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Date: Sun, 25 Mar 2018 14:12:04 -0600
Subject: Don't Sell Your Trade Show Program Short. Install Measurement
 Strategies.
From: Andrew Swyers <aswyers@gatewaypowered.com>
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 Content preview:  Hello, If you can’t tally your trade show’s full value
    http://go.gatewaypowered.com/e/149231/measurement-matters-whitepaper/3ksnt9/209671978
    against its full cost [...] 
 
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Hello,

If you can=E2=80=99t tally your trade show=E2=80=99s full value

http://go=2Egatewaypowered=2Ecom/e/149231/measurement-matters-whitepaper/3k=
snt9/209671978
 against its full cost

http://go=2Egatewaypowered=2Ecom/e/149231/measurement-matters-whitepaper/3k=
snt9/209671978
, you=E2=80=99ll be unable to offer strategic suggestions to other key stak=
eholders=2E  If you aren=E2=80=99t able to use historical results and trend=
s to predict future performance, you=E2=80=99re missing out on the ability =
to frame your efforts as an investment that provides discernible value=2E

In our latest FREE Guide: Measurement Matters

http://go=2Egatewaypowered=2Ecom/e/149231/measurement-matters-whitepaper/3k=
snt9/209671978
, you'll learn how to objectively measure the value of targeted impressions=
 achieved by your trade shows against the cost of achieving those impressio=
ns through other marketing avenues=2E

Be seen as someone who is a careful steward of company funds=2E Start posit=
ioning

http://go=2Egatewaypowered=2Ecom/e/149231/measurement-matters-whitepaper/3k=
snt9/209671978
 your show schedule as an investment with a meaningful return=2E

Cheers,

<div style=3D"color: rgb(34, 34, 34); font-family: arial, sans-serif; font-=
size: 12=2E8px; margin-bottom: 0pt;">
<p><strong>Andrew Swyers</strong> | <em>Director of Marketing</em><br />
Office<strong> </strong><strong>314-373-8158=E2=80=8B</strong><br />
24-Hour Helpline (314) 699-HELP</p>
<a href=3D"https://gatewaypowered=2Ecom/bfc" rel=3D"nofollow" target=3D"_bl=
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<span style=3D"font-size: 12=2E8px;">CONFIDENTIALITY NOTICE &nbsp;Informati=
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 the personal and confidential use of the recipients named above=2E</span><=
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<p>&nbsp;</p>
</div>


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<p><span style=3D"font-size:14px;"><span style=3D"font-family:arial,helveti=
ca,sans-serif;">Hello,<br>
<br>
If you can=E2=80=99t tally your trade show=E2=80=99s <a href=3D"http://go=
=2Egatewaypowered=2Ecom/e/149231/measurement-matters-whitepaper/3ksnt9/2096=
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om/e/149231/measurement-matters-whitepaper/3ksnt9/209671978">full cost</a>,=
 you=E2=80=99ll be unable to offer strategic suggestions to other key stake=
holders=2E&nbsp; If you aren=E2=80=99t able to use historical results and t=
rends to predict future performance, you=E2=80=99re missing out on the abil=
ity to frame your efforts as an investment that provides discernible value=
=2E<br>
<br>
In our latest FREE Guide: <a href=3D"http://go=2Egatewaypowered=2Ecom/e/149=
231/measurement-matters-whitepaper/3ksnt9/209671978">Measurement Matters</a=
>, you'll learn how to objectively measure&nbsp;the value of targeted impre=
ssions achieved by your trade shows against the cost of achieving those imp=
ressions through other&nbsp;marketing avenues=2E<br>
<br>
Be seen&nbsp;as someone who is a careful steward of company funds=2E&nbsp;<=
a data-saferedirecturl=3D"http://go=2Egatewaypowered=2Ecom/e/149231/CNHxtjt=
HguEWT4xDT1Qlp5QNvN5RZw/3d1rb2/209671978" href=3D"http://go=2Egatewaypowere=
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"_blank">Start positioning</a>&nbsp;your show schedule as an investment wit=
h a meaningful return=2E</span></span><br>
<br>
<span style=3D"font-size:14px;"><span style=3D"font-family:arial,helvetica,=
sans-serif;">Cheers,<br>
<br>
<div style=3D"color: rgb(34, 34, 34); font-family: arial, sans-serif; font-=
size: 12=2E8px; margin-bottom: 0pt;">
<p><strong>Andrew Swyers</strong> | <em>Director of Marketing</em><br />
Office<strong> </strong><strong>314-373-8158=E2=80=8B</strong><br />
24-Hour Helpline (314) 699-HELP</p>
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