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Mixing in Digital in the B2B Marketing Approach

For a long time, business-to-business (B2B) marketing has valued events as a solid way to generate new sales leads. But research from Sagefrog Marketing Group shows that B2B marketers are augmenting that traditional method with a digital-minded approach.

Read more...
7 Predictions About The Future Of Advertising

There’s no question that technology will continue to shape the future of advertising. We’ve already seen dramatic shifts in form and factor, powered by technologies such as 3D, artificial intelligence, augmented reality, and virtual reality. As the landscape continues to change, advertisers that don’t follow suit risk getting left behind. 

Read more...
Digital Marketing Industry Responds to Staffing Challenges

Innovation often provides opportunities for nimble businesses to rapidly grow their earnings by disrupting industries.

In the process, companies that embrace innovation can succeed at the expense of businesses that fail to embrace change. Yet, innovation also creates challenges, including the growing need to recruit employees from a labor force that may be struggling to keep up with change.

Read more...
Most Emailed
How To Create A Successful B2B Marketing Strategy
Marketing Technology Budgets Still on the Rise
4 Steps From Startup to a Growth-Stage Company
Developing a Content Marketing Strategy
Why 2017 Will Be the Year of Online Video
B2B Advertisers Express Doubts About Programmatic
CMOs Are Safeguarding Their Businesses from Market Disruptors
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