Envelope-to: sandyn@transocean.com
Delivery-date: Wed, 04 Apr 2018 11:30:40 -0700
Date: Wed, 4 Apr 2018 13:29:33 -0500 (CDT)
From: Modern Marketing Summit <info@mms-updates.com>
Reply-To: info@mms-updates.com
To: sandyn@transocean.com
Message-ID: <425031885.213348312.1522866573677.JavaMail.root@abmas01.marketo.org>
Subject: Join GE's Andy Goldberg at MMS NY in Two Weeks!
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 Content preview:  <http://go.mms-updates.com/VrXk000ls60A300Eg7VNoj0> THE CONNECTIVE
    POWER OF CONTENT MMS NY <http://go.mms-updates.com/p0700E068A0V0cjXlg0Nrs3>
    is less than two weeks away and the incredible lineup of Senior Brand & Agency
    Speakers continues to grow by the day! We're excited to announce that Andy
    Goldberg <http://go.mms-updates.com/y6sErVNj0l0gAXd07900030>, the Chief Creative
    Brand Officer for GE will be joining us on April 17! Andy has been named
   to AdAge's Creative 50 for his highly acclaimed work, which he'll be discussing
    during his session "GE's Audacious Approach to Content Marketing." During
    his session, Andy will be sharing how GE fills it's customer's needs through
    experimentation, helping the Marketing Team to select the right stories,
   messages and formats to keep its content relevant and edgy. [...] 
 
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<http://go.mms-updates.com/VrXk000ls60A300Eg7VNoj0>

THE CONNECTIVE POWER OF CONTENT
MMS NY <http://go.mms-updates.com/p0700E068A0V0cjXlg0Nrs3> is less than two weeks away and the incredible lineup of Senior Brand & Agency Speakers continues to grow by the day! We're excited to announce that Andy Goldberg <http://go.mms-updates.com/y6sErVNj0l0gAXd07900030>, the Chief Creative Brand Officer for GE 
will be joining us on April 17! Andy has been named to AdAge's Creative 50 for his highly acclaimed work, which he'll be discussing during his session "GE's Audacious Approach to Content Marketing." During his session, Andy will be sharing how GE fills it's customer's needs through experimentation, helping the Marketing Team to select the right stories, messages and formats to keep its content 
relevant and edgy. 

The agenda <http://go.mms-updates.com/p0700E068A0V0cjXlg0Nrs3> for MMS NY on April 17 at espace NY is continuing to grow, with new speakers like Banita Sawar <http://go.mms-updates.com/DEe700a0AXr00s06gj3N0lV>, Director, Global Digital Personalization for Starwood Hotels & Resorts, and Greg James <http://go.mms-updates.com/r70f0A3s0XbgrjE6N00V0l0>, Chief Strategy & Development Officer for the Havas Media Group. Check out our full lineup of speakers from major brands and agencys like Satchi & Satchi <http://go.mms-updates.com/jVcX063gE007r0NjAlg0s00>, Wavemaker <http://go.mms-updates.com/b0000lXgsEh0AN6d030Vr7j>, Bose <http://go.mms-updates.com/SX0A3l0rg070jEN0600sVei>, Pearle Vision <http://go.mms-updates.com/z0Vr3lg0007Xjjs6ENf0A00>, Coca-Cola <http://go.mms-updates.com/f00sl0g0rk006X3VEjAgN07> and Unilever <http://go.mms-updates.com/O0s0N7VA0300jEgl0h0l6rX>! 


MMS NY TICKETS ARE SELLING OUT QUICKLY! 

Senior Brand and Agency Marketers, click here <http://go.mms-updates.com/p0700E068A0V0cjXlg0Nrs3> to apply for your pass to join MMS NY: The Connective Power of Content <http://go.mms-updates.com/p0700E068A0V0cjXlg0Nrs3>! Networkers, passes for MMS NY are at an all new low price <http://go.mms-updates.com/VrXk000ls60A300Eg7VNoj0> of just $999 for the summit. Get your pass now to join MMS as we continue to revamp our nationwide events to offer the very best speakers, learning and networking opportunities in the Marketing Industry. 


 <http://go.mms-updates.com/R00g7r6XVl0030N0E6As2j0> <http://go.mms-updates.com/R00g7r6XVl0030N0E6As2j0>
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<a href=3D
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dth: 100%;" height=3D"auto" width=3D"600" alt=3D"Andy Goldberg_MMS_NY_2018_=
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<table id=3D"speakers7824fb9c-ea93-4f31-b997-9c0e9cdeb8b425dc406f-c742-45fd=
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<td class=3D"module" style=3D"word-break: break-word;-webkit-hyphens: none;=
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er;background-color:#ffffff;" bgcolor=3D"#ffffff" valign=3D"top">=20
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; margin-top: 0; margin-right: auto; margin-bottom: 0; margin-left: auto; w=
idth: 600px;" cellspacing=3D"0" cellpadding=3D"0" border=3D"0" align=3D"cen=
ter" width=3D"600">=20
<tbody>=20
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; -moz-hyphens: none; hyphens: none; border-collapse: collapse; text-align:=
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</tr>=20
<tr>=20
<td class=3D"contents" style=3D"word-break: break-word; -webkit-hyphens: no=
ne; -moz-hyphens: none; hyphens: none; border-collapse: collapse; text-alig=
n: center; padding-left: 5px; padding-right: 5px;">=20
<table class=3D"col d100 t100 p100" style=3D"border-spacing: 0; border-coll=
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"0" align=3D"left" width=3D"173">=20
<tbody>=20
<tr>=20
<td margin-left=3D"5px;" style=3D"word-break: break-word;-webkit-hyphens: n=
one;-moz-hyphens: none;hyphens: none;border-collapse: collapse;text-align: =
center;font-family:'Lato', Arial, sans-serif;font-size: 16px;color: #4b4d52=
;">=20
<div class=3D"mktoText" id=3D"headlinename7824fb9c-ea93-4f31-b997-9c0e9cdeb=
8b425dc406f-c742-45fd-82ed-06cca00a3b01">=20
<p><a href=3D
"http://go.mms-updates.com/dl0gN6bjsV0Ar00X77030E0" target=3D"_blank" title=
=3D"Request an Invite" style=3D"font-family: helvetica, arial, sans-serif; =
font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-v=
ariant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; =
text-align: center; text-indent: 0px; text-transform: none; white-space: no=
rmal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;"
><img src=3D"http://pages.mms-updates.com/rs/796-EXA-902/images/mms-chicago=
purchase-button.jpg" alt=3D"Purchase a ticket" constrain=3D"true" imageprev=
iew=3D"false" width=3D"226" height=3D"44" /></a><strong></strong></p>=20
<p><strong>THE CONNECTIVE POWER OF CONTENT<br /></strong></p>=20
</div> </td>=20
</tr>=20
<tr>=20
<td style=3D"word-break: break-word;-webkit-hyphens: none;-moz-hyphens: non=
e;hyphens: none;border-collapse: collapse;text-align: center;font-family:'L=
ato', Arial, sans-serif;font-size: 14px;color: #4b4d52;line-height: 19px;">=
=20
<div class=3D"mktoText" id=3D"bodytext7824fb9c-ea93-4f31-b997-9c0e9cdeb8b42=
5dc406f-c742-45fd-82ed-06cca00a3b01">=20
<p><span data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO o=
f BARK, Jay Livingston spends his time marketing to over a million subscrib=
ers who have purchased more than 70 million products since the company's la=
unch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span href=3D"https://modernmarketingsummit.us/" target=
=3D"_blank" id=3D"" data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&qu=
ot;We're excited to annouce MMS Alum, Josh Palau, VP of Digital and Omnicha=
nnel for Bayer US will be once again returning to the MMS stage! Josh regul=
arly works with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS Alum,=
 Josh Palau, VP of Digital and Omnichannel for Bayer US will be once again =
returning to the MMS stage! Josh regularly works with the biggest advertise=
rs in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank" id=3D""><span data-sheets-value=3D"{&q=
uot;1&quot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangio=
ne, Global Head of Digital Marketing and Personalized Customer Experience f=
or Bose, and asked him his thoughts about the themes surrounding our topic =
for this year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
 \n\n\n\n&quot;}" data-sheets-userformat=3D"{&quot;2&quot;:13117,&quot;3&qu=
ot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;=
2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;=
3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot=
;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]=
},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;=
2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2=
,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0=
,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot=
;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[nu=
ll,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1=
,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot=
;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:12}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spe=
nds his time marketing to over a million subscribers who have purchased mor=
e than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span style=3D"font-size: 16px;"><a href=3D
"http://go.mms-updates.com/p0700E068A0V0cjXlg0Nrs3" target=3D"_blank" id=3D=
""
>MMS NY</a> is less than two weeks away and the incredible lineup of Senior=
 Brand &amp; Agency Speakers continues to grow by the day! We're excited to=
 announce that <a href=3D
"http://go.mms-updates.com/y6sErVNj0l0gAXd07900030" target=3D"_blank" id=3D=
""
>Andy Goldberg</a>, the Chief Creative Brand Officer for GE will be joining=
 us on April 17! Andy has been named to AdAge's Creative 50 for his highly =
acclaimed work, which he'll be discussing during his session "GE's Audaciou=
s Approach to Content Marketing." During his session, Andy will be sharing =
how GE fills it's customer's needs through experimentation, helping the Mar=
keting Team to select the right stories, messages and formats to keep its c=
ontent relevant and edgy. </span></span></span></span></span></span></p>=20
<p><span data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO o=
f BARK, Jay Livingston spends his time marketing to over a million subscrib=
ers who have purchased more than 70 million products since the company's la=
unch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span href=3D"https://modernmarketingsummit.us/" target=
=3D"_blank" id=3D"" data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&qu=
ot;We're excited to annouce MMS Alum, Josh Palau, VP of Digital and Omnicha=
nnel for Bayer US will be once again returning to the MMS stage! Josh regul=
arly works with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS Alum,=
 Josh Palau, VP of Digital and Omnichannel for Bayer US will be once again =
returning to the MMS stage! Josh regularly works with the biggest advertise=
rs in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank" id=3D""><span data-sheets-value=3D"{&q=
uot;1&quot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangio=
ne, Global Head of Digital Marketing and Personalized Customer Experience f=
or Bose, and asked him his thoughts about the themes surrounding our topic =
for this year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
 \n\n\n\n&quot;}" data-sheets-userformat=3D"{&quot;2&quot;:13117,&quot;3&qu=
ot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;=
2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;=
3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot=
;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]=
},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;=
2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2=
,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0=
,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot=
;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[nu=
ll,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1=
,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot=
;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:12}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spe=
nds his time marketing to over a million subscribers who have purchased mor=
e than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span style=3D"font-size: 16px;">The <a href=3D
"http://go.mms-updates.com/p0700E068A0V0cjXlg0Nrs3" target=3D"_blank" id=3D=
""
>agenda</a> for MMS NY on April 17 at espace NY is continuing to grow, with=
 new speakers like <a href=3D
"http://go.mms-updates.com/DEe700a0AXr00s06gj3N0lV" target=3D"_blank" id=3D=
""
>Banita Sawar</a>, Director, Global Digital Personalization for Starwood Ho=
tels &amp; Resorts, and <a href=3D
"http://go.mms-updates.com/r70f0A3s0XbgrjE6N00V0l0" target=3D"_blank" id=3D=
""
>Greg James</a>, Chief Strategy &amp; Development Officer for the Havas Med=
ia Group. Check out our full lineup of speakers from major brands and agenc=
ys like <a href=3D
"http://go.mms-updates.com/jVcX063gE007r0NjAlg0s00" target=3D"_blank" id=3D=
""
>Satchi &amp; Satchi</a>, <a href=3D
"http://go.mms-updates.com/b0000lXgsEh0AN6d030Vr7j" target=3D"_blank"
>Wavemaker</a>, <a href=3D
"http://go.mms-updates.com/SX0A3l0rg070jEN0600sVei" target=3D"_blank" id=3D=
""
>Bose</a>, <a href=3D
"http://go.mms-updates.com/z0Vr3lg0007Xjjs6ENf0A00" target=3D"_blank" id=3D=
""
>Pearle Vision</a>, <a href=3D
"http://go.mms-updates.com/f00sl0g0rk006X3VEjAgN07" target=3D"_blank" id=3D=
""
>Coca-Cola</a> and <a href=3D
"http://go.mms-updates.com/O0s0N7VA0300jEgl0h0l6rX" target=3D"_blank" id=3D=
""
>Unilever</a>! </span></span></span></span></span></span></p>=20
<p><span data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO o=
f BARK, Jay Livingston spends his time marketing to over a million subscrib=
ers who have purchased more than 70 million products since the company's la=
unch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span href=3D"https://modernmarketingsummit.us/" target=
=3D"_blank" data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're=
 excited to annouce MMS Alum, Josh Palau, VP of Digital and Omnichannel for=
 Bayer US will be once again returning to the MMS stage! Josh regularly wor=
ks with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS Alum,=
 Josh Palau, VP of Digital and Omnichannel for Bayer US will be once again =
returning to the MMS stage! Josh regularly works with the biggest advertise=
rs in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank"><span data-sheets-value=3D"{&quot;1&qu=
ot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangione, Glob=
al Head of Digital Marketing and Personalized Customer Experience for Bose,=
 and asked him his thoughts about the themes surrounding our topic for this=
 year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
 \n\n\n\n&quot;}" data-sheets-userformat=3D"{&quot;2&quot;:13117,&quot;3&qu=
ot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;=
2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;=
3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot=
;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]=
},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;=
2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2=
,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0=
,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot=
;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[nu=
ll,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1=
,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot=
;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:12}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spe=
nds his time marketing to over a million subscribers who have purchased mor=
e than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span style=3D"font-size: 16px;"></span></span></span></s=
pan></span></span><br /></p>=20
<p><span data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO o=
f BARK, Jay Livingston spends his time marketing to over a million subscrib=
ers who have purchased more than 70 million products since the company's la=
unch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span href=3D"https://modernmarketingsummit.us/" target=
=3D"_blank" data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're=
 excited to annouce MMS Alum, Josh Palau, VP of Digital and Omnichannel for=
 Bayer US will be once again returning to the MMS stage! Josh regularly wor=
ks with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS Alum,=
 Josh Palau, VP of Digital and Omnichannel for Bayer US will be once again =
returning to the MMS stage! Josh regularly works with the biggest advertise=
rs in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank"><span data-sheets-value=3D"{&quot;1&qu=
ot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangione, Glob=
al Head of Digital Marketing and Personalized Customer Experience for Bose,=
 and asked him his thoughts about the themes surrounding our topic for this=
 year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
 \n\n\n\n&quot;}" data-sheets-userformat=3D"{&quot;2&quot;:13117,&quot;3&qu=
ot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;=
2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;=
3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot=
;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]=
},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;=
2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2=
,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0=
,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot=
;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[nu=
ll,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1=
,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot=
;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:12}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spe=
nds his time marketing to over a million subscribers who have purchased mor=
e than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span style=3D"font-size: 16px;"></span></span></span></s=
pan></span></span></p>=20
<p><span data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO o=
f BARK, Jay Livingston spends his time marketing to over a million subscrib=
ers who have purchased more than 70 million products since the company's la=
unch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span href=3D"https://modernmarketingsummit.us/" target=
=3D"_blank" data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're=
 excited to annouce MMS Alum, Josh Palau, VP of Digital and Omnichannel for=
 Bayer US will be once again returning to the MMS stage! Josh regularly wor=
ks with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS Alum,=
 Josh Palau, VP of Digital and Omnichannel for Bayer US will be once again =
returning to the MMS stage! Josh regularly works with the biggest advertise=
rs in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank"><span data-sheets-value=3D"{&quot;1&qu=
ot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangione, Glob=
al Head of Digital Marketing and Personalized Customer Experience for Bose,=
 and asked him his thoughts about the themes surrounding our topic for this=
 year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
 \n\n\n\n&quot;}" data-sheets-userformat=3D"{&quot;2&quot;:13117,&quot;3&qu=
ot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;=
2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;=
3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot=
;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]=
},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;=
2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2=
,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0=
,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot=
;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[nu=
ll,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1=
,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot=
;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:12}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spe=
nds his time marketing to over a million subscribers who have purchased mor=
e than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span style=3D"font-size: 16px;"><strong>MMS NY TICKETS A=
RE SELLING OUT QUICKLY!</strong> </span></span></span></span></span></span>=
</p>=20
<p><span data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO o=
f BARK, Jay Livingston spends his time marketing to over a million subscrib=
ers who have purchased more than 70 million products since the company's la=
unch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
NY 2018! &quot;}" data-sheets-userformat=3D"{&quot;2&quot;:831,&quot;3&quot=
;:[null,0],&quot;4&quot;:[null,2,14277081],&quot;5&quot;:{&quot;1&quot;:[{&=
quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&=
quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&qu=
ot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&qu=
ot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&=
quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&qu=
ot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&qu=
ot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&qu=
ot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot=
;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot=
;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&=
quot;12&quot;:0}"><span href=3D"https://modernmarketingsummit.us/" target=
=3D"_blank" id=3D"" data-sheets-value=3D"{&quot;1&quot;:2,&quot;2&quot;:&qu=
ot;We're excited to annouce MMS Alum, Josh Palau, VP of Digital and Omnicha=
nnel for Bayer US will be once again returning to the MMS stage! Josh regul=
arly works with the biggest advertisers in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;We're excited to annouce MMS Alum,=
 Josh Palau, VP of Digital and Omnichannel for Bayer US will be once again =
returning to the MMS stage! Josh regularly works with the biggest advertise=
rs in the=20
game, Facebook &amp; Google, alongside other creative=20
agencies to leverge platforms that deliver the best=20
consumer experiences.
  Josh will be speaking to the difference between general disruptive market=
ing and the creation of meaningful consumer connections that deliver lastin=
g brand awareness and loyalty.
   \n\nJosh will be joined by speakers from Aetna, Pearle Vision, American =
Express and Coca Cola to name just a few.
  Come to MMS NY: Make Meaningful Connections for your opportunity to meet,=
 learn and discuss the future of consumer focused marketing in 2018 and bey=
ond.
 \n\nEarly bird discount passes are available for just 2 more days!  Get yo=
ur $200 discount now and pay just $799 for your pass to MMS NY!  Passes go =
up to $999 on Thursday, March 1!  Senior Brand and Agency Executives, reque=
st your pass to MMS NY below!  Sponsors, don't miss out on your chance to h=
ave your brand on stage with the biggest influencers in modern marketing! &=
quot;}" data-sheets-userformat=3D"{&quot;2&quot;:829,&quot;3&quot;:[null,0]=
,&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quo=
t;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&q=
uot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&q=
uot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&q=
uot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quo=
t;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quo=
t;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&q=
uot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quo=
t;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quo=
t;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quo=
t;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0}" href=3D"https://modernma=
rketingsummit.us/" target=3D"_blank" id=3D""><span data-sheets-value=3D"{&q=
uot;1&quot;:2,&quot;2&quot;:&quot;The MMS team sat down with Michael Mangio=
ne, Global Head of Digital Marketing and Personalized Customer Experience f=
or Bose, and asked him his thoughts about the themes surrounding our topic =
for this year's=20
summit, \&quot;The Connective Power of Content.\&quot; Michael will be taki=
ng the stage at this year's summit to speak to \&quot;The Next Era of Progr=
ammatic,\&quot; the current shift in transparence and spend and how fellow =
marketers can leverage Programmatic to make meaningful connections between =
consumers, content and brands.
 \n\nMMS\nHow do you make meaningful connections with your customers? \n\nM=
ichael \nTo make meaningful connections with customers I believe it is crit=
ical to first have a good understanding of consumer intent and what they ar=
e trying to accomplish at different stages of engagement.
 Once that is clear it becomes all about delivering the most appropriate an=
d relevant experience that creates value for the consumer.\n\nMMS\nIs conte=
nt king? \n\nMichael\nUltimately content is what the consumer experiences b=
ut context is critical as well as a good understanding of the consumer mind=
set at any particular point when engaging with brands.
 If the content isn=E2=80=99t timely, relevant and in the right context it =
will unlikely inspire the consumer to further engage with the brand.
 \n\nMMS\nWhat ad/martech do you see taking the lead in 2018 and beyond?\n\=
nMichael \nI believe in many cases brands will continue to work to increase=
 the value they are receiving from investments they have already made in ma=
rtech.
 It seems as though many tools and technologies are heavily underutilized b=
ecause they are more complex and end up requiring more attention and suppor=
t than what many companies plan in advance.
 \n\nMMS\nWhat role does content marketing play in how you're approaching c=
ustomer experience? \n\nMichael \nUltimately content plays a very important=
 role in the overall process of engaging and delighting consumers but the d=
ay of just creating cool content that isn=E2=80=99t purpose driven and cont=
extual is increasingly an outdated, costly and less effective approach.
 \n\nMMS NY IS NEXT MONTH! \nWith less than a month to go to MMS NY: The Co=
nnective Power of Content, there is no better time to buy your pass or requ=
est an invite.
 Senior Brand and Agency Marketers, request your pass now to join some of t=
he leading minds in marketing at this high-powered learning, sharing and ne=
tworking event.
 Networkers, our new low price for MMS NY is just $999 - purchase your pass=
 now to join Michael and other talented speakers from some of the biggest b=
rands in North America.
 \n\n\n\n&quot;}" data-sheets-userformat=3D"{&quot;2&quot;:13117,&quot;3&qu=
ot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;=
2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;=
3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot=
;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]=
},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;=
2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2=
,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0=
,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot=
;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[nu=
ll,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1=
,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;11&quot;:4,&quot;12&quot;:0,&quot=
;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:12}"><span data-sheets-value=
=3D"{&quot;1&quot;:2,&quot;2&quot;:&quot;As CMO of BARK, Jay Livingston spe=
nds his time marketing to over a million subscribers who have purchased mor=
e than 70 million products since the company's launch in 2012.
  Since then, he's overseen marketing for Bark's own line of toys, treats, =
experiences and entertainment for man's best friend.
  Jay will be taking the stage at MMS NY: The Connective Power of Content t=
o discuss the importance and power of consumer connections through social m=
edia.
  \n\nDuring his session, \&quot;From Advocates to Influencers,\&quot; Jay =
will be speaking with Authentic Brands Group's Natasha Fishman and Campari'=
s Dave Karraker about what has been arguably the fastest changing environme=
nt in digital marketing in the past five years.
  Jay, Natasha and Dave will bring together their experiences and successes=
 in social media marketing to discuss the trends and challenges we'll be fa=
cing as we continue forward into the social media era.
 \n\nSenior Brand and Agency Marketers, request your pass to MMS NY now for=
 your chance to spend a day hearing from and networking with some of the le=
ading minds in Modern Marketing.
  Networker passes are still available for just $999 for the summit, which =
includes meals, networking sessions, rountable discussions and more at MMY =
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>click here</a> to apply for your pass to join <a href=3D
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>MMS NY: The Connective Power of Content</a>! Networkers, passes for MMS NY=
 are at an all <a href=3D
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>new low price</a> of just $999 for the summit. Get your pass now to join M=
MS as we continue to revamp our nationwide events to offer the very best sp=
eakers, learning and networking opportunities in the Marketing Industry.</s=
pan> </span></span></span></span></span><br /></p>=20
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