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From: "Crisis Communication" <update@businessworkshophub.com>
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Subject: The secret of crisis communication is anticipation
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 Content preview:  Crisis Communication 1 - 2 April 2018 , Dubai, United Arab
    Emirates 26 - 27 April 2018 , Kuala Lumpur, Malaysia [...] 
 
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Crisis Communication

1 - 2 April 2018 , Dubai, United Arab Emirates

26 - 27 April 2018 , Kuala Lumpur, Malaysia

Interested to know more about this event, please reply with the subject cod=
e "CC-9" or contact +65 6825 9551 for the full agenda and trainer profile n=
ow.

=20

Crisis communication refers to a special type of communications that deals =
with the reputation of individuals and organizations in the face of critica=
l events. It aims at protecting the reputation of the entity or organizatio=
n and maintaining its public imagine. Basically, crisis communication inclu=
des the efforts taken by an organization trying to mitigate damage that cou=
ld have a negative impact on its reputation by communicating with the publi=
c, media and other stakeholders. In crisis management, the threat is the po=
tential long-term damage, such as financial, personal and reputational loss.

=20

Some crises, such as industrial accidents and product harm, can result in i=
njuries and even loss of lives. Crises can cause financial loss by disrupti=
ng operations, creating a loss of market share or purchase intentions, or s=
pawning lawsuits related to the crisis. As Dilenschneider (2000) noted in T=
he Corporate Communications Bible, all crises threaten to tarnish an organi=
zation's reputation. A crisis reflects poorly on an organization and will d=
amage a reputation to some degree. Moreover, experts now recognize the exis=
tence of reputation-based crises. Clearly these threats are interrelated. I=
njuries or deaths will result in reputation loss while the brand and image =
of an organization have a financial impact.

=20

If you do not wish to receive event update, please reply with  subject titl=
e Unsubscribe-9 cs@transocean.com


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<HTML xmlns:o =3D "urn:schemas-microsoft-com:office:office"><HEAD>
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<P style=3D"MARGIN: 0cm 0cm 0pt" class=3DMsoNormal><B style=3D"mso-bidi-fon=
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<P style=3D"MARGIN: 0cm 0cm 0pt" class=3DMsoNormal><B style=3D"mso-bidi-fon=
t-weight: normal"><SPAN style=3D"LINE-HEIGHT: 115%; FONT-FAMILY: 'Cambria',=
'serif'; COLOR: #76923c; FONT-SIZE: 14pt; mso-ascii-theme-font: major-latin=
; mso-hansi-theme-font: major-latin; mso-themecolor: accent3; mso-themeshad=
e: 191">1 - 2 April 2018 , Dubai, United Arab Emirates<o:p></o:p></SPAN></B=
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<P style=3D"MARGIN: 0cm 0cm 0pt" class=3DMsoNormal><B style=3D"mso-bidi-fon=
t-weight: normal"><SPAN style=3D"LINE-HEIGHT: 115%; FONT-FAMILY: 'Cambria',=
'serif'; COLOR: #76923c; FONT-SIZE: 14pt; mso-ascii-theme-font: major-latin=
; mso-hansi-theme-font: major-latin; mso-themecolor: accent3; mso-themeshad=
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<P style=3D"MARGIN: 0cm 0cm 0pt" class=3DMsoNormal><B style=3D"mso-bidi-fon=
t-weight: normal"><SPAN style=3D"LINE-HEIGHT: 115%; FONT-FAMILY: 'Cambria',=
'serif'; COLOR: #404040; FONT-SIZE: 12pt; mso-ascii-theme-font: major-latin=
; mso-hansi-theme-font: major-latin">Interested to know more about this eve=
nt, please reply</SPAN></B><B><SPAN style=3D"LINE-HEIGHT: 115%; FONT-FAMILY=
: 'Cambria','serif'; COLOR: #002060; FONT-SIZE: 12pt; mso-ascii-theme-font:=
 major-latin; mso-hansi-theme-font: major-latin"> </SPAN></B><B style=3D"ms=
o-bidi-font-weight: normal"><SPAN style=3D"LINE-HEIGHT: 115%; FONT-FAMILY: =
'Cambria','serif'; COLOR: #404040; FONT-SIZE: 12pt; mso-ascii-theme-font: m=
ajor-latin; mso-hansi-theme-font: major-latin">with the subject code "</SPA=
N></B><B><SPAN style=3D"LINE-HEIGHT: 115%; FONT-FAMILY: 'Cambria','serif'; =
COLOR: #002060; FONT-SIZE: 12pt; mso-ascii-theme-font: major-latin; mso-han=
si-theme-font: major-latin">CC-9</SPAN></B><B style=3D"mso-bidi-font-weight=
: normal"><SPAN style=3D"LINE-HEIGHT: 115%; FONT-FAMILY: 'Cambria','serif';=
 COLOR: #404040; FONT-SIZE: 12pt; mso-ascii-theme-font: major-latin; mso-ha=
nsi-theme-font: major-latin">" or contact +65 6825 9551 for the full agenda=
 and trainer profile now.<o:p></o:p></SPAN></B></P>
<P style=3D"MARGIN: 0cm 0cm 0pt" class=3DMsoNormal><B style=3D"mso-bidi-fon=
t-weight: normal"><SPAN style=3D"LINE-HEIGHT: 115%; FONT-FAMILY: 'Cambria',=
'serif'; FONT-SIZE: 12pt; mso-ascii-theme-font: major-latin; mso-hansi-them=
e-font: major-latin"><o:p>&nbsp;</o:p></SPAN></B></P>
<P style=3D"MARGIN: 0cm 0cm 0pt" class=3DMsoNormal><SPAN style=3D"LINE-HEIG=
HT: 115%; FONT-FAMILY: 'Cambria','serif'; FONT-SIZE: 12pt; mso-ascii-theme-=
font: major-latin; mso-hansi-theme-font: major-latin">Crisis communication =
refers to a special type of communications that deals with the reputation o=
f individuals and organizations in the face of critical events. It aims at =
protecting the reputation of the entity or organization and maintaining its=
 public imagine. Basically, crisis communication includes the efforts taken=
 by an organization trying to mitigate damage that could have a negative im=
pact on its reputation by communicating with the public, media and other st=
akeholders. In crisis management, the threat is the potential long-term dam=
age, such as financial, personal and reputational loss.<o:p></o:p></SPAN></=
P>
<P style=3D"MARGIN: 0cm 0cm 0pt" class=3DMsoNormal><SPAN style=3D"LINE-HEIG=
HT: 115%; FONT-FAMILY: 'Cambria','serif'; FONT-SIZE: 12pt; mso-ascii-theme-=
font: major-latin; mso-hansi-theme-font: major-latin"><o:p>&nbsp;</o:p></SP=
AN></P>
<P style=3D"MARGIN: 0cm 0cm 0pt" class=3DMsoNormal><SPAN style=3D"LINE-HEIG=
HT: 115%; FONT-FAMILY: 'Cambria','serif'; FONT-SIZE: 12pt; mso-ascii-theme-=
font: major-latin; mso-hansi-theme-font: major-latin">Some crises, such as =
industrial accidents and product harm, can result in injuries and even loss=
 of lives. Crises can cause financial loss by disrupting operations, creati=
ng a loss of market share or purchase intentions, or spawning lawsuits rela=
ted to the crisis. As Dilenschneider (2000) noted in The Corporate Communic=
ations Bible, all crises threaten to tarnish an organization's reputation. =
A crisis reflects poorly on an organization and will damage a reputation to=
 some degree. Moreover, experts now recognize the existence of reputation-b=
ased crises. Clearly these threats are interrelated. Injuries or deaths wil=
l result in reputation loss while the brand and image of an organization ha=
ve a financial impact.<o:p></o:p></SPAN></P>
<P style=3D"MARGIN: 0cm 0cm 0pt" class=3DMsoNormal><SPAN style=3D"LINE-HEIG=
HT: 115%; FONT-FAMILY: 'Cambria','serif'; FONT-SIZE: 12pt; mso-ascii-theme-=
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AN></P>
<P style=3D"MARGIN: 0cm 0cm 0pt" class=3DMsoNormal><SPAN style=3D"LINE-HEIG=
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hemecolor: text1; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor=
-latin; mso-themetint: 191">If you do not wish to receive event update, ple=
ase reply with<SPAN style=3D"mso-spacerun: yes">&nbsp; </SPAN>subject title=
 Unsubscribe-9 cs@transocean.com</SPAN><SPAN style=3D"LINE-HEIGHT: 115%; FO=
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