Return-Path: Received: from vps.transocean.com by vps.transocean.com with LMTP id OBGgG44DxVqROQAAInt2oQ ; Wed, 04 Apr 2018 09:55:42 -0700 Return-path: Envelope-to: cs@transocean.com Delivery-date: Wed, 04 Apr 2018 09:55:42 -0700 Received: from ccm176.constantcontact.com ([208.75.123.176]:44350) by vps.transocean.com with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.89_1) (envelope-from ) id 1f3lh1-0003qu-Hn for cs@transocean.com; Wed, 04 Apr 2018 09:55:42 -0700 Received: from [10.252.0.102] ([10.252.0.102:36726] helo=p2-jbsvcs5291.ad.prodcc.net) by 10.249.248.10 (envelope-from ) (ecelerity 4.2.1.52273 r(Core:4.2.1.11)) with ESMTP id AD/22-35279-65305CA5; Wed, 04 Apr 2018 12:54:46 -0400 DKIM-Signature: v=1; q=dns/txt; a=rsa-sha256; c=relaxed/relaxed; s=1000073432; d=auth.ccsend.com; h=date:mime-version:subject:X-Feedback-ID:message-id:from:reply-to:list-unsubscribe:list-unsubscribe-post:to; bh=6HSqMKRAOXh/nYXKYl76AIfz6BWUgd9u2ttC1nMLsGI=; b=D6Qq7c/kVV839WQPrUpcGHtpcrvW7e99PMv1a0jEKjSuukzmLQ0i0C0H9/cbpl0SR0EIhry3S4Hqhm73gGCflFwK9Cdc3AQafarkdD1NwJGP5vmlFfKWveYpX15gIe1v+BnuDKimojXgTHx4iDKQb5qNgfFl3/HwXuWHostSEVM= Message-ID: <1130307340155.1102350576307.1094014669.0.511254JL.2002@scheduler.constantcontact.com> Date: Wed, 4 Apr 2018 12:54:46 -0400 (EDT) From: RM Innovation Reply-To: tammy@orientalcarpets.com To: cs@transocean.com Subject: Retail is Changing Fast, and Technology is the Reason MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_274408365_1418931215.1522860886723" List-Unsubscribe: List-Unsubscribe-Post: List-Unsubscribe=One-Click X-Campaign-Activity-ID: 96d86d63-38ea-4cef-aabd-806bc0c044c8 X-Channel-ID: 076e4330-abf6-11e6-b4bb-d4ae5275dbea X-Mailer: Roving Constant Contact 2012 (http://www.constantcontact.com) X-Return-Path-Hint: AlthtYzjqTO+qvYBrwMBEyA==_1102350576307_B25DMKv2Eea0u9SuUnXb6g==@in.constantcontact.com X-Roving-Campaignid: 1130307340155 X-Roving-Id: 1102350576307.1094014669 X-Feedback-ID: 076e4330-abf6-11e6-b4bb-d4ae5275dbea:96d86d63-38ea-4cef-aabd-806bc0c044c8:1102350576307:CTCT X-CTCT-ID: 07392970-abf6-11e6-b4bb-d4ae5275dbea X-Spam-Status: No, score=-1.6 X-Spam-Score: -15 X-Spam-Bar: - X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Eblast service provided by Paul Shaper Productions. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Retail is Changing Fast, and Technology is the Reason The big Dot Com's are measuring different metrics or KPIs (key performance indicators) at an amazing pace. These mega dot coms and retailers are adjusting their merchandising, marketing, and offers on an almost hourly bases. [...] Content analysis details: (-1.6 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: constantcontact.com] 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different 0.0 T_SPF_HELO_TEMPERROR SPF: test of HELO record failed (temperror) -0.0 SPF_PASS SPF: sender matches SPF record -0.0 T_RP_MATCHES_RCVD Envelope sender domain matches handover relay domain -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_MESSAGE BODY: HTML included in message -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid 0.0 LOTS_OF_MONEY Huge... sums of money 0.0 T_REMOTE_IMAGE Message contains an external image X-Spam-Flag: NO ------=_Part_274408365_1418931215.1522860886723 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Eblast service provided by Paul Shaper Productions. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Retail is Changing Fast, and Technology is the Reason The big Dot Com's are measuring different metrics or KPIs (key performance= indicators) at an amazing pace. These mega dot coms and retailers are adj= usting their merchandising, marketing, and offers on an almost hourly bases= .=20 They are Measuring their data, Managing their inventory and marketing, and = Growing at an astonishing rate. Unless you have been living under a rock, you know that the traditional ret= ail industry has been in a decline for several years now. Home goods sales = as part of consumer spending has declined steadily from 58% in 2012 to the = current level of just over 55%*.=20 * https://www.fungglobalretailtech.com/wp-content/uploads/2017/09/US-Furnit= ure-Market-2017-Infographic-A4.jpg Additionally, while it is still predicted that there will be growth in the = home furnishings industry in 2018 of 17.6% overall, that mark is below the = 2017 mark of 19%. That is a decrease of almost 1.5% from one year to the ne= xt. This trend is predicted to continue as the mark for 2019's growth is se= t at 15%, a 2.6% drop from year to year.* =20 * https://www.statista.com/outlook/255/109/furniture-homeware/united-states= #marketStudy While a 3% - 4% drop does not signal a crisis, it is predictive of what is = to come. In the new economy, traditional retailers like yourselves are not = just competing with other retailers, but eCommerce retailers, Big Dot Com's= such as Amazon and Wayfair, as well as the secondary market sites like Eba= y, Craigslist, and Facebook shopping sites.=20 All of these new channels adding to the competition in an already flooded s= pace mean that you need to be on top of the metrics you use to measure your= performance. You need to make sure that your marketing and merchandising i= s effective in driving traffic to your store, and agile enough to respond t= o the various challenges that this emerging economy is going to present.=20 So... How do you do this? The first thing you need to implement is a SMART = system for defining your business goals. Smart is an acronym for:=20 =20 * Specific - Make sure that your setting specific goals for the continued g= rowth and success of your business.=20 * Measurable - What good are goals if you aren=C2=92t able to measure wheth= er you are attaining them easily? * Attainable - This goes hand in hand with Measurable. Set goals that, whil= e lofty enough to push you, are not so Pie-In-The-Sky that you will never r= each them. =20 * Relevant - Are the goals you=C2=92re setting relevant to your business ve= rtical, or are they the generic goals that every business in every vertical= uses?=20 * Time Based - Having yearly goals is great, but what are your goals for ne= xt week, next month, next quarter? Make sure you=C2=92re setting these benc= hmarks throughout your calendar year to drive continuous improvement.=20 What do you measure daily, weekly, monthly, quarterly, and yearly? =20 Quick question: do you know what set of data is important to helping grow y= our business? You might think you do. Many business owners look at the age = old metrics of New Customers, Weekly or Monthly Revenue, or Sales Leads as = the Key Performance Indicators (KPIs) for their business, and in some insta= nces they are right.=20 BUT... Does that mean they are right for you? Every industry has different = metrics that point towards either a Negative or Positive trend in the gro= wth of their business, and as a member of the rug and home furnishings indu= stry, you are no different.=20 So, how do you go about finding those KPIs that are Relevant to what you do= . This is the question that Khazai Rugs Outlet with several different locat= ions asked ourselves, and we figured it out... at a STEEP COST! =20 We enlisted the help of true business professionals (Accountants, MBA's, Ho= me furnishing experts, Etc.) to help us identify those pieces of data that = pointed, not only to current growth, but sustainable, long-term growth for = the business. This exercise is what birthed RMPro !ngenuity(TM).=20 RMPro !ngenuity(TM) takes everything we learned from the team of experts we= hired, and puts it to work for you. Khazai Rugs Outlet spent upwards of $3= 0,000,000 developing the knowledge base that acts as the foundation for RMP= ro !ngenuity(TM). From that $30 Million dollar investment, RM Innovation i= s now able to offer you the same level of transparency, industry expertise,= and forward thinking that Fortune 500 companies spend MILLIONS on each yea= r for between $10 to $20 a day. =20 You can't even get someone to sweep your warehouse floor for $20 a day, but= you are able to get a tool that allows you to focus on the information tha= t Matters and begin to experience the kind of Growth and Success that you = have been working for your entire life.=20 Attached to this email is an informational White Paper on RMPro !ngenuity(T= M). Learn all you need to know about the ONLY TOOL ON THE MARKET that can d= o everything you need it to do, and so much more. If you have any questions= or would like to setup a demo call us at (502) 526-4082, or visit RMPro.c= om for more help.=20 Best,=20 David Khazai CEO and Founder RM Innovation Claim Your FREE Guide Today! https://gallery.mailchimp.com/78c619596ae44d5dc853c3651/files/160dae5b-3fc4= -47dc-8711-86991885fc4f/RMPro_B2B_Marketing_White_Paper.pdf ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Eblast service provided by Paul Shaper Productions Forward email http://ui.constantcontact.com/sa/fwtf.jsp?llr=3Dtv9ntucab&m=3D1102350576307= &ea=3Dptshaper%40yahoo.com&a=3D1130307340155 This email was sent to cs@transocean.com by tammy@orientalcarpets.com. Update Profile/Email Address https://visitor.constantcontact.com/do?p=3Doo&m=3D0015bUQshKFZBcGi0ZhY6IPnA= %3D%3D&ch=3D076e4330-abf6-11e6-b4bb-d4ae5275dbea&ca=3D96d86d63-38ea-4cef-aa= bd-806bc0c044c8 Instant removal with SafeUnsubscribe(TM) https://visitor.constantcontact.com/do?p=3Dun&m=3D0015bUQshKFZBcGi0ZhY6IPnA= %3D%3D&ch=3D076e4330-abf6-11e6-b4bb-d4ae5275dbea&ca=3D96d86d63-38ea-4cef-aa= bd-806bc0c044c8 Privacy Policy: http://www.constantcontact.com/legal/service-provider?cc=3Dabout-service-pr= ovider RM Innovation | $30 Million Dollar Investment in YOU! | 11300 Decimal Drive= | Louisville | KY | 40299 ------=_Part_274408365_1418931215.1522860886723 Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable =09=09 =09=09 =09=09 =09=09*|MC:SUBJECT|* =20 3D" =09=09 =09=09*|MC_PREVIEW_= TEXT|* =09=09
=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09
=09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09=09 =09=09=09 =09=09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09
=20 =20 3D"" =20 =20
=09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09
=09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09=09 =09=09=09 =09=09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09
=09 =09=09=09 =20 =09=09=09=09 =20
=20

Retail is Changing Fast, and Technology is the Reason

The big Dot Com's are measuri= ng different metrics or KPIs (key performance indicators)  at an amazi= ng pace. These mega dot coms and retailers are adjusting their merchandisin= g, marketing, and offers on an almost hourly bases.       &n= bsp;                     =             

They are Measurin= g their data, Managing their invent= ory and marketing, and Growing at an astonishing = rate.

Unless you have been living u= nder a rock, you know that the traditional retail industry has been in a de= cline for several years now. Home goods sales as part of consumer spending = has declined steadily from 58% in 2012 to the current level of just over 55= %*.

* http= s://www.fungglobalretailtech.com/wp-content/uploads/2017/09/US-Furniture-Ma= rket-2017-Infographic-A4.jpg

Additionally, while it is sti= ll predicted that there will be growth in the home furnishings industry in = 2018 of 17.6% overall, that mark is below the 2017 mark of 19%. That is a d= ecrease of almost 1.5% from one year to the next. This trend is predicted t= o continue as the mark for 2019's growth is set at 15%, a 2.6% drop from ye= ar to year.*                  =   

*= https://www.statista.com/outlook/255/109/furniture-homewar= e/united-states#marketStudy

While a 3% - 4% drop does not si= gnal a crisis, it is predictive of what is to come. In the new economy, tra= ditional retailers like yourselves are not just competing with other retail= ers, but eCommerce retailers, Big Dot Com's such as Amazon and Wayfair, as = well as the secondary market sites like Ebay, Craigslist, and Facebook shop= ping sites.

All of these new channels add= ing to the competition in an already flooded space mean that you need to be= on top of the metrics you use to Measure Your Performance= . You need to make sure that your marketing and merchandising is effective = in driving traffic to your store, and agile enough to respond to the variou= s challenges that this emerging economy is going to present.
 

So... How do you do this? The first thing you need to implem= ent is a SMART system for defining your business goals. Smart is an acronym= for:

         

    =09
  • =09

    Specific - Make sure that your setting s= pecific goals for the continued growth and success of your business.

    =09
    • =09
  • =09

    Measurable - What good are goals if you = aren't able to measure whether you are attaining them easily?

    =09
    • =09
  • =09

    Attainable - This goes hand in hand with= Measurable. Set goals that, while lofty enough to push you, are not so Pie= -In-The-Sky that you will never reach them.

    =09
    • =09
  • =09

    Relevant - Are the goals you're setting = relevant to your business vertical, or are they the generic goals that ever= y business in every vertical uses?

    =09
    • =09
  • Time Based - Having yearly goals is great, but what= are your goals for next week, next month, next quarter? Make sure you're s= etting these benchmarks throughout your calendar year to drive continuous i= mprovement.
    =09 

What do you measure daily, weekly, monthly, quarterly, and = yearly?

Quick question: do you know what set of data is important to= helping grow your business? You might think you do. Many business owners l= ook at the age old metrics of New Customers, Weekly or Monthly Revenue, or = Sales Leads as the Key Performance Indicators (KPIs) for their business, an= d in some instances they are right.
                     = ;                     &nb= sp;                     &= nbsp;                    =  

BUT... Does that mean they are right for you? Every industry= has different metrics that point towards either a Negative  or Positi= ve  trend in the growth of their business, and as a member of the rug = and home furnishings industry, you are no different.
 

So, how do you go about finding those KPIs that are Relevant= to what you do. This is the question that Khazai Rugs Outlet with several = different locations asked ourselves, and we figured it out... at a STEEP CO= ST!
 

We enlisted the help of true business professionals (Account= ants, MBA's, Home furnishing experts, Etc.) to help us identify those piece= s of data that pointed, not only to current growth, but sustainable, long-t= erm growth for the business. This exercise is what birthed RMPro !ngenuity<= sup>TM.
 

RMPro !ngenuityTM takes everything we learned fro= m the team of experts we hired, and puts it to work for you. Khazai Rugs Ou= tlet spent upwards of $30,000,000 developing the knowledge base that acts a= s the foundation for RMPro !ngenuityTM.  From that $30 Mill= ion dollar investment, RM Innovation is now able to offer you the same leve= l of transparency, industry expertise, and forward thinking that Fortune 50= 0 companies spend MILLIONS on each year for between $10 to  $20 a day.=
                     = ;                     &nb= sp;                     &= nbsp;           

You can't even get someone to sweep your warehouse floor for= $20 a day, but you are able to get a tool that allows you to focus on the = information that Matters and begin to experience the kind of Growth and Suc= cess  that you have been working for your entire life.

 

Attached to this email is an informational White Paper on RM= Pro !ngenuityTM. Learn all you need to know about the ONLY TOOL = ON THE MARKET that can do everything you need it to do, and so much more. I= f you have any questions or would like to setup a demo call us at (502) 526= -4082,  or email us at Sales@RMInn= o.com. Please visit RMPro.com fo= r more help.

 

Best,
David Khazai
CEO and Founder
RM Innovation


 
=09=09=09=09 =20 =09=09=09=09
Claim Your= FREE Guide Today!
=09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09
=09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09=09 =09=09=09 =09=09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09=09
=20 =20 =20
= =20 = = =20 = =20
= =
=20 =20 =20 =20
= =20 = = =20 = =20
= =
=20 =20 =20 =20
= =20 = = =20 = =20
= =
=20 =20 =20 =20
= =20 = = =20 = =20
= =
=20 =20
=09 =09=09=09 =20 =09=09=09=09 =20
=20 Copyright =C2=A9 2018 RM Innovation, All ri= ghts reserved.


Our mailing address is:
11300 Decimal Drive Louisville, Kentucky 40299

Eblast service provided by Paul Shaper Producti= ons
=09=09=09=09 =20 =09=09=09=09
=09=09=09=09=09=09=09=09=09 =09=09=09=09=09=09=09=09
<= td align=3D"center" style=3D"padding-bottom: 15px;" valign=3D"top" width=3D= "100%" >
RM Innovation, $30=C2=A0Million=C2=A0Dollar=C2=A0Investment=C2=A0in=C2= =A0YOU!, 11300=C2=A0Decimal=C2=A0Drive,= =C2=A0Louisville,=C2=A0KY=C2=A040299
SafeUnsubscribe™ cs@transocean.com
Forward email=C2=A0|=C2=A0Update Profile=C2=A0|=C2=A0About our service provider
Sent by = tammy@orientalcarpets.com
=09 ------=_Part_274408365_1418931215.1522860886723--