Return-Path: <796-EXA-902.0.9602.0.0.4392.9.1889127@potomac1050.mktomail.com> Received: from vps.transocean.com by vps.transocean.com with LMTP id uCqYDG9LwlrsXAAAInt2oQ ; Mon, 02 Apr 2018 08:25:35 -0700 Return-path: <796-EXA-902.0.9602.0.0.4392.9.1889127@potomac1050.mktomail.com> Envelope-to: sandyn@transocean.com Delivery-date: Mon, 02 Apr 2018 08:25:35 -0700 Received: from absmtp.mktroute.com ([199.15.213.65]:57847) by vps.transocean.com with esmtps (TLSv1.2:ECDHE-RSA-AES256-GCM-SHA384:256) (Exim 4.89_1) (envelope-from <796-EXA-902.0.9602.0.0.4392.9.1889127@potomac1050.mktomail.com>) id 1f31Kk-0006Hi-9G for sandyn@transocean.com; Mon, 02 Apr 2018 08:25:35 -0700 X-MSFBL: c2FuZHluQHRyYW5zb2NlYW4uY29tQGR2cC0xOTktMTUtMjEzLTY1QGlwYi1hYi0w MUA3OTYtRVhBLTkwMjozOTUwOjYyNTY6MTA3Mzc6MDo0MzkyOjk6OTYwMjoxODg5 MTI3 Received: from [10.1.87.249] ([10.1.87.249:57644] helo=abmas01.marketo.org) by abmta11.marketo.org (envelope-from ) (ecelerity 3.6.8.47404 r(Core:3.6.8.0)) with ESMTP id E9/B1-39265-C2B42CA5; Mon, 02 Apr 2018 10:24:28 -0500 DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1522682668; s=m1; d=mms-updates.com; i=@mms-updates.com; h=Date:From:To:Subject:MIME-Version:Content-Type; bh=wqmdDxR24DwTW0nfkQCECCamB2kQBdr4v2cWfEcBtFA=; b=U487x7mtBstY1fkl1eSK4dK5yv0Gc9sLIrq8JQBMzw6bGtvpFBeCx3kg/192J6cg RBx5QDijoOhOFZQrGo8XuflP61WijcTOiOm8JXAfEzZS2FMrVKCrw0uIDF/6/54e/RX dSgD903ooa8nUQyl9XHRtG2Q0fR8OAZi+KZ9xkN8= DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; t=1522682668; s=m1; d=mktroute.com; i=@mktroute.com; h=Date:From:To:Subject:MIME-Version:Content-Type; bh=wqmdDxR24DwTW0nfkQCECCamB2kQBdr4v2cWfEcBtFA=; b=IBUEhy4EZCmO4z6HqWHT+/lvRtaEbHNo3W2KPBrRkpE/zO9RIuBTSH6KGURF4zl9 4e71VSjQOaRaX53mrMNuyP8lBNW9AdQRVV/0+rj3V0caoN8X9SMrIRXyCF57aWpeU5+ xGbzNaDRkqRFdrg7ItHLCv/r4iGUoAVi9sX7eoFw= Date: Mon, 2 Apr 2018 10:24:28 -0500 (CDT) From: Modern Marketing Summit Reply-To: info@mms-updates.com To: sandyn@transocean.com Message-ID: <1816485406.100705475.1522682668582.JavaMail.root@abmas01.marketo.org> Subject: Q&A with Bose's Michael Mangione - Speaker at MMS NY! MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_100705474_420954886.1522682668582" X-Binding: ipb-ab-01 X-MarketoID: 796-EXA-902:3950:6256:10737:0:4392:9:9602:1889127 X-MktArchive: false List-Unsubscribe: X-Mailfrom: 796-EXA-902.0.9602.0.0.4392.9.1889127@potomac1050.mktomail.com X-MSYS-API: {"options":{"open_tracking":false,"click_tracking":false}} X-MktMailDKIM: true X-Spam-Status: No, score=-1.7 X-Spam-Score: -16 X-Spam-Bar: - X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: THE CONNECTIVE POWER OF CONTENT The MMS team sat down with Michael Mangione , Global Head of Digital Marketing and Personalized Customer Experience for Bose, and asked him his thoughts about the themes surrounding our topic for this year's summit, "The Connective Power of Content ." Michael will be taking the stage at this year's summit to speak to "The Next Era of Programmatic ," the current shift in transparency and spend and how fellow marketers can leverage Programmatic to make meaningful connections between consumers, content and brands. [...] Content analysis details: (-1.7 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: transocean.com] 0.0 T_SPF_HELO_TEMPERROR SPF: test of HELO record failed (temperror) 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different -0.0 SPF_PASS SPF: sender matches SPF record -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] 0.0 HTML_MESSAGE BODY: HTML included in message 0.0 HTML_FONT_LOW_CONTRAST BODY: HTML font color similar or identical to background -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid X-Spam-Flag: NO ------=_Part_100705474_420954886.1522682668582 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable THE CONNECTIVE POWER OF CONTENT The=20 MMS team sat down with Michael Mangione , Global Head of Digital Marketing and Personalized Custome= r Experience for Bose, and asked him his thoughts about the themes surround= ing our topic for this year's summit, "The Connective Power of=20 Content ." Michael will = be taking the stage at this year's summit to speak to "The Next Era of Prog= rammatic ," the current = shift in transparency and spend and how fellow marketers can leverage Progr= ammatic to make meaningful connections between consumers, content and brand= s.=20 MMS How do you make meaningful connections with your customers?=20 Michael=20 I think it=E2=80=99s critical to first have a good understanding of what=E2= =80=99s important to each customer, and then, help them with whatever that = is =E2=80=93better than any other company out there.=C2=A0 Once we know wha= t matters to someone, we have to make=20 sure it matters to us just as much.=20 MMS Is content king?=20 Michael Ultimately content is what reaches a customer --=C2=A0 but it has to be the= right content, at the right time, for each person.=C2=A0=C2=A0 Great perso= nalized experiences make the difference =E2=80=93 so context is just as cri= tical. MMS What ad/martech do you see taking=20 the lead in 2018 and beyond? Michael=20 I think brands will keep finding value in the investments they=E2=80=99ve a= lready made in martech.=C2=A0 A lot of tools and technologies are underutil= ized because they=E2=80=99re complex.=C2=A0 I think a lot of companies have= yet to realize the full potential of what they already have.=20 MMS What role does content marketing play in how you're approaching customer ex= perience?=20 Michael=20 The days of creating cool content as the marketing play itself are over. It= =E2=80=99s static, costly, and doesn=E2=80=99t add enough value for someone= to care about. Content only works if it=E2=80=99s part of something bigger= with real purpose =E2=80=93 something that helps you get more out of your = life, or make your day better or easier. That=E2=80=99s what inspires peopl= e, and that=E2=80=99s what we=E2=80=99re focused on.=20 MMS NY IS THIS MONTH!=20 With just two weeks to go to MMS NY: The Connective Power of Content, there= is no better time to buy your pass or request=20 an invite . Senior Brand= and Agency Marketers, request your pass now to join some of the leading minds in marketing at thi= s high-powered learning, sharing and networking event. Networkers, our new = low price for MMS NY is= just $999 - purchase your pass now to join Michael and other talented spea= kers from some of the biggest brands in North America.=20 This email was sent to sandyn@transocean.com because your email preferences= are set to receive our updates. To stop receiving this emails, click "unsu= bscribe" below. ------=_Part_100705474_420954886.1522682668582 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =20 = =20 =20 = =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20
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3D"Purchase

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THE CONNECTIVE POWER OF CONTENT

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The MMS team sat down wit= h Michael Mangione, Global Head of Digital Marketing and Personalized Cu= stomer Experience for Bose, and asked him his thoughts about the themes sur= rounding our topic for this year's summit, "The Connective Power of Content." Michael will be taking the stage at = this year's summit to speak to "The Next Era of Programmatic," the current shift in transparency and s= pend and how fellow marketers can leverage Programmatic to make meaningful = connections between consumers, content and brands.

MMS<= /strong>
How do you make meaningful connections with your customers? <= br />
Michael
I think it=E2=80=99s critical to = first have a good understanding of what=E2=80=99s important to each custome= r, and then, help them with whatever that is =E2=80=93better than any other= company out there.  Once we know what matters to someone, we have to = make sure it matters to us just as much.

MMSIs content king?

Michael
Ultimately c= ontent is what reaches a customer --  but it has to be the right conte= nt, at the right time, for each person.   Great personalized expe= riences make the difference =E2=80=93 so context is just as critical.
=
MMS
What ad/martech do you see taking the lead = in 2018 and beyond?

Michael
I think brand= s will keep finding value in the investments they=E2=80=99ve already made i= n martech.  A lot of tools and technologies are underutilized because = they=E2=80=99re complex.  I think a lot of companies have yet to reali= ze the full potential of what they already have.

MMS
What role does content marketing play in how you're approaching= customer experience?

Michael
The days o= f creating cool content as the marketing play itself are over. It=E2=80=99s= static, costly, and doesn=E2=80=99t add enough value for someone to care a= bout. Content only works if it=E2=80=99s part of something bigger with real= purpose =E2=80=93 something that helps you get more out of your life, or m= ake your day better or easier. That=E2=80=99s what inspires people, and tha= t=E2=80=99s what we=E2=80=99re focused on.

MMS NY IS TH= IS MONTH!
With just two weeks to go to MMS NY: The Connectiv= e Power of Content, there is no better time to buy your pass or request an invite. Senior Brand and Agency Marketers, request your pass now to join some of the leading minds in marketing a= t this high-powered learning, sharing and networking event. Networkers, our= new low price for MMS NY is just $999 - purchase your pass now to join= Michael and other talented speakers from some of the biggest brands in Nor= th America.

=20

3D"request-invitejpg.jpg"3D"Request

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This email was sent to sandyn@transocean.com because yo= ur email preferences are set to receive our updates. To stop receiving this= emails, click "unsubscribe" below.

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