Envelope-to: charley@transocean.com
Delivery-date: Wed, 11 Apr 2018 00:45:21 -0700
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From: Erika Cannon <erika@rallyprospecting.net>
To: charley@transocean.com
Date: Wed, 11 Apr 2018 03:44:31 -0400
Message-ID: <T20769809.1523432671.52@t5.ra11y.com>
Subject: Prospect like a superhero
 
 Content preview:  Charley, Don’t give away the whole show when you prospect.
    If you were a superhero, it would be like taking off your mask. With the
   mystery gone, you give your prospects less of a reason to talk with you. Use
    an incremental email approach instead: send one that talks about a pain point,
    then one that talks about a market trend, then one that highlights a case
    study—all with the purpose of establishing your authority with your prospects,
    but keeping them interested in learning more. Regards, Erika Cannon Rally
    Prospecting [...] 
 
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            <p><span style="font-size:14px"><span style="font-family:lucida sans unicode,lucida grande,sans-serif">Charley,</span></span></p>

<div>
<p><span style="font-size:14px"><span style="font-family:lucida sans unicode,lucida grande,sans-serif">Don&rsquo;t give away the whole show when you prospect. If you were a superhero, it would be like<strong> </strong><a href="http://link.rallyprospecting.net/l2/rallyprospecting_Uk1/QM72/">taking off your mask</a>. With the mystery gone, you give your prospects less of a reason to talk with you.</span></span></p>

<p><span style="font-size:14px"><span style="font-family:lucida sans unicode,lucida grande,sans-serif">Use an <a href="http://link.rallyprospecting.net/l3/rallyprospecting_Uk1/QM72/">incremental email approach</a> instead: send one that talks about a pain point, then one that talks about a market trend, then one that highlights a case study&mdash;all with the purpose of <a href="http://link.rallyprospecting.net/l4/rallyprospecting_Uk1/QM72/">establishing your authority</a> with your prospects, but keeping them interested in learning more.</span></span></p>

<p><span style="font-family:lucida sans unicode,lucida grande,sans-serif; font-size:14px">Regards,</span></p>

<p><span style="font-family:lucida sans unicode,lucida grande,sans-serif"><span style="font-size:14px">Erika Cannon<br />
<a href="http://link.rallyprospecting.net/l1/rallyprospecting_Uk1/QM72/">Rally Prospecting</a></span></span></p>
</div>

<p><a href="http://link.rallyprospecting.net/l1/rallyprospecting_Uk1/QM72/"><span style="font-family:lucida sans unicode,lucida grande,sans-serif"><img alt="" src="https://ra11y.s3.amazonaws.com/uploads/299/2016/06/23/rallyprospecting_logo_tagline-1.png" style="height:60px; width:200px" /></span></a></p>

<p>&nbsp;</p>

<p><span style="font-size:11px"><span style="font-family:lucida sans unicode,lucida grande,sans-serif">PO Box 5900 |&nbsp;Greenville, SC 29606</span></span></p>
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