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Date: Fri, 6 Apr 2018 09:53:36 -0500 (CDT)
From: Modern Marketing Summit <info@mms-updates.com>
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To: sandyn@transocean.com
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Subject: Campari's Dave Karraker on the Power of Social Media at MMS NY
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 Content preview:  <http://go.mms-updates.com/x0E0000t3T60gjX0Ql7NrAV> THE CONNECTIVE
    POWER OF CONTENT Dave Karraker <http://go.mms-updates.com/hgN6M7X00E000Vltj030AJr>,
    VP of Marketing and Communications for Campari will be joining MMS as a panel
    speaker during an afternoon session titled "From Advocates to Influencers
    <http://go.mms-updates.com/SX0A3l0rg070jEN0600tVKN>" that will focus on the
    power of social media in modern marketing, including the rise of influencers,
    chatbots, ephemeral content, augmented reality and short form video. With
    over 20 years of experience in communications and marketing experience with
    consumer packaged goods, Dave has been a part of the digital and social marketing
    revolution, keeping Campari relevant with new and existing audiences. [...]
    
 
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------=_Part_297774139_63947817.1523026416008
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<http://go.mms-updates.com/x0E0000t3T60gjX0Ql7NrAV>

THE CONNECTIVE POWER OF CONTENT
Dave Karraker <http://go.mms-updates.com/hgN6M7X00E000Vltj030AJr>, VP of Ma=
rketing and Communications for Campari will be joining MMS as a panel speak=
er during an afternoon session titled "From Advocates to Influencers <http:=
//go.mms-updates.com/SX0A3l0rg070jEN0600tVKN>" that will=20
focus on the power of social media in modern marketing, including the rise =
of influencers, chatbots, ephemeral content, augmented reality and short fo=
rm video. With over 20 years of experience in communications and marketing =
experience with consumer packaged goods, Dave has been a part of the digita=
l and social marketing revolution, keeping Campari relevant with new and ex=
isting audiences.=20

Moderated by Simon Frantz <http://go.mms-updates.com/b0000lXgtEO0AN6L030Vr7=
j>, Managing Editor at BBC, Dave will also be joined by Authentic Brand Gro=
up's EVP of Marketing, Natasha Fishman <http://go.mms-updates.com/R00g7r6XV=
l0030N0EPAtMj0> as they discuss trends, opportunities and the future of=20
social media marketing.=20


Get=20
Your Pass Now & Join Other Industry Leaders at MMS NY
=20

Request your pass <http://go.mms-updates.com/HE0030V0jNNrtA70g6X00Ql> to MM=
S NY now for your chance to hear from Dave, Natasha and many other Senior B=
rand & Agency Marketers all coming together to discuss the "Connective Powe=
r of Content" and how it is shaping the brand/consumer relationship through=
 the numerous and immersive tools available to today's industry leaders. =
=C2=A0


 <http://go.mms-updates.com/gG0r7jg0V306XA0lE000DtN> <http://go.mms-updates=
.com/gG0r7jg0V306XA0lE000DtN>
This email was sent to sandyn@transocean.com because your email preferences=
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<td style=3D"word-break: break-word; -webkit-hyphens: none; -moz-hyphens: n=
one; hyphens: none; border-collapse: collapse;">=20
<div style=3D"display:inline-block" class=3D"mktoImg" id=3D"icoLinkedin_whi=
te" mktolockimgsize=3D"true">=20
<a href=3D
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><img src=3D"http://templates.marketo.net/event6/ico-linkedin_white.png" st=
yle=3D"height: auto; outline: none; border-right-width: 0; border-bottom-wi=
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ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">=20
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<table id=3D"free-image" style=3D"border-spacing: 0; border-collapse: colla=
pse;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"center" wid=
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idth: 600px;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"cen=
ter" width=3D"600">=20
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ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse;">=20
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<td style=3D"word-break: break-word; -webkit-hyphens: none; -moz-hyphens: n=
one; hyphens: none; border-collapse: collapse;">=20
<div style=3D"display:inline-block" class=3D"mktoImg responsive" id=3D"imag=
eBig" mktolockimgsize=3D"true">=20
<a href=3D
"http://go.mms-updates.com/gG0r7jg0V306XA0lE000DtN" target=3D"_blank"
><img class=3D"responsive" src=3D"http://pages.mms-updates.com/rs/796-EXA-9=
02/images/dave_karraker_MMS_NY_2018_newsletter_preview.jpeg" style=3D"text-=
decoration: none; border-top-width: 0; border-right-width: 0; border-bottom=
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ubic; line-height: 100%; max-width: 600px; display: block; height: auto; wi=
dth: 100%;" height=3D"auto" width=3D"600" alt=3D"dave_karraker_MMS_NY_2018_=
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</tr>=20
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<table id=3D"speakers7824fb9c-ea93-4f31-b997-9c0e9cdeb8b425dc406f-c742-45fd=
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<tbody>=20
<tr>=20
<td class=3D"module" style=3D"word-break: break-word;-webkit-hyphens: none;=
-moz-hyphens: none;hyphens: none;border-collapse: collapse;text-align: cent=
er;background-color:#ffffff;" bgcolor=3D"#ffffff" valign=3D"top">=20
<table class=3D"full" style=3D"border-spacing: 0; border-collapse: collapse=
; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; w=
idth: 600px;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"cen=
ter" width=3D"600">=20
<tbody>=20
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; -moz-hyphens: none; hyphens: none; border-collapse: collapse; text-align:=
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</tr>=20
<tr>=20
<td class=3D"contents" style=3D"word-break: break-word; -webkit-hyphens: no=
ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse; text-alig=
n: center; padding-left: 5px; padding-right: 5px;">=20
<table class=3D"col d100 t100 p100" style=3D"border-spacing: 0; border-coll=
apse: collapse; width: 100%;" cellspacing=3D"0" cellpadding=3D"0" border=3D=
"0" align=3D"left" width=3D"173">=20
<tbody>=20
<tr>=20
<td margin-left=3D"5px;" style=3D"word-break: break-word;-webkit-hyphens: n=
one;-moz-hyphens: none;hyphens: none;border-collapse: collapse;text-align: =
center;font-family:'Lato', Arial, sans-serif;font-size: 16px;color: #4b4d52=
;">=20
<div class=3D"mktoText" id=3D"headlinename7824fb9c-ea93-4f31-b997-9c0e9cdeb=
8b425dc406f-c742-45fd-82ed-06cca00a3b01">=20
<p><a href=3D
"http://go.mms-updates.com/TIjEt0N06000rXL30g7VlA0" target=3D"_blank" title=
=3D"Request an Invite" style=3D"font-family: helvetica, arial, sans-serif; =
font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-v=
ariant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; =
text-align: center; text-indent: 0px; text-transform: none; white-space: no=
rmal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;"
><img src=3D"http://pages.mms-updates.com/rs/796-EXA-902/images/mms-chicago=
purchase-button.jpg" alt=3D"Purchase a ticket" constrain=3D"true" imageprev=
iew=3D"false" width=3D"226" height=3D"44" /></a><strong></strong></p>=20
<p><strong>THE CONNECTIVE POWER OF CONTENT<br /></strong></p>=20
</div> </td>=20
</tr>=20
<tr>=20
<td style=3D"word-break: break-word;-webkit-hyphens: none;-moz-hyphens: non=
e;hyphens: none;border-collapse: collapse;text-align: center;font-family:'L=
ato', Arial, sans-serif;font-size: 14px;color: #4b4d52;line-height: 19px;">=
=20
<div class=3D"mktoText" id=3D"bodytext7824fb9c-ea93-4f31-b997-9c0e9cdeb8b42=
5dc406f-c742-45fd-82ed-06cca00a3b01">=20
<p><span style=3D"font-size: 16px;"><a href=3D
"http://go.mms-updates.com/hgN6M7X00E000Vltj030AJr" target=3D"_blank" id=3D=
""
>Dave Karraker</a>, VP of Marketing and Communications for Campari will be =
joining MMS as a panel speaker during an afternoon session titled "<a href=
=3D
"http://go.mms-updates.com/SX0A3l0rg070jEN0600tVKN" target=3D"_blank" id=3D=
""
>From Advocates to Influencers</a>" that will focus on the power of social =
media in modern marketing, including the rise of influencers, chatbots, eph=
emeral content, augmented reality and short form video. With over 20 years =
of experience in communications and marketing experience with consumer pack=
aged goods, Dave has been a part of the digital and social marketing revolu=
tion, keeping Campari relevant with new and existing audiences. </span></p>=
=20
<p><span style=3D"font-size: 16px;">Moderated by <a href=3D
"http://go.mms-updates.com/b0000lXgtEO0AN6L030Vr7j" target=3D"_blank" id=3D=
""
>Simon Frantz</a>, Managing Editor at BBC, Dave will also be joined by Auth=
entic Brand Group's EVP of Marketing, <a href=3D
"http://go.mms-updates.com/R00g7r6XVl0030N0EPAtMj0" target=3D"_blank" id=3D=
""
>Natasha Fishman</a> as they discuss trends, opportunities and the future o=
f social media marketing. </span><br /></p>=20
<p><span data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO o=
f BARK, Jay Livingston spends his time marketing to over a million subscrib=
ers who have purchased more than 70 million products since the company's la=
unch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}" style=3D"font-size: 16px;"><span href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank" data-sheets-value=3D"{&quot;1&quot;:2,=
&quot;2&quot;:&quot;We're excited to annouce MMS Alum, Josh Palau, VP of Di=
gital and Omnichannel for Bayer US will be once again returning to the MMS =
stage! Josh regularly works with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS Alum,=
 Josh Palau, VP of Digital and Omnichannel for Bayer US will be once again =
returning to the MMS stage! Josh regularly works with the biggest advertise=
rs in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank"><span data-sheets-value=3D"{&quot;1&qu=
ot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangione, Glob=
al Head of Digital Marketing and Personalized Customer Experience for Bose,=
 and asked him his thoughts about the themes surrounding our topic for this=
 year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
 \n\n\n\n&quot;}" data-sheets-userformat=3D"{&quot;2&quot;:13117,&quot;3&qu=
ot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;=
2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;=
3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot=
;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]=
},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;=
2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2=
,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0=
,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot=
;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[nu=
ll,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1=
,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot=
;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:12}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spe=
nds his time marketing to over a million subscribers who have purchased mor=
e than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><strong>Get Your Pass Now &amp; Join Other Industry Leade=
rs at MMS NY</strong><br /> </span></span></span></span></span></p>=20
<p><span style=3D"font-size: 16px;"><span data-sheets-value=3D"{&quot;1&quo=
t;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spends his time mar=
keting to over a million subscribers who have purchased more than 70 millio=
n products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span href=3D"https://modernmarketingsummit.us/" target=
=3D"_blank" id=3D"" data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&qu=
ot;We're excited to annouce MMS Alum, Josh Palau, VP of Digital and Omnicha=
nnel for Bayer US will be once again returning to the MMS stage! Josh regul=
arly works with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS Alum,=
 Josh Palau, VP of Digital and Omnichannel for Bayer US will be once again =
returning to the MMS stage! Josh regularly works with the biggest advertise=
rs in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank" id=3D""><span data-sheets-value=3D"{&q=
uot;1&quot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangio=
ne, Global Head of Digital Marketing and Personalized Customer Experience f=
or Bose, and asked him his thoughts about the themes surrounding our topic =
for this year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
 \n\n\n\n&quot;}" data-sheets-userformat=3D"{&quot;2&quot;:13117,&quot;3&qu=
ot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;=
2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;=
3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot=
;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]=
},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;=
2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2=
,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0=
,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot=
;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[nu=
ll,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1=
,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot=
;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:12}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spe=
nds his time marketing to over a million subscribers who have purchased mor=
e than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><a href=3D
"http://go.mms-updates.com/HE0030V0jNNrtA70g6X00Ql" target=3D"_blank" id=3D=
""
>Request your pass</a> to MMS NY now for your chance to hear from Dave, Nat=
asha and many other Senior Brand &amp; Agency Marketers all coming together=
 to discuss the "Connective Power of Content" and how it is shaping the bra=
nd/consumer relationship through the numerous and immersive tools available=
 to today's industry leaders. </span></span></span></span></span><span data=
-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay L=
ivingston spends his time marketing to over a million subscribers who have =
purchased more than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span href=3D"https://modernmarketingsummit.us/" target=
=3D"_blank" id=3D"" data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&qu=
ot;We're excited to annouce MMS Alum, Josh Palau, VP of Digital and Omnicha=
nnel for Bayer US will be once again returning to the MMS stage! Josh regul=
arly works with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS Alum,=
 Josh Palau, VP of Digital and Omnichannel for Bayer US will be once again =
returning to the MMS stage! Josh regularly works with the biggest advertise=
rs in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank" id=3D""><span data-sheets-value=3D"{&q=
uot;1&quot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangio=
ne, Global Head of Digital Marketing and Personalized Customer Experience f=
or Bose, and asked him his thoughts about the themes surrounding our topic =
for this year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
 \n\n\n\n&quot;}" data-sheets-userformat=3D"{&quot;2&quot;:13117,&quot;3&qu=
ot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;=
2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;=
3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot=
;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]=
},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;=
2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2=
,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0=
,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot=
;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[nu=
ll,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1=
,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot=
;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:12}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spe=
nds his time marketing to over a million subscribers who have purchased mor=
e than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}">&nbsp;</span></span></span></span></span></span><br /></p=
>=20
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ont-variant-caps:=3D"" font-weight:=3D"" 400=3D"" letter-spacing:=3D"" orph=
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"http://go.mms-updates.com/gG0r7jg0V306XA0lE000DtN" target=3D"_blank" title=
=3D"Request an Invite" helvetica=3D"" arial=3D"" sans-serif=3D"" font-size:=
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ont-variant-caps:=3D"" font-weight:=3D"" 400=3D"" letter-spacing:=3D"" orph=
ans:=3D"" 2=3D"" text-align:=3D"" center=3D"" text-indent:=3D"" 0px=3D"" te=
xt-transform:=3D"" none=3D"" white-space:=3D"" widows:=3D"" word-spacing:=
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><img src=3D"http://pages.mms-updates.com/rs/796-EXA-902/images/request-inv=
itejpg.jpg" alt=3D"request-invitejpg.jpg" constrain=3D"true" imagepreview=
=3D"false" style=3D"resize: none;" width=3D"225" vspace=3D"8" hspace=3D"5" =
height=3D"44" /></a><a href=3D
"http://go.mms-updates.com/TOjEt0N06000rXR30g7VlA0" target=3D"_blank" title=
=3D"Request a Ticket" style=3D"font-family: helvetica, arial, sans-serif; f=
ont-size: 14px; font-style: normal; font-variant-ligatures: normal; font-va=
riant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; t=
ext-align: center; text-indent: 0px; text-transform: none; white-space: nor=
mal; widows: 2; word-spacing: 0px;=20
-webkit-text-stroke-width: 0px; background-color: #ffffff;"
><img src=3D"http://pages.mms-updates.com/rs/796-EXA-902/images/sponsor-inf=
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