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Subject: Should You be Investing in ETFs?
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 Content preview:  The Investor's AdvantageInvesting trends and insight from
   Zacks Advantage, the actively managed, performance-driven robo advisor for
    the savvy investor. Ever Wonder Why ETF's Are Becoming More Popular? Exchange
    Traded Funds, commonly referred to as "ETFs," have become increasingly common
    in the investment world. In the last ten years alone, the value of assets
    held by ETFs has multiplied by nearly five, and now stands at over $3.4 trillion
    according to research firm Statista. You did not read that incorrectly -
   $3.4 trillion invested in ETFs! And we have reason to believe this ETF trend
    is still in its early stages. Why the ETF surge? Do ETFs really provide advantages
    for investors? In our view, there are a myriad of reasons ETFs have grown
    in popularity. As investors increasingly seek efficient, targeted, low-cost
    methods for diversifying portfolios into a variety of sectors, industries,
    countries, and even commodities, ETFs have emerged as one of the more popular
    investment vehicles. [...] 
 
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The Investor's AdvantageInvesting trends and insight from Zacks Advantage, the actively managed, performance-driven robo advisor for the savvy investor.

Ever Wonder Why ETF's Are Becoming More Popular?
Exchange Traded Funds, commonly referred to as "ETFs," have become increasingly common in the investment world. In the last ten years alone, the value of assets held by ETFs has multiplied by nearly five, and now stands at over $3.4 trillion according to research firm Statista. You did not read that incorrectly - $3.4 trillion invested in ETFs! And we have reason to believe this ETF trend is still in its early stages.
Why the ETF surge? Do ETFs really provide advantages for investors?
In our view, there are a myriad of reasons ETFs have grown in popularity. As investors increasingly seek efficient, targeted, low-cost methods for diversifying portfolios into a variety of sectors, industries, countries, and even commodities, ETFs have emerged as one of the more popular investment vehicles.

Prior to the arrival of ETFs, the retail investor largely relied on mutual funds or ownership of individual stocks to create a diversified portfolio - which could be a challenging feat particularly when starting out with a modest sum of money. But then ETFs came along, and significantly altered the investment landscape. By providing individual investors the possibility of tracking the performance of an entire market, the investor no longer had to assume the risk and time (research) required to invest in single stocks. Not only do ETFs provide investors a greater set of tools to build a diversified portfolio, they often do so at relatively lower costs and with the possibility of improved performance.

Today, retail investors, institutional investors, and asset managers alike are building and managing portfolios using ETFs.
Back to the Basics
For investors who might need a refresher, ETFs are diversified baskets of stocks, bonds and other assets designed to track an index, sector, asset class, or even a specific category of companies. For example, on a broader basis there are ETFs that track entire countries like the US, Europe, or Emerging Markets. But then as you get more specific, you can find ETFs for individual countries ranging from Germany to Peru, or sectors like Regional Banks or Medical Devices, to specific categories like Clean Energy or High Dividend stocks. The list is quite literally in the thousands, with a total of 1707 ETFs in the US and 3598 equity ETFs worldwide, according to Statista. Although the earliest ETFs invested primarily in stocks, today they invest in everything from oil futures to floating rate
 bonds to volatility contracts.
Who is Using ETFs, and Why?
Blackrock, the largest ETF provider, conducted some research recently to dig deeper into who was buying ETFs, and why. Some of their findings are worth sharing:

	- Why do investors use ETFs?
 
 
	- 37% to invest in a specific sector
	- 25% for single country exposure
	- 65% believe a mix of mutual funds and ETFs is the best approach to building a portfolio
	~30% of investors plan to increase their use of ETFs for long-term investing
	The average holding period for an ETF is nearly 6 years
	Only 5% of investors use ETFs for less than a year
	Only 23% of investors recognize ETFs to be more tax efficient than mutual funds
	Only 32% of investors know that ETFs can be used for bond investing
So, who is buying ETFs? The findings of the "BlackRock ETF Pulse Survey" lay it out as follows:

One of the reasons offered by Blackrock for why 'Boomers' are lagging behind other groups is similar to a point made above - that before ETFs, many individual investors came of age in an extended bull market where stock picking was the mentality and approach. What many of these Boomers may not realize, however, is that ETFs can be traded just like stocks, with the potential for lower risk via broader diversification.

The children and parents of the boomers, however, are purchasing ETFs in record numbers. According to Blackrock, Millennials (age 21 - 35) saw ETF adoption jump from 33% in 2016 to 42% in 2017, while Silvers (71 and older) also saw a big jump from 22% to 37%.
Bottom Line for Investors
Even with ETFs' exponential growth over the years, they still account for less than 6% of the U.S. stock market. By comparison, mutual funds hold around 23%. That gets back to our earlier point about ETF adoption being in its early stages. As more investors become familiar and comfortable with ETFs, adoption is likely to increase over time in our view. Investors appear to us to be increasingly interested in diverse markets, asset classes, and perhaps most importantly, lower costs - all of which ETFs can offer.

Please keep this in mind as you make your plans for 2018. Also keep your eyes open for any trends that could be beneficial to your portfolio.

One such trend to consider is how technology has innovated the investment industry with the rise of robo advisors by:

	1. Investing exclusively with ETFs
	2. Simplifying the investing process
	3. Automating tax efficiency and portfolio rebalancing
	4. Lowering fees
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Any projections, targets, or estimates in this report are forward looking statements and are based on the firm's research, analysis, and assumptions. Due to rapidly changing market conditions and the complexity of investment decisions, supplemental information and other sources may be required to make informed investment decisions based on your individual investment objectives and suitability specifications. All expressions of opinions are subject to change without notice.

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<div class="preheader" style="font-size: 1px; display: none !important;">ETFs Have Gathered Trillions. Here’s Why.</div>
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                      <h4 style="font-size:16px;line-height:27px;font-weight:normal;color:#82817d;margin-top:0;">Investing trends and insight from Zacks Advantage, the actively managed, performance-driven robo advisor for the savvy investor.</h4>
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                        <h1 style="font-size:30px;line-height:36px;margin-bottom:18px;margin-top:0px;">Ever Wonder Why ETF's Are Becoming More Popular?</h1>
                        <p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">Exchange Traded Funds, commonly referred to as "ETFs," have become increasingly common in the investment world. In the last ten years alone, the value of assets held by ETFs has multiplied by nearly five, and now stands at over $3.4 trillion according to research firm Statista. You did not read that incorrectly - $3.4 trillion invested in ETFs! And we have reason to believe this ETF trend is still in its early stages.</p>
                        <h3 style="font-size:18px;line-height:27px;margin-bottom:0px;margin-top:0px;"><em>Why the ETF surge? Do ETFs really provide advantages for investors?</em></h3>
                        <p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">In our view, there are a myriad of reasons ETFs have grown in popularity. As investors increasingly seek efficient, targeted, low-cost methods for diversifying portfolios into a variety of sectors, industries, countries, and even commodities, ETFs have emerged as one of the more popular investment vehicles.</p>
                        
<p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">Prior to the arrival of ETFs, the retail investor largely relied on mutual funds or ownership of individual stocks to create a diversified portfolio - which could be a challenging feat particularly when starting out with a modest sum of money. But then ETFs came along, and significantly altered the investment landscape. By providing individual investors the possibility of tracking the performance of an entire market, the investor no longer had to assume the risk and time (research) required to invest in single stocks. Not only do ETFs provide investors a greater set of tools to build a diversified portfolio, they often do so at relatively lower costs and with the possibility of improved performance.</p>
                        <p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">Today, retail investors, institutional investors, and asset managers alike are building and managing portfolios using ETFs.</p>
                        <h2 style="font-size:21px;line-height:30px;margin-bottom:12px;">Back to the Basics</h2>
                        
<p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">For investors who might need a refresher, ETFs are diversified baskets of stocks, bonds and other assets designed to track an index, sector, asset class, or even a specific category of companies. For example, on a broader basis there are ETFs that track entire countries like the US, Europe, or Emerging Markets. But then as you get more specific, you can find ETFs for individual countries ranging from Germany to Peru, or sectors like Regional Banks or Medical Devices, to specific categories like Clean Energy or High Dividend stocks. The list is quite literally in the thousands, with a total of 1707 ETFs in the US and 3598 equity ETFs worldwide, according to Statista. Although the earliest ETFs invested primarily
 in stocks, today they invest in everything from oil futures to floating rate bonds to volatility contracts.</p>
                        <h2 style="font-size:21px;line-height:30px;margin-bottom:12px;">Who is Using ETFs, and Why?</h2>
                        <p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">Blackrock, the largest ETF provider, conducted some research recently to dig deeper into who was buying ETFs, and why. Some of their findings are worth sharing:</p>
                        <ul>
                          <li style="line-height:24px;margin-bottom:12px;">Why do investors use ETFs?
            
                            <ul>
                              <li style="line-height:24px;margin-bottom:12px;">37% to invest in a specific sector</li>
                              <li style="line-height:24px;margin-bottom:12px;">25% for single country exposure</li>
                              <li style="line-height:24px;margin-bottom:12px;">65% believe a mix of mutual funds and ETFs is the best approach to building a portfolio</li>
                            </ul>
                          </li>
                          <li style="line-height:24px;margin-bottom:12px;">~30% of investors plan to increase their use of ETFs for long-term investing</li>
                          <li style="line-height:24px;margin-bottom:12px;">The average holding period for an ETF is nearly 6 years</li>
                          <li style="line-height:24px;margin-bottom:12px;">Only 5% of investors use ETFs for less than a year</li>
                          <li style="line-height:24px;margin-bottom:12px;">Only 23% of investors recognize ETFs to be more tax efficient than mutual funds</li>
                          <li style="line-height:24px;margin-bottom:12px;">Only 32% of investors know that ETFs can be used for bond investing</li>
                        </ul>
                        <p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">So, who is buying ETFs? The findings of the "BlackRock ETF Pulse Survey" lay it out as follows:</p>
                        <img src="http://go.steadyinvestor.com/l/279272/2018-02-02/2llp3/279272/45538/za_ia2_etfchart.png" width="600" height="auto" style="width: 600px;"/>          
          
                        <p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">One of the reasons offered by Blackrock for why 'Boomers' are lagging behind other groups is similar to a point made above - that before ETFs, many individual investors came of age in an extended bull market where stock picking was the mentality and approach. What many of these Boomers may not realize, however, is that ETFs can be traded just like stocks, with the potential for lower risk via broader diversification.</p>
                        <p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">The children and parents of the boomers, however, are purchasing ETFs in record numbers. According to Blackrock, Millennials (age 21 - 35) saw ETF adoption jump from 33% in 2016 to 42% in 2017, while Silvers (71 and older) also saw a big jump from 22% to 37%.</p>
                        <h2 style="font-size:21px;line-height:30px;margin-bottom:12px;">Bottom Line for Investors</h2>
                        <p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">Even with ETFs' exponential growth over the years, they still account for less than 6% of the U.S. stock market. By comparison, mutual funds hold around 23%. That gets back to our earlier point about ETF adoption being in its early stages. As more investors become familiar and comfortable with ETFs, adoption is likely to increase over time in our view. Investors appear to us to be increasingly interested in diverse markets, asset classes, and perhaps most importantly, lower costs - all of which ETFs can offer.</p>
                        <p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">Please keep this in mind as you make your plans for 2018. Also keep your eyes open for any trends that could be beneficial to your portfolio.</p>
                        <p style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;">One such trend to consider is how technology has innovated the investment industry with the rise of robo advisors by:</p>
                        <ol>
                          <li style="line-height:24px;margin-bottom:12px;"><strong>Investing exclusively with ETFs</strong></li>
                          <li style="line-height:24px;margin-bottom:12px;">Simplifying the investing process</li>
                          <li style="line-height:24px;margin-bottom:12px;">Automating tax efficiency and portfolio rebalancing</li>
                          <li style="line-height:24px;margin-bottom:12px;">Lowering fees</li>
                        </ol>
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                              <h3 style="font-size:18px;line-height:27px;margin-bottom:0px;margin-top:0px;">For further information on how Zacks Advantage provides sophisticated wealth management for <em>fees as low as just <u>0.35%</u></em> read our Overview Guide, available for <a href="http://cl.S7.exct.net/?qs=082d90cfbbccff97f04a30c4153762c9996bc74f433f6537f6f9f50a39d05b77039d7f5a7dbe35114006ac3f3b5035a6e37527eccd6ce50d" style="color:#20a8ca;">download here.</a>
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                        <p class="fineprint" style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;font-size:12px;line-height:16px;color:#585858;">Past performance is no guarantee of future results. Inherent in any investment is the potential for loss.</p>
                        
<p class="fineprint" style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;font-size:12px;line-height:16px;color:#585858;">This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. Do not act or rely upon the information and advice given in this publication without seeking the services of competent and professional legal, tax, or accounting counsel. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of
 the firm as a whole.</p>
                        <p class="fineprint" style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;font-size:12px;line-height:16px;color:#585858;">Any projections, targets, or estimates in this report are forward looking statements and are based on the firm's research, analysis, and assumptions. Due to rapidly changing market conditions and the complexity of investment decisions, supplemental information and other sources may be required to make informed investment decisions based on your individual investment objectives and suitability specifications. All expressions of opinions are subject to change without notice.</p>
                        
<p class="fineprint" style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;font-size:12px;line-height:16px;color:#585858;">Certain economic and market information contained herein has been obtained from published sources prepared by other parties. Zacks Investment Management does not assume any responsibility for the accuracy or completeness of such information. Further, no third party has assumed responsibility for independently verifying the information contained herein and accordingly no such persons make any representations with respect to the accuracy, completeness or reasonableness of the information provided herein. Unless otherwise indicated, market analysis and conclusions are based upon opinions or assumptions that Zacks Investment Management considers to be
 reasonable.</p>
                        <p class="fineprint" style="font-size:16px;line-height:27px;margin-top:0px;margin-bottom:18px;font-size:12px;line-height:16px;color:#585858;">Zacks Advantage<br>
                          227 West Monroe St.<br>
                          Chicago, IL 60606</p>
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