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How Personalization Will Evolve in 2018

The new year is a time of reflection and planning for the year ahead. With 2018 underway, staying at the forefront of the rapidly evolving digital marketing landscape is top of mind for marketers. One topic that continues to come up as a priority for our industry is personalization.

Read more...
Why Your Digital Transformation Project Should Start With Content

With content being the driving force behind most companies today, the need to properly manage it has never been higher. Here's why content should be your first consideration when you're looking for a digital asset management solution.

Read more...
To Navigate Around Increasing Ad-Block Use, Try These Smart Marketing Tactics

The use of ad blockers has increased a lot over the years, with a 30% global jump in 2016. Experts anticipate that savvy consumers will continue to opt out of browser ads, which presents a significant challenge for brands that rely on web advertising.

Read more...
Top 10 Predictions For The Digital Future

It’s that time of the year again. Adobe Summit is in full swing in Las Vegas.  And for the fourth year in a row, Constellation Research founder Ray Wang and Adobe Experience Index principal analyst Tamara Gaffney took to the stage to talk about the top trends experience makers can expect over the next year. Their predictions are based on a survey of 1,000 people in the United States.  

Read more...
Virtual Reality Attracts Record Funding

Virtual reality and augmented reality have been off to bumpy starts.  Technology for virtual reality (VR) is expensive, the headsets are bulky and require users to be tethered to computers, and users can suffer from motion sickness. Despite those concerns, however, venture capital for augmented reality (AR) and virtual reality (VR) firms has nearly tripled since 2015, according to the VRVCA VR/AR Global Investment Report & Outlook (PDF).

Read more...
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How To Create A Successful B2B Marketing Strategy
Marketing Technology Budgets Still on the Rise
4 Steps From Startup to a Growth-Stage Company
Developing a Content Marketing Strategy
Why 2017 Will Be the Year of Online Video
B2B Advertisers Express Doubts About Programmatic
CMOs Are Safeguarding Their Businesses from Market Disruptors
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