3D"headlinename7824fb9c-ea93-4f31-b997-9c0e9cdeb=
8b425dc406f-c742-45fd-82ed-06cca00a3b01">=20
<p><a href=3D
"http://go.mms-updates.com/CXN00o0ng0xE0jlr3V06A07" target=3D"_blank" title=
=3D"Request an Invite" style=3D"font-family: helvetica, arial, sans-serif; =
font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-v=
ariant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; =
text-align: center; text-indent: 0px; text-transform: none; white-space: no=
rmal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;"
><img src=3D"http://pages.mms-updates.com/rs/796-EXA-902/images/mms-chicago=
purchase-button.jpg" alt=3D"Purchase a ticket" constrain=3D"true" imageprev=
iew=3D"false" width=3D"226" height=3D"44" /></a><strong></strong></p>=20
<p><strong>THE CONNECTIVE POWER OF CONTENT<br /></strong></p>=20
</div> </td>=20
</tr>=20
<tr>=20
<td style=3D"word-break: break-word;-webkit-hyphens: none;-moz-hyphens: non=
e;hyphens: none;border-collapse: collapse;text-align: center;font-family:'L=
ato', Arial, sans-serif;font-size: 14px;color: #4b4d52;line-height: 19px;">=
=20
<div class=3D"mktoText" id=3D"bodytext7824fb9c-ea93-4f31-b997-9c0e9cdeb8b42=
5dc406f-c742-45fd-82ed-06cca00a3b01">=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
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quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;"><a href=3D
"http://go.mms-updates.com/TpjEx0N06000rXo30g7VlA0" target=3D"_blank" id=3D=
""
>Modern Marketing Summit</a> continues to grow as we add new event features=
 alongside an incredible slate of Brand &amp; Agency speakers. New to <a hr=
ef=3D
"http://go.mms-updates.com/TpjEx0N06000rXo30g7VlA0" target=3D"_blank" id=3D=
""
>MMS NY</a> this year will be a session dedicated to <a href=3D
"http://go.mms-updates.com/kE0qg0j00xN03XlVr60p70A" target=3D"_blank" id=3D=
""
>Round-table Discussions</a> that focus on a variety of themes associated w=
ith "<a href=3D
"http://go.mms-updates.com/TpjEx0N06000rXo30g7VlA0" target=3D"_blank" id=3D=
""
>The Connective Power of Content</a>." Each table will be moderated by a Se=
nior Marketing Executive with a background in the topics being covered. Att=
endees will register on site for the round-table that best suits their inte=
rests. Some examples include: </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;"></span></span></span>=20
<br />=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;"><strong>CONTENT</strong> </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">How do we use content to attract, nurture and win co=
nsumers and deciders? </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">How do you scale custom content? </span></span></spa=
n>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">What steps can you take to prepare your marketing te=
am for a content led approach? </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">What's the next big thing in content? </span></span>=
</span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;"></span></span></span>=20
<br />=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;"><strong>EXPERIENTIAL</strong> </span></span></span>=
=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">Where does experiential marketing work best? </span>=
</span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">What technologies maximize impact for experiential m=
arketing? </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">What are some of the best activations you=E2=80=99ve=
 seen? </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">How does experiential and digital interplay?</span><=
/span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">How do you measure ROI? </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;"></span></span></span>=20
<br />=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;"><strong>INFLUENCER</strong> </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">What does the future of influencer marketing look li=
ke for your brand? </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">How do you allocate budget for this? How do you ensu=
re authenticity and quality? </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">How do you measure ROI? </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;"></span></span></span>=20
<br />=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;"><strong>Some of our moderators include:</strong> </s=
pan></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">Jackie Mockridge Mattina, SVP, Data and Analysis, Di=
gitas <br /></span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">Christopher McNally, Managing Director, SapientRazor=
fish </span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">Julia Koulbitskaya, Director Ecommerce, L'Oreal </sp=
an></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">Jim Cavanaugh, Managing Director and Senior Vice Pre=
sident, Jack Morton Worldwide</span></span></span>=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;"></span></span></span>=20
<br />=20
</div>=20
<div>=20
<span style=3D"font-size: 10pt; font-family: Arial; font-style: normal;" da=
ta-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As part of our Q&am=
p;A series with Marketing Industry leaders, we sat down with Authentic Bran=
ds Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's=
 theme, \&quot;The Connective Power of Content.\&quot;  As EVP of Marketing=
 for ABG, Natasha=20
plays a key=20
role in the leadership and oversight of all marketing activities related to=
 ABG's portfolio of brands.
  Check out what she had to say below.
 \n\nHow do you make meaningful connections with your customers?\n \nWe are=
 creating experiences around our brands that resonate with our target audie=
nces.
 We recently executed an in-store activation at A=C3=A9ropostale, featuring=
 Sabrina Carpenter, our global brand ambassador to launch her collaboration=
.
 Gen Z=E2=80=99s lined up around the block for a chance to meet Sabrina, ta=
ke a photo with her and post on social media tagging A=C3=A9ropostale.
 Sabrina brought an authentic connection to the brand while creating a memo=
rable A=C3=A9ropostale experience.\n\nIs content king?\n \nAbsolutely, and =
how content is distributed is equally as important as the content itself.
 We create a unique narrative for each of our 30+ brands through content an=
d distribute that content across digital platforms with an emphasis on soci=
al media, as well as traditional outlets.
 The integration of influencers is also essential to our overall content st=
rategy.
 In saying that, finding an authentic fit for each brand is crucial.\n\nCan=
 you tell us about a unique way that ABG is leveraging influencers?\n \nWe=
=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n \nWe are also assembling a gorilla marketing co=
mmunity, leveraging our influencer network by bringing them offline to key =
press and in store events.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\nCan you tell us about a unique way that ABG is lever=
aging influencers?\n \nWe=E2=80=99ve taken Winston on the road.
 We are discovering brand ambassadors from around the world and as a result=
 are tapping into new audiences and developing regional content that is rel=
evant on the local level.\n\nMMS NY is in just one week! \nMMS NY: The Conn=
ective Power of Content is quickly approaching!  Our incredible lineup of B=
rand &amp; Agency Speakers are prepared to discuss the ways in which brands=
 are staying relevant=20
in the age of content and consumer experiences.
   Don't miss out on your chance to join Natasha as she speaks alongside 30=
 of the most recognized names in marketing transformation and experience.
  \n \nWe are also assembling a gorilla marketing community, leveraging our=
 influencer network by bringing them offline to key press and in store even=
ts.
 Each influencer brings their own unique following and further reinforces t=
he brand narrative.\n\n\n\n\n\n\n &quot;}" data-sheets-userformat=3D"{&quot=
;2&quot;:829,&quot;3&quot;:[null,0],&quot;5&quot;:{&quot;1&quot;:[{&quot;1&=
quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&=
quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]=
},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&qu=
ot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&=
quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12=
&quot;:0}"><span style=3D"font-size: 10pt; font-family: Arial; font-style: =
normal;"><span style=3D"font-size: 13px; color: #000000; font-weight: 400; =
text-decoration: none; font-family: 'Arial'; font-style: normal; text-decor=
ation-skip-ink: none;">MMS NY: The Connective Power of Content is coming up=
 in just 5 days! Join us at eSpace NY next Tuesday to meet with brand repre=
sentatives from some of the most recognized brands in North America. Check =
out the full agenda for the day on our website to see the themes and topics=
 we'll be covering next week. </span></span></span>=20
</div>=20
<p><a href=3D
"http://go.mms-updates.com/TjjEx0N06000rXi30g7VlA0" target=3D"_blank" title=
=3D"Request an Invite" helvetica=3D"" arial=3D"" sans-serif=3D"" font-size:=
=3D"" 14px=3D"" font-style:=3D"" normal=3D"" font-variant-ligatures:=3D"" f=
ont-variant-caps:=3D"" font-weight:=3D"" 400=3D"" letter-spacing:=3D"" orph=
ans:=3D"" 2=3D"" text-align:=3D"" center=3D"" text-indent:=3D"" 0px=3D"" te=
xt-transform:=3D"" none=3D"" white-space:=3D"" widows:=3D"" word-spacing:=
=3D"" -webkit-text-stroke-width:=3D"" background-color:=3D"" ffffff=3D""
></a><span style=3D"font-size: 14px;"><a href=3D
"http://go.mms-updates.com/TjjEx0N06000rXi30g7VlA0" target=3D"_blank" title=
=3D"Request an Invite" helvetica=3D"" arial=3D"" sans-serif=3D"" font-size:=
=3D"" 14px=3D"" font-style:=3D"" normal=3D"" font-variant-ligatures:=3D"" f=
ont-variant-caps:=3D"" font-weight:=3D"" 400=3D"" letter-spacing:=3D"" orph=
ans:=3D"" 2=3D"" text-align:=3D"" center=3D"" text-indent:=3D"" 0px=3D"" te=
xt-transform:=3D"" none=3D"" white-space:=3D"" widows:=3D"" word-spacing:=
=3D"" -webkit-text-stroke-width:=3D"" background-color:=3D"" ffffff=3D""
><img src=3D"http://pages.mms-updates.com/rs/796-EXA-902/images/request-inv=
itejpg.jpg" alt=3D"request-invitejpg.jpg" constrain=3D"true" imagepreview=
=3D"false" style=3D"resize: none;" width=3D"225" vspace=3D"8" hspace=3D"5" =
height=3D"44" /></a><a href=3D
"http://go.mms-updates.com/P000j0lEgX0Nq70x0rrA6V3" target=3D"_blank" title=
=3D"Request a Ticket" style=3D"font-family: helvetica, arial, sans-serif; f=
ont-size: 14px; font-style: normal; font-variant-ligatures: normal; font-va=
riant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; t=
ext-align: center; text-indent: 0px; text-transform: none; white-space: nor=
mal; widows: 2; word-spacing: 0px;=20
-webkit-text-stroke-width: 0px; background-color: #ffffff;"
><img src=3D"http://pages.mms-updates.com/rs/796-EXA-902/images/sponsor-inf=
ormation-jpg.jpg" alt=3D"Request An Invite" constrain=3D"true" imagepreview=
=3D"false" style=3D"resize: none;" width=3D"225" vspace=3D"8" hspace=3D"5" =
height=3D"44" /></a></span></p>=20
<p>MMS NY is excited to be working with eMarketer as our Official Research =
Partner!&nbsp; <a href=3D
"http://go.mms-updates.com/wXrAj7lEg0000N6s00V3r0x" target=3D"_blank"
><strong>eMarketer Daily</strong></a> is a daily briefing on digital market=
ing and media trends. Data-driven and timely for decision makers who need t=
o keep up with the shifting media and marketing landscape. Also includes eM=
arketer FYI=E2=80=94partner webinar announcements, whitepaper offers, best =
practices guides and research briefs. You can learn more about eMarketer an=
d subscribe to eMarketer Daily <a href=3D
"http://go.mms-updates.com/wXrAj7lEg0000N6s00V3r0x" target=3D"_blank" id=3D=
""
>here.</a></p>=20
</div> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
<tr>=20
<td class=3D"spacer" style=3D"word-break: break-word; -webkit-hyphens: none=
; -moz-hyphens: none; hyphens: none; border-collapse: collapse; text-align:=
 center;line-height:30px;font-size:30px;" height=3D"30">&nbsp;</td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
<table id=3D"free-image63736c56-a7e6-41de-a336-d020f1d0687fc38db332-6fde-49=
c9-b025-b31d4432db96" style=3D"border-spacing: 0; border-collapse: collapse=
;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"center" width=
=3D"100%" class=3D"mktoModule m_free-image">=20
<tbody>=20
<tr>=20
<td class=3D"module" style=3D"word-break: break-word;-webkit-hyphens: none;=
-moz-hyphens: none;hyphens: none;border-collapse: collapse;background-color=
:#ffffff;" bgcolor=3D"#ffffff" valign=3D"top">=20
<table class=3D"full" style=3D"border-spacing: 0; border-collapse: collapse=
; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; w=
idth: 600px;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"cen=
ter" width=3D"600">=20
<tbody>=20
<tr>=20
<td class=3D"contents" style=3D"word-break: break-word; -webkit-hyphens: no=
ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">=20
<table class=3D"col d100 t100 p100" style=3D"border-spacing: 0; border-coll=
apse: collapse; width: 600px;" align=3D"left" width=3D"600">=20
<tbody>=20
<tr>=20
<td style=3D"word-break: break-word; -webkit-hyphens: none; -moz-hyphens: n=
one; hyphens: none; border-collapse: collapse;">=20
<div style=3D"display:inline-block" class=3D"mktoImg responsive mktoImg res=
ponsive" id=3D"imageBig63736c56-a7e6-41de-a336-d020f1d0687fc38db332-6fde-49=
c9-b025-b31d4432db96" mktolockimgsize=3D"true">=20
<a><img class=3D"responsive" src=3D"http://pages.mms-updates.com/rs/796-EXA=
-902/images/NY-logo_newslwtter_footer0406.jpg" style=3D"text-decoration: no=
ne; border-top-width: 0; border-right-width: 0; border-bottom-width: 0; bor=
der-left-width: 0; outline: none; -ms-interpolation-mode: bicubic; line-hei=
ght: 100%; max-width: 600px; display: block; height: auto; width: 100%;" he=
ight=3D"auto" width=3D"600" /></a>=20
</div> </td>=20
</tr>=20
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</table> </td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table>
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:#b9cee2;" bgcolor=3D"#b9cee2" valign=3D"top">=20
<table class=3D"full" style=3D"border-spacing: 0; border-collapse: collapse=
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idth: 600px;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"cen=
ter" width=3D"600">=20
<tbody>=20
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; -moz-hyphens: none; hyphens: none; border-collapse: collapse;line-height:=
30px;font-size:30px;" height=3D"30">&nbsp;</td>=20
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ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">=20
<table class=3D"col d100 t100 p100" style=3D"border-spacing: 0; border-coll=
apse: collapse; width: 600px;" align=3D"left" width=3D"600">=20
<tbody>=20
<tr>=20
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center; font-family: 'Lato', sans-serif; font-size: 12px; color: #4b4d52;">=
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ur email preferences are set to receive our updates. To stop receiving this=
 emails, click "unsubscribe" below.</span></p>=20
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