Return-Path: Delivered-To: charley@transocean.com Received: from vps.transocean.com by vps.transocean.com with LMTP id wDjXNOlVwlqlcQAAInt2oQ for ; Mon, 02 Apr 2018 09:10:17 -0700 Return-path: Envelope-to: charley@transocean.com Delivery-date: Mon, 02 Apr 2018 09:10:17 -0700 Received: from mta-c-24-252.infusionmail.com ([208.76.24.252]:34287) by vps.transocean.com with esmtp (Exim 4.89_1) (envelope-from ) id 1f3221-0007gY-KH for charley@transocean.com; Mon, 02 Apr 2018 09:10:17 -0700 Received: from phxcw8 ([10.0.245.33]) by cmsmtp with ESMTP id 321MfNz0LnsbA321NfPQsT; Mon, 02 Apr 2018 12:09:25 -0400 DKIM-Signature: v=1; a=rsa-sha1; c=relaxed/relaxed; d=TalkWithLead.com; s=ae06eb87-79bf-433d-8c71-40c217f09a1a; t=1522685365; bh=dNbHYFtHIGC/sdqx7hG0POc85AQ=; h=Date:From:To:Subject:List-Unsubscribe; b=gvPJ1jCCkPtqEzOfKAs6lSrX9HNQBQO0lND6LiB2ry7z3Q6GhOVNxf/3afhPOfgxs otgByXVhvWLWIXVY2IKkD4KqC/lnLqmy9s8w9Vfeg4SD/+OU4HH5b2uqVf2Cmnq5RW JaXsLSf10Ifv77CPqkbznx5K8oRhLWMN+mCr6MYo= DKIM-Signature: v=1; a=rsa-sha1; c=relaxed/relaxed; d=infusionmail.com; s=dkim1024; t=1522685365; bh=dNbHYFtHIGC/sdqx7hG0POc85AQ=; h=Date:From:To:Message-ID:Subject:MIME-Version:Content-Type: List-Unsubscribe:List-Unsubscribe-Post; b=LTpzI/gA1KUH5Ntdn4MHiX8+t26bEzvAMhD7ZW+/yEY3Rf8Wov/JBV20B6Ud9cOR0 xsMY64Ou8QwZeeDK3s2AFUV+2TeGueSJtRWZ3k5jCGVS4HB1GNWhKT0PSomm5aRcT7 xO9lgW65Smy/oHsw0XJ1IQhcNq4YSrcUa09ovp5M= Date: Mon, 2 Apr 2018 12:09:24 -0400 (EDT) From: Andy - Talk With Lead To: charley@transocean.com Message-ID: <409816492.1652231522685364126.JavaMail.tomcat@phxcw8> Subject: 6 Types of Popups: Use Cases that Won't Frustrate Your Visitors Errors-To: mailer@infusionmail.com MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_165523_502406583.1522685364124" X-MailSentId: 885312 X-campaignid: infusion_ai345885312 Feedback-ID: ai345:ai345_3794:value:infusionsoft X-BatchId: 3794 X-InfApp: ai345 X-InfContact: 386548 X-InfSent: 4500688 X-inf-QETT: 0 X-inf-package: value X-inf-uflags: SO X-inf-iflags: SO X-inf-BlockName: mn196 X-inf-SRS: 2010.0 X-inf-dkimSelector: ae06eb87-79bf-433d-8c71-40c217f09a1a X-inf-dkimDomain: talkwithlead.com X-infEng: 31 X-Inf-Campaign: 144_3_47 X-Inf-Src: 3 List-Unsubscribe: , List-Unsubscribe-Post: List-Unsubscribe=One-Click X-CMAE-Envelope: MS4wfItcSRZvpvLLkRN+E/kcxAGKbIvj/uzoM8Hsa1xlpbzxxejdM3OG5C8shvv0jCQSwVnQG1BZAf6jxLvTxijdizHdH40ZA75CigPG4M/z5kaAWlZUYos6 MVp6uWePmaldVjKYMlyZVvxLxvOTBBM2O9UOUrGf+es3EB2IJ8K8rteX X-Spam-Status: No, score=1.0 X-Spam-Score: 10 X-Spam-Bar: + X-Ham-Report: Spam detection software, running on the system "vps.transocean.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: This email was sent as HTML-only. To view it, please visit: https://ai345.infusionsoft.com/app/hostedEmail/4500688/be1c76f6129aa9e0 If you no longer wish to receive our emails, click the link below: https://ai345.infusionsoft.com/app/optOut/8/1d08ee5eff73ce01/4500688/be1c76f6129aa9e0 [...] Content analysis details: (1.0 points, 3.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: cloudfront.net] 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different 0.0 T_SPF_TEMPERROR SPF: test of record failed (temperror) -0.0 T_RP_MATCHES_RCVD Envelope sender domain matches handover relay domain 0.8 BAYES_50 BODY: Bayes spam probability is 40 to 60% [score: 0.5000] 0.0 HTML_MESSAGE BODY: HTML included in message 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain X-Spam-Flag: NO ------=_Part_165523_502406583.1522685364124 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline This email was sent as HTML-only. To view it, please visit: https://ai345.infusionsoft.com/app/hostedEmail/4500688/be1c76f6129aa9e0 If you no longer wish to receive our emails, click the link below: https://ai345.infusionsoft.com/app/optOut/8/1d08ee5eff73ce01/4500688/be1c76= f6129aa9e0 Talk With Lead 20 Kingsbridge Garden Circle, Mississauga, ON, Canada 420 Le= xington Avenue New York, New York 10170 United States ------=_Part_165523_502406583.1522685364124 Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline
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6 Types of Popups: Use Cases that Won= 't Frustrate Your Visitors

=

Hello Friend,

The reason that popups get such a bad rap is that they're = so often misused. For myself, part of the marketing team for a company whic= h provides your business with popup templates, it can be painful to see. Bu= t when someone uses a popup correctly, a switch goes off. This article will= break down the real way popups should be used, by providing you with real-= world examples and dozens of use-cases.

The reason that popups get such a bad rap is that they're so often mi= sused.

For myself, part = of the marketing team for a company which provides your business with popup= templates, it can be painful to see.

But when someone uses a popup correctly, a switch goes off. Like when you = see, for the first time, someone use the hole in a pot handle for its inten= ded use...

This article will break do= wn the real way popups should be used on your website.

Correct and well-designed implementation of thes= e popups can skyrocket your list-building, reduce bounce rates, and drive s= ales. Incorrect use? Well that's why they get a bad rap.

Let's get started.

Click Popup Use Case

Let's start with click popups, as they're my favorite and also the m= ost under-utilized.

For me, click pop= ups should replace landing pages in many situations.

Unless you have a lot of information you need to communicat= e, many of the landing page use cases can be replaced with a click popup.

And why are they so powerful?

Click popups keep your visitors on a page the= y're comfortable being on. This in our experience, improves c= onversion rates by up to 40%.

Website optimizers have a term, "friction," which means the addit= ion of any obstacle to your visitor's conversion. Introducing another page = to your sales funnel always adds friction to that funnel. Keeping someone o= n-page reduces it.

Another reason cli= ck popups are so powerful is that, by opening only when someone requests th= em to open, make your site visitors feel in control of their experience. They took the action which resulted in the popup opening. It wasn't = forced on them.

C= LICK POPUP USE CASES:

  • Add a link or call-to-act= ion within your blog article which reads "subscribe to the blog!"= Clicking this button will trigger a click popup which enables readers to s= ubscribe without leaving the article.
  • Add a link or call-to-action within your blog art= icle which reads "click here to download this article as a PDF!" = Clicking this button will trigger a click popup with a form which, once fil= led out and submitted, enables readers to access your "email-gated&quo= t; copy of the article. For all you familiar with content upgrades, this is= the best way to do them.
  • Use a click popup to segment people before sending them to a = product directory. Add a call-to-action, link or (if you're advanced) a foo= ter-bar within your website for a promotion. When someone clicks on it, hav= e a click popup which prompts them to choose "Mens" or "Wome= ns," with two buttons which send them to the relevant product director= y.

Exit Pop= up Use Case

Perhaps the most often-h= ated popup type, exit popups are undoubtedly the most aggressive (though en= try popups are up there).

However, th= ey're also the most powerful.

Exit po= pups stop people from leaving your website. And that's huge.

Exit popups say to your visitor "hold on a sec= ond, let me give you a reason to stay, or an option for how you can engage.= "

Standard exit intent popup use= is to write "Hold on. You haven't completed the purchase/subscription= /etc. Click here to go back and complete it."

That's the basic use, and will often frustrate your visitors = more frequently than it will cause them to complete the action you want.

SUPERIOR EXIT POPUP= USE CASES:

  • Provide an incentive to turn around and= complete the purchase. Give a discount, free shipping, etc.
  • Prompt an easier conversi= on. If your page asks for signup, prompt subscription. If your page asks fo= r a purchase, prompt a "sign up to receive exclusive discounts."<= /li>
  • Stop people = from leaving without purchasing by using urgency (the second exit popup exa= mple above). Express the need to buy now before supplies run out or a promo= tion expires.

Sidebar Scroll Popup Use Case

Whe= never you want to draw the attention of a website visitor who has already s= hown interest in your business, a sidebar scroll popup is the answer.

Ever since our millennia on the plains, ma= nkind has evolved to respond to two things above any other: color and movem= ent. If I'm scrolling down a page, and something colorful moves out of the = corner of my eye, I have no choice but to look at it. It used to be a matte= r of survival, now it's a matter of boosting sales.

This is a good example of a popup which is used to direct tr= affic. There's no form, simply an offer to get 10% credit which, when click= ed, would say "sign up to have your 10%-off credited to your account&q= uot; simply a thank you page which would say "your 10% credit will be = assigned at checkout" or something similar.

Get creative with your popups. They don't have to exclusively t= urn visitors into leads, but can be used to help you focus visitor attentio= n on your value propositions.

SIDEBAR SCROLL POPUP USE CASES:

  • Blog s= ubscription: Get people to opt-in to receive your newsletter.
  • Gated content: Add a call= -to-action for people to click. Have the link send them to a click popup or= separate landing page.
  • Related content: Add a popup which links to articles relevant t= o the one they're on, in order to get people to stay on your website.
    • <= /ul>

    Timed Popup Use = Case

    Timed popups show only to peopl= e who have committed to your website - ensuring you don't annoy every visit= or who arrives, and also ensuring that the people who see it are likely to = care about what it offers.

    Set your t= imed popups to appear after 30 or so seconds on your product directory or h= omepage (check out your average "time-on-page" within Google Anal= ytics to determine when you can show your popup to maximize interest).

    <= p class=3D"bard-text-block style-scope" style=3D"color: rgb(52, 52, 52); fo= nt-family: Helvetica, Arial, sans-serif; font-size: 13px; padding: 0px; mar= gin: 13px 0px; line-height: 1.6;"> Want to massively decrease the chance of= annoying your website visitors? Only show a popup when they've shown genui= ne interest in who you are and what you do. Easy as that.

    TIMED POPUP USE CASES:

    All the same as the sidebar scroll popup. W= hich of the two you use is up to you.

    Entrance Overlay/Welcome Mat Use Case

    At the other end of the spectrum from scroll or= timed popups is the entry popup and welcome mat - overlays triggered as so= on as a visitor arrives on your website and before they've seen or done any= thing.

    Why would you use an entry ove= rlay? Surely it's the #1 way to annoy people...

    Not if that overlay delivers value and enables you to frame the = buying conversation.

    Think about it: = if you walk past a brick and mortar store and the front window has a big re= d "50% off" sign, you're more likely to walk in.

    The same is true of an entry overlay or welcome ma= t. If your business can deliver obvious value (through a discount or promot= ion) and make everyone aware of it before they start the buying experience,= they'll be more likely to complete the purchase.

    This means that you're (in your head) taking 20%= off every price you see in the product directory. You say to yourself &quo= t;Oh that's a big more expensive than I'd like. Oh wait, I get to take 20% = off that price!"

    Entry overlays = and welcome mats are also a powerful way to build your list - by giving dis= counts to everyone who subscribes:

    An= advanced use of an entry overlay is to show one exclusively to people who = have put a product in their shopping cart but not completed the purchase. <= /p>

    ENTRY OVERLAY &am= p; WELCOME MAT USE CASES:

    • Immediate discount to new= visitors if they opt-in
    • Promotion of a limited-time or seasonal sale you're running
    • Ecommerce segm= entation: Immediately prompt visitors to choose your men's or women's produ= ct directories. Segment them right off the bat so you can contact them appr= opriately down the line.

    Opt-in Bar Use Case

    Li= ke the sidebar scroll popup, an Opt-in Bar remains visible while your visit= ors navigate the rest of your website.

    OPT-IN BAR POPUP USE CASE= S:

    • Newsletter subscription at the top of your blog<= /li>
    • Seasonal or = limited-time promotion
    • Discount to all new visitors
    • Call-to-action for a sale or contest
    <= h2 class=3D"bard-text-block style-scope" style=3D"color: rgb(56, 56, 56); f= ont-family: Helvetica, Arial, sans-serif; font-size: 18px; padding: 0px; ma= rgin: 15px 0px; line-height: 1.6; font-weight: bold;">Final ThoughtsPopups are a powerful tool in website opti= mization and, when used correctly and designed well, can deliver value at t= he right time and in the right place. They can increase your site's convers= ion rate, recover bounced traffic, build your email list and more.

    Yes, they can also frustrate and annoy. But t= hat's why you can't use them haphazardly.

    Learn exactly how popups can best be used by your business and on your= website by trying our Live Demo Now.

    TalkWithLead captures a website visitors Name, Email and Phone Num= ber and then call you, so you can talk to the Lead exactly when they are li= ve on your website.

    Andy,

<= /table>
Try Live Demo Now

Get 30-Da= y Trial with this coupon. Just enter the promo code TALKNOW30F = when you sign up. Hurry this deal ends soon!

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Talk With Lead 20 Kingsbridge Garden Circle, Mississauga, ON, = Canada 420 Lexington Avenue New York, New York 10170 United States

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