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10 Trends That Will Shape Marketing In 2018

The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks.

Read more....
Ad Trackers Are on More Than 75% of Websites

Tracking pixels and scripts are often little understood, but they serve as the lifeblood of many data-driven digital campaigns.

Read more....
‘Marketing doesn’t drive revenue, sales does’ (and other myths)

“Marketing doesn’t drive revenue — sales does.” Sound familiar? I can’t tell you the countless clients I have worked with who have made statements like that, illuminating their company’s narrow perspective on marketing as a cost center, not a revenue center.

Read more...
Digital advertising in 2018: 5 trends to watch

Brands that market online in the US and the EU will have to navigate those markets quite differently in 2018.

In 2017, the US and EU regulatory stances diverged in several significant ways. The stark contrast was summed up succinctly in a tweet from David Lee, who reports on Silicon Valley for the BBC, on the day the FCC voted to end net neutrality.

Read more... 
Facebook Groups to Become More Important

Facebook’s recent announcement that it will change its algorithms for its news feeds is likely to drive marketers to increasingly embrace the social media’s Groups function.

Read more...
Most Emailed
How To Create A Successful B2B Marketing Strategy
Marketing Technology Budgets Still on the Rise
4 Steps From Startup to a Growth-Stage Company
Developing a Content Marketing Strategy
Why 2017 Will Be the Year of Online Video
B2B Advertisers Express Doubts About Programmatic
CMOs Are Safeguarding Their Businesses from Market Disruptors
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