Return-Path: <796-EXA-902.0.9637.0.0.4432.9.1889127@potomac1050.mktomail.com> Received: from vps.transocean.com by vps.transocean.com with LMTP id eL6PDGZ/y1q0XQAAInt2oQ ; Mon, 09 Apr 2018 07:57:42 -0700 Return-path: <796-EXA-902.0.9637.0.0.4432.9.1889127@potomac1050.mktomail.com> Envelope-to: sandyn@transocean.com Delivery-date: Mon, 09 Apr 2018 07:57:42 -0700 Received: from potomac1064.mktroute.com ([199.15.213.64]:49451) by vps.transocean.com with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.89_1) (envelope-from <796-EXA-902.0.9637.0.0.4432.9.1889127@potomac1050.mktomail.com>) id 1f5YEb-0006Ls-TG for sandyn@transocean.com; Mon, 09 Apr 2018 07:57:42 -0700 X-MSFBL: c2FuZHluQHRyYW5zb2NlYW4uY29tQGR2cC0xOTktMTUtMjEzLTY0QGlwYi1hYi0w MUA3OTYtRVhBLTkwMjozOTcwOjYyNjg6MTA3NTI6MDo0NDMyOjk6OTYzNzoxODg5 MTI3 Received: from [10.1.87.249] ([10.1.87.249:51928] helo=abmas02.marketo.org) by abmta15.marketo.org (envelope-from ) (ecelerity 3.6.8.47404 r(Core:3.6.8.0)) with ESMTP id 4F/60-01992-03F7BCA5; Mon, 09 Apr 2018 09:56:48 -0500 DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1523285808; s=m1; d=mms-updates.com; i=@mms-updates.com; h=Date:From:To:Subject:MIME-Version:Content-Type; bh=EaGyqqi1QH3MlAkLSIVKfuusS6M1xxEBxDqsw0+bXuU=; b=Eq/rPS6svtTpjcIP27paAzFa75w1b5/v1W2Zuh9jIGFKJS/EdgsTOGiKcyXPZP5I v/7uDIbaaS4QyJRQKE6jR9FqPaEi+i6JM5T43sleMufny8O7GmSeU6FWaomzTLyxmzn QWp6w4bWHCd+Xkl2GbBNUR/vUvisRuRv1e9IqXWM= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1523285808; s=m1; d=mktroute.com; i=@mktroute.com; h=Date:From:To:Subject:MIME-Version:Content-Type; bh=EaGyqqi1QH3MlAkLSIVKfuusS6M1xxEBxDqsw0+bXuU=; b=n4kMwnb6Zeb2yTp/Q5cIaU4Dolub+rhRR30zurOBbxpSbeGR0MiuC0oWp+y7eZE5 AlbuhDFSmDb2ozwaSGvjR/M5v74BLZDHHGAa2DduQjK4nPpVHsVRdGHdcP+ZRovCuZR hIvszsWlqHNKUkUCyBqHGtEUtewBAGHAvoc4banY= Date: Mon, 9 Apr 2018 09:56:48 -0500 (CDT) From: Modern Marketing Summit Reply-To: info@mms-updates.com To: sandyn@transocean.com Message-ID: <1253185287.1376118616.1523285808728.JavaMail.root@abmas02.marketo.org> Subject: Q&A with ABG's Natasha Fishman on the Connective Power of Content! MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_1376118615_228532989.1523285808726" X-Binding: ipb-ab-01 X-MarketoID: 796-EXA-902:3970:6268:10752:0:4432:9:9637:1889127 X-MktArchive: false List-Unsubscribe: X-Mailfrom: 796-EXA-902.0.9637.0.0.4432.9.1889127@potomac1050.mktomail.com X-MSYS-API: {"options":{"open_tracking":false,"click_tracking":false}} X-MktMailDKIM: true X-Spam-Status: No, score=-1.7 X-Spam-Score: -16 X-Spam-Bar: - X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: THE CONNECTIVE POWER OF CONTENT As part of our Q&A series with Marketing Industry leaders, we sat down with Authentic Brands Group EVP of Marketing, Natasha Fishman , for her thoughts on this year's theme, "The Connective Power of Content ." As EVP of Marketing for ABG, Natasha plays a key role in the leadership and oversight of all marketing activities related to ABG's portfolio of brands. Check out what she had to say below. [...] Content analysis details: (-1.7 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: mktroute.com] -0.0 SPF_PASS SPF: sender matches SPF record 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different 0.0 T_SPF_HELO_TEMPERROR SPF: test of HELO record failed (temperror) 0.0 HTML_MESSAGE BODY: HTML included in message -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_FONT_LOW_CONTRAST BODY: HTML font color similar or identical to background -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid X-Spam-Flag: NO ------=_Part_1376118615_228532989.1523285808726 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable THE CONNECTIVE POWER OF CONTENT As part of our Q&A series with Marketing Industry leaders, we sat down with= Authentic Brands Group EVP of Marketing, Natasha Fishman , for her thoughts on this year's theme, = "The Connective Power of Content ." As EVP of Marketing for ABG, Natasha plays a key role in the le= adership and oversight of all marketing activities related to ABG's portfol= io of brands. Check out what she had to say below.=20 MMS:=20 How do you make meaningful connections with your customers? =20 We are creating experiences around our brands that resonate with our target= audiences. We recently executed an in-store activation at A=C3=A9ropostale= , featuring Sabrina Carpenter, our global brand ambassador to launch her co= llaboration. Gen Z=E2=80=99s lined up around the block for a chance to meet= Sabrina, take a photo with her and post on social media tagging A=C3=A9rop= ostale. Sabrina brought an authentic connection to the brand while creating= a memorable A=C3=A9ropostale experience. MMS: Is content king? =20 Natasha:=20 Absolutely, and how content is distributed is equally as important as the c= ontent itself. We create a unique narrative for each of our 30+ brands thro= ugh content and distribute that content across digital platforms with an em= phasis on social media, as well as traditional outlets. The integration of = influencers is also essential to our overall content strategy. In saying th= at, finding an authentic fit for each brand is crucial. MMS: Can you tell us about a unique way that ABG is leveraging influencers? =20 Natasha:=20 We=E2=80=99ve taken Winston on the road. We are discovering brand ambassado= rs from around the world and as a result are tapping into new audiences and= developing regional content that is relevant on the local level. =20 We are also assembling a gorilla marketing community, leveraging our influe= ncer network by bringing them offline to key press and in store events. Eac= h influencer brings their own unique following and further reinforces the b= rand narrative. MMS: Can you tell us about a unique way that ABG is leveraging influencers? =20 Natasha:=20 We=E2=80=99ve taken Winston on the road. We are discovering brand ambassado= rs from around the world and as a result are tapping into new audiences and= developing regional content that is relevant on the local level. We are also assembling a gorilla marketing community, leveraging our influe= ncer network by bringing them offline to key press and in store events. Eac= h influencer brings their own unique following and further reinforces the b= rand narrative. MMS NY is in Just One Week!=20 MMS NY: The Connective Power of Content is=20 quickly approaching! Our incredible lineup of Brand & Agency Speakers are p= repared to discuss the ways in which brands are staying relevant in the age= of content and consumer experiences. Don't miss out on your chance to join= Natasha as she speaks alongside 30 of the most recognized names in marketi= ng transformation and experience.=20 MMS NY is excited to be working with eMarketer as our Official Research Par= tner!=C2=A0 eMarketer Daily is a daily briefing on digital marketing and media trends. Data-driven= and timely for decision makers who need to keep up with the shifting media= and marketing landscape. Also includes eMarketer FYI=E2=80=94partner webin= ar announcements, whitepaper offers, best practices guides and research bri= efs. You can learn more about eMarketer and subscribe to eMarketer Daily he= re. This email was sent to sandyn@transocean.com because your email preferences= are set to receive our updates. To stop receiving this emails, click "unsu= bscribe" below. ------=_Part_1376118615_228532989.1523285808726 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =20 = =20 =20 = =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20
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THE CONNECTIVE POWER OF CONTENT

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=20 =20 As part of our Q&A series with Marketing Industry leaders, we = sat down with Authentic Brands Group EVP of Marketing, Natasha Fishman, for her thoughts on this year's theme, "The Connective Power of Content." As EVP of Marketing for ABG, Natasha= plays a key role in the leadership and oversight of all marketing activiti= es related to ABG's portfolio of brands. Check out what she had to say belo= w.

MMS: =20
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=20 How do you make meaningful connections with your customers?
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We are creating experiences around our brands that resonate with our = target audiences. We recently executed an in-store activation at A=C3=A9rop= ostale, featuring Sabrina Carpenter, our global brand ambassador to launch = her collaboration. Gen Z=E2=80=99s lined up around the block for a chance t= o meet Sabrina, take a photo with her and post on social media tagging A=C3= =A9ropostale. Sabrina brought an authentic connection to the brand while cr= eating a memorable A=C3=A9ropostale experience.
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Is content king?
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=20 Natasha:
Absolutely, and how content is dis= tributed is equally as important as the content itself. We create a unique = narrative for each of our 30+ brands through content and distribute that co= ntent across digital platforms with an emphasis on social media, as well as= traditional outlets. The integration of influencers is also essential to o= ur overall content strategy. In saying that, finding an authentic fit for e= ach brand is crucial.
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=20 MMS:
Can you tell us about a unique way that= ABG is leveraging influencers?
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=20 Natasha:
We=E2=80=99ve tak= en Winston on the road. We are discovering brand ambassadors from around th= e world and as a result are tapping into new audiences and developing regio= nal content that is relevant on the local level.

We are also as= sembling a gorilla marketing community, leveraging our influencer network b= y bringing them offline to key press and in store events. Each influencer b= rings their own unique following and further reinforces the brand narrative= .
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=20 MMS:
Can you tell us about a unique way that= ABG is leveraging influencers?
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=20 Natasha:
We=E2=80=99ve taken Winston on the= road. We are discovering brand ambassadors from around the world and as a = result are tapping into new audiences and developing regional content that = is relevant on the local level.
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=20 We are also assembling a gorilla marketing community, leveraging o= ur influencer network by bringing them offline to key press and in store ev= ents. Each influencer brings their own unique following and further reinfor= ces the brand narrative.=20
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MMS NY is in Just One Week!
MMS NY: The Connective Power of Content is quickly approaching! Our in= credible lineup of Brand & Agency Speakers are prepared to discuss the = ways in which brands are staying relevant in the age of content and consume= r experiences. Don't miss out on your chance to join Natasha as she speaks = alongside 30 of the most recognized names in marketing transformation and e= xperience. =20
=20
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3D"request-invitejpg.jpg"3D"Request

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MMS NY is excited to be working with eMarketer as our Official Research = Partner!  eMarketer Daily is a daily briefing on digital market= ing and media trends. Data-driven and timely for decision makers who need t= o keep up with the shifting media and marketing landscape. Also includes eM= arketer FYI=E2=80=94partner webinar announcements, whitepaper offers, best = practices guides and research briefs. You can learn more about eMarketer an= d subscribe to eMarketer Daily here.

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This email was sent to sandyn@transocean.com because yo= ur email preferences are set to receive our updates. To stop receiving this= emails, click "unsubscribe" below.

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